{"id":19294,"date":"2024-09-20T09:17:22","date_gmt":"2024-09-20T14:17:22","guid":{"rendered":"https:\/\/bolttech.io\/insight\/chuyen-doi-so-cac-dai-ly-co-nhung-gi-ho-can-ngay-hom-nay-khong\/"},"modified":"2024-09-20T09:17:25","modified_gmt":"2024-09-20T14:17:25","slug":"chuyen-doi-so-cac-dai-ly-co-nhung-gi-ho-can-ngay-hom-nay-khong","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/vi\/insights\/chuyen-doi-so-cac-dai-ly-co-nhung-gi-ho-can-ngay-hom-nay-khong\/","title":{"rendered":"Chuy\u1ec3n \u0111\u1ed5i s\u1ed1: C\u00e1c \u0111\u1ea1i l\u00fd c\u00f3 nh\u1eefng g\u00ec h\u1ecd c\u1ea7n ng\u00e0y h\u00f4m nay kh\u00f4ng?"},"content":{"rendered":"\n

Trong nhi\u1ec1u n\u0103m, ng\u00e0nh b\u1ea3o hi\u1ec3m \u0111\u00e3 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng c\u1ea3nh b\u00e1o r\u1eb1ng n\u00f3 t\u1ee5t h\u1eadu so v\u1edbi c\u00e1c ng\u00e0nh kh\u00e1c trong t\u1ed1c \u0111\u1ed9 chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n\n

Sau \u0111\u00f3, \u0111\u1ea1i d\u1ecbch \u0111\u00e3 thay \u0111\u1ed5i ho\u00e0n to\u00e0n c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a th\u1ebf gi\u1edbi \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng ch\u00fang.\nN\u0103m d\u01b0\u01a1ng l\u1ecbch \u0111\u00f3 \u0111\u00e3 tr\u00f4i qua, nh\u01b0ng nh\u1eefng thay \u0111\u1ed5i m\u00e0 n\u00f3 th\u1ef1c hi\u1ec7n v\u1eabn c\u00f2n v\u1edbi ch\u00fang t\u00f4i.\nT\u1ed1c \u0111\u1ed9 c\u1ee7a s\u1ef1 thay \u0111\u1ed5i \u0111\u00f3 c\u0169ng c\u00f3 th\u1ec3 s\u1ebd t\u0103ng l\u00ean. <\/p>\n\n

“N\u0103m 2021 s\u1ebd l\u00e0 n\u0103m m\u00e0 m\u1ecdi c\u00f4ng ty – kh\u00f4ng ch\u1ec9 15% c\u00e1c c\u00f4ng ty \u0111\u00e3 hi\u1ec3u bi\u1ebft v\u1ec1 k\u1ef9 thu\u1eadt s\u1ed1 – t\u0103ng g\u1ea5p \u0111\u00f4i tr\u1ea3i nghi\u1ec7m, ho\u1ea1t \u0111\u1ed9ng, s\u1ea3n ph\u1ea9m v\u00e0 h\u1ec7 sinh th\u00e1i \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi c\u00f4ng ngh\u1ec7”, Sharyn Leaver<\/a>, ph\u00f3 ch\u1ee7 t\u1ecbch nghi\u00ean c\u1ee9u c\u1ea5p cao t\u1ea1i Forrester d\u1ef1 \u0111o\u00e1n.<\/p>\n\n

Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 kh\u00f4ng c\u00f2n trong t\u01b0\u01a1ng lai c\u1ee7a ch\u00fang ta.\n\u0110\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00fang ta ng\u00e0y nay.\nC\u00e1c \u0111\u1ea1i l\u00fd ph\u1ea3i \u00e1p d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u1ea7n cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 \u0111\u00f3 \u0111\u1ec3 duy tr\u00ec m\u1ed1i quan h\u1ec7 \u0111\u1ea1i l\u00fd c\u1ee7a h\u1ecd. <\/p>\n\n

Ch\u00e0o m\u1eebng b\u1ea1n \u0111\u1ebfn v\u1edbi n\u1ec1n kinh t\u1ebf n\u1ec1n t\u1ea3ng<\/h2>\n\n

Ng\u00e0nh b\u1ea3o hi\u1ec3m l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh \u0111\u1ea7u ti\u00ean \u00e1p d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p \u0111i\u1ec7n to\u00e1n kinh doanh \u0111\u1ea7u ti\u00ean.\n\u0110\u1ec3 k\u1ebft h\u1ee3p b\u1ea3n ch\u1ea5t tuy\u1ebfn t\u00ednh, \u0111\u01b0\u1ee3c l\u1eadp tr\u00ecnh s\u1eb5n c\u1ee7a c\u00e1c m\u00e1y t\u00ednh th\u1eddi k\u1ef3 \u0111\u1ea7u, c\u00e1c chuy\u00ean gia b\u1ea3o hi\u1ec3m \u0111\u00e3 ph\u1ea3i thay \u0111\u1ed5i c\u00e1ch h\u1ecd kinh doanh. <\/p>\n\n

Ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c l\u00e0 m\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 \u0111i\u1ec7n to\u00e1n kinh doanh m\u1edbi, nh\u00e0 t\u01b0 v\u1ea5n gi\u1ea3i ph\u00e1p b\u1ea3o hi\u1ec3m Craig Bedell<\/a> cho bi\u1ebft.\n“Tuy nhi\u00ean, c\u00e1c quy tr\u00ecnh kinh doanh ph\u1ee9c t\u1ea1p v\u00e0 truy\u1ec1n th\u00f4ng d\u1ef1a tr\u00ean bi\u1ec3u m\u1eabu ph\u1ee5c v\u1ee5 c\u00e1c c\u00f4ng ngh\u1ec7 ban \u0111\u1ea7u n\u00e0y kh\u00f4ng thay \u0111\u1ed5i khi kh\u1ea3 n\u0103ng k\u1ef9 thu\u1eadt ph\u00e1t tri\u1ec3n”, Bedell l\u01b0u \u00fd. <\/p>\n\n

K\u1ebft qu\u1ea3 l\u00e0 m\u1ed9t ng\u00e0nh b\u1ea3o hi\u1ec3m c\u00f3 c\u00f4ng ngh\u1ec7 hi\u1ec7n kh\u00f4ng \u0111\u1ed3ng b\u1ed9 v\u1edbi c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p xung quanh, c\u0169ng nh\u01b0 v\u1edbi k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n

Ng\u00e0y nay, c\u00e1c n\u1ec1n t\u1ea3ng d\u1eabn \u0111\u1ea7u th\u1ebf gi\u1edbi kinh doanh, v\u1edbi c\u00e1c c\u00f4ng ty nh\u01b0 Uber, Airbnb v\u00e0 Facebook \u0111i \u0111\u1ea7u.\n“Th\u1eadm ch\u00ed 5 n\u0103m tr\u01b0\u1edbc, ng\u01b0\u1eddi ta kh\u00f4ng th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng r\u1eb1ng c\u00f4ng ty d\u1ecbch v\u1ee5 taxi l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi s\u1ebd kh\u00f4ng s\u1edf h\u1eefu ph\u01b0\u01a1ng ti\u1ec7n ho\u1eb7c c\u00f4ng ty l\u01b0u tr\u00fa l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi kh\u00f4ng s\u1edf h\u1eefu b\u1ea5t \u0111\u1ed9ng s\u1ea3n”, Karen Vey<\/a> v\u00e0 c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ed3ng nghi\u1ec7p vi\u1ebft trong m\u1ed9t b\u00e0i b\u00e1o n\u0103m 2017 tr\u00ean T\u1ea1p ch\u00ed Qu\u1ed1c t\u1ebf v\u1ec1 H\u1ecdc t\u1eadp Doanh nghi\u1ec7p N\u00e2ng cao.\nT\u01b0\u01a1ng t\u1ef1, h\u1ecd l\u01b0u \u00fd, Facebook kh\u00f4ng b\u00e1n n\u1ed9i dung m\u00e0 n\u00f3 s\u1ea3n xu\u1ea5t; Thay v\u00e0o \u0111\u00f3, c\u00f4ng ty \u0111\u00e3 tr\u1edf th\u00e0nh c\u00f4ng ty h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1ec1 truy\u1ec1n th\u00f4ng b\u1eb1ng c\u00e1ch l\u01b0u tr\u1eef n\u1ed9i dung do ng\u01b0\u1eddi kh\u00e1c s\u1ea3n xu\u1ea5t. <\/p>\n\n

Kh\u00e1ch h\u00e0ng c\u0169ng mong \u0111\u1ee3i tr\u1ea3i nghi\u1ec7m n\u1ec1n t\u1ea3ng m\u01b0\u1ee3t m\u00e0.\nTrong m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Forrester n\u0103m 2020, 40% ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh \u1edf M\u1ef9 cho bi\u1ebft mua s\u1eafm tr\u1ef1c tuy\u1ebfn m\u00f9a h\u00e8 c\u1ee7a h\u1ecd t\u0103ng l\u00ean so v\u1edbi m\u1ee9c tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch v\u00e0 42% cho bi\u1ebft h\u1ecd \u0111\u00e3 t\u0103ng c\u01b0\u1eddng mua s\u1eafm t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng ch\u1ec9 tr\u1ef1c tuy\u1ebfn, nh\u00e0 ph\u00e2n t\u00edch c\u1ea5p cao Emily Pfeiffer<\/a> vi\u1ebft.\n42% kh\u00e1c cho bi\u1ebft h\u1ecd kh\u00f4ng c\u00f3 k\u1ebf ho\u1ea1ch quay tr\u1edf l\u1ea1i mua s\u1eafm truy\u1ec1n th\u1ed1ng ngay c\u1ea3 khi h\u1ecd c\u00f3 th\u1ec3 l\u00e0m nh\u01b0 v\u1eady m\u1ed9t c\u00e1ch an to\u00e0n. <\/p>\n\n

Khi n\u00f3i \u0111\u1ebfn k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 mua s\u1eafm k\u1ef9 thu\u1eadt s\u1ed1, b\u1ea3o hi\u1ec3m kh\u00f4ng \u0111\u01b0\u1ee3c mi\u1ec5n tr\u1eeb.\nKh\u00e1ch h\u00e0ng mong mu\u1ed1n mua b\u1ea3o hi\u1ec3m t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn d\u1ec5 d\u00e0ng nh\u01b0 h\u1ecd l\u00e0m c\u00e1c m\u1eb7t h\u00e0ng kh\u00e1c. <\/p>\n\n

“Trong b\u1ed1i c\u1ea3nh gi\u00e1n \u0111o\u1ea1n nh\u01b0 v\u1eady, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m \u0111ang bu\u1ed9c ph\u1ea3i suy ngh\u0129 l\u1ea1i v\u1ec1 m\u00f4 h\u00ecnh kinh doanh c\u1ee7a h\u1ecd v\u00e0 chuy\u1ec3n sang k\u1ef9 thu\u1eadt s\u1ed1 100%”, Christopher McLaughlin<\/a> vi\u1ebft t\u1ea1i PropertyCasualty360.\nC\u00e1c \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m c\u0169ng \u0111ang ti\u1ebfn v\u00e0o th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1 ho\u00e0n to\u00e0n. <\/p>\n\n

\"\"<\/figure>\n\n

\u0110\u00e1p \u1ee9ng nhu c\u1ea7u: Trang b\u1ecb \u0111\u1ea1i l\u00fd cho Digital Now<\/h2>\n\n

“Chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh kinh doanh, n\u00f3 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c s\u1ed1ng c\u00f2n”, Vinod Saratchandran<\/a>, nh\u00e0 ph\u00e2n t\u00edch kinh doanh t\u1ea1i c\u00f4ng ty ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m Fingent vi\u1ebft.\nThay v\u00ec \u00e1p d\u1ee5ng chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 tr\u01b0\u1edbc nh\u1eefng thay \u0111\u1ed5i d\u1ef1 \u0111o\u00e1n trong ng\u00e0nh b\u1ea3o hi\u1ec3m, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m v\u00e0 \u0111\u1ea1i l\u00fd ch\u1ec9 n\u1eafm l\u1ea5y c\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 sau khi c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y \u0111\u00e3 ch\u1ee9ng minh m\u00ecnh c\u1ea7n thi\u1ebft \u0111\u1ec3 ti\u1ebfp t\u1ee5c th\u00e0nh c\u00f4ng. <\/p>\n\n

V\u00ed d\u1ee5, c\u00e1c n\u1ec1n t\u1ea3ng \u0111ang tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n v\u1edbi c\u1ea3 h\u00e3ng b\u1ea3o hi\u1ec3m v\u00e0 \u0111\u1ea1i l\u00fd khi ch\u00fang th\u1ec3 hi\u1ec7n kh\u1ea3 n\u0103ng c\u1ea3i thi\u1ec7n ph\u00e2n ph\u1ed1i, t\u0103ng t\u1ed1c \u0111\u1ed9 b\u1ea3o l\u00e3nh ph\u00e1t h\u00e0nh v\u00e0 trang b\u1ecb cho c\u00e1c \u0111\u1ea1i l\u00fd th\u00f4ng tin c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u01b0a ra l\u1eddi khuy\u00ean t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng.\nC\u1ed5ng th\u00f4ng tin t\u1ef1 ph\u1ee5c v\u1ee5 c\u1ee7a nh\u00e2n vi\u00ean v\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng trang b\u1ecb cho nh\u00e2n vi\u00ean tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng v\u00e0 ch\u00ednh x\u00e1c h\u01a1n. <\/p>\n\n

Trong \u0111\u1ea1i d\u1ecbch COVID-19, c\u00e1c \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m \u0111\u00e3 t\u00ecm ra m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0 c\u00f4ng c\u1ee5 tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd, Terry Rowinski<\/a>, ch\u1ee7 t\u1ecbch t\u1ea1i H\u1ec7 th\u1ed1ng Thanh to\u00e1n Y t\u1ebf vi\u1ebft.\nCh\u00fang bao g\u1ed3m t\u1ed5 ch\u1ee9c nhi\u1ec1u cu\u1ed9c g\u1ecdi video h\u01a1n, chia s\u1ebb th\u00f4ng tin c\u1eadp nh\u1eadt h\u00e0ng tu\u1ea7n v\u1edbi th\u00f4ng tin \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd v\u00e0 t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n tr\u1ef1c tuy\u1ebfn, nh\u01b0 h\u1ed9i th\u1ea3o tr\u00ean web v\u00e0 phi\u00ean H\u1ecfi &\u0110\u00e1p, \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 r\u1ee7i ro c\u1ee7a h\u1ecd v\u00e0 c\u00e1ch gi\u1ea3i quy\u1ebft ch\u00fang. <\/p>\n\n

\u0110\u1ea1i d\u1ecbch \u0111\u00e3 cho kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m th\u1eddi gian \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 ph\u1ea1m vi b\u1ea3o hi\u1ec3m c\u1ea7n thi\u1ebft v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a c\u00e1c \u0111\u1ea1i l\u00fd.\n“N\u1ebfu c\u00e1c \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 t\u00ecm ra nh\u1eefng c\u00e1ch m\u1edbi \u0111\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng trong th\u1eddi gian [the pandemic]n\u00e0y, kh\u00e1ch h\u00e0ng s\u1ebd th\u1ea5y t\u1ea1i sao m\u1ed1i quan h\u1ec7 n\u00e0y l\u1ea1i c\u00f3 gi\u00e1 tr\u1ecb nh\u01b0 v\u1eady”, Rowinski vi\u1ebft.\nGi\u00e1 tr\u1ecb n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 sau khi \u0111\u1ea1i d\u1ecbch qua \u0111i. <\/p>\n\n

Ti\u1ebfp th\u1ecb \u0111\u1ea1i l\u00fd c\u0169ng \u0111ang thay \u0111\u1ed5i, khi k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i.\n“C\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Amazon v\u00e0 Zappos \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m mong \u0111\u1ee3i [agents] ti\u1ebfp th\u1ecb v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd.\nKh\u00e1ch h\u00e0ng mu\u1ed1n ti\u1ebfp th\u1ecb nhanh ch\u00f3ng, ph\u00f9 h\u1ee3p v\u00e0 nhi\u1ec1u th\u00f4ng tin \u0111\u1ec3 ph\u00e2n bi\u1ec7t c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1edbi nhau, ” Jen Wingate<\/a>, gi\u00e1m s\u00e1t \u0111\u00e0o t\u1ea1o P &C t\u1ea1i Copeland Insurance Group vi\u1ebft. <\/p>\n\n

V\u00ed d\u1ee5, m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Twilio cho th\u1ea5y 9 trong s\u1ed1 10 ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n giao ti\u1ebfp v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua tin nh\u1eafn v\u0103n b\u1ea3n, nh\u01b0ng “ch\u01b0a \u0111\u1ebfn m\u1ed9t n\u1eeda s\u1ed1 doanh nghi\u1ec7p to\u00e0n c\u1ea7u c\u00f3 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ti\u00eau d\u00f9ng n\u00e0y”.\nC\u00e1c \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m n\u1eafm l\u1ea5y tin nh\u1eafn v\u0103n b\u1ea3n nh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng, do \u0111\u00f3 \u0111\u1eb7t m\u00ecnh \u0111i \u0111\u1ea7u trong chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 b\u1eb1ng c\u00e1ch n\u1eafm l\u1ea5y m\u1ed9t c\u00f4ng ngh\u1ec7 ph\u1ed5 bi\u1ebfn m\u00e0 h\u1ea7u h\u1ebft kh\u00e1ch h\u00e0ng \u0111\u00e3 k\u1ebft h\u1ee3p v\u00e0o cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y c\u1ee7a h\u1ecd. <\/p>\n\n

“Nh\u1eafn tin c\u00f3 m\u1ed9t s\u1ed1 l\u1ee3i th\u1ebf kh\u00e1c bi\u1ec7t c\u0169ng s\u1ebd l\u00e0m cho n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t l\u1ee3i \u00edch cho tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng”, Ian Jacobs<\/a>, m\u1ed9t nh\u00e0 ph\u00e2n t\u00edch cao c\u1ea5p t\u1ea1i Forrester n\u00f3i.\nV\u00ed d\u1ee5: kh\u00e1ch h\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng tr\u1ea3 l\u1eddi tin nh\u1eafn d\u1ef1a tr\u00ean v\u0103n b\u1ea3n h\u01a1n v\u00e0 nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 b\u1eadt th\u00f4ng b\u00e1o cho c\u00e1c \u1ee9ng d\u1ee5ng n\u00e0y \u0111\u1ec3 h\u1ecd kh\u00f4ng bao gi\u1edd b\u1ecf l\u1ee1 tin nh\u1eafn. <\/p>\n\n

T\u01b0\u01a1ng t\u1ef1, tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp kh\u00f4ng ch\u1ec9 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh b\u1ea3o l\u00e3nh ph\u00e1t h\u00e0nh.\n“Thay v\u00ec ph\u1ea3i nh\u1ea3y v\u00e0o \u0111i\u1ec7n tho\u1ea1i v\u1edbi m\u1ed9t nh\u00e0 b\u1ea3o l\u00e3nh ph\u00e1t h\u00e0nh ho\u1eb7c g\u1eedi th\u00f4ng tin ra ngo\u00e0i v\u00e0 sau \u0111\u00f3 nh\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u c\u00e2u h\u1ecfi ti\u1ebfp theo, chatbot cho ph\u00e9p \u0111\u1ea1i l\u00fd \u0111\u00f3 bi\u1ebft c\u00e2u h\u1ecfi ti\u1ebfp theo ph\u00f9 h\u1ee3p \u0111\u1ec3 h\u1ecfi l\u00e0 g\u00ec, d\u1ef1a tr\u00ean c\u00e2u tr\u1ea3 l\u1eddi m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0a ra”, Dennis Barnes<\/a>, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a c\u00f4ng ty \u0111\u1ed1i t\u00e1c chuy\u1ec3n \u0111\u1ed5i ng\u00e0nh b\u1ea3o hi\u1ec3m RGAX n\u00f3i. <\/p>\n\n

“L\u1eddi khuy\u00ean c\u1ee7a ch\u00fang t\u00f4i cho c\u00e1c c\u01a1 quan \u0111\u1ed9c l\u1eadp kh\u00e1c khi h\u1ecd t\u00ecm ki\u1ebfm l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a m\u00ecnh l\u00e0 \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 ph\u00f9 h\u1ee3p cho ph\u00e9p h\u1ecd t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t cho doanh nghi\u1ec7p v\u00e0 cung c\u1ea5p l\u1eddi khuy\u00ean \u0111\u00e1ng tin c\u1eady cho kh\u00e1ch h\u00e0ng trong khi b\u1ea3o v\u1ec7 nh\u1eefng g\u00ec quan tr\u1ecdng nh\u1ea5t”, Wingate vi\u1ebft.<\/p>\n\n

\"\"<\/figure>\n\n

\u0110\u1ea1i l\u00fd, c\u00f4ng ty b\u1ea3o hi\u1ec3m v\u00e0 n\u1ec1n t\u1ea3ng: T\u1ea1o c\u00f4ng c\u1ee5, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7<\/h2>\n\n

M\u1ed9t tr\u1edf ng\u1ea1i l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c \u0111\u1ea1i l\u00fd v\u00e0 c\u00f4ng ty b\u1ea3o hi\u1ec3m l\u00e0 ph\u1ea1m vi r\u1ed9ng c\u1ee7a c\u1ee5m t\u1eeb “chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1” v\u00e0 c\u00f4ng vi\u1ec7c m\u00e0 n\u00f3 li\u00ean quan.<\/p>\n\n

“C\u1ee5m t\u1eeb ‘chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1’ c\u00f3 th\u1ec3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec v\u00e0 m\u1ecdi th\u1ee9”, Seth Earley<\/a>, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh t\u1ea1i Earley Information Science vi\u1ebft.\nM\u1eb7c d\u00f9 m\u1ee5c ti\u00eau c\u1ee7a chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1eadp trung v\u00e0 x\u00e1c \u0111\u1ecbnh r\u00f5, vi\u1ec7c tri\u1ec3n khai c\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng m\u1ee5c ti\u00eau \u0111\u00f3 th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn vi\u1ec7c \u0111\u1ea3o l\u1ed9n to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng, ph\u00f2ng ban ho\u1eb7c c\u00e1ch th\u1ee9c kinh doanh. <\/p>\n\n

V\u00ed d\u1ee5, Earley vi\u1ebft, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c k\u1ef9 thu\u1eadt s\u1ed1 nh\u1eb1m c\u1ea3i thi\u1ec7n m\u1ed9t kh\u00eda c\u1ea1nh c\u1ee7a d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac trong h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 m\u1ecdi th\u00e0nh vi\u00ean trong nh\u00f3m l\u00e0m vi\u1ec7c v\u1edbi th\u00f4ng tin kh\u00e1ch h\u00e0ng.\nPh\u1ea1m vi m\u1edf r\u1ed9ng nhanh ch\u00f3ng c\u1ee7a m\u1ed9t d\u1ef1 \u00e1n chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 th\u1ec3 khi\u1ebfn c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m kh\u00f3 gi\u1ea3i quy\u1ebft v\u00e0 c\u00e1c \u0111\u1ea1i l\u00fd kh\u00f4ng th\u1ec3 l\u00e0m nh\u01b0 v\u1eady. <\/p>\n\n

“V\u00ec ph\u1ea1m vi nh\u1ea5t thi\u1ebft ph\u1ea3i r\u1ed9ng, vi\u1ec7c duy tr\u00ec \u0111\u1ed9ng l\u1ef1c v\u00e0 h\u1ed7 tr\u1ee3 d\u00e0i h\u1ea1n c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn”, Earley vi\u1ebft.\nS\u1ef1 ph\u1ed1i h\u1ee3p gi\u1eefa c\u00e1c \u0111\u1ea1i l\u00fd v\u00e0 c\u00f4ng ty b\u1ea3o hi\u1ec3m h\u01b0\u1edbng t\u1edbi m\u1ed9t m\u1ee5c ti\u00eau chung l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. <\/p>\n\n

\u0110\u01b0a m\u1ecdi ng\u01b0\u1eddi l\u00ean t\u00e0u c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng h\u01a1n so v\u1edbi tr\u01b0\u1edbc \u0111\u00e2y, Priya Merchant<\/a> vi\u1ebft t\u1ea1i PropertyCasualty360.\nTrong khi s\u1ef1 mi\u1ec5n c\u01b0\u1ee1ng ban \u0111\u1ea7u \u0111\u1ed1i v\u1edbi s\u1ef1 thay \u0111\u1ed5i \u0111\u00e3 l\u00e0m ch\u1eadm c\u00e1c n\u1ed7 l\u1ef1c chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 ban \u0111\u1ea7u, ng\u00e0y nay “nhi\u1ec1u ng\u01b0\u1eddi s\u1eb5n s\u00e0ng v\u01b0\u1ee3t qua s\u1ef1 mi\u1ec5n c\u01b0\u1ee1ng v\u1ec1 c\u00f4ng ngh\u1ec7 c\u1ee7a h\u1ecd”, Merchant vi\u1ebft.\nS\u1ef1 gia t\u0103ng c\u1ee7a mua s\u1eafm d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng, g\u1ecdi xe, \u0111\u00f3n kh\u00e1ch l\u1ec1 \u0111\u01b0\u1eddng, giao h\u00e0ng v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c \u0111\u00e3 gi\u00fap kh\u00e1ch h\u00e0ng, \u0111\u1ea1i l\u00fd v\u00e0 nh\u00e2n vi\u00ean c\u00f4ng ty b\u1ea3o hi\u1ec3m tr\u1edf n\u00ean tho\u1ea3i m\u00e1i h\u01a1n v\u1edbi c\u00e1c c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1, cho ph\u00e9p h\u1ecd d\u1ec5 d\u00e0ng th\u1ea5y c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n c\u00f4ng vi\u1ec7c c\u1ee7a ch\u00ednh h\u1ecd nh\u01b0 th\u1ebf n\u00e0o. <\/p>\n\n

S\u1ef1 quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi tham gia ng\u00e0nh b\u1ea3o hi\u1ec3m, bao g\u1ed3m c\u1ea3 c\u00e1c \u0111\u1ea1i l\u00fd, c\u0169ng \u0111ang th\u00fac \u0111\u1ea9y s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 tham v\u1ecdng trong vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0o c\u00e1c v\u1ea5n \u0111\u1ec1 kinh doanh.\n“S\u1ef1 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong c\u00e1c \u01b0u ti\u00ean c\u1ee7a c\u00e1c CEO trong s\u00e1u th\u00e1ng qua l\u00e0 m\u1ed9t d\u1ea5u hi\u1ec7u r\u00f5 r\u00e0ng cho th\u1ea5y c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 ph\u1ea3i xoay tr\u1ee5c v\u1edbi t\u1ed1c \u0111\u1ed9 ch\u00f3ng m\u1eb7t \u0111\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c c\u1ee7a \u0111\u1ea1i d\u1ecbch”, Bill Thomas<\/a>, Ch\u1ee7 t\u1ecbch ki\u00eam Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh to\u00e0n c\u1ea7u c\u1ee7a KPMG l\u01b0u \u00fd. <\/p>\n\n

Khi nhu c\u1ea7u \u0111\u1ed9t ng\u1ed9t v\u1ec1 n\u0103ng l\u1ef1c k\u1ef9 thu\u1eadt s\u1ed1 do \u0111\u1ea1i d\u1ecbch gi\u1ea3m \u0111i, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m v\u00e0 \u0111\u1ea1i l\u00fd c\u00f3 th\u1ec3 t\u1ea1m d\u1eebng v\u00e0 \u0111\u00e1nh gi\u00e1 nh\u1eefng thay \u0111\u1ed5i n\u00e0y v\u1edbi quan \u0111i\u1ec3m.\nH\u1ecd c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh vi\u1ec7c \u00e1p d\u1ee5ng k\u1ef9 thu\u1eadt s\u1ed1 n\u00e0o \u0111ang ho\u1ea1t \u0111\u1ed9ng, c\u1ea7n t\u0103ng c\u01b0\u1eddng v\u00e0 c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng sang c\u00e1c l\u0129nh v\u1ef1c m\u1edbi \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00f4ng ty b\u1ea3o hi\u1ec3m v\u00e0 \u0111\u1ea1i l\u00fd v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. <\/p>\n\n

\u0110\u1ea1i d\u1ecbch COVID-19 \u0111\u00e3 l\u00e0m nhi\u1ec1u h\u01a1n l\u00e0 ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 \u0111\u01b0a t\u1ea5t c\u1ea3 ch\u00fang ta v\u1ec1 nh\u00e0 trong v\u00e0i th\u00e1ng v\u00e0 s\u1eafp x\u1ebfp l\u1ea1i th\u00f3i quen mua s\u1eafm c\u1ee7a ch\u00fang ta.\nN\u00f3 bu\u1ed9c m\u1ecdi ng\u00e0nh c\u00f4ng nghi\u1ec7p ph\u1ea3i n\u1eafm l\u1ea5y chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n sinh t\u1ed3n.\nC\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m nh\u1ea5n m\u1ea1nh vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 \u0111\u1ea1i l\u00fd v\u00e0 kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 duy tr\u00ec v\u00e0 m\u1edf r\u1ed9ng kinh doanh trong t\u01b0\u01a1ng lai. <\/p>\n\n

H\u00ecnh \u1ea3nh b\u1edfi: Andriy Popov\/\u00a9123RF.com, gstockstudio\/\u00a9123RF.com, kantver\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Trong nhi\u1ec1u n\u0103m, ng\u00e0nh b\u1ea3o hi\u1ec3m \u0111\u00e3 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng c\u1ea3nh b\u00e1o r\u1eb1ng n\u00f3 t\u1ee5t h\u1eadu so v\u1edbi c\u00e1c ng\u00e0nh kh\u00e1c trong t\u1ed1c \u0111\u1ed9 chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1. Sau \u0111\u00f3, \u0111\u1ea1i d\u1ecbch \u0111\u00e3 thay \u0111\u1ed5i ho\u00e0n to\u00e0n c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a th\u1ebf gi\u1edbi \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 […]<\/p>\n","protected":false},"featured_media":9794,"template":"","insight-category":[],"class_list":["post-19294","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight\/19294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media\/9794"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media?parent=19294"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight-category?post=19294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}