{"id":19071,"date":"2024-09-19T23:30:58","date_gmt":"2024-09-20T04:30:58","guid":{"rendered":"https:\/\/bolttech.io\/insight\/lam-the-nao-cac-dai-ly-doc-lap-co-the-cai-thien-cac-kenh-giao-tiep-cua-khach-hang-sau-dai-dich\/"},"modified":"2024-09-19T23:31:02","modified_gmt":"2024-09-20T04:31:02","slug":"lam-the-nao-cac-dai-ly-doc-lap-co-the-cai-thien-cac-kenh-giao-tiep-cua-khach-hang-sau-dai-dich","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/vi\/insights\/lam-the-nao-cac-dai-ly-doc-lap-co-the-cai-thien-cac-kenh-giao-tiep-cua-khach-hang-sau-dai-dich\/","title":{"rendered":"L\u00e0m th\u1ebf n\u00e0o c\u00e1c \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n c\u00e1c k\u00eanh giao ti\u1ebfp c\u1ee7a kh\u00e1ch h\u00e0ng sau \u0111\u1ea1i d\u1ecbch"},"content":{"rendered":"\n

\u0110\u1ea1i d\u1ecbch COVID-19 \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi giao ti\u1ebfp, mua s\u1eafm v\u00e0 kinh doanh.\nTheo m\u1ed9t s\u1ed1 c\u00e1ch, n\u00f3 t\u0103ng c\u01b0\u1eddng nh\u1eefng thay \u0111\u1ed5i \u0111\u00e3 x\u1ea3y ra, bao g\u1ed3m xu h\u01b0\u1edbng mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00e0 t\u0103ng nhu c\u1ea7u v\u1ec1 d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n h\u00f3a t\u1eeb kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m. <\/p>\n\n

Tuy nhi\u00ean, khi \u0111\u1ea1i d\u1ecbch ti\u1ebfp di\u1ec5n, s\u1ef1 th\u00edch nghi c\u1ee7a kh\u00e1ch h\u00e0ng \u0111ang tr\u1edf th\u00e0nh th\u00f3i quen.\nDo \u0111\u00f3, c\u00e1c \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m ph\u1ea3i chu\u1ea9n b\u1ecb cho giao ti\u1ebfp \u1ea3o v\u00e0 c\u00e1c ph\u01b0\u01a1ng th\u1ee9c k\u1ebft n\u1ed1i kh\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 tr\u1edf th\u00e0nh b\u00ecnh th\u01b0\u1eddng m\u1edbi.\n“C\u00e1c c\u00e1ch ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng s\u1ebd kh\u00f4ng hi\u1ec7u qu\u1ea3 trong ng\u1eafn h\u1ea1n, v\u00e0 th\u1eadm ch\u00ed c\u00f3 th\u1ec3 trong d\u00e0i h\u1ea1n v\u00ec m\u1ed9t s\u1ed1 h\u00e0nh vi m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng t\u1ed3n t\u1ea1i sau \u0111\u1ea1i d\u1ecbch”, Tiffany Grinstead<\/a>, ph\u00f3 ch\u1ee7 t\u1ecbch t\u00edch h\u1ee3p ti\u1ebfp th\u1ecb th\u01b0\u01a1ng vong t\u00e0i s\u1ea3n t\u1ea1i Nationwide vi\u1ebft. <\/p>\n\n

\u0110\u1ed1i v\u1edbi c\u00e1c \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m \u0111\u1ed9c l\u1eadp, vi\u1ec7c m\u1edf r\u1ed9ng danh m\u1ee5c truy\u1ec1n th\u00f4ng c\u1ee7a h\u1ecd s\u1ebd l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng trong su\u1ed1t th\u1eddi gian k\u1ebft th\u00fac \u0111\u1ea1i d\u1ecbch v\u00e0 h\u01a1n th\u1ebf n\u1eefa.<\/p>\n\n

N\u1eafm b\u1eaft “b\u00ecnh th\u01b0\u1eddng m\u1edbi” c\u1ee7a giao ti\u1ebfp \u1ea3o<\/h2>\n\n

Khi \u0111\u1ea1i d\u1ecbch COVID-19 \u0111\u00f3ng c\u1eeda c\u00e1c v\u0103n ph\u00f2ng v\u00e0 c\u00e1c kh\u00f4ng gian c\u00f3 th\u1ec3 truy c\u1eadp c\u00f4ng c\u1ed9ng kh\u00e1c tr\u00ean to\u00e0n qu\u1ed1c, c\u00e1c \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m th\u1ea5y m\u00ecnh giao ti\u1ebfp tr\u1ef1c tuy\u1ebfn h\u01a1n l\u00e0 tr\u1ef1c ti\u1ebfp.\nTrong khi s\u1ef1 s\u1eb5n c\u00f3 c\u1ee7a v\u1eafc-xin gi\u00fap gi\u1ea3m nguy c\u01a1 g\u1eb7p m\u1eb7t tr\u1ef1c ti\u1ebfp, nhi\u1ec1u \u0111\u1ea1i l\u00fd v\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00e3 tr\u1edf n\u00ean tho\u1ea3i m\u00e1i v\u1edbi giao ti\u1ebfp \u1ea3o. <\/p>\n\n

Giao ti\u1ebfp \u1ea3o, bao g\u1ed3m c\u00e1c cu\u1ed9c h\u1ecdp, mang l\u1ea1i m\u1ed9t s\u1ed1 l\u1ee3i \u00edch.\nV\u00ed d\u1ee5, h\u1ecdp tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 gi\u00fap gi\u1ea3m chi ph\u00ed \u0111i l\u1ea1i.\nNgo\u00e0i ra, c\u00e1c cu\u1ed9c h\u1ecdp \u1ea3o gi\u00fap nhi\u1ec1u ng\u01b0\u1eddi tham d\u1ef1 cu\u1ed9c h\u1ecdp d\u1ec5 d\u00e0ng h\u01a1n khi vi\u1ec7c l\u00ean l\u1ecbch m\u1ed9t s\u1ef1 ki\u1ec7n tr\u1ef1c ti\u1ebfp l\u00e0 kh\u00f3 kh\u0103n ho\u1eb7c kh\u00f4ng th\u1ec3. <\/p>\n\n

“V\u1eabn c\u00f2n m\u1ed9t l\u1eadp lu\u1eadn v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c cu\u1ed9c h\u1ecdp b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp, nh\u01b0ng \u0111\u1ea1i d\u1ecbch \u0111\u00e3 m\u1edf ra c\u00e1c \u0111\u01b0\u1eddng d\u00e2y li\u00ean l\u1ea1c cho to\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c. Trong tr\u01b0\u1eddng h\u1ee3p c\u00f3 th\u1ec3 m\u1ed9t ho\u1eb7c hai ng\u01b0\u1eddi c\u00f3 th\u1ec3 tham gia cu\u1ed9c h\u1ecdp tr\u1ef1c ti\u1ebfp, m\u1ed9t cu\u1ed9c h\u1ecdp \u1ea3o cho ph\u00e9p nhi\u1ec1u ng\u01b0\u1eddi tham gia, ” Chad Levine<\/a>, ph\u00f3 ch\u1ee7 t\u1ecbch \u0111i\u1ec1u h\u00e0nh v\u00e0 gi\u00e1m \u0111\u1ed1c chi\u1ebfn l\u01b0\u1ee3c t\u1ea1i Aon Program vi\u1ebft.<\/p>\n\n

Grinstead khuy\u1ebfn ngh\u1ecb c\u00e1c \u0111\u1ea1i l\u00fd b\u1eaft \u0111\u1ea7u t\u1ed1i \u01b0u h\u00f3a giao ti\u1ebfp v\u00e0 ti\u1ebfp c\u1eadn \u1ea3o c\u1ee7a h\u1ecd v\u1edbi tr\u1ecdng t\u00e2m l\u00e0 suy ngh\u0129 l\u1ea1i v\u00e0 m\u1edf r\u1ed9ng ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a h\u1ecd.\nChi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i m\u1ea1nh m\u1ebd v\u00e0 giao ti\u1ebfp \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a c\u0169ng c\u00f3 th\u1ec3 gi\u00fap c\u00e1c \u0111\u1ea1i l\u00fd ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t h\u01a1n. <\/p>\n\n

May m\u1eafn thay, c\u00e1c \u0111\u1eb7c v\u1ee5 c\u00f3 \u0111\u1ed3ng minh.\nC\u00e1c nh\u00e0 m\u1ea1ng ng\u00e0y c\u00e0ng nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c mong mu\u1ed1n c\u1ee7a c\u00e1c \u0111\u1ea1i l\u00fd trong vi\u1ec7c c\u1ea3i thi\u1ec7n giao ti\u1ebfp \u1ea3o \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.\n“C\u00e1c \u0111\u1ea1i l\u00fd mu\u1ed1n l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c nh\u00e0 m\u1ea1ng c\u00f3 th\u1ec3 gi\u00fap h\u1ecd t\u1ea1o ra s\u1ef1 hi\u1ec7n di\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 m\u1ea1nh m\u1ebd, t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng, cung c\u1ea5p tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n v\u00e0 h\u1ed7 tr\u1ee3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng”, Beth Riczko<\/a>, ch\u1ee7 t\u1ecbch d\u00f2ng c\u00e1 nh\u00e2n P&C t\u1ea1i Nationwide cho bi\u1ebft. <\/p>\n\n

Th\u00f4ng th\u01b0\u1eddng, mong mu\u1ed1n l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c nh\u00e0 m\u1ea1ng c\u00f3 \u0111\u1ea7u \u00f3c k\u1ef9 thu\u1eadt s\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi tr\u1ea3i nghi\u1ec7m c\u1ee7a c\u00e1c \u0111\u1ea1i l\u00fd v\u1edbi kh\u00e1ch h\u00e0ng.\nM\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a Nationwide cho th\u1ea5y 53% \u0111\u1ea1i l\u00fd v\u00e0 52% kh\u00e1ch h\u00e0ng \u0111\u1ed3ng \u00fd r\u1eb1ng vi\u1ec7c ti\u1ebfp c\u1eadn su\u1ed1t ng\u00e0y \u0111\u00eam v\u1edbi m\u1ed9t \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m \u0111\u1ea1i di\u1ec7n cho m\u1ed9t l\u1ee3i \u00edch m\u00e0 c\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 giao ti\u1ebfp \u1ea3o c\u00f3 th\u1ec3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng.\nT\u01b0\u01a1ng t\u1ef1, 51% \u0111\u1ea1i l\u00fd n\u00f3i r\u1eb1ng c\u00e1c t\u00f9y ch\u1ecdn k\u1ef9 thu\u1eadt s\u1ed1 r\u1ea5t h\u1eefu \u00edch trong vi\u1ec7c gi\u00fap h\u1ecd gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. <\/p>\n\n

\"cố<\/figure>\n\n

Gi\u00fap kh\u00e1ch h\u00e0ng t\u1ef1 gi\u00fap m\u00ecnh<\/h2>\n\n

\u0110\u1ea1i d\u1ecbch COVID-19 \u0111\u00e3 l\u00e0m gi\u00e1n \u0111o\u1ea1n c\u00e1ch nhi\u1ec1u ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n cu\u1ed9c s\u1ed1ng b\u00ecnh th\u01b0\u1eddng c\u1ee7a h\u1ecd.\nN\u00f3 \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ed1i v\u1edbi m\u1ecdi th\u1ee9, t\u1eeb mua h\u00e0ng t\u1ea1p h\u00f3a \u0111\u1ebfn t\u00ecm b\u1ea3o hi\u1ec3m cho nh\u00e0, xe h\u01a1i v\u00e0 doanh nghi\u1ec7p. <\/p>\n\n

Do \u0111\u00f3, nhi\u1ec1u kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m \u0111\u00e3 \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y \u0111\u00f3ng vai tr\u00f2 t\u00edch c\u1ef1c h\u01a1n trong h\u00e0nh tr\u00ecnh b\u1ea3o hi\u1ec3m c\u1ee7a ch\u00ednh h\u1ecd.\nC\u00e1c \u0111\u1ea1i l\u00fd cung c\u1ea5p m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng t\u1ef1 gi\u00fap m\u00ecnh v\u00e0 can thi\u1ec7p khi kh\u00e1ch h\u00e0ng c\u1ea7n h\u01b0\u1edbng d\u1eabn c\u1ee7a chuy\u00ean gia, c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t h\u01a1n sau \u0111\u1ea1i d\u1ecbch. <\/p>\n\n

S\u1eed d\u1ee5ng t\u00e0i nguy\u00ean \u1ea3o \u0111\u1ec3 gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng<\/h3>\n\n

Khi \u0111\u1ea1i d\u1ecbch ti\u1ebfp t\u1ee5c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi, kh\u00e1ch h\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng d\u00e0nh th\u1eddi gian tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin c\u1ee7a ri\u00eang h\u1ecd tr\u01b0\u1edbc khi chuy\u1ec3n sang \u0111\u1ea1i l\u00fd.<\/p>\n\n

Trong m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t, 40% \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m d\u1ef1 ki\u1ebfn s\u1ebd chi ti\u00eau nhi\u1ec1u h\u01a1n cho vi\u1ec7c b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn tr\u1ef1c ti\u1ebfp sau \u0111\u1ea1i d\u1ecbch, Gary Shaw v\u00e0 Neal Baumann<\/a> t\u1ea1i Deloitte vi\u1ebft.\nChi ti\u00eau gia t\u0103ng cho c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 ph\u00e1t sinh t\u1eeb vi\u1ec7c kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng ho\u1eb7c mi\u1ec5n c\u01b0\u1ee1ng g\u1eb7p g\u1ee1 tr\u1ef1c ti\u1ebfp c\u00e1c \u0111\u1ea1i l\u00fd trong th\u1eddi k\u1ef3 \u0111\u1ea1i d\u1ecbch.\nShaw v\u00e0 Baumann d\u1ef1 \u0111o\u00e1n r\u1eb1ng vi\u1ec7c chuy\u1ec3n sang \u1ea3o tr\u01b0\u1edbc ti\u00ean s\u1ebd tr\u1edf th\u00e0nh b\u00ecnh th\u01b0\u1eddng m\u1edbi c\u1ee7a kh\u00e1ch h\u00e0ng. <\/p>\n\n

Trong cu\u1ed9c kh\u1ea3o s\u00e1t tr\u00ean to\u00e0n qu\u1ed1c, 55% kh\u00e1ch h\u00e0ng tr\u1ea3 l\u1eddi n\u00f3i r\u1eb1ng c\u00e1c t\u00f9y ch\u1ecdn k\u1ef9 thu\u1eadt s\u1ed1 cho ph\u00e9p h\u1ecd truy c\u1eadp nhanh h\u01a1n v\u00e0o th\u00f4ng tin b\u1ea3o hi\u1ec3m.\n\u0110\u1ed1i v\u1edbi c\u00e1c \u0111\u1ea1i l\u00fd, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ebfn v\u1edbi s\u1ef1 hi\u1ec3u bi\u1ebft c\u01a1 b\u1ea3n v\u1ec1 nhu c\u1ea7u c\u1ee7a h\u1ecd v\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 c\u00f3 c\u00e2u h\u1ecfi c\u1ee5 th\u1ec3 h\u01a1n v\u1ec1 ho\u00e0n c\u1ea3nh c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd. <\/p>\n\n

Tuy nhi\u00ean, qu\u00e1 nhi\u1ec1u th\u00f4ng tin c\u00f3 th\u1ec3 \u00e1p \u0111\u1ea3o nh\u1eefng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm b\u1ea3o hi\u1ec3m.\n“Kh\u00e1ch h\u00e0ng c\u00f3 kho\u1ea3ng th\u1eddi gian ch\u00fa \u00fd th\u1ea5p nh\u1ea5t m\u00e0 h\u1ecd t\u1eebng c\u00f3 v\u00e0 tha h\u1ed3 l\u1ef1a ch\u1ecdn”, Dawnyel Smink<\/a> t\u1ea1i PropertyCasualty360 vi\u1ebft.\nKhi kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean qu\u00e1 t\u1ea3i, h\u1ecd c\u00f3 th\u1ec3 t\u1eeb b\u1ecf vi\u1ec7c t\u00ecm ki\u1ebfm th\u00f4ng tin v\u00e0 chuy\u1ec3n tr\u1ef1c ti\u1ebfp \u0111\u1ebfn giao ti\u1ebfp v\u1edbi m\u1ed9t \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m. <\/p>\n\n

C\u00e1c \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch chu\u1ea9n b\u1ecb cho nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c m\u1ed9t ch\u00fat tr\u01b0\u1edbc khi ti\u1ebfp c\u1eadn v\u00e0 cho nh\u1eefng kh\u00e1ch h\u00e0ng b\u1ecb ng\u1eadp trong th\u00f4ng tin v\u00e0 l\u1ef1a ch\u1ecdn.<\/p>\n\n

Truy\u1ec1n \u0111\u1ea1t c\u00e1c thay \u0111\u1ed5i \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/h3>\n\n

\u0110\u1ea1i d\u1ecbch bu\u1ed9c nhi\u1ec1u \u0111\u1ea1i l\u00fd ph\u1ea3i chuy\u1ec3n sang n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 ti\u1ebfp t\u1ee5c kinh doanh.\nT\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, kh\u00e1ch h\u00e0ng th\u1ea5y m\u00ecnh n\u1eafm l\u1ea5y c\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 v\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p. <\/p>\n\n

C\u00e1c \u0111\u1ea1i l\u00fd lo l\u1eafng v\u1ec1 vi\u1ec7c m\u1ea5t kh\u00e1ch h\u00e0ng khi chuy\u1ec3n sang c\u00e1ch ti\u1ebfp c\u1eadn k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng th\u1eddi \u0111i\u1ec3m k\u1ebft th\u00fac \u0111\u1ea1i d\u1ecbch l\u00e0 th\u1eddi \u0111i\u1ec3m t\u1ed1t nh\u1ea5t \u0111\u1ec3 n\u1eafm l\u1ea5y giao ti\u1ebfp \u1ea3o v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c.\nKh\u00e1ch h\u00e0ng quen thu\u1ed9c h\u01a1n bao gi\u1edd h\u1ebft v\u1edbi c\u00e1c con \u0111\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 kinh doanh v\u00e0 b\u00e2y gi\u1edd c\u00f3 th\u1ec3 th\u00edch ch\u00fang h\u01a1n. <\/p>\n\n

\u0110\u1ec3 \u0111\u01b0a kh\u00e1ch h\u00e0ng \u0111i c\u00f9ng tr\u00ean h\u00e0nh tr\u00ecnh truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1, h\u00e3y cho h\u1ecd bi\u1ebft \u0111i\u1ec1u g\u00ec s\u1ebd thay \u0111\u1ed5i v\u00e0 n\u00f3 mang l\u1ea1i l\u1ee3i \u00edch cho h\u1ecd nh\u01b0 th\u1ebf n\u00e0o.\n“Kh\u00e1ch h\u00e0ng s\u1ebd l\u00e0m \u0103n v\u1edbi b\u1ea1n theo c\u00e1ch b\u1ea1n y\u00eau c\u1ea7u h\u1ecd kinh doanh n\u1ebfu b\u1ea1n \u0111\u1eb7t k\u1ef3 v\u1ecdng v\u00e0 truy\u1ec1n \u0111\u1ea1t s\u1ef1 thay \u0111\u1ed5i”, Erin Nutting<\/a>, ch\u1ee7 s\u1edf h\u1eefu c\u1ee7a Integrity Insurance Services, m\u1ed9t c\u01a1 quan b\u1ea3o hi\u1ec3m k\u1ef9 thu\u1eadt s\u1ed1 cho bi\u1ebft. <\/p>\n\n

Th\u00f4ng b\u00e1o cho kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng k\u1ebft n\u1ed1i, c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u1eabn m\u1ea1nh m\u1ebd khi c\u00e1c \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m \u0111\u1ed9c l\u1eadp chuy\u1ec3n sang m\u00f4i tr\u01b0\u1eddng \u1ea3o.<\/p>\n\n

\"Người<\/figure>\n\n

C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/h2>\n\n

\u0110\u1ea1i d\u1ecbch COVID-19 \u0111\u00e3 chuy\u1ec3n nhi\u1ec1u kh\u00eda c\u1ea1nh c\u1ee7a cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y sang m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1.\nTuy nhi\u00ean, s\u1ef1 chuy\u1ec3n \u0111\u1ed5i sang k\u1ef9 thu\u1eadt s\u1ed1 t\u01b0\u01a1ng \u1ee9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i trong c\u00e1c m\u00f4 h\u00ecnh chuy\u1ec3n \u0111\u1ed9ng v\u1eadt l\u00fd, trong \u0111\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m hi\u1ec7n \u0111ang \u1edf nh\u00e0 ho\u1eb7c h\u1ea1n ch\u1ebf \u0111i l\u1ea1i. <\/p>\n\n

“Trong \u0111\u1ea1i d\u1ecbch COVID-19, nh\u00e0 c\u1eeda l\u00e0 trung t\u00e2m v\u0169 tr\u1ee5 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u00e2y l\u00e0 c\u1ea3ng an to\u00e0n trong c\u01a1n b\u00e3o COVID-19. N\u00f3 c\u0169ng ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t tr\u01b0\u1eddng h\u1ecdc v\u00e0 v\u0103n ph\u00f2ng, v\u00e0 m\u1ed9t trung t\u00e2m mua s\u1eafm”, Kenneth Saldanha v\u00e0 Todd Staehle<\/a> t\u1ea1i Accenture vi\u1ebft.<\/p>\n\n

Khi kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m ti\u1ebfp t\u1ee5c \u1edf nh\u00e0, h\u1ecd ph\u00e1t tri\u1ec3n c\u00e1c k\u1ebft n\u1ed1i m\u1edbi v\u1edbi ng\u00f4i nh\u00e0 c\u1ee7a h\u1ecd v\u00e0 hi\u1ec3u bi\u1ebft m\u1edbi v\u1ec1 danh t\u00ednh c\u1ee7a h\u1ecd.\nH\u1ecd b\u1eaft \u0111\u1ea7u \u01b0u ti\u00ean b\u1ea3o m\u1eadt v\u00e0 nhu c\u1ea7u c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd.\nH\u1ecd c\u0169ng \u0111\u00e3 b\u1eaft \u0111\u1ea7u ph\u00e1 v\u1ee1 m\u1ed9t s\u1ed1 \u0111\u1ecbnh ki\u1ebfn xung quanh vi\u1ec7c \u00e1p d\u1ee5ng k\u1ef9 thu\u1eadt s\u1ed1 cho \u0111\u1ebfn nay. <\/p>\n\n

“T\u00f4i \u0111\u00e3 th\u1ea5y kh\u00e1ch h\u00e0ng \u1edf m\u1ecdi l\u1ee9a tu\u1ed5i chuy\u1ec3n sang k\u1ef9 thu\u1eadt s\u1ed1. Ch\u00fang t\u00f4i \u0111ang t\u00ecm hi\u1ec3u xem kh\u00e1ch h\u00e0ng n\u00e0o mu\u1ed1n t\u1ef1 cung t\u1ef1 c\u1ea5p v\u00e0 kh\u00e1ch h\u00e0ng n\u00e0o mu\u1ed1n ch\u00fang t\u00f4i x\u1eed l\u00fd nhu c\u1ea7u c\u1ee7a h\u1ecd. Ch\u00fang t\u00f4i ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd c\u1ea3 hai”, Marcus Haith<\/a> c\u1ee7a Dodge Partners Insurance n\u00f3i.<\/p>\n\n

\u0110\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng th\u00f4ng qua giao ti\u1ebfp \u1ea3o v\u00e0 c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c, c\u00e1c \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m \u0111\u1ed9c l\u1eadp s\u1ebd c\u1ea7n c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.\nC\u00e1c c\u00f4ng c\u1ee5 gi\u00fap nh\u00e2n vi\u00ean hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u00ecnh hu\u1ed1ng, r\u1ee7i ro v\u00e0 nhu c\u1ea7u c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 gi\u00fap c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m, c\u0169ng nh\u01b0 c\u00e1c t\u00f9y ch\u1ecdn giao ti\u1ebfp \u1ea3o cho ph\u00e9p tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp ngay c\u1ea3 \u1edf kho\u1ea3ng c\u00e1ch xa. <\/p>\n\n

Nh\u01b0 trong b\u1ea5t k\u1ef3 ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0o, n\u1eafm b\u1eaft c\u00e1c c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 v\u00ec l\u1ee3i \u00edch c\u1ee7a c\u00f4ng ngh\u1ec7 kh\u00f4ng ph\u1ea3i l\u00e0 t\u1ed1i \u01b0u cho c\u00e1c \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m.\nThay v\u00e0o \u0111\u00f3, c\u00e1c \u0111\u1ea1i l\u00fd c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 t\u1ea1o c\u01a1 h\u1ed9i cho c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n c\u00f3 \u00fd ngh\u0129a h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. <\/p>\n\n

Lawrence Krasner<\/a> c\u1ee7a Capgemini n\u00f3i r\u1eb1ng c\u00e1c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng c\u00f3 \u00fd ngh\u0129a khi ch\u00fang x\u1ea3y ra t\u1ea1i “nh\u1eefng \u0111i\u1ec3m th\u1ea3o lu\u1eadn quan tr\u1ecdng c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 thu th\u1eadp th\u00f4ng tin li\u00ean quan trong \u0111\u00f3 kh\u00e1ch h\u00e0ng chia s\u1ebb th\u00f4ng tin quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea1i l\u00fd ho\u1eb7c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd”.\nC\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n trong \u0111\u00f3 c\u00e1c \u0111\u1ea1i l\u00fd c\u00f3 c\u01a1 h\u1ed9i gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng c\u0169ng c\u00f3 \u00fd ngh\u0129a t\u01b0\u01a1ng t\u1ef1.\nC\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 ph\u00f9 h\u1ee3p c\u00f3 th\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho c\u1ea3 hai s\u00e0n giao d\u1ecbch, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 m\u1ea1nh m\u1ebd h\u01a1n gi\u1eefa \u0111\u1ea1i l\u00fd v\u00e0 kh\u00e1ch h\u00e0ng. <\/p>\n\n

\u0110\u1ea1i d\u1ecbch \u0111\u00e3 \u00e1p \u0111\u1eb7t m\u1ed9t s\u1ed1 thay \u0111\u1ed5i \u0111\u1ed1i v\u1edbi c\u00e1ch th\u1ee9c kinh doanh c\u1ee7a c\u00e1c \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m.\nNhi\u1ec1u thay \u0111\u1ed5i trong s\u1ed1 n\u00e0y c\u00f3 th\u1ec3 s\u1ebd v\u1eabn v\u01b0\u1ee3t qua \u0111\u1ea1i d\u1ecbch do hi\u1ec7u qu\u1ea3 m\u00e0 ch\u00fang mang l\u1ea1i v\u00e0 m\u1ee9c \u0111\u1ed9 tho\u1ea3i m\u00e1i m\u1edbi c\u1ee7a c\u00e1c \u0111\u1ea1i l\u00fd v\u00e0 kh\u00e1ch h\u00e0ng.\nC\u00e1c \u0111\u1ea1i l\u00fd t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 th\u00f4ng qua giao ti\u1ebfp \u1ea3o v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi nh\u1eefng g\u00ec t\u1ed1t nh\u1ea5t c\u1ee7a c\u1ea3 hai th\u1ebf gi\u1edbi sau \u0111\u1ea1i d\u1ecbch. <\/p>\n\n

H\u00ecnh \u1ea3nh b\u1edfi: fizkes\/\u00a9123RF.com, fizkes\/\u00a9123RF.com, wutwhan\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u0110\u1ea1i d\u1ecbch COVID-19 \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi giao ti\u1ebfp, mua s\u1eafm v\u00e0 kinh doanh. Theo m\u1ed9t s\u1ed1 c\u00e1ch, n\u00f3 t\u0103ng c\u01b0\u1eddng nh\u1eefng thay \u0111\u1ed5i \u0111\u00e3 x\u1ea3y ra, bao g\u1ed3m xu h\u01b0\u1edbng mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00e0 t\u0103ng nhu c\u1ea7u v\u1ec1 d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n h\u00f3a t\u1eeb kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m. Tuy nhi\u00ean, […]<\/p>\n","protected":false},"featured_media":10326,"template":"","insight-category":[],"class_list":["post-19071","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight\/19071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media\/10326"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media?parent=19071"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight-category?post=19071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}