{"id":19310,"date":"2024-09-20T09:17:37","date_gmt":"2024-09-20T14:17:37","guid":{"rendered":"https:\/\/bolttech.io\/insight\/cach-cac-cong-ty-bao-hiem-thuc-day-chuyen-doi-voi-trai-nghiem-khach-hang-ky-thuat-so-tot-hon\/"},"modified":"2024-09-20T09:17:40","modified_gmt":"2024-09-20T14:17:40","slug":"cach-cac-cong-ty-bao-hiem-thuc-day-chuyen-doi-voi-trai-nghiem-khach-hang-ky-thuat-so-tot-hon","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/vi\/insights\/cach-cac-cong-ty-bao-hiem-thuc-day-chuyen-doi-voi-trai-nghiem-khach-hang-ky-thuat-so-tot-hon\/","title":{"rendered":"C\u00e1ch c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i v\u1edbi tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng k\u1ef9 thu\u1eadt s\u1ed1 t\u1ed1t h\u01a1n"},"content":{"rendered":"\n

Jim Dwane,<\/strong> Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh bolt<\/strong><\/p>\n\n

B\u1eb1ng c\u00e1ch thu h\u1eb9p th\u1eddi gian c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o v\u00e0 r\u00e0ng bu\u1ed9c b\u00e1o gi\u00e1, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m t\u1ea1o ra tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.\n\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00e1c ti\u1ec7n \u00edch b\u1ed5 sung v\u00e0 c\u01a1 h\u1ed9i g\u00f3i. <\/p>\n\n

Khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n ch\u00ednh x\u00e1c, g\u00f3i c\u00f3 l\u1ee3i th\u1ebf nghi\u00eam tr\u1ecdng cho kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 c\u00e1c nh\u00e0 cung c\u1ea5p b\u1ea3o hi\u1ec3m.\nC\u00f4ng ngh\u1ec7 m\u1edbi \u0111\u00e3 cho ph\u00e9p c\u00e1c \u0111\u1ea1i l\u00fd l\u00e0m cho qu\u00e1 tr\u00ecnh \u0111\u00f3ng g\u00f3i hi\u1ec7u qu\u1ea3 h\u01a1n nhi\u1ec1u so v\u1edbi nh\u1eefng g\u00ec c\u00f3 th\u1ec3 trong nh\u1eefng n\u0103m qua. <\/p>\n\n

Nh\u1eefng kh\u1ea3 n\u0103ng n\u00e0y – tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n, c\u01a1 h\u1ed9i g\u00f3i ph\u00f9 h\u1ee3p h\u01a1n, quy tr\u00ecnh hi\u1ec7u qu\u1ea3 h\u01a1n – mang l\u1ea1i cho kh\u00e1ch h\u00e0ng gi\u00e1 tr\u1ecb to l\u1edbn.<\/p>\n\n

\u0110\u00f4i b\u00ean c\u00f9ng c\u00f3 l\u1ee3i cho kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1i l\u00fd<\/h2>\n\n

\u0110\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, vi\u1ec7c qu\u1ea3n l\u00fd ch\u00ednh s\u00e1ch tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u v\u00e0 h\u1ecd c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n thanh to\u00e1n th\u00f4ng qua c\u00f9ng m\u1ed9t c\u1ed5ng th\u00f4ng tin tr\u1ef1c tuy\u1ebfn.\nKhi n\u00f3i \u0111\u1ebfn vi\u1ec7c n\u1ed9p \u0111\u01a1n y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng cho c\u00e1c s\u1ef1 c\u1ed1 li\u00ean quan \u0111\u1ebfn nhi\u1ec1u ch\u00ednh s\u00e1ch, kh\u00e1ch h\u00e0ng s\u1ebd d\u1ec5 d\u00e0ng th\u1ef1c hi\u1ec7n h\u01a1n nhi\u1ec1u khi ch\u1ec9 c\u00f3 m\u1ed9t c\u00f4ng ty b\u1ea3o hi\u1ec3m tham gia. <\/p>\n\n

\u0110\u1ed1i v\u1edbi \u0111\u1ea1i l\u00fd, g\u00f3i c\u00f3 th\u1ec3 t\u0103ng c\u1ea3 chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u1eef ch\u00e2n.\nT\u1eeb d\u1eef li\u1ec7u t\u00f4i \u0111\u00e3 th\u1ea5y, chuy\u1ec3n \u0111\u1ed5i th\u01b0\u1eddng t\u0103ng 5 \u0111\u1ebfn 10 ph\u1ea7n tr\u0103m khi c\u00e1c \u0111\u1ea1i l\u00fd cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd c\u00e1c t\u00f9y ch\u1ecdn g\u00f3i. Sarah Cavill<\/a>, nh\u00e0 v\u0103n truy\u1ec1n th\u00f4ng ti\u1ebfp th\u1ecb cao c\u1ea5p t\u1ea1i DMS Insights, l\u01b0u \u00fd r\u1eb1ng kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m \u0111i k\u00e8m v\u1edbi c\u00e1c h\u1ee3p \u0111\u1ed3ng b\u1ea3o hi\u1ec3m \u00edt c\u00f3 kh\u1ea3 n\u0103ng mua s\u1eafm xung quanh v\u1edbi c\u00e1c c\u00f4ng ty kh\u00e1c nhau m\u1ed9t khi h\u1ecd \u0111\u00e3 \u1edf v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd bi\u1ebft v\u00e0 tin t\u01b0\u1edfng. <\/p>\n\n

“Ngay c\u1ea3 v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c qu\u1ea3ng c\u00e1o v\u00e0 \u01b0u \u0111\u00e3i ‘chuy\u1ec3n \u0111\u1ed5i v\u00e0 l\u01b0u’ \u0111\u1ec3 ‘ti\u1ebft ki\u1ec7m nhi\u1ec1u h\u01a1n cho b\u1ea3o hi\u1ec3m’, h\u1ea7u h\u1ebft kh\u00e1ch h\u00e0ng \u0111\u1ec1u vui v\u1ebb \u1edf l\u1ea1i trong v\u00e0i n\u0103m”, Square State Insurance<\/a> n\u00f3i.\nMi\u1ec5n l\u00e0 h\u1ecd h\u00e0i l\u00f2ng v\u1edbi d\u1ecbch v\u1ee5, h\u1ea7u h\u1ebft kh\u00e1ch h\u00e0ng s\u1ebd \u1edf l\u1ea1i trung b\u00ecnh kho\u1ea3ng n\u0103m n\u0103m. <\/p>\n\n

\u0110\u01b0a ra \u0111\u1ec1 ngh\u1ecb v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m trong h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng<\/h2>\n\n

Vi\u1ec7c \u0111\u00f3ng g\u00f3i ph\u1ea3i lu\u00f4n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec3 thu\u1eadn ti\u1ec7n v\u00e0 ti\u1ebft ki\u1ec7m, kh\u00f4ng ch\u1ec9 v\u00ec l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c cung c\u1ea5p n\u00f3.\n\u0110\u00f3ng g\u00f3i nh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 th\u00fac \u0111\u1ea9y b\u00e1n h\u00e0ng kh\u00f4ng nh\u1ea5t thi\u1ebft h\u1eefu \u00edch cho kh\u00e1ch h\u00e0ng.\nTr\u00ean th\u1ef1c t\u1ebf, n\u00f3 c\u00f3 th\u1ec3 kh\u00e1 b\u1ef1c b\u1ed9i v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng g\u00e2y h\u1ea1i cho m\u1ed1i quan h\u1ec7 m\u00e0 b\u1ea1n \u0111\u00e3 l\u00e0m vi\u1ec7c r\u1ea5t ch\u0103m ch\u1ec9 \u0111\u1ec3 x\u00e2y d\u1ef1ng. <\/p>\n\n

B\u1ed1i c\u1ea3nh l\u00e0 ch\u00eca kh\u00f3a \u1edf \u0111\u00e2y.\nKhi \u0111\u01b0\u1ee3c cung c\u1ea5p v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m trong quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, khi n\u00f3 th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p v\u00e0 h\u1ee3p l\u00fd v\u1edbi t\u00ecnh hu\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng, g\u00f3i cung c\u1ea5p cho h\u1ecd nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u00edch th\u1ef1c v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian. <\/p>\n\n

V\u00ed d\u1ee5, gi\u1ea3 s\u1eed, m\u1ed9t kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 h\u1ee3p \u0111\u1ed3ng b\u1ea3o hi\u1ec3m \u00f4 t\u00f4 v\u1edbi b\u1ea1n v\u00e0 h\u1ecd \u0111ang mua nh\u00e0 ho\u1eb7c \u0111\u00f3 l\u00e0 ng\u00e0y gia h\u1ea1n h\u00e0ng n\u0103m c\u1ee7a h\u1ecd.\n\u0110\u00e2y s\u1ebd l\u00e0 th\u1eddi \u0111i\u1ec3m ho\u00e0n h\u1ea3o \u0111\u1ec3 thu h\u00fat h\u1ecd v\u1edbi m\u1ed9t \u01b0u \u0111\u00e3i \u0111i k\u00e8m bao g\u1ed3m b\u1ea3o hi\u1ec3m ch\u1ee7 nh\u00e0.\nV\u1edbi c\u00e1c m\u1ee9c gi\u1ea3m gi\u00e1 c\u1ea7n thi\u1ebft t\u1ea1i ch\u1ed7, s\u1ef1 h\u1ea5p d\u1eabn c\u1ee7a s\u1ef1 ti\u1ec7n l\u1ee3i s\u1ebd c\u1ef1c k\u1ef3 h\u1ea5p d\u1eabn. <\/p>\n\n

\u0110\u00f3 l\u00e0 t\u1ea5t c\u1ea3 v\u1ec1 vi\u1ec7c tr\u00ecnh b\u00e0y c\u00e1c t\u00f9y ch\u1ecdn g\u00f3i c\u00f3 \u00fd ngh\u0129a th\u00f4ng qua \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m ti\u1ec1n c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua chi\u1ebft kh\u1ea5u \u0111a ch\u00ednh s\u00e1ch, gi\u00fap \u0111\u01a1n gi\u1ea3n h\u00f3a tr\u1ea3i nghi\u1ec7m qu\u1ea3n l\u00fd ch\u00ednh s\u00e1ch c\u1ee7a h\u1ecd ho\u1eb7c c\u1ea3 hai.<\/p>\n\n

\"Người<\/figure>\n\n

T\u1ea1o hi\u1ec7u qu\u1ea3 v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1<\/h2>\n\n

C\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 bolt c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m b\u1eb1ng c\u00e1ch cung c\u1ea5p \u0111i\u1ec3m v\u00e0o m\u1ed9t l\u1ea7n v\u00e0 \u0111i\u1ec1n tr\u01b0\u1edbc d\u1ef1 \u0111o\u00e1n khi kh\u00e1ch h\u00e0ng \u0111i\u1ec1n v\u00e0o bi\u1ec3u m\u1eabu.<\/p>\n\n

Ch\u1ec9 ri\u00eang \u0111i\u1ec1u \u0111\u00f3 l\u00e0 r\u1ea5t l\u1edbn.\nH\u00e3y xem x\u00e9t m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t n\u0103m 2020 c\u1ee7a Deloitte<\/a> cho th\u1ea5y, ngo\u00e0i gi\u00e1 c\u1ea3, 40% c\u00f4ng ty b\u1ea3o hi\u1ec3m P&C coi t\u1ed1c \u0111\u1ed9 d\u1ecbch v\u1ee5 khi \u0111i\u1ec1n \u0111\u01a1n l\u00e0 quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi ch\u1ecdn nh\u00e0 cung c\u1ea5p b\u1ea3o hi\u1ec3m. <\/p>\n\n

H\u01a1n n\u1eefa, kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c cung c\u1ea5p c\u00e1c b\u1ed9 c\u00e2u h\u1ecfi v\u1eeba hi\u1ec7u qu\u1ea3 v\u1eeba n\u0103ng \u0111\u1ed9ng, trong \u0111\u00f3 c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c \u0111\u01b0a ra cho c\u00e1c c\u00e2u h\u1ecfi s\u1edbm t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c c\u00e2u h\u1ecfi c\u00f2n l\u1ea1i.\n\u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o ch\u1ec9 nh\u1eefng c\u00e2u h\u1ecfi c\u00f3 li\u00ean quan cao \u0111\u01b0\u1ee3c h\u1ecfi sau th\u1eddi \u0111i\u1ec3m \u0111\u00f3 v\u00e0 nh\u1eefng c\u00e2u h\u1ecfi kh\u00f4ng li\u00ean quan s\u1ebd b\u1ecb lo\u1ea1i b\u1ecf. <\/p>\n\n

V\u00e0 b\u1edfi v\u00ec bolt cung c\u1ea5p quy\u1ec1n truy c\u1eadp v\u00e0o m\u1ed9t lo\u1ea1t c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5<\/a> \u1edf nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng, c\u00e1c \u0111\u1ea1i l\u00fd c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c t\u00f9y ch\u1ecdn g\u00f3i si\u00eau ph\u00f9 h\u1ee3p.\nThay v\u00ec ch\u1ec9 c\u00f3 th\u1ec3 cung c\u1ea5p b\u00e1o gi\u00e1 b\u1ea3o hi\u1ec3m ch\u1ee7 nh\u00e0, v\u00ed d\u1ee5, h\u1ecd c\u00f3 th\u1ec3 cung c\u1ea5p b\u1ea3o hi\u1ec3m h\u1ecfa ho\u1ea1n, b\u1ea3o hi\u1ec3m l\u0169 l\u1ee5t v\u00e0 h\u01a1n th\u1ebf n\u1eefa.\n\u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1c \u0111\u1ea1i l\u00fd cung c\u1ea5p cho kh\u00e1ch h\u00e0ng nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n, cung c\u1ea5p ph\u1ea1m vi b\u1ea3o hi\u1ec3m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u ch\u00ednh x\u00e1c c\u1ee7a h\u1ecd, \u0111\u1ed3ng th\u1eddi \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh t\u1ed5ng th\u1ec3. <\/p>\n\n

V\u00e0o cu\u1ed1i ng\u00e0y, bu l\u00f4ng gi\u00fap t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho vi\u1ec7c b\u00f3 khi l\u00e0m nh\u01b0 v\u1eady c\u00f3 \u00fd ngh\u0129a \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.\nN\u00f3 c\u0169ng gi\u1ea3i ph\u00f3ng th\u1eddi gian cho c\u00e1c \u0111\u1ea1i l\u00fd, cho ph\u00e9p h\u1ecd \u0111\u00e1nh gi\u00e1 b\u1ed1i c\u1ea3nh t\u1ed1t h\u01a1n v\u00e0 t\u1ea1o ra nhi\u1ec1u doanh thu h\u01a1n. <\/p>\n\n

T\u1eadn d\u1ee5ng t\u1ed1i \u0111a vi\u1ec7c \u0111\u00f3ng g\u00f3i<\/h2>\n\n

Khi kh\u00e1ch h\u00e0ng kh\u00f4ng ph\u1ea3i d\u00e0nh c\u1ea3 ng\u00e0y \u0111\u1ec3 ph\u00e2n lo\u1ea1i c\u00e1c ch\u00ednh s\u00e1ch v\u00e0 \u0111i\u1ec1n v\u00e0o bi\u1ec3u m\u1eabu, h\u1ecd \u0111ang chi\u1ebfn th\u1eafng \u1edf nhi\u1ec1u c\u1ea5p \u0111\u1ed9.<\/p>\n\n

B\u00ean c\u1ea1nh nh\u1eefng l\u1ee3i \u00edch cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, vi\u1ec7c \u0111\u00f3ng g\u00f3i c\u0169ng c\u1ef1c k\u1ef3 c\u00f3 l\u1ee3i cho c\u00e1c \u0111\u1ea1i l\u00fd v\u00e0 c\u00f3 th\u1ec3 l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u1eef ch\u00e2n.\nTuy nhi\u00ean, nh\u01b0 t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp tr\u01b0\u1edbc \u0111\u00f3, n\u00f3 kh\u00f4ng bao gi\u1edd n\u00ean b\u1ecb \u00e9p bu\u1ed9c.\nCh\u1ec9 n\u00ean tr\u00ecnh b\u00e0y c\u00e1c c\u01a1 h\u1ed9i g\u00f3i c\u00f3 \u00fd ngh\u0129a, v\u00e0 th\u1eadm ch\u00ed sau \u0111\u00f3 ch\u1ec9 khi n\u00f3 c\u00f3 \u00fd ngh\u0129a \u0111\u1ec3 l\u00e0m nh\u01b0 v\u1eady. <\/p>\n\n

C\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 bolt cung c\u1ea5p m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 cao h\u01a1n gi\u00fap t\u0103ng t\u1ed1c qu\u00e1 tr\u00ecnh, mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n nhi\u1ec1u cho c\u1ea3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng nh\u01b0 \u0111\u1ea1i l\u00fd.<\/p>\n\n

\u1ea2nh: Antonio Guillem\/\u00a9123RF.com, rawpixel\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Jim Dwane, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh bolt B\u1eb1ng c\u00e1ch thu h\u1eb9p th\u1eddi gian c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o v\u00e0 r\u00e0ng bu\u1ed9c b\u00e1o gi\u00e1, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m t\u1ea1o ra tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00e1c ti\u1ec7n \u00edch b\u1ed5 sung v\u00e0 c\u01a1 h\u1ed9i g\u00f3i. Khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n ch\u00ednh x\u00e1c, […]<\/p>\n","protected":false},"featured_media":9817,"template":"","insight-category":[],"class_list":["post-19310","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight\/19310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media\/9817"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media?parent=19310"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight-category?post=19310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}