{"id":19313,"date":"2024-09-20T09:17:49","date_gmt":"2024-09-20T14:17:49","guid":{"rendered":"https:\/\/bolttech.io\/insight\/tai-sao-cac-dai-ly-hien-truong-dong-mot-vai-tro-quan-trong-doi-voi-cac-hang-van-chuyen-pc\/"},"modified":"2024-09-20T09:17:55","modified_gmt":"2024-09-20T14:17:55","slug":"tai-sao-cac-dai-ly-hien-truong-dong-mot-vai-tro-quan-trong-doi-voi-cac-hang-van-chuyen-pc","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/vi\/insights\/tai-sao-cac-dai-ly-hien-truong-dong-mot-vai-tro-quan-trong-doi-voi-cac-hang-van-chuyen-pc\/","title":{"rendered":"T\u1ea1i sao c\u00e1c \u0111\u1ea1i l\u00fd hi\u1ec7n tr\u01b0\u1eddng \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c h\u00e3ng v\u1eadn chuy\u1ec3n P&C"},"content":{"rendered":"\n

C\u00f4ng ngh\u1ec7 b\u1ea3o hi\u1ec3m \u0111ang thay \u0111\u1ed5i m\u1ed1i quan h\u1ec7 gi\u1eefa h\u00e3ng v\u1eadn t\u1ea3i v\u00e0 \u0111\u1ea1i l\u00fd, c\u00f9ng v\u1edbi m\u1ecdi kh\u00eda c\u1ea1nh kh\u00e1c c\u1ee7a b\u1ea3o hi\u1ec3m.\nTuy nhi\u00ean, vi\u1ec7c t\u1eeb b\u1ecf m\u00f4 h\u00ecnh \u0111\u1ea1i l\u00fd c\u00f3 th\u1ec3 l\u00e0m suy y\u1ebfu kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i c\u1ee7a nh\u00e0 m\u1ea1ng, c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 d\u1eabn \u0111\u1ea7u trong nh\u1eefng n\u0103m t\u1edbi. <\/p>\n\n

C\u00e1c \u0111\u1ea1i l\u00fd ti\u1ebfp t\u1ee5c \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng khi \u0111\u1ea1i d\u1ecbch COVID-19 di\u1ec5n ra.\n\u0110\u1ea1i d\u1ecbch \u0111\u00e3 \u0111\u1ea9y c\u00e1c \u0111\u1ea1i l\u00fd l\u00ean h\u00e0ng \u0111\u1ea7u khi c\u1ea3 kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111\u1ec1u t\u00ecm ki\u1ebfm chuy\u00ean m\u00f4n v\u1ec1 b\u1ea3o hi\u1ec3m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, Tom Super<\/a>, ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u b\u1ea3o hi\u1ec3m t\u00e0i s\u1ea3n v\u00e0 th\u01b0\u01a1ng vong t\u1ea1i J.D. Power cho bi\u1ebft. <\/p>\n\n

C\u00e1c h\u00e3ng v\u1eadn t\u1ea3i trau d\u1ed3i c\u1ea3 kinh nghi\u1ec7m tr\u1ef1c ti\u1ebfp m\u1ea1nh m\u1ebd cho kh\u00e1ch h\u00e0ng v\u00e0 m\u1ed1i quan h\u1ec7 \u0111\u1ea1i l\u00fd m\u1ea1nh m\u1ebd s\u1ebd c\u1ea3i thi\u1ec7n l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a h\u1ecd trong m\u1ed9t th\u1ebf gi\u1edbi n\u01a1i kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m ng\u00e0y c\u00e0ng y\u00eau c\u1ea7u c\u00e1c d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng cao, c\u00e1 nh\u00e2n h\u00f3a v\u00e0 to\u00e0n di\u1ec7n.<\/p>\n\n

\u0110\u00f3 l\u00e0 t\u1ea5t c\u1ea3 v\u1ec1 kh\u00e1ch h\u00e0ng<\/h2>\n\n

V\u00e0o th\u1eddi \u0111i\u1ec3m kh\u1ee7ng ho\u1ea3ng, c\u00e1c \u0111\u1ea1i l\u00fd cung c\u1ea5p \u0111i\u1ec3m ti\u1ebfp x\u00fac quen thu\u1ed9c, \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a m\u00e0 kh\u00e1ch h\u00e0ng c\u1ea7n – m\u1ed9t m\u1ed1i quan h\u1ec7 b\u1eaft \u0111\u1ea7u v\u00e0 \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1 h\u01a1n n\u1eefa khi kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm th\u00f4ng tin v\u00e0 mua ho\u1eb7c gia h\u1ea1n b\u1ea3o hi\u1ec3m t\u1eeb \u0111\u1ea1i l\u00fd c\u1ee7a h\u1ecd.<\/p>\n\n

X\u00e2y d\u1ef1ng l\u1ea1i ni\u1ec1m tin sau \u0111\u1ea1i d\u1ecbch<\/h3>\n\n

\u0110\u1ea1i d\u1ecbch COVID-19 \u0111\u00e3 l\u00e0m rung chuy\u1ec3n ni\u1ec1m tin \u1edf c\u1ea5p \u0111\u1ed9 c\u01a1 b\u1ea3n.\nD\u01b0\u1eddng nh\u01b0 ch\u1ec9 sau m\u1ed9t \u0111\u00eam, c\u00e1c quy t\u1eafc c\u1ee7a th\u1ebf gi\u1edbi \u0111\u00e3 thay \u0111\u1ed5i. <\/p>\n\n

Khi \u0111\u1ea1i d\u1ecbch di\u1ec5n ra, nhi\u1ec1u kh\u00e1ch h\u00e0ng \u0111\u00e3 m\u1ea5t ni\u1ec1m tin v\u00e0o m\u1ed9t s\u1ed1 t\u1ed5 ch\u1ee9c, bao g\u1ed3m c\u1ea3 c\u00e1c h\u00e3ng b\u1ea3o hi\u1ec3m.\nV\u00ed d\u1ee5, c\u00e1c doanh nghi\u1ec7p nh\u1ecf c\u00f3 th\u1ec3 \u0111\u00e3 nh\u1eadn ra r\u1eb1ng h\u1ecd thi\u1ebfu b\u1ea3o hi\u1ec3m th\u00edch h\u1ee3p cho nh\u1eefng t\u1ed5n th\u1ea5t li\u00ean quan \u0111\u1ebfn \u0111\u1ea1i d\u1ecbch c\u1ee7a h\u1ecd.\nNh\u1eefng kh\u00e1ch h\u00e0ng kh\u00e1c b\u1eaft \u0111\u1ea7u t\u1ef1 h\u1ecfi t\u1ea1i sao h\u1ecd ph\u1ea3i tr\u1ea3 ti\u1ec1n cho b\u1ea3o hi\u1ec3m m\u00e0 h\u1ecd kh\u00f4ng th\u1ec3 s\u1eed d\u1ee5ng, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u1ea3o hi\u1ec3m \u00f4 t\u00f4 tr\u00ean xe khi h\u1ecd kh\u00f4ng c\u00f3 n\u01a1i n\u00e0o \u0111\u1ec3 l\u00e1i xe. <\/p>\n\n

C\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u00f3 nhi\u1ec1u vi\u1ec7c ph\u1ea3i l\u00e0m trong vi\u1ec7c x\u00e2y d\u1ef1ng l\u1ea1i ni\u1ec1m tin.\nTr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1 m\u1ea1nh m\u1ebd v\u00e0 t\u1eadp trung v\u00e0o c\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ea1i l\u00fd \u0111\u1ec1u \u0111\u00f3ng m\u1ed9t vai tr\u00f2 trong qu\u00e1 tr\u00ecnh n\u00e0y, Michael Reilly<\/a>, gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh b\u1ea3o hi\u1ec3m t\u1ea1i Accenture vi\u1ebft. <\/p>\n\n

M\u1ed9t c\u00e1ch m\u00e0 c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng l\u1ea1i ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 h\u1ed7 tr\u1ee3 vai tr\u00f2 c\u1ee7a \u0111\u1ea1i l\u00fd v\u1edbi t\u01b0 c\u00e1ch l\u00e0 c\u1ed1 v\u1ea5n v\u00e0 nh\u00e0 gi\u00e1o d\u1ee5c.\nVai tr\u00f2 \u0111\u00f3, trong \u0111\u00f3 c\u00e1c \u0111\u1ea1i l\u00fd gi\u00fap kh\u00e1ch h\u00e0ng \u0111i\u1ec1u h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng b\u1ea3o hi\u1ec3m ph\u1ee9c t\u1ea1p v\u00e0 t\u01b0 v\u1ea5n v\u1ec1 ph\u1ea1m vi b\u1ea3o hi\u1ec3m t\u1ed1t nh\u1ea5t, l\u00e0 ch\u00eca kh\u00f3a cho c\u00e1c m\u1ed1i quan h\u1ec7 m\u00e0 c\u00e1c \u0111\u1ea1i l\u00fd x\u00e2y d\u1ef1ng v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd, Alli Walsh<\/a> vi\u1ebft t\u1ea1i B\u1ea3o hi\u1ec3m k\u1ebft h\u1ee3p. <\/p>\n\n

V\u00ed d\u1ee5, c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 vai tr\u00f2 c\u1ee7a \u0111\u1ea1i l\u00fd b\u1eb1ng c\u00e1ch cung c\u1ea5p h\u1ed7 tr\u1ee3 ti\u1ebfp th\u1ecb v\u00e0 b\u1eb1ng c\u00e1ch gi\u00fap c\u00e1c \u0111\u1ea1i l\u00fd tham d\u1ef1 h\u1ed9i th\u1ea3o v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u1ee9ng ch\u1ec9 d\u1ec5 d\u00e0ng h\u01a1n.\nH\u1ecd c\u0169ng c\u00f3 th\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng b\u00e1o gi\u00e1 v\u00e0 \u0111\u1eb7t b\u1ea3o hi\u1ec3m c\u1ee7a \u0111\u1ea1i l\u00fd. <\/p>\n\n

M\u1ed1i quan h\u1ec7 m\u1ea1nh m\u1ebd h\u01a1n c\u00f3 ngh\u0129a l\u00e0 c\u00e1i nh\u00ecn s\u00e2u s\u1eafc h\u01a1n<\/h3>\n\n

C\u00e1c \u0111\u1ea1i l\u00fd v\u00e0 nh\u00e0 m\u00f4i gi\u1edbi t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng m\u1ea1nh m\u1ebd, thu th\u1eadp d\u1eef li\u1ec7u chi ti\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd v\u00e0 cung c\u1ea5p th\u00f4ng tin v\u00e0 gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng b\u00e1o c\u00e1o th\u00e0nh c\u00f4ng l\u1edbn h\u01a1n trong vi\u1ec7c \u0111\u1eb7t b\u1ea3o hi\u1ec3m t\u00e0i s\u1ea3n th\u01b0\u01a1ng m\u1ea1i, vi\u1ebft Denny Jacob v\u00e0 Joyce Anne Grabel<\/a> t\u1ea1i PropertyCasualty360.<\/p>\n\n

C\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 n\u00e2ng cao c\u00f4ng vi\u1ec7c c\u1ee7a ch\u00ednh h\u1ecd v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a \u0111\u1ea1i l\u00fd \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft \u0111\u1ec3 ph\u00e2n t\u00edch c\u00e1c b\u1ed9 d\u1eef li\u1ec7u l\u1edbn v\u00e0 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft, m\u00e0 c\u00e1c \u0111\u1ea1i l\u00fd c\u00f3 th\u1ec3 chuy\u1ec3n ti\u1ebfp cho kh\u00e1ch h\u00e0ng t\u1ea1i c\u00e1c \u0111i\u1ec3m ch\u00ednh trong qu\u00e1 tr\u00ecnh mua b\u1ea3o hi\u1ec3m.\nB\u1eb1ng c\u00e1ch n\u00e0y, c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 v\u00e0 \u0111\u1ea1i l\u00fd c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c c\u00f9ng nhau \u0111\u1ec3 t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u c\u00f3 s\u1eb5n \u0111\u1ec3 t\u01b0 v\u1ea5n cho kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1ch tr\u00e1nh kho\u1ea3ng c\u00e1ch b\u1ea3o hi\u1ec3m v\u00e0 c\u00e1c r\u1ee7i ro kh\u00e1c, Joyce Sigler<\/a>, gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh t\u00e0i kho\u1ea3n v\u00e0 qu\u1ea3n tr\u1ecb h\u1ec7 th\u1ed1ng t\u1ea1i Jones-Wenner Insurance Partners vi\u1ebft. <\/p>\n\n

C\u00e1c \u0111\u1ea1i l\u00fd t\u1eadp trung v\u00e0o vi\u1ec7c thu th\u1eadp th\u00f4ng tin c\u0169ng \u0111\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau t\u1ed1t h\u01a1n, gi\u1ea3i quy\u1ebft r\u1ee7i ro c\u1ee7a ch\u00ednh h\u1ecd v\u00e0 t\u1ef1 b\u1ea3o v\u1ec7 m\u00ecnh trong th\u1eddi \u0111\u1ea1i th\u1ecb tr\u01b0\u1eddng c\u1ee9ng r\u1eafn v\u00e0 c\u00e1c y\u00eau c\u1ea7u E&O \u0111\u1ea1i l\u00fd ph\u1ed5 bi\u1ebfn h\u01a1n.<\/p>\n\n

“R\u1ea5t kh\u00f3 \u0111\u1ec3 giao ti\u1ebfp qu\u00e1 m\u1ee9c v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t \u0111\u1ea1i l\u00fd ho\u1eb7c nh\u00e0 m\u00f4i gi\u1edbi v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ch\u1ee7 h\u1ee3p \u0111\u1ed3ng c\u1ee7a b\u1ea1n”, Ken Fall<\/a>, c\u1ed1 v\u1ea5n tranh t\u1ee5ng ch\u00ednh t\u1ea1i Marsh n\u00f3i.\nThay v\u00e0o \u0111\u00f3, c\u00e1c \u0111\u1ea1i l\u00fd v\u00e0 nh\u00e0 m\u00f4i gi\u1edbi \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, gi\u1ed1ng nh\u01b0 c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m.\nC\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n giao ti\u1ebfp v\u00e0 gi\u00e1o d\u1ee5c do \u0111\u00f3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 m\u1ea1nh m\u1ebd h\u01a1n c\u1ea3 v\u1edbi c\u00e1c \u0111\u1ea1i l\u00fd v\u00e0 nh\u00e0 m\u00f4i gi\u1edbi v\u00e0 v\u1edbi kh\u00e1ch h\u00e0ng. <\/p>\n\n

\"\"<\/figure>\n\n

C\u00e1c t\u00e1c nh\u00e2n nu\u00f4i d\u01b0\u1ee1ng h\u1ec7 sinh th\u00e1i<\/h2>\n\n

M\u1ed1i quan h\u1ec7 c\u1ee7a \u0111\u1ea1i l\u00fd v\u1edbi c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u00f3 ngh\u0129a l\u00e0 kinh doanh nhi\u1ec1u h\u01a1n cho c\u00e1c h\u00e3ng v\u1eadn t\u1ea3i.\nV\u00ed d\u1ee5, theo Nghi\u00ean c\u1ee9u v\u1ec1 Hi\u1ec7u su\u1ea5t v\u00e0 S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a \u0110\u1ea1i l\u00fd \u0110\u1ed9c l\u1eadp Hoa K\u1ef3 c\u1ee7a J.D. Power<\/a>, c\u00e1c \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp \u0111\u1eb7t nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng kinh doanh h\u01a1n v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t, th\u1ecfa m\u00e3n v\u1edbi c\u00e1c \u0111\u1ea1i l\u00fd \u0111\u00f3. <\/p>\n\n

\u0110\u1ec3 t\u1ea1o ra doanh nghi\u1ec7p n\u00e0y, c\u00e1c \u0111\u1ea1i l\u00fd ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t m\u1ed1i quan h\u1ec7 giao ti\u1ebfp, m\u1ed9t vai tr\u00f2 m\u00e0 c\u1ea3 kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 mong \u0111\u1ee3i c\u00e1c \u0111\u1ea1i l\u00fd \u0111\u00f3ng vai tr\u00f2.\nC\u1ea3 kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u1ec1u mong mu\u1ed1n c\u00f3 th\u1ec3 li\u00ean h\u1ec7 v\u1edbi \u0111\u1ea1i l\u00fd c\u1ee7a h\u1ecd th\u00f4ng qua nhi\u1ec1u k\u00eanh kh\u00e1c nhau, nh\u01b0 \u0111i\u1ec7n tho\u1ea1i, email, v\u0103n b\u1ea3n v\u00e0 h\u1ed9i ngh\u1ecb truy\u1ec1n h\u00ecnh.\nH\u1ecd mong \u0111\u1ee3i c\u00e1c \u0111\u1ea1i l\u00fd c\u0169ng giao ti\u1ebfp hi\u1ec7u qu\u1ea3 qua t\u1eebng k\u00eanh. <\/p>\n\n

B\u1edfi v\u00ec c\u00e1c \u0111\u1ea1i l\u00fd ng\u1ed3i \u1edf trung t\u00e2m c\u1ee7a r\u1ea5t nhi\u1ec1u k\u00eanh giao ti\u1ebfp v\u00e0 cu\u1ed9c tr\u00f2 chuy\u1ec7n, h\u1ecd cung c\u1ea5p m\u1ed9t ngu\u1ed3n th\u00f4ng tin l\u00fd t\u01b0\u1edfng v\u00e0 d\u1eabn \u0111\u1ea7u khi x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 sinh th\u00e1i b\u1ea3o hi\u1ec3m k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n\n

B\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p c\u00e1c \u0111\u1ea1i l\u00fd v\u00e0o m\u1ed9t h\u1ec7 sinh th\u00e1i, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng li\u00ean k\u1ebft v\u1edbi vi\u1ec7c mua b\u1ea3o hi\u1ec3m, gi\u00fap h\u1ee3p t\u00e1c v\u1edbi c\u00e1c c\u00f4ng ty li\u00ean quan d\u1ec5 d\u00e0ng h\u01a1n \u0111\u1ec3 cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 \u0111\u00f3 l\u00e0m \u0111i\u1ec3m mua b\u1ea3o hi\u1ec3m.\nT\u1eadp trung v\u00e0o vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i n\u00e0y c\u1ea3i thi\u1ec7n s\u1ef1 t\u00edch h\u1ee3p v\u00e0 “t\u00edch h\u1ee3p h\u1ec7 th\u1ed1ng k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 \u0111i\u1ec1u gi\u00fap chia s\u1ebb th\u00f4ng tin nhanh ch\u00f3ng”, Bryce Lee<\/a> vi\u1ebft t\u1ea1i PropertyCasualty360. <\/p>\n\n

\u0110\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m, m\u1ed9t h\u1ec7 sinh th\u00e1i b\u1ea3o hi\u1ec3m k\u1ebft h\u1ee3p th\u00f4ng tin b\u1ea3o hi\u1ec3m v\u00e0 mua h\u00e0ng v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a c\u00e1c c\u00f4ng ty phi b\u1ea3o hi\u1ec3m c\u00f3 li\u00ean quan, nh\u01b0 c\u00e1c c\u00f4ng ty s\u1eeda ch\u1eefa nh\u00e0 ho\u1eb7c \u00f4 t\u00f4.\nC\u00e1c \u0111\u1ea1i l\u00fd c\u00f3 th\u1ec3 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh m\u1ed9t h\u1ec7 sinh th\u00e1i k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7u qu\u1ea3 cao b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm khi h\u1ecd mua b\u1ea3o hi\u1ec3m v\u00e0 nh\u1eefng d\u1ecbch v\u1ee5 h\u1ee3p t\u00e1c n\u00e0o c\u00f3 th\u1ec3 gi\u00fap h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau t\u1ea1i th\u1eddi \u0111i\u1ec3m quan tr\u1ecdng n\u00e0y. <\/p>\n\n

\u0110\u1ec3 chu\u1ea9n b\u1ecb cho t\u01b0\u01a1ng lai, c\u00e1c h\u00e3ng b\u1ea3o hi\u1ec3m s\u1ebd c\u1ea7n m\u1edf r\u1ed9ng quan \u0111i\u1ec3m ph\u00e2n ph\u1ed1i.\n“M\u1edf r\u1ed9ng quan h\u1ec7 \u0111\u1ed1i t\u00e1c ph\u00e2n ph\u1ed1i c\u00f3 th\u1ec3 gi\u00fap l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng cung c\u1ea5p s\u1ea3n ph\u1ea9m cho nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u h\u01a1n trong khi v\u1eabn duy tr\u00ec kh\u1ed1i l\u01b0\u1ee3ng b\u00e1n h\u00e0ng trong th\u1eddi k\u1ef3 kh\u1ee7ng ho\u1ea3ng”, Simon Kaesler<\/a> v\u00e0 c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ed3ng nghi\u1ec7p t\u1ea1i McKinsey vi\u1ebft.\nX\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i m\u1ea1nh m\u1ebd l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 \u0111a d\u1ea1ng h\u00f3a ph\u00e2n ph\u1ed1i \u0111\u1ed3ng th\u1eddi cung c\u1ea5p gi\u00e1 tr\u1ecb v\u1ec1 chuy\u00ean m\u00f4n c\u1ee7a \u0111\u1ea1i l\u00fd v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 si\u00eau c\u00e1 nh\u00e2n h\u00f3a m\u00e0 kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm. <\/p>\n\n

\"\"<\/figure>\n\n

C\u00e1c \u0111\u1ea1i l\u00fd v\u1edbi t\u01b0 c\u00e1ch l\u00e0 ng\u01b0\u1eddi x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u00e0o n\u0103m 2021 v\u00e0 h\u01a1n th\u1ebf n\u1eefa<\/h2>\n\n

Nhi\u1ec1u nh\u00e2n vi\u00ean \u0111\u00e3 th\u00edch nghi v\u1edbi c\u00e1c h\u1ea1n ch\u1ebf c\u1ee7a COVID-19 b\u1eb1ng c\u00e1ch chuy\u1ec3n c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd l\u00ean \u0111\u00e1m m\u00e2y, c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng b\u1eb1ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u01b0\u01a1ng t\u1ef1 v\u00e0 b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 nh\u01b0 b\u00e1o gi\u00e1 t\u1ef1 \u0111\u1ed9ng.<\/p>\n\n

Khi c\u00e1c \u0111\u1ea1i l\u00fd \u0111\u1ed5i m\u1edbi th\u00f4ng qua c\u00f4ng ngh\u1ec7, c\u00e1c nh\u00e0 m\u1ea1ng s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3 s\u1ef1 \u0111\u1ed5i m\u1edbi c\u1ee7a \u0111\u1ea1i l\u00fd \u0111\u00f3 s\u1ebd x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 m\u1ea1nh m\u1ebd h\u01a1n.\nC\u00e1c nh\u00e0 m\u1ea1ng s\u1ebd c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n, h\u01b0\u1edfng l\u1ee3i t\u1eeb k\u1ebft n\u1ed1i c\u00e1 nh\u00e2n v\u00e0 chuy\u00ean m\u00f4n m\u00e0 \u0111\u1ea1i l\u00fd cung c\u1ea5p v\u00e0 t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 \u0111\u00f3 v\u1edbi c\u00f4ng ngh\u1ec7. <\/p>\n\n

C\u00f4ng ngh\u1ec7 \u0111\u00e3 l\u00e0m cho m\u1ed1i quan h\u1ec7 gi\u1eefa \u0111\u1ea1i l\u00fd v\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n.\nV\u00ed d\u1ee5, m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a McKinsey cho th\u1ea5y 69% kh\u00e1ch h\u00e0ng mua b\u1ea3o hi\u1ec3m cho bi\u1ebft h\u1ecd t\u01b0\u01a1ng t\u00e1c hi\u1ec7u qu\u1ea3 h\u01a1n v\u1edbi c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u1ee7a h\u1ecd trong k\u1ef7 nguy\u00ean COVID-19. <\/p>\n\n

Tuy nhi\u00ean, hi\u1ec7u qu\u1ea3 kh\u00f4ng ph\u1ea3i l\u00e0 mong mu\u1ed1n h\u00e0ng \u0111\u1ea7u m\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y th\u1ec3 hi\u1ec7n khi n\u00f3i \u0111\u1ebfn c\u00e1c m\u1ed1i quan h\u1ec7 c\u1ee7a c\u00f4ng ty b\u1ea3o hi\u1ec3m.\n\u0110\u00e1p l\u1ea1i nghi\u00ean c\u1ee9u, 83% cho bi\u1ebft h\u1ecd \u0111\u1ed3ng \u00fd ho\u1eb7c \u0111\u1ed3ng \u00fd m\u1ea1nh m\u1ebd v\u1edbi tuy\u00ean b\u1ed1 “T\u00f4i hy v\u1ecdng ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n c\u1ee7a t\u00f4i c\u00f3 th\u1ec3 \u0111\u1ed3ng c\u1ea3m v\u00e0 nh\u00ecn nh\u1eadn v\u1ea5n \u0111\u1ec1 t\u1eeb quan \u0111i\u1ec3m c\u1ee7a t\u00f4i”, Bernhard Kotanko v\u00e0 Enoch Chan<\/a> t\u1ea1i McKinsey vi\u1ebft.\nB\u1ea3y m\u01b0\u01a1i ba ph\u1ea7n tr\u0103m \u0111\u1ed3ng \u00fd ho\u1eb7c \u0111\u1ed3ng \u00fd m\u1ea1nh m\u1ebd v\u1edbi tuy\u00ean b\u1ed1 “T\u00f4i hy v\u1ecdng \u0111\u1ea1i l\u00fd c\u1ee7a t\u00f4i c\u00f3 th\u1ec3 cung c\u1ea5p cho t\u00f4i c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean nhu c\u1ea7u c\u1ee7a t\u00f4i.” <\/p>\n\n

C\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 v\u00e0 c\u00e1c khuy\u1ebfn ngh\u1ecb \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.\nTuy nhi\u00ean, s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u1eabn l\u00e0 l\u0129nh v\u1ef1c k\u1ebft n\u1ed1i c\u1ee7a con ng\u01b0\u1eddi.\nC\u00e1c \u0111\u1ea1i l\u00fd c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 k\u1ebft n\u1ed1i c\u00f4ng ngh\u1ec7, nh\u01b0ng ch\u1ec9 khi nh\u1eefng \u0111i\u1ec1u n\u00e0y b\u1ed5 sung kh\u1ea3 n\u0103ng c\u1ee7a \u0111\u1ea1i l\u00fd \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 c\u00e1 nh\u00e2n, c\u00e1 nh\u00e2n v\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng. <\/p>\n\n

M\u1eb7c d\u00f9 \u0111\u1ea1i d\u1ecbch COVID-19 \u0111\u00e3 \u0111\u1ea9y nhanh t\u1ed1c \u0111\u1ed9 \u00e1p d\u1ee5ng k\u1ef9 thu\u1eadt s\u1ed1, “m\u1ed9t th\u00e0nh ph\u1ea7n quan tr\u1ecdng c\u1ee7a x\u00e3 h\u1ed9i \u0111ang v\u00e0 s\u1ebd lu\u00f4n l\u00e0 t\u01b0\u01a1ng t\u1ef1”, nh\u00e0 ph\u00e2n t\u00edch c\u00f4ng ngh\u1ec7 b\u1ea3o hi\u1ec3m Barry Rabkin<\/a> vi\u1ebft.\nB\u1ea3n ch\u1ea5t con ng\u01b0\u1eddi bao g\u1ed3m vi\u1ec7c t\u00ecm ki\u1ebfm c\u00e1c k\u1ebft n\u1ed1i x\u00e3 h\u1ed9i th\u1ef1c t\u1ebf ngay c\u1ea3 khi nh\u1eefng k\u1ebft n\u1ed1i \u0111\u00f3 g\u00e2y ra r\u1ee7i ro, nh\u01b0 m\u1edf l\u1ea1i tr\u01b0\u1eddng h\u1ecdc ho\u1eb7c \u0111\u1ecba \u0111i\u1ec3m c\u00f4ng c\u1ed9ng trong khi virus ti\u1ebfp t\u1ee5c l\u00e2y lan. <\/p>\n\n

C\u00e1c nh\u00e0 m\u1ea1ng ch\u1ec9 d\u1ef1a v\u00e0o ph\u00e2n ph\u1ed1i k\u1ef9 thu\u1eadt s\u1ed1 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c m\u1ed1i quan h\u1ec7 t\u01b0\u01a1ng t\u1ef1 r\u1ea5t th\u00e2n thi\u1ebft v\u1edbi b\u1ea3n ch\u1ea5t con ng\u01b0\u1eddi.\nC\u00e1c \u0111\u1ea1i l\u00fd v\u00e0 nh\u00e0 m\u00f4i gi\u1edbi cung c\u1ea5p c\u00e1c ngu\u1ed3n thi\u1ebft y\u1ebfu cho c\u00e1c m\u1ed1i quan h\u1ec7 n\u00e0y. <\/p>\n\n

Cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 si\u00eau c\u00e1 nh\u00e2n h\u00f3a gi\u00fap gi\u1ea3m ma s\u00e1t v\u00e0 t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 s\u1ebd l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m m\u1ea1nh m\u1ebd trong nh\u1eefng n\u0103m t\u1edbi.\nC\u00e1c \u0111\u1ea1i l\u00fd \u0111\u00f3ng m\u1ed9t vai tr\u00f2 thi\u1ebft y\u1ebfu trong vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 n\u00e0y, c\u1ee7ng c\u1ed1 h\u1ec7 sinh th\u00e1i v\u00e0 cung c\u1ea5p gi\u00e1 tr\u1ecb.\nB\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng c\u00e1c \u0111\u1ea1i l\u00fd v\u00e0o m\u00f4 h\u00ecnh ph\u00e2n ph\u1ed1i v\u00e0 c\u00f4ng ngh\u1ec7 c\u1ee7a h\u1ecd, c\u00e1c h\u00e3ng b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. <\/p>\n\n

\u1ea2nh: Antonio Guillem\/\u00a9123RF.com, Anton Estrada\/\u00a9123RF.com, fizkes\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00f4ng ngh\u1ec7 b\u1ea3o hi\u1ec3m \u0111ang thay \u0111\u1ed5i m\u1ed1i quan h\u1ec7 gi\u1eefa h\u00e3ng v\u1eadn t\u1ea3i v\u00e0 \u0111\u1ea1i l\u00fd, c\u00f9ng v\u1edbi m\u1ecdi kh\u00eda c\u1ea1nh kh\u00e1c c\u1ee7a b\u1ea3o hi\u1ec3m. Tuy nhi\u00ean, vi\u1ec7c t\u1eeb b\u1ecf m\u00f4 h\u00ecnh \u0111\u1ea1i l\u00fd c\u00f3 th\u1ec3 l\u00e0m suy y\u1ebfu kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i c\u1ee7a nh\u00e0 m\u1ea1ng, c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m […]<\/p>\n","protected":false},"featured_media":9598,"template":"","insight-category":[],"class_list":["post-19313","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight\/19313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media\/9598"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media?parent=19313"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight-category?post=19313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}