{"id":19301,"date":"2024-09-20T09:17:31","date_gmt":"2024-09-20T14:17:31","guid":{"rendered":"https:\/\/bolttech.io\/insight\/chuyen-doi-ky-thuat-so-la-bay-gio-tam-quan-trong-cua-phan-tich-va-du-lieu-lon-doi-voi-cac-nha-moi-gioi\/"},"modified":"2024-09-20T09:17:35","modified_gmt":"2024-09-20T14:17:35","slug":"chuyen-doi-ky-thuat-so-la-bay-gio-tam-quan-trong-cua-phan-tich-va-du-lieu-lon-doi-voi-cac-nha-moi-gioi","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/vi\/insights\/chuyen-doi-ky-thuat-so-la-bay-gio-tam-quan-trong-cua-phan-tich-va-du-lieu-lon-doi-voi-cac-nha-moi-gioi\/","title":{"rendered":"Chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 b\u00e2y gi\u1edd: T\u1ea7m quan tr\u1ecdng c\u1ee7a ph\u00e2n t\u00edch v\u00e0 d\u1eef li\u1ec7u l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi"},"content":{"rendered":"\n

C\u00e1c nh\u00e0 m\u00f4i gi\u1edbi \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong n\u1ec1n kinh t\u1ebf b\u1ea3o hi\u1ec3m, m\u1ed9t trong \u0111\u00f3 \u0111\u1eb7t h\u1ecd \u1edf v\u1ecb tr\u00ed trung t\u00e2m gi\u1eefa kh\u00e1ch h\u00e0ng cu\u1ed1i c\u00f9ng v\u00e0 c\u00e1c h\u00e3ng b\u1ea3o hi\u1ec3m, v\u00e0 l\u00e0m cho h\u1ecd c\u00f3 v\u1ecb tr\u00ed t\u1ed1t \u0111\u1ec3 t\u1eadn d\u1ee5ng l\u01b0\u1ee3ng d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi ng\u00e0nh.<\/p>\n\n

\u0110\u00e2y l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i th\u1ef1c s\u1ef1, Nigel Phillips<\/a>, gi\u00e1m \u0111\u1ed1c th\u01b0\u01a1ng m\u1ea1i t\u1ea1i CDL Solutions cho bi\u1ebft.\n“Kh\u1ea3 n\u0103ng x\u1eed l\u00fd, ph\u00e2n t\u00edch, \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u00e0 h\u1ecdc h\u1ecfi t\u1eeb d\u1eef li\u1ec7u n\u00e0y t\u01b0\u01a1ng \u0111\u1ed1i h\u1ea1n ch\u1ebf, nh\u01b0ng s\u1ef1 ph\u00e1t tri\u1ec3n g\u1ea7n \u0111\u00e2y c\u1ee7a c\u00f4ng ngh\u1ec7 c\u00f3 ngh\u0129a l\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p t\u1ed1c \u0111\u1ed9 cao, gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng c\u00f3 kh\u1ea3 n\u0103ng x\u1eed l\u00fd D\u1eef li\u1ec7u l\u1edbn trong th\u1eddi gian th\u1ef1c hi\u1ec7n c\u00f3 s\u1eb5n.” <\/p>\n\n

M\u1eb7c d\u00f9 c\u00f3 nhi\u1ec1u l\u1ee3i th\u1ebf, h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi \u0111\u00e3 ch\u1eadm \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1.\nNh\u01b0ng h\u1ecd kh\u00f4ng th\u1ec3 tr\u00ec ho\u00e3n th\u00eam n\u1eefa.\nChuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t \u0111i\u1ec1u tr\u00ean \u0111\u01b0\u1eddng ch\u00e2n tr\u1eddi: N\u00f3 \u1edf \u0111\u00e2y v\u00e0 \u0111ang x\u1ea3y ra ngay b\u00e2y gi\u1edd.\n\u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi c\u1ea7n d\u1eef li\u1ec7u l\u1edbn v\u00e0 ph\u00e2n t\u00edch n\u1ebfu h\u1ecd mu\u1ed1n duy tr\u00ec t\u00ednh c\u1ea1nh tranh, k\u1ebft n\u1ed1i c\u00e1c \u0111i\u1ec3m cho kh\u00e1ch h\u00e0ng v\u00e0 c\u00f4ng ty b\u1ea3o hi\u1ec3m m\u00e0 h\u1ecd ph\u1ee5c v\u1ee5. <\/p>\n\n

C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/h2>\n\n

C\u00f3 m\u1ed9t l\u00fd do khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi \u0111ang s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 insurtech cho nhu c\u1ea7u b\u1ea3o hi\u1ec3m c\u1ee7a h\u1ecd: tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n

C\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m \u0111\u00f3 ngay t\u1eeb khi b\u1eaft \u0111\u1ea7u m\u1ed1i quan h\u1ec7 gi\u1eefa nh\u00e0 m\u00f4i gi\u1edbi v\u00e0 kh\u00e1ch h\u00e0ng.\nV\u00ed d\u1ee5, ph\u01b0\u01a1ng ph\u00e1p b\u00fat v\u00e0 gi\u1ea5y \u0111\u1ec3 gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0 thu th\u1eadp d\u1eef li\u1ec7u c\u00f2n l\u00e2u m\u1edbi ho\u00e0n h\u1ea3o, Phil Edmundson<\/a> , ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u00e0 CEO t\u1ea1i c\u00f4ng ty b\u1ea3o hi\u1ec3m r\u1ee7i ro m\u1ea1ng Corvus Insurance Holdings cho bi\u1ebft.\nPh\u1ea3n h\u1ed3i c\u00f3 xu h\u01b0\u1edbng kh\u00f4ng \u0111\u1ee7, c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi th\u01b0\u1eddng xuy\u00ean th\u1ea5y h\u1ecd thi\u1ebfu th\u00f4ng tin v\u00e0 sau \u0111\u00f3 s\u1ebd m\u1ea5t v\u00e0i th\u00e1ng \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng. <\/p>\n\n

D\u1eef li\u1ec7u l\u1edbn gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u \u1edf back-end m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i d\u1ef1a v\u00e0o m\u00e1y kh\u00e1ch \u0111\u1ec3 c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi.\n\u0110i\u1ec1u n\u00e0y gi\u00fap ti\u1ebft ki\u1ec7m m\u1ed9t l\u01b0\u1ee3ng th\u1eddi gian \u0111\u00e1ng k\u1ec3 cho c\u00e1c nh\u00e0 b\u1ea3o l\u00e3nh ph\u00e1t h\u00e0nh v\u00e0 c\u00f3 ngh\u0129a l\u00e0 c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi kh\u00f4ng ph\u1ea3i g\u00e2y r\u1eafc r\u1ed1i cho kh\u00e1ch h\u00e0ng v\u00ec m\u1ed9t l\u01b0\u1ee3ng d\u1eef li\u1ec7u kh\u00f4ng c\u1ea7n thi\u1ebft. <\/p>\n\n

C\u00e1c nh\u00e0 m\u00f4i gi\u1edbi c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ph\u00e2n t\u00edch \u0111\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a h\u01a1n nhi\u1ec1u.\nC\u00e1c nh\u00e0 m\u00f4i gi\u1edbi kh\u00f4ng c\u00f3 nhi\u1ec1u th\u1ee9 \u0111\u1ec3 ti\u1ebfp t\u1ee5c khi n\u00f3i \u0111\u1ebfn vi\u1ec7c \u0111\u1ecbnh gi\u00e1 m\u1ed9t ch\u00ednh s\u00e1ch 20 n\u0103m tr\u01b0\u1edbc, Martin Watts<\/a> t\u1ea1i Artificial Labs vi\u1ebft.\nNg\u00e0y nay, ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n cho ph\u00e9p h\u1ecd t\u1eadn d\u1ee5ng h\u00e0ng ch\u1ee5c \u0111i\u1ec3m d\u1eef li\u1ec7u \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a ch\u00ednh s\u00e1ch cho ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i. <\/p>\n\n

H\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u01a1n thu\u1ea7n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n m\u1ed1i quan h\u1ec7 gi\u1eefa nh\u00e0 m\u00f4i gi\u1edbi v\u00e0 kh\u00e1ch h\u00e0ng, Ashley Harter<\/a> c\u1ee7a ANVL vi\u1ebft.\n“Kh\u00e1ch h\u00e0ng mu\u1ed1n bi\u1ebft r\u1eb1ng h\u1ecd \u0111ang l\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t ng\u01b0\u1eddi hi\u1ec3u c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i v\u00e0 l\u1ee3i \u00edch c\u1ee7a n\u00f3. Th\u00f4ng qua chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1, c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 giao ti\u1ebfp t\u1ed1t h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng, cung c\u1ea5p th\u00f4ng tin cho kh\u00e1ch h\u00e0ng nhanh h\u01a1n v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng t\u1eeb m\u1ecdi n\u01a1i. H\u01a1n n\u1eefa, kh\u00e1ch h\u00e0ng s\u1ebd nh\u1eadn th\u1ea5y l\u1ee3i \u00edch \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n trong c\u00e1c d\u1ecbch v\u1ee5 b\u1ea3o hi\u1ec3m c\u1ee7a h\u1ecd. ” <\/p>\n\n

\"\"<\/figure>\n\n

T\u0103ng n\u0103ng su\u1ea5t v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3<\/h2>\n\n

Lo\u1ea1i d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 \u1edf tr\u00ean c\u00f3 v\u1ebb t\u1ed1n nhi\u1ec1u th\u1eddi gian h\u01a1n tr\u00ean b\u1ec1 m\u1eb7t, nh\u01b0ng chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 th\u1ef1c s\u1ef1 l\u00e0m cho c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n

Chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 hi\u1ec7u qu\u1ea3 c\u1ee7a nh\u00e0 m\u00f4i gi\u1edbi, Nivin Simon<\/a>, nh\u00e0 ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u h\u00e0ng \u0111\u1ea7u t\u1ea1i Mantra Labs vi\u1ebft.\n“V\u00ed d\u1ee5, cho ph\u00e9p nh\u00e2n vi\u00ean v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 t\u1eeb xa cho ph\u00e9p h\u1ecd nhanh ch\u00f3ng h\u00e0nh \u0111\u1ed9ng – t\u1eeb tr\u00edch d\u1eabn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ebfn cung c\u1ea5p chi ti\u1ebft ch\u00ednh s\u00e1ch v\u00e0 qu\u1ea3n l\u00fd khi\u1ebfu n\u1ea1i cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i – \u0111\u1eb7c bi\u1ec7t l\u00e0 khi h\u1ecd c\u1ea7n nh\u1ea5t.” <\/p>\n\n

C\u00e1c c\u00f4ng c\u1ee5 th\u1ef1c hi\u1ec7n ph\u1ea7n l\u1edbn c\u00f4ng vi\u1ec7c trong n\u1ec1n t\u1ea3ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng, c\u00f3 ngh\u0129a l\u00e0 c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi ch\u1ec9 ph\u1ea3i xem x\u00e9t v\u00e0 ph\u00ea duy\u1ec7t c\u00e1c khuy\u1ebfn ngh\u1ecb, Jeff Mitch<\/a>, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh t\u1ea1i Accenture Strategy vi\u1ebft.<\/p>\n\n

“V\u00ed d\u1ee5, c\u00e1c gi\u1ea3i ph\u00e1p t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 AI c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 thu th\u1eadp v\u00e0 h\u1ee3p nh\u1ea5t d\u1eef li\u1ec7u, xem x\u00e9t c\u00e1c t\u00e0i li\u1ec7u ch\u00ednh s\u00e1ch v\u00e0 th\u1eadm ch\u00ed \u0111\u01b0a ra c\u00e1c khuy\u1ebfn ngh\u1ecb v\u1ec1 ph\u1ea1m vi b\u1ea3o hi\u1ec3m v\u00e0 gi\u00e1 c\u1ea3 s\u01a1 b\u1ed9 m\u00e0 nh\u00e0 m\u00f4i gi\u1edbi sau \u0111\u00f3 c\u00f3 th\u1ec3 x\u00e1c nh\u1eadn, \u00f4ng gi\u1ea3i th\u00edch. ” V\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p gi\u00e1m s\u00e1t r\u1ee7i ro tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi AI c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 li\u00ean t\u1ee5c theo d\u00f5i r\u1ee7i ro v\u00e0 g\u1eafn c\u1edd c\u00e1c k\u1ecbch b\u1ea3n c\u1ea7n xem x\u00e9t nh\u00e0 m\u00f4i gi\u1edbi. B\u1eb1ng c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u00f3 v\u00e0 m\u1edf r\u1ed9ng gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp theo th\u1eddi gian, nh\u00e0 m\u00f4i gi\u1edbi \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t b\u1edfi c\u00f4ng ngh\u1ec7 v\u00e0 c\u00f3 th\u1ec3 mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. “<\/p>\n\n

M\u1ee9c \u0111\u1ed9 t\u1ef1 \u0111\u1ed9ng h\u00f3a n\u00e0y c\u0169ng l\u00e0m cho c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi hi\u1ec7u qu\u1ea3 h\u01a1n nhi\u1ec1u khi b\u00e1n h\u00e0ng, Giuliano Altamura<\/a>, gi\u00e1m \u0111\u1ed1c \u0111\u01a1n v\u1ecb kinh doanh d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh to\u00e0n c\u1ea7u t\u1ea1i Fincons Group cho bi\u1ebft.\nC\u00e1c \u1ee9ng d\u1ee5ng n\u00e0y kh\u00f4ng ch\u1ec9 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng h\u1ea5p d\u1eabn h\u01a1n m\u00e0 c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi c\u00f2n c\u00f3 th\u1ec3 gi\u1ea3i ph\u00f3ng th\u1eddi gian do t\u1ef1 \u0111\u1ed9ng h\u00f3a lo\u1ea1i b\u1ecf c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u1ea7n t\u1ee5c nh\u01b0ng c\u1ea7n thi\u1ebft ra kh\u1ecfi \u0111\u0129a c\u1ee7a h\u1ecd. <\/p>\n\n

Ngo\u00e0i ra, ph\u00e2n t\u00edch c\u00f3 th\u1ec3 gi\u00fap c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng m\u00e0 h\u1ecd th\u1ef1c hi\u1ec7n cho c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh c\u00e1c k\u00eanh b\u00e1n h\u00e0ng c\u00f3 l\u1ee3i nh\u1ea5t.\n“Cu\u1ed1i c\u00f9ng, m\u1ed9t c\u00f4ng ty m\u00f4i gi\u1edbi c\u1ea7n bi\u1ebft k\u00eanh n\u00e0o \u0111ang t\u1ea1o ra doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 chi ph\u00ed li\u00ean quan l\u00e0 g\u00ec”, Alex Wong v\u00e0 Gagan Ahluwalia<\/a> c\u1ee7a Smythe Advisory n\u00f3i.\n“\u0110i\u1ec1u n\u00e0y bao g\u1ed3m kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c t\u1ea1o ra th\u00f4ng qua c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t, gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng, m\u1ed1i quan h\u1ec7 chung s\u1edf th\u00edch, ph\u00e1t tri\u1ec3n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, mua h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 v\u1ecb tr\u00ed th\u1ef1c t\u1ebf.” <\/p>\n\n

T\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng<\/h2>\n\n

M\u1ed9t trong nh\u1eefng l\u1ee3i \u00edch l\u1edbn nh\u1ea5t c\u1ee7a vi\u1ec7c n\u00e2ng c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng.\nKhi kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y nh\u01b0 h\u1ecd \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb, h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng g\u1eafn b\u00f3 v\u1edbi nh\u00e0 m\u00f4i gi\u1edbi c\u1ee7a h\u1ecd trong t\u01b0\u01a1ng lai. <\/p>\n\n

S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 l\u00e0m cho qu\u00e1 tr\u00ecnh gi\u1edbi thi\u1ec7u di\u1ec5n ra su\u00f4n s\u1ebb nh\u1ea5t c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 \u0111i\u1ec1u n\u00e0y, Zviki Ben-Ishay<\/a>, \u0111\u1ed3ng s\u00e1ng l\u1eadp v\u00e0 CEO t\u1ea1i n\u1ec1n t\u1ea3ng t\u01b0\u01a1ng t\u00e1c Lightico vi\u1ebft.\n“Trong khi kh\u00e1ch h\u00e0ng hi\u1ebfm khi y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng, m\u1ed9t khi h\u1ecd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng, h\u1ecd th\u01b0\u1eddng xuy\u00ean \u0111\u00f3ng ph\u00ed b\u1ea3o hi\u1ec3m, \u0111\u00f3 l\u00e0 huy\u1ebft m\u1ea1ch c\u1ee7a c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m. Nh\u01b0ng n\u1ebfu s\u1ef1 kh\u00f4ng h\u00e0i l\u00f2ng v\u1edbi quy tr\u00ecnh gi\u1edbi thi\u1ec7u d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i trong vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i, nh\u00e0 cung c\u1ea5p s\u1ebd b\u1ecf l\u1ee1 nhi\u1ec1u n\u0103m thanh to\u00e1n th\u01b0\u1eddng xuy\u00ean s\u1ebd x\u1ea3y ra n\u1ebfu n\u00f3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u1ed1t h\u01a1n. <\/p>\n\n

Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u0103ng th\u00eam b\u1eb1ng c\u00e1ch c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi x\u00e1c \u0111\u1ecbnh th\u00e0nh c\u00f4ng c\u00e1c c\u01a1 h\u1ed9i b\u00e1n th\u00eam v\u00e0 b\u00e1n ch\u00e9o.\nPh\u00e2n t\u00edch v\u00e0 d\u1eef li\u1ec7u l\u1edbn m\u1ed9t l\u1ea7n n\u1eefa \u0111\u00f3ng m\u1ed9t vai tr\u00f2 \u1edf \u0111\u00e2y, cho ph\u00e9p b\u1ea1n kh\u00e1m ph\u00e1 c\u00e1c c\u01a1 h\u1ed9i m\u1edbi. <\/p>\n\n

“V\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t c\u00e1c lo\u1ea1i ch\u00ednh s\u00e1ch v\u00e0 h\u00e0nh kh\u00e1ch m\u00e0 c\u00e1c doanh nghi\u1ec7p trong c\u00f9ng ng\u00e0nh d\u1ecdc th\u01b0\u1eddng mua v\u00e0 \u0111\u1ec1 xu\u1ea5t ch\u00fang cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n”, Joyce Sigler<\/a>, gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh t\u00e0i kho\u1ea3n t\u1ea1i Jones-Wenner Insurance Partners vi\u1ebft.\nHo\u1eb7c, n\u1ebfu b\u1ea1n c\u00f3 10.000 c\u1ee7a m\u1ed9t lo\u1ea1i ch\u00ednh s\u00e1ch v\u00e0 nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 c\u00f3 s\u1ef1 ch\u1ee9ng th\u1ef1c h\u1ea5p d\u1eabn ch\u1ec9 v\u1edbi 12 \u0111\u00f4 la, h\u00e3y li\u00ean h\u1ec7 v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00f3 v\u00e0 cung c\u1ea5p n\u00f3. \u0110\u1ed1i v\u1edbi h\u1ecd, ROI c\u00f3 th\u1ec3 r\u1ea5t l\u1edbn v\u00e0 \u0111\u1ed1i v\u1edbi b\u1ea1n, nh\u1eefng kho\u1ea3n ti\u1ec1n \u0111\u00f3 c\u00f3 th\u1ec3 t\u0103ng l\u00ean. <\/p>\n\n

\"\"<\/figure>\n\n

Mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng<\/h2>\n\n

D\u1eef li\u1ec7u l\u1edbn trao quy\u1ec1n cho c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi ho\u1ea1t \u0111\u1ed9ng nh\u01b0 nh\u1eefng nh\u00e0 t\u01b0 v\u1ea5n th\u1ef1c s\u1ef1 cho kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd.\n\u0110\u1eb7c bi\u1ec7t, d\u1eef li\u1ec7u c\u00f3 th\u1ec3 gi\u00fap c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi x\u00e1c \u0111\u1ecbnh c\u00e1c l\u1ed7 h\u1ed5ng trong ch\u00ednh s\u00e1ch kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra \u0111\u1ec1 xu\u1ea5t v\u1ec1 ph\u1ea1m vi b\u1ea3o hi\u1ec3m b\u1ed5 sung t\u1ed1t nh\u1ea5t, Sean Mallon<\/a> vi\u1ebft t\u1ea1i SmartData Collective.\n\u0110i\u1ec1u n\u00e0y cho ph\u00e9p c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi hi\u1ec3n th\u1ecb gi\u00e1 tr\u1ecb gia t\u0103ng m\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd mang l\u1ea1i, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0m t\u0103ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.\nTuy nhi\u00ean, quan tr\u1ecdng nh\u1ea5t, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng c\u00f3 s\u1ef1 b\u1ea3o v\u1ec7 m\u00e0 h\u1ecd c\u1ea7n. <\/p>\n\n

D\u1eef li\u1ec7u l\u1edbn c\u0169ng cho ph\u00e9p c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi cung c\u1ea5p d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u00e0 to\u00e0n di\u1ec7n h\u01a1n cho kh\u00e1ch h\u00e0ng, cung c\u1ea5p cho h\u1ecd ph\u1ea1m vi b\u1ea3o hi\u1ec3m v\u00e0 l\u1eddi khuy\u00ean h\u1ecd c\u1ea7n.\nV\u00ed d\u1ee5, kh\u1ea3 n\u0103ng \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng l\u00e0m t\u0103ng \u0111\u00e1ng k\u1ec3 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng, theo b\u00e1o c\u00e1o c\u1ee7a c\u00e1c \u0111\u1ed1i t\u00e1c McKinsey bao g\u1ed3m Tanguy Catlin v\u00e0 Johannes Lorenz<\/a>.\n\u0110\u1ecbnh gi\u00e1 b\u1ea3o hi\u1ec3m theo d\u1eb7m l\u00e1i xe l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 \u0111i\u1ec1u n\u00e0y.\nNh\u01b0ng c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi th\u1eadm ch\u00ed c\u00f3 th\u1ec3 ng\u0103n ch\u1eb7n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, h\u1ecd gi\u1ea3i th\u00edch. <\/p>\n\n

“Trong m\u1ed9t th\u1ebf gi\u1edbi t\u01b0\u01a1ng t\u1ef1, m\u1ed9t c\u00f4ng ty b\u1ea3o hi\u1ec3m s\u1ebd kh\u00f4ng bi\u1ebft khi m\u1ed9t kh\u00e1ch h\u00e0ng n\u1eafm gi\u1eef h\u1ee3p \u0111\u1ed3ng b\u1ea3o hi\u1ec3m nh\u00e0 \u0111\u01b0a ng\u00f4i nh\u00e0 \u0111\u00f3 ra th\u1ecb tr\u01b0\u1eddng. Trong m\u1ed9t th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1 gi\u00e0u d\u1eef li\u1ec7u, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u1ea7n ph\u1ea3i nh\u01b0 v\u1eady, v\u00e0 ki\u1ebfn th\u1ee9c r\u1eb1ng m\u1ed9t ng\u00f4i nh\u00e0 \u0111\u01b0\u1ee3c rao b\u00e1n tr\u1edf th\u00e0nh c\u01a1 h\u1ed9i \u0111\u1ec3 cung c\u1ea5p b\u1ea3o hi\u1ec3m nh\u00e0 m\u1edbi, b\u1ea3o hi\u1ec3m \u00f4 t\u00f4 m\u1edbi v\u00e0 c\u00f3 l\u1ebd l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m cu\u1ed9c s\u1ed1ng \u0111\u1ec3 gi\u00fap trang tr\u1ea3i th\u1ebf ch\u1ea5p cho ng\u00f4i nh\u00e0 m\u1edbi.<\/p>\n\n

Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 b\u00e2y gi\u1edd<\/h2>\n\n

M\u1eb7c d\u00f9 c\u00f3 nhi\u1ec1u b\u1eb1ng ch\u1ee9ng v\u1ec1 nhu c\u1ea7u chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1, nhi\u1ec1u nh\u00e0 m\u00f4i gi\u1edbi v\u1eabn c\u00f3 th\u1ec3 do d\u1ef1 khi th\u1ef1c hi\u1ec7n s\u1ef1 thay \u0111\u1ed5i v\u00ec c\u00f3 v\u1ebb t\u1ed1n th\u1eddi gian.\nH\u1ecd kh\u00f4ng c\u1ea7n ph\u1ea3i nh\u01b0 v\u1eady.\nNghi\u00ean c\u1ee9u c\u1ee7a Bain’s Henrik Naujoks, Harshveer Singh, Camille Goossens v\u00e0 Andrew Schwedel<\/a> cho th\u1ea5y s\u1ef1 chuy\u1ec3n \u0111\u1ed5i sang k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 th\u1ec3 nhanh ch\u00f3ng.\nV\u00ed d\u1ee5, Max Life c\u1ee7a \u1ea4n \u0110\u1ed9 \u0111\u00e3 \u0111\u00e0o t\u1ea1o h\u01a1n 9.000 ng\u01b0\u1eddi b\u00e1n v\u00e0 25.000 \u0111\u1ea1i l\u00fd trong hai tu\u1ea7n. <\/p>\n\n

N\u1ebfu c\u00e1c s\u1ef1 ki\u1ec7n c\u1ee7a n\u0103m 2020 \u0111\u00e3 d\u1ea1y cho c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec, th\u00ec k\u1ef9 thu\u1eadt s\u1ed1 kh\u00f4ng c\u00f2n l\u00e0 l\u1ef1a ch\u1ecdn n\u1eefa.\nV\u00e0 khi b\u1ecb x\u00f4 \u0111\u1ea9y, h\u1ecd c\u00f3 th\u1ec3 s\u1ed1 h\u00f3a nhanh h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi h\u1ecd ngh\u0129. <\/p>\n\n

H\u00ecnh \u1ea3nh b\u1edfi: rawpixel\/\u00a9123rf.com, adiruch\/\u00a9123rf.com, Dinis Tolipov\/\u00a9123rf.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00e1c nh\u00e0 m\u00f4i gi\u1edbi \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong n\u1ec1n kinh t\u1ebf b\u1ea3o hi\u1ec3m, m\u1ed9t trong \u0111\u00f3 \u0111\u1eb7t h\u1ecd \u1edf v\u1ecb tr\u00ed trung t\u00e2m gi\u1eefa kh\u00e1ch h\u00e0ng cu\u1ed1i c\u00f9ng v\u00e0 c\u00e1c h\u00e3ng b\u1ea3o hi\u1ec3m, v\u00e0 l\u00e0m cho h\u1ecd c\u00f3 v\u1ecb tr\u00ed t\u1ed1t \u0111\u1ec3 t\u1eadn d\u1ee5ng l\u01b0\u1ee3ng d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 \u0111\u01b0\u1ee3c t\u1ea1o ra […]<\/p>\n","protected":false},"featured_media":9837,"template":"","insight-category":[],"class_list":["post-19301","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight\/19301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media\/9837"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media?parent=19301"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight-category?post=19301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}