{"id":19093,"date":"2024-09-19T23:31:16","date_gmt":"2024-09-20T04:31:16","guid":{"rendered":"https:\/\/bolttech.io\/insight\/viec-trien-khai-cong-nghe-phu-hop-giup-cac-dai-ly-xay-dung-moi-quan-he-nhu-the-nao\/"},"modified":"2024-09-19T23:31:23","modified_gmt":"2024-09-20T04:31:23","slug":"viec-trien-khai-cong-nghe-phu-hop-giup-cac-dai-ly-xay-dung-moi-quan-he-nhu-the-nao","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/vi\/insights\/viec-trien-khai-cong-nghe-phu-hop-giup-cac-dai-ly-xay-dung-moi-quan-he-nhu-the-nao\/","title":{"rendered":"Vi\u1ec7c tri\u1ec3n khai c\u00f4ng ngh\u1ec7 ph\u00f9 h\u1ee3p gi\u00fap c\u00e1c \u0111\u1ea1i l\u00fd x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 nh\u01b0 th\u1ebf n\u00e0o"},"content":{"rendered":"\n

S\u1ef1 gi\u00e1n \u0111o\u1ea1n k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 l\u00e0m \u0111\u1ea3o l\u1ed9n ng\u00e0nh b\u1ea3o hi\u1ec3m v\u00e0 c\u00e1c \u0111\u1ea1i l\u00fd kh\u00f4ng \u0111\u01b0\u1ee3c mi\u1ec5n tr\u1eeb.\nTuy nhi\u00ean, nhi\u1ec1u c\u01a1 quan t\u1ee5t h\u1eadu khi n\u00f3i \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1, th\u00edch c\u00e1c ph\u01b0\u01a1ng ph\u00e1p kinh doanh \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp. <\/p>\n\n

Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ngh\u1ec7 s\u1ebd t\u1ef1 \u0111\u1ed9ng c\u1ea3i thi\u1ec7n n\u1ed7 l\u1ef1c c\u1ee7a c\u00e1c \u0111\u1ea1i l\u00fd.\nNh\u01b0ng nh\u1eefng l\u1ef1a ch\u1ecdn c\u00f4ng ngh\u1ec7 \u0111\u00fang \u0111\u1eafn, t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, c\u00f3 th\u1ec3 gi\u00fap c\u00e1c \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m.\nB\u1eb1ng c\u00e1ch t\u1ef1 \u0111\u1ed9ng h\u00f3a m\u1ed9t s\u1ed1 nhi\u1ec7m v\u1ee5 th\u00f4ng th\u01b0\u1eddng nh\u1ea5t \u0111\u1ecbnh v\u00e0 c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc h\u01a1n v\u1ec1 d\u1eef li\u1ec7u, c\u00e1c \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 gi\u1ea3i ph\u00f3ng th\u1eddi gian v\u00e0 n\u0103ng l\u01b0\u1ee3ng c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 s\u00e2u s\u1eafc h\u01a1n c\u1ee7a con ng\u01b0\u1eddi v\u1edbi kh\u00e1ch h\u00e0ng. <\/p>\n\n

\u0110\u00f3 l\u00e0 m\u1ee5c ti\u00eau, kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng c\u1ee5<\/h2>\n\n

S\u1ef1 gi\u00e1n \u0111o\u1ea1n k\u1ef9 thu\u1eadt s\u1ed1 lan r\u1ed9ng trong ng\u00e0nh b\u1ea3o hi\u1ec3m \u0111\u00e3 t\u1ea1o ra m\u1ed9t lo\u1ea1t c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 l\u1ef1a ch\u1ecdn c\u00f4ng ngh\u1ec7 cho c\u00e1c \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m.\n“M\u1ed9t s\u1ed1 gi\u1ea3i ph\u00e1p [available] n\u00e0y hi\u1ec7n \u0111ang h\u1ea5p d\u1eabn v\u00ec chi ph\u00ed mua l\u1ea1i th\u1ea5p v\u00e0 th\u1ef1c t\u1ebf l\u00e0 ch\u00fang c\u00f3 ch\u1ee9c n\u0103ng t\u01b0\u01a1ng \u0111\u1ed1i r\u1ebb \u0111\u1ec3 th\u1ef1c hi\u1ec7n”, David Kerr<\/a>, \u0111\u1ed1i t\u00e1c t\u01b0 v\u1ea5n c\u00f4ng ngh\u1ec7 cho Deloitte Canada cho bi\u1ebft. <\/p>\n\n

B\u1edfi v\u00ec c\u00f4ng ngh\u1ec7 b\u1ea3o hi\u1ec3m r\u1ea5t phong ph\u00fa v\u00e0 r\u1ebb ti\u1ec1n, c\u00f3 th\u1ec3 r\u1ea5t h\u1ea5p d\u1eabn \u0111\u1ec3 th\u1eed nhi\u1ec1u l\u1ef1a ch\u1ecdn c\u00f9ng m\u1ed9t l\u00fac.\nTuy nhi\u00ean, vi\u1ec7c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00ec l\u1ee3i \u00edch c\u1ee7a c\u00f4ng ngh\u1ec7 cu\u1ed1i c\u00f9ng c\u00f3 th\u1ec3 l\u00e0m h\u1ecfng m\u1ee5c ti\u00eau kinh doanh c\u1ee7a m\u1ed9t c\u01a1 quan. <\/p>\n\n

C\u00e1c \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t chi ph\u00ed v\u00e0 gi\u1ea3m r\u1ee7i ro b\u1eb1ng c\u00e1ch \u0111\u1eb7t m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd l\u00ean h\u00e0ng \u0111\u1ea7u.\nV\u1edbi m\u1ed7i t\u00f9y ch\u1ecdn k\u1ef9 thu\u1eadt s\u1ed1 m\u1edbi, h\u00e3y h\u1ecfi: C\u00f4ng c\u1ee5 n\u00e0y gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec?\n\u0110\u00f3 c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 m\u00e0 c\u01a1 quan c\u1ee7a ch\u00fang t\u00f4i hi\u1ec7n \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t?\nC\u00f4ng c\u1ee5 n\u00e0y c\u00f3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a ch\u00fang t\u00f4i theo c\u00e1ch gi\u00fap ch\u00fang t\u00f4i \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi m\u1ee5c ti\u00eau kinh doanh c\u1ee7a m\u00ecnh kh\u00f4ng? <\/p>\n\n

V\u00ed d\u1ee5, c\u00e1c c\u00f4ng c\u1ee5 d\u1ef1a tr\u00ean AI \u0111\u1ec3 ph\u00e2n t\u00edch c\u00e1c t\u1eadp d\u1eef li\u1ec7u l\u1edbn c\u00f3 th\u1ec3 gi\u00fap c\u00e1c \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m \u0111\u00e1p \u1ee9ng m\u1ee5c ti\u00eau cung c\u1ea5p h\u01b0\u1edbng d\u1eabn t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng, d\u1ef1a tr\u00ean nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc h\u01a1n.<\/p>\n\n

Nhi\u1ec1u \u0111\u1ea1i l\u00fd v\u00e0 c\u00f4ng ty b\u1ea3o hi\u1ec3m \u0111\u00e3 nh\u1eadn ra s\u1ef1 c\u1ea7n thi\u1ebft ph\u1ea3i hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng.\nV\u00ed d\u1ee5, trong m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a Acxiom, 94% gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh b\u1ea3o hi\u1ec3m \u0111\u1eb7t t\u00ean d\u1eef li\u1ec7u l\u00e0 “y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t trong vi\u1ec7c ph\u00e1t tri\u1ec3n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u00edch c\u1ef1c”, Jochen Toepfer<\/a>, SVP c\u1ee7a D\u1ecbch v\u1ee5 Chuy\u00ean nghi\u1ec7p EMEA t\u1ea1i Acxiom vi\u1ebft.\nN\u1ebfu kh\u00f4ng c\u00f3 m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, c\u00e1c \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m v\u1eabn c\u00f3 th\u1ec3 \u0111\u1ea5u tranh \u0111\u1ec3 t\u00ecm \u0111\u00fang b\u1ed9 d\u1eef li\u1ec7u ho\u1eb7c c\u00e1c c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft t\u1ed1t nh\u1ea5t. <\/p>\n\n

\u0110\u1eb7t m\u1ee5c ti\u00eau l\u00ean h\u00e0ng \u0111\u1ea7u c\u0169ng c\u00f3 th\u1ec3 gi\u00fap c\u00e1c c\u01a1 quan b\u1ea3o hi\u1ec3m ti\u1ebft ki\u1ec7m ti\u1ec1n cho c\u00e1c c\u00f4ng c\u1ee5.\nV\u00ed d\u1ee5: “t\u1eeb ‘b\u1ea3o hi\u1ec3m’ hi\u1ec7n l\u00e0 t\u1eeb kh\u00f3a \u0111\u1eaft nh\u1ea5t s\u1ed1 m\u1ed9t c\u00f3 s\u1eb5n \u0111\u1ec3 mua cho chi\u1ebfn d\u1ecbch gi\u00e1 m\u1ed7i nh\u1ea5p chu\u1ed9t (CPC) c\u1ee7a Google AdWords”, Liri Halperin-Segal<\/a>, \u0111\u1ed3ng s\u00e1ng l\u1eadp v\u00e0 CEO t\u1ea1i nh\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng cho ng\u00e0nh b\u1ea3o hi\u1ec3m LeO.\nC\u00e1c \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau m\u00e0 h\u1ecd \u0111ang c\u1ed1 g\u1eafng \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ednh to\u00e1n xem AdWords hay b\u1ea5t k\u1ef3 h\u00ecnh th\u1ee9c ti\u1ebfp c\u1eadn k\u1ef9 thu\u1eadt s\u1ed1 n\u00e0o kh\u00e1c s\u1ebd mang l\u1ea1i l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 m\u00e0 \u0111\u1ea1i l\u00fd t\u00ecm ki\u1ebfm. <\/p>\n\n

Th\u00f4ng th\u01b0\u1eddng, c\u00e2u tr\u1ea3 l\u1eddi kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p thu\u1ea7n t\u00fay c\u1ee7a con ng\u01b0\u1eddi c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 thu\u1ea7n t\u00fay.\n\u0110\u1ed1i v\u1edbi nhi\u1ec1u m\u1ee5c ti\u00eau c\u1ee7a \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m, c\u00e1ch ti\u1ebfp c\u1eadn t\u1ed1i \u01b0u l\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa n\u1ed7 l\u1ef1c c\u1ee7a con ng\u01b0\u1eddi v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1. <\/p>\n\n

“C\u00e1c t\u1ed5 ch\u1ee9c n\u00ean c\u1ed1 g\u1eafng h\u01b0\u1edbng t\u1edbi vi\u1ec7c \u00e1p d\u1ee5ng m\u1ed9t m\u00f4 h\u00ecnh lai, n\u01a1i t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 c\u00e1c \u0111\u1ea1i l\u00fd l\u00e0m vi\u1ec7c c\u00f9ng nhau v\u00e0 m\u1ed7i ng\u01b0\u1eddi ph\u00e1t huy th\u1ebf m\u1ea1nh t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a h\u1ecd \u0111\u1ec3 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng”, Fara Haron<\/a>, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh B\u1eafc M\u1ef9, Ireland v\u00e0 \u0110\u00f4ng Nam \u00c1 v\u00e0 EVP Global Clients t\u1ea1i nh\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng Majorel cho bi\u1ebft.<\/p>\n\n

\"Nữ<\/figure>\n\n

Giao cho c\u00f4ng ngh\u1ec7 nh\u1eefng nhi\u1ec7m v\u1ee5 m\u00e0 n\u00f3 l\u00e0m t\u1ed1t nh\u1ea5t<\/h2>\n\n

C\u00e1c c\u00f4ng ngh\u1ec7 b\u1ea3o hi\u1ec3m m\u1edbi c\u0169ng mang \u0111\u1ebfn cho c\u00e1c \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m m\u1ed9t c\u01a1 h\u1ed9i ch\u01b0a t\u1eebng c\u00f3 \u0111\u1ec3 kh\u1edfi \u0111\u1ed9ng m\u1ed9t doanh nghi\u1ec7p b\u1ea3o hi\u1ec3m th\u1ef1c s\u1ef1 h\u01b0\u1edbng \u0111\u1ebfn kh\u00e1ch h\u00e0ng.\n“Nh\u1eefng g\u00ec c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m \u0111ang l\u00e0m hi\u1ec7u qu\u1ea3 l\u00e0 l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m v\u1ec1 nhu c\u1ea7u, gi\u1ea3i quy\u1ebft nh\u1eefng nhu c\u1ea7u \u0111\u00f3 v\u00e0 t\u1ea1o ra m\u1ed9t c\u1ed9ng \u0111\u1ed3ng m\u1ecdi ng\u01b0\u1eddi”, Rob Bauer<\/a>, gi\u00e1m \u0111\u1ed1c MGA t\u1ea1i bottech cho bi\u1ebft. <\/p>\n\n

“\u0110\u00f3 l\u00e0 v\u1ec1 vi\u1ec7c l\u00e0m nh\u1eefng \u0111i\u1ec1u \u0111\u01a1n gi\u1ea3n m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i ph\u00f3ng th\u1eddi gian c\u1ee7a m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec3 t\u1eadp trung v\u00e0o nh\u1eefng kho\u1ea3nh kh\u1eafc khi kh\u00e1ch h\u00e0ng c\u1ea7n s\u1ef1 ti\u1ebfp x\u00fac c\u1ee7a con ng\u01b0\u1eddi”, Sean Ringsted<\/a>, gi\u00e1m \u0111\u1ed1c k\u1ef9 thu\u1eadt s\u1ed1 t\u1ea1i Chubb n\u00f3i.\nB\u1eb1ng c\u00e1ch t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c nhi\u1ec7m v\u1ee5 th\u01b0\u1eddng ng\u00e0y, c\u00e1c \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m gi\u1ea3i ph\u00f3ng th\u1eddi gian v\u00e0 n\u0103ng l\u01b0\u1ee3ng \u0111\u1ec3 c\u00f3 m\u1eb7t v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi ngh\u1ecbch c\u1ea3nh v\u00e0 m\u1ea5t m\u00e1t – cung c\u1ea5p s\u1ef1 \u0111\u1ed3ng c\u1ea3m, gi\u00e1o d\u1ee5c v\u00e0 h\u1ed7 tr\u1ee3 m\u00e0 kh\u00f4ng c\u00f4ng ngh\u1ec7 n\u00e0o c\u00f3 th\u1ec3 cung c\u1ea5p. <\/p>\n\n

\u0110\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a con ng\u01b0\u1eddi l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft.<\/p>\n\n

T\u1ef1 \u0111\u1ed9ng h\u00f3a m\u1ed9t s\u1ed1 t\u00e1c v\u1ee5 th\u00f4ng th\u01b0\u1eddng nh\u1ea5t \u0111\u1ecbnh nh\u01b0 \u0111i\u1ec1n v\u00e0o bi\u1ec3u m\u1eabu c\u00f3 th\u1ec3 gi\u1ea3i ph\u00f3ng th\u1eddi gian, c\u1ea3i thi\u1ec7n \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a d\u1eef li\u1ec7u v\u00e0 cho ph\u00e9p nh\u00e2n vi\u00ean t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng.\nTuy nhi\u00ean, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i b\u01b0\u1edbc v\u00e0o quan \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 ki\u1ec3m tra vi\u1ec7c s\u1eed d\u1ee5ng t\u1ef1 \u0111\u1ed9ng h\u00f3a \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m t\u1ed5ng th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c \u0111\u1ea1i l\u00fd c\u00e1 nh\u00e2n v\u00e0 to\u00e0n b\u1ed9 c\u01a1 quan b\u1ea3o hi\u1ec3m, Vivienne Zimmermann<\/a> vi\u1ebft t\u1ea1i PropertyCasualty360. <\/p>\n\n

“N\u1ebfu b\u1ea1n ho\u00e0n to\u00e0n t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u00e1 tr\u00ecnh ti\u1ebfp nh\u1eadn, bao g\u1ed3m c\u1ea3 vi\u1ec7c l\u1ea5y l\u1eddi khai, t\u00f4i ngh\u0129 b\u1ea1n th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 m\u1ea5t d\u1ea5u m\u1ed9t s\u1ed1 s\u1eafc th\u00e1i m\u00e0 ai \u0111\u00f3 n\u00f3i trong m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n”, Jay Gates<\/a>, chuy\u00ean gia t\u01b0 v\u1ea5n tuy\u00ean b\u1ed1 t\u1ea1i Gallagher n\u00f3i.<\/p>\n\n

Thay v\u00e0o \u0111\u00f3, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i c\u00e2n b\u1eb1ng l\u1ee3i \u00edch c\u1ee7a t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ea1i b\u1ea5t k\u1ef3 th\u1eddi \u0111i\u1ec3m n\u00e0o, cho ph\u00e9p c\u00e1c t\u00e1c nh\u00e2n c\u1ee7a con ng\u01b0\u1eddi b\u01b0\u1edbc v\u00e0o ho\u1eb7c l\u00e0m trung gian t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 kh\u00e1ch h\u00e0ng giao d\u1ecbch v\u1edbi \u0111\u1ea1i l\u00fd ngay c\u1ea3 khi t\u00e1c nh\u00e2n s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 t\u1ef1 \u0111\u1ed9ng ho\u1eb7c h\u1ed7 tr\u1ee3 AI \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 nhi\u1ec7m v\u1ee5 nh\u1ea5t \u0111\u1ecbnh.<\/p>\n\n

“Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, ngay c\u1ea3 khi c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 l\u00e0m m\u1ed9t c\u00f4ng vi\u1ec7c th\u00edch h\u1ee3p, ch\u00fang t\u00f4i v\u1eabn mu\u1ed1n \u0111\u1ed1i ph\u00f3 v\u1edbi m\u1ed9t ng\u01b0\u1eddi”, Ron Miller<\/a> vi\u1ebft t\u1ea1i TechCrunch.\nKh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m c\u00f3 m\u1ed9t s\u1ed1 l\u00fd do \u0111\u1ec3 th\u00edch l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m con ng\u01b0\u1eddi.\nV\u00ed d\u1ee5: kh\u00e1ch h\u00e0ng th\u01b0\u1eddng mu\u1ed1n c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi c\u1ee7a h\u1ecd t\u1eeb m\u1ed9t chuy\u00ean gia con ng\u01b0\u1eddi khi h\u1ecd mua b\u1ea3o hi\u1ec3m v\u00e0 h\u1ecd th\u01b0\u1eddng \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u00e0 h\u1ed7 tr\u1ee3 c\u1ee7a con ng\u01b0\u1eddi khi h\u1ecd c\u1ea7n y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng. <\/p>\n\n

\"\"<\/figure>\n\n

\u0110\u1ecbnh h\u01b0\u1edbng l\u1ea1i c\u00e1c nh\u00f3m sang vai tr\u00f2 t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng<\/h2>\n\n

M\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m v\u00e0 h\u00e3ng v\u1eadn t\u1ea3i trong m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 t\u0103ng l\u00ean ngay c\u1ea3 tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch COVID-19.\n\u00c1p l\u1ef1c \u0111\u1ed9t ng\u1ed9t c\u1ee7a \u0111\u1ea1i d\u1ecbch trong vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i sang m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 th\u1eddi gian d\u00e0nh cho ch\u00fang \u0111\u00e3 \u0111\u1ea9y nhanh h\u01a1n n\u1eefa xu h\u01b0\u1edbng n\u00e0y. <\/p>\n\n

Ng\u00e0y nay, “kh\u00e1ch h\u00e0ng mong mu\u1ed1n t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c c\u1ed1 v\u1ea5n th\u00f4ng qua c\u00e1c [in insurance] k\u00eanh v\u00e0 n\u1ec1n t\u1ea3ng kh\u00e1c nhau – b\u1ea5t c\u1ee9 n\u01a1i n\u00e0o v\u00e0 b\u1ea5t c\u1ee9 l\u00fac n\u00e0o.\nDo \u0111\u00f3, c\u00e1c \u0111\u1ea1i l\u00fd \u0111\u00e3 \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 quan h\u1ec7 kh\u00e1ch h\u00e0ng \u0111ang di\u1ec5n ra, ” Marjorie Ma<\/a>, ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m b\u1ea3o hi\u1ec3m nh\u00e2n th\u1ecd t\u1ea1i AIG vi\u1ebft. <\/p>\n\n

M\u1eb7c d\u00f9 kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i h\u01a1n v\u1edbi c\u00e1c c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1, nh\u01b0ng h\u1ecd kh\u00f4ng s\u1eb5n s\u00e0ng th\u1ef1c hi\u1ec7n t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh ch\u1ec9 trong m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1, ch\u1ec9 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng d\u1ef1a tr\u00ean AI.\nThay v\u00e0o \u0111\u00f3, kh\u00e1ch h\u00e0ng v\u1eabn t\u00ecm ki\u1ebfm m\u1ed9t m\u1ed1i quan h\u1ec7 con ng\u01b0\u1eddi, nh\u01b0ng m\u1ed9t m\u1ed1i quan h\u1ec7 \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o v\u00e0 h\u1ed7 tr\u1ee3 b\u1edfi c\u00e1c c\u00f4ng ngh\u1ec7 t\u1ef1 \u0111\u1ed9ng. <\/p>\n\n

M\u1eb7c d\u00f9 c\u00e1c h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft nhi\u1ec1u c\u00e2u h\u1ecfi v\u00e0 nhu c\u1ea7u c\u1ea5p b\u1ec1 m\u1eb7t cho kh\u00e1ch h\u00e0ng, nh\u01b0ng ch\u00fang kh\u00f4ng th\u1ec3 thay th\u1ebf ho\u00e0n to\u00e0n c\u00e1c \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m con ng\u01b0\u1eddi v\u00ec AI kh\u00f4ng th\u1ec3 th\u1ef1c s\u1ef1 hi\u1ec3u nh\u1eefng g\u00ec \u0111ang \u0111\u01b0\u1ee3c n\u00f3i v\u1edbi n\u00f3.\nDo \u0111\u00f3, kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng c\u1ee7a h\u1ec7 th\u1ed1ng v\u1edbi c\u00e1c bi\u1ebfn th\u1ec3 t\u1ef1 nhi\u00ean trong l\u1eddi n\u00f3i v\u00e0 h\u00e0nh vi c\u1ee7a con ng\u01b0\u1eddi b\u1ecb h\u1ea1n ch\u1ebf, Gabi Zijderveld<\/a>, gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb t\u1ea1i nh\u00e0 cung c\u1ea5p c\u00f4ng ngh\u1ec7 theo d\u00f5i m\u1eaft Smart Eye \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi AI cho bi\u1ebft. <\/p>\n\n

Do \u0111\u00f3, c\u00e1c c\u01a1 quan b\u1ea3o hi\u1ec3m \u00e1p d\u1ee5ng t\u1ef1 \u0111\u1ed9ng h\u00f3a hi\u1ec7u qu\u1ea3 nh\u1ea5t s\u1ebd nh\u1eadn ra nh\u1eefng h\u1ea1n ch\u1ebf c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a h\u1ecd.\nH\u1ecd c\u0169ng s\u1ebd gi\u00fap c\u00e1c \u0111\u1ea1i l\u00fd v\u00e0 nh\u00e2n vi\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o k\u1ef9 n\u0103ng con ng\u01b0\u1eddi c\u1ee7a h\u1ecd, t\u1eadp trung v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi c\u1ee7a m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. <\/p>\n\n

Nh\u1eefng ng\u01b0\u1eddi s\u1edbm \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 d\u1ef1a tr\u00ean AI \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 th\u1ea5y s\u1ef1 ch\u1ea5p thu\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng, l\u1ee3i nhu\u1eadn \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n v\u00e0 l\u1eadp tr\u01b0\u1eddng c\u1ea1nh tranh m\u1ea1nh m\u1ebd h\u01a1n trong ng\u00e0nh c\u1ee7a h\u1ecd.\nTuy nhi\u00ean, “nh\u1eefng ng\u01b0\u1eddi th\u00e0nh c\u00f4ng nh\u1ea5t nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa vi\u1ec7c tri\u1ec3n khai c\u00e1c c\u00f4ng c\u1ee5 AI ti\u00ean ti\u1ebfn v\u00e0 t\u1eadn d\u1ee5ng c\u00e1c k\u1ef9 n\u0103ng c\u1ee7a c\u00e1c t\u00e1c nh\u00e2n con ng\u01b0\u1eddi”, Martin Taylor<\/a>, gi\u00e1m \u0111\u1ed1c t\u1ea1i Content Guru vi\u1ebft. <\/p>\n\n

T\u1ef1 \u0111\u1ed9ng h\u00f3a n\u1ed7 l\u1ef1c c\u1ee7a nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 gi\u00fap n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng l\u00e0m kh\u00e1ch h\u00e0ng cho\u00e1ng ng\u1ee3p.\nKhi nh\u00e2n vi\u00ean c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o th\u00f4ng tin chi ti\u1ebft d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, h\u1ed7 tr\u1ee3 AI, c\u0169ng nh\u01b0 c\u00e1c c\u00f4ng c\u1ee5 gi\u00fap t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c t\u00e1c v\u1ee5 th\u00f4ng th\u01b0\u1eddng, h\u1ecd c\u00f3 th\u1ec3 d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 t\u1eadp trung v\u00e0o nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.\n\u0110\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, k\u1ebft qu\u1ea3 l\u00e0 tr\u1ea3i nghi\u1ec7m b\u1ea3o hi\u1ec3m t\u1ed1t h\u01a1n. <\/p>\n\n

“\u0110\u1ed1i v\u1edbi h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u00f3m n\u00ean b\u1eaft \u0111\u1ea7u v\u1edbi quan \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 quy tr\u00ecnh v\u00e0 ph\u00e1t tri\u1ec3n tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a – c\u1ea3 t\u1eeb g\u00f3c \u0111\u1ed9 chi ph\u00ed v\u00e0 kh\u00e1ch h\u00e0ng – trong m\u1ed9t khung th\u1eddi gian ng\u1eafn”, Tanguy Catlin<\/a> v\u00e0 c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ed3ng nghi\u1ec7p t\u1ea1i McKinsey vi\u1ebft.\nTri\u1ec3n khai c\u00f4ng ngh\u1ec7 ph\u00f9 h\u1ee3p, t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00f3 th\u1ec3 gi\u00fap c\u00e1c \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t h\u01a1n. <\/p>\n\n

H\u00ecnh \u1ea3nh b\u1edfi: deagreez\/\u00a9123RF.com, primagefactory\/\u00a9123RF.com, michaeljung\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

S\u1ef1 gi\u00e1n \u0111o\u1ea1n k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 l\u00e0m \u0111\u1ea3o l\u1ed9n ng\u00e0nh b\u1ea3o hi\u1ec3m v\u00e0 c\u00e1c \u0111\u1ea1i l\u00fd kh\u00f4ng \u0111\u01b0\u1ee3c mi\u1ec5n tr\u1eeb. Tuy nhi\u00ean, nhi\u1ec1u c\u01a1 quan t\u1ee5t h\u1eadu khi n\u00f3i \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1, th\u00edch c\u00e1c ph\u01b0\u01a1ng ph\u00e1p kinh doanh \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp. Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ngh\u1ec7 s\u1ebd t\u1ef1 […]<\/p>\n","protected":false},"featured_media":10276,"template":"","insight-category":[],"class_list":["post-19093","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight\/19093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media\/10276"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media?parent=19093"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight-category?post=19093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}