Khi c\u00e1c ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n \u0111\u00e3 ph\u00e1t tri\u1ec3n t\u1eeb vi\u1ec7c khai th\u00e1c d\u1eef li\u1ec7u trong nh\u1eefng th\u1eadp k\u1ef7 qua, “ch\u00fang t\u00f4i \u0111\u00e3 th\u1ea5y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a \u0111\u1ed9 chi ti\u1ebft v\u00e0 phong ph\u00fa h\u01a1n c\u1ee7a d\u1eef li\u1ec7u, c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u m\u1edbi v\u00e0 c\u00e1c c\u00f4ng ngh\u1ec7 hi\u1ec7u qu\u1ea3 h\u01a1n v\u1ec1 chi ph\u00ed \u0111\u1ec3 l\u01b0u tr\u1eef, x\u1eed l\u00fd v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u00f3”, Peggy Brinkmann<\/a>, m\u1ed9t chuy\u00ean gia t\u00ednh to\u00e1n t\u1ea1i Milliman n\u00f3i.<\/p>\n\n Ng\u00e0y nay, ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n cho ph\u00e9p ph\u00e2n t\u00edch c\u00e1c t\u1eadp d\u1eef li\u1ec7u qu\u00e1 l\u1edbn \u0111\u1ec3 con ng\u01b0\u1eddi c\u00f3 th\u1ec3 t\u1ef1 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3.\nB\u1eb1ng c\u00e1ch gi\u1ea3i quy\u1ebft ph\u00e2n t\u00edch c\u00e1c t\u1eadp d\u1eef li\u1ec7u l\u1edbn \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng, ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n cung c\u1ea5p m\u1ed9t g\u00f3c nh\u00ecn m\u1edbi v\u1ec1 d\u1eef li\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a kh\u00e1ch h\u00e0ng. <\/p>\n\n “D\u1eef li\u1ec7u c\u00e1 nh\u00e2n nh\u01b0 v\u1eady c\u00f3 th\u1ec3 b\u1ed5 sung cho c\u00e1c ngu\u1ed3n truy\u1ec1n th\u1ed1ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong b\u1ea3o hi\u1ec3m… \u0111\u1ec3 t\u1ea1o ra nh\u1eefng hi\u1ec3u bi\u1ebft th\u1eddi gian th\u1ef1c v\u1ec1 l\u1ed1i s\u1ed1ng v\u00e0 th\u00f3i quen c\u1ee7a m\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh, ” Alex Gayduk<\/a>, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh t\u1ea1i nh\u00e0 cung c\u1ea5p b\u1ea3o hi\u1ec3m chuy\u1ebfn bay Panzly v\u00e0 t\u1ea1i c\u00f4ng ty insurtech Fortifier vi\u1ebft.\nN\u00f3 c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u00fap c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m v\u00e0 m\u00f4i gi\u1edbi d\u1ef1 \u0111o\u00e1n nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1ebd l\u00e0m ho\u1eb7c g\u1eb7p ph\u1ea3i ti\u1ebfp theo. <\/p>\n\n Ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n \u0111\u01b0a d\u1eef li\u1ec7u m\u1ed9t b\u01b0\u1edbc v\u01b0\u1ee3t ra ngo\u00e0i vi\u1ec7c ch\u1ec9 s\u1eafp x\u1ebfp ho\u1eb7c t\u1ed5 ch\u1ee9c, nh\u01b0 trong c\u01a1 s\u1edf d\u1eef li\u1ec7u.\nTuy nhi\u00ean, n\u00f3 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c \u0111\u1ec1 xu\u1ea5t nh\u1eefng g\u00ec ng\u01b0\u1eddi d\u00f9ng n\u00ean l\u00e0m v\u1edbi nh\u1eefng hi\u1ec3u bi\u1ebft m\u00e0 n\u00f3 t\u1ea1o ra.\nB\u01b0\u1edbc \u0111\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ec3 l\u1ea1i cho chuy\u00ean m\u00f4n c\u1ee7a ng\u01b0\u1eddi s\u1eed d\u1ee5ng ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n. <\/p>\n\n “D\u1eef li\u1ec7u l\u1ed7i th\u1eddi ho\u1eb7c x\u1ea5u d\u1eabn \u0111\u1ebfn 46% c\u00e1c c\u00f4ng ty \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh t\u1ed3i t\u1ec7 c\u00f3 th\u1ec3 g\u00e2y thi\u1ec7t h\u1ea1i h\u00e0ng t\u1ef7 USD”, nh\u00e0 t\u01b0 v\u1ea5n chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 Douglas Karr<\/a>, ng\u01b0\u1eddi s\u00e1ng l\u1eadp Martech Zone, vi\u1ebft.\nTruy c\u1eadp v\u00e0o c\u00e1c t\u1eadp d\u1eef li\u1ec7u l\u1edbn h\u01a1n c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng nhi\u1ec1u t\u00ecnh hu\u1ed1ng v\u00e0 \u0111i\u1ec3m th\u00f4ng tin \u0111\u01b0\u1ee3c t\u00ednh \u0111\u1ebfn, d\u1eabn \u0111\u1ebfn vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh t\u1ed1t h\u01a1n. <\/p>\n\n Tuy nhi\u00ean, khi m\u1ed9t t\u1eadp d\u1eef li\u1ec7u tr\u1edf n\u00ean qu\u00e1 r\u1ed9ng l\u1edbn \u0111\u1ec3 con ng\u01b0\u1eddi c\u00f3 th\u1ec3 t\u1ef1 ph\u00e2n t\u00edch, ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u01b0a ra t\u1eeb d\u1eef li\u1ec7u kh\u00f4ng ch\u1ec9 ph\u1ee5 thu\u1ed9c v\u00e0o d\u1eef li\u1ec7u n\u00e0o \u0111\u01b0\u1ee3c bao g\u1ed3m m\u00e0 c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o c\u00f4ng c\u1ee5 n\u00e0o \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n t\u00edch n\u00f3.\nNh\u1eefng n\u1ed7 l\u1ef1c ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn v\u1edbi AI b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t hi\u1ec7n m\u1eabu trong d\u1eef li\u1ec7u hi\u1ec7n c\u00f3; Ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u01b0a ra c\u00e1c d\u1ef1 \u0111o\u00e1n d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u1ec1 nh\u1eefng g\u00ec s\u1ebd x\u1ea3y ra ti\u1ebfp theo, d\u1ef1a tr\u00ean nh\u1eefng g\u00ec \u0111\u00e3 \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y trong t\u1eadp d\u1eef li\u1ec7u. <\/p>\n\n V\u00ed d\u1ee5: ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n c\u00f3 th\u1ec3 gi\u00fap c\u00f4ng ty b\u1ea3o hi\u1ec3m, \u0111\u1ea1i l\u00fd ho\u1eb7c nh\u00e0 m\u00f4i gi\u1edbi theo d\u00f5i l\u1ecbch s\u1eed khi\u1ebfu n\u1ea1i trong m\u1ed9t khu ph\u1ed1 ho\u1eb7c khu kinh doanh c\u1ee5 th\u1ec3 v\u00e0 d\u1ef1 \u0111o\u00e1n lo\u1ea1i khi\u1ebfu n\u1ea1i n\u00e0o m\u00e0 doanh nghi\u1ec7p c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng nh\u00ecn th\u1ea5y nh\u1ea5t.\nPh\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n c\u0169ng c\u00f3 th\u1ec3 ki\u1ec3m tra chi ph\u00ed x\u00e2y d\u1ef1ng v\u00e0 m\u00f4 h\u00ecnh th\u1eddi ti\u1ebft, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng d\u1ef1 \u0111o\u00e1n c\u1ea3 r\u1ee7i ro v\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh x\u00e1c h\u01a1n. <\/p>\n\n \u0110\u01b0\u1ee3c trang b\u1ecb th\u00f4ng tin n\u00e0y, c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n trong vi\u1ec7c t\u00ecm ki\u1ebfm b\u1ea3o hi\u1ec3m ph\u00f9 h\u1ee3p.\nKhi ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn, nhi\u1ec1u nh\u00e0 m\u00f4i gi\u1edbi s\u1ebd s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y. <\/p>\n\n M\u1ed9t s\u1ed1 c\u00f4ng ty b\u1ea3o hi\u1ec3m \u0111\u00e3 n\u1eafm l\u1ea5y s\u1ee9c m\u1ea1nh c\u1ee7a ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n.\n“Trung b\u00ecnh, c\u00e1c c\u00f4ng ty h\u00e0ng \u0111\u1ea7u d\u1ef1a tr\u00ean [insurance] ph\u00e2n t\u00edch chi ti\u00eau s\u1ed1 ti\u1ec1n g\u1ea7n g\u1ea5p n\u0103m l\u1ea7n so v\u1edbi c\u00e1c c\u00f4ng ty c\u00f9ng ng\u00e0nh cho c\u00e1c gi\u1ea3i ph\u00e1p ph\u00e2n t\u00edch ti\u00ean ti\u1ebfn”, Mark Rusch<\/a>, ph\u00f3 ch\u1ee7 t\u1ecbch b\u1ea3o hi\u1ec3m t\u1ea1i GoodData vi\u1ebft.\nDo \u0111\u00f3, s\u1ef1 k\u1ebft h\u1ee3p \u0111\u00fang \u0111\u1eafn gi\u1eefa ph\u00e2n t\u00edch v\u00e0 b\u1ed9 d\u1eef li\u1ec7u t\u1ea1o ra l\u1ee3i th\u1ebf cho c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m v\u00e0 m\u00f4i gi\u1edbi \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y. <\/p>\n\n Khi nhi\u1ec1u c\u00f4ng ty b\u1ea3o hi\u1ec3m v\u00e0 m\u00f4i gi\u1edbi n\u1eafm l\u1ea5y c\u00e1c ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n, h\u1ecd c\u0169ng thay \u0111\u1ed5i c\u00e1ch th\u1ee9c kinh doanh b\u1ea3o hi\u1ec3m.<\/p>\n\n \u0110\u1ebfn n\u0103m 2030, theo Ramnath Balasubramanian, Ari Libarikian v\u00e0 Doug McElhaney<\/a> c\u1ee7a McKinsey, s\u1ebd c\u00f3 \u00edt \u0111\u1ea1i l\u00fd v\u00e0 nh\u00e0 m\u00f4i gi\u1edbi b\u1ea3o hi\u1ec3m h\u01a1n.\nNh\u1eefng ng\u01b0\u1eddi \u1edf l\u1ea1i s\u1ebd th\u00edch nghi v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n v\u00e0 c\u00e1c c\u00f4ng ngh\u1ec7 kh\u00e1c x\u1eed l\u00fd nhi\u1ec1u c\u00f4ng vi\u1ec7c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng tay, t\u1eeb \u0111i\u1ec1n v\u00e0o bi\u1ec3u m\u1eabu \u0111\u1ebfn t\u00ednh to\u00e1n r\u1ee7i ro. <\/p>\n\n C\u00e1c \u0111\u1ea1i l\u00fd, nh\u00e0 m\u00f4i gi\u1edbi v\u00e0 c\u00e1c chuy\u00ean gia b\u1ea3o hi\u1ec3m kh\u00e1c s\u1ebd “tr\u1edf n\u00ean l\u00e3o luy\u1ec7n h\u01a1n trong vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn \u0111\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng ra quy\u1ebft \u0111\u1ecbnh v\u00e0 n\u0103ng su\u1ea5t, gi\u1ea3m chi ph\u00ed v\u00e0 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng”, h\u1ecd vi\u1ebft.<\/p>\n\n \u0110\u1ec3 chuy\u1ec3n \u0111\u1ed5i c\u00f9ng v\u1edbi c\u00f4ng ngh\u1ec7, c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi b\u1ea3o hi\u1ec3m s\u1ebd c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ec7c \u00e1p d\u1ee5ng vai tr\u00f2 quan h\u1ec7 v\u00e0 gi\u00e1o d\u1ee5c b\u00ean c\u1ea1nh vi\u1ec7c hi\u1ec3u c\u00e1c c\u00f4ng c\u1ee5 m\u1edbi.\nC\u00e1c y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi trong vi\u1ec7c k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng v\u1edbi b\u1ea3o hi\u1ec3m m\u00e0 h\u1ecd c\u1ea7n s\u1ebd s\u00e2u s\u1eafc h\u01a1n khi AI \u0111\u1ea3m nh\u1eadn nhi\u1ec1u kh\u00eda c\u1ea1nh k\u1ef9 thu\u1eadt v\u00e0 h\u00e0nh ch\u00ednh h\u01a1n trong vai tr\u00f2 c\u1ee7a nh\u00e0 m\u00f4i gi\u1edbi. <\/p>\n\n Ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi ngh\u0129 v\u1ec1 r\u1ee7i ro, ph\u1ea1m vi b\u1ea3o hi\u1ec3m v\u00e0 chi ph\u00ed.\nS\u1eed d\u1ee5ng ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n c\u00f3 th\u1ec3 gi\u00fap c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi thay \u0111\u1ed5i c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a h\u1ecd \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng m\u1ea1nh m\u1ebd. <\/p>\n\n Ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u01b0\u01a1ng t\u1ef1 kh\u00f4ng ch\u1ec9 ph\u00e1 v\u1ee1 c\u00e1ch c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi b\u1ea3o hi\u1ec3m th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd m\u00e0 c\u00f2n c\u1ea3 c\u00e1ch h\u1ecd ngh\u0129 v\u1ec1 kinh doanh b\u1ea3o hi\u1ec3m.\nTheo truy\u1ec1n th\u1ed1ng, b\u1ea3o hi\u1ec3m \u0111\u00e3 d\u1ef1a v\u00e0o vi\u1ec7c g\u1ed9p chung nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u b\u1ea3o hi\u1ec3m t\u01b0\u01a1ng t\u1ef1 \u0111\u1ec3 ph\u00e2n ph\u1ed1i r\u1ee7i ro, c\u00e2n b\u1eb1ng nh\u1eefng kh\u00e1ch h\u00e0ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi t\u1ed5n th\u1ea5t th\u1ea3m kh\u1ed1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng ph\u1ea3i ch\u1ecbu t\u1ed5n th\u1ea5t \u0111\u00f3. <\/p>\n\n Tuy nhi\u00ean, c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n \u0111\u00f2i h\u1ecfi m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn c\u00e1 nh\u00e2n h\u00f3a h\u01a1n \u0111\u1ed1i v\u1edbi b\u1ea3o hi\u1ec3m.\n“Kh\u1ed1i l\u01b0\u1ee3ng d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 v\u00e0 l\u1eddi h\u1ee9a c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng qua d\u1ef1 \u0111o\u00e1n c\u00e1 nh\u00e2n ch\u00ednh x\u00e1c th\u1ef1c s\u1ef1 l\u00e0m lung lay s\u00e2u s\u1eafc gi\u1ea3 thuy\u1ebft \u0111\u1ed3ng nh\u1ea5t \u0111\u1eb1ng sau vi\u1ec7c g\u1ed9p l\u1ea1i”, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u Laurence Barry v\u00e0 Arthur Charpentier<\/a> vi\u1ebft trong m\u1ed9t b\u00e0i b\u00e1o n\u0103m 2020 tr\u00ean Big Data &; Society.\nThay v\u00ec xem kh\u00e1ch h\u00e0ng l\u00e0 v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t t\u1eadp h\u1ee3p r\u1ee7i ro v\u00e0 nhu c\u1ea7u chung, \u0111\u1ed3ng nh\u1ea5t, ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n t\u1ea1o ra c\u1ea3 th\u00e1ch th\u1ee9c v\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi xem kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 c\u00e1 nh\u00e2n. <\/p>\n\n \u0110\u1ed3ng th\u1eddi, ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c \u0111ang g\u00e1nh v\u00e1c nhi\u1ec1u c\u00f4ng vi\u1ec7c th\u01b0\u1eddng xuy\u00ean nh\u01b0ng th\u01b0\u1eddng t\u1ebb nh\u1ea1t theo truy\u1ec1n th\u1ed1ng \u0111\u01b0\u1ee3c x\u1eed l\u00fd b\u1edfi con ng\u01b0\u1eddi trong v\u0103n ph\u00f2ng m\u00f4i gi\u1edbi b\u1ea3o hi\u1ec3m.\nV\u00ed d\u1ee5, t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh l\u00e0m vi\u1ec7c c\u00f3 th\u1ec3 x\u1eed l\u00fd c\u00e1c t\u00e1c v\u1ee5 nh\u01b0 \u0111i\u1ec1n v\u00e0o bi\u1ec3u m\u1eabu v\u00e0 thu th\u1eadp c\u00e1c t\u00e0i li\u1ec7u ch\u00ednh, Paula Williams<\/a>, gi\u00e1m \u0111\u1ed1c n\u1ed9i dung, t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh robot t\u1ea1i IBM vi\u1ebft. <\/p>\n\n V\u1edbi nhi\u1ec1u nhi\u1ec7m v\u1ee5 h\u00e0nh ch\u00ednh th\u00f4ng th\u01b0\u1eddng, c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi b\u1ea3o hi\u1ec3m ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi th\u00e1ch th\u1ee9c c\u00e1 nh\u00e2n h\u00f3a c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a h\u1ecd v\u1edbi kh\u00e1ch h\u00e0ng c\u0169ng \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb th\u1eddi gian r\u1ea3nh v\u00e0 n\u0103ng l\u01b0\u1ee3ng tinh th\u1ea7n c\u00f3 s\u1eb5n \u0111\u1ec3 l\u00e0m nh\u01b0 v\u1eady.\nTr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a nhi\u1ec1u nhi\u1ec7m v\u1ee5, gi\u1ea3i ph\u00f3ng th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c cho c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi \u0111\u1ec3 t\u1eadp trung v\u00e0o nh\u1eefng g\u00ec tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o kh\u00f4ng th\u1ec3 l\u00e0m: X\u00e2y d\u1ef1ng k\u1ebft n\u1ed1i con ng\u01b0\u1eddi th\u1ef1c s\u1ef1, d\u1ef1a tr\u00ean s\u1ef1 hi\u1ec3u bi\u1ebft nhu c\u1ea7u ri\u00eang c\u1ee7a kh\u00e1ch h\u00e0ng, gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng v\u1ec1 r\u1ee7i ro c\u1ee7a h\u1ecd v\u00e0 cung c\u1ea5p h\u1ed7 tr\u1ee3 v\u00e0o nh\u1eefng th\u1eddi \u0111i\u1ec3m quan tr\u1ecdng. <\/p>\n\n C\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m \u0111\u00e3 b\u1eaft \u0111\u1ea7u \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 AI, bao g\u1ed3m ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n, \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng b\u1ea3o l\u00e3nh ph\u00e1t h\u00e0nh v\u00e0 c\u1ea3i thi\u1ec7n m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng.\nTr\u00ean th\u1ef1c t\u1ebf, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m t\u1ee5t h\u1eadu trong l\u0129nh v\u1ef1c n\u00e0y c\u00f3 th\u1ec3 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng h\u1eadu qu\u1ea3 b\u1ea5t l\u1ee3i nghi\u00eam tr\u1ecdng. <\/p>\n\n “C\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m ti\u1ebfp t\u1ee5c d\u1ef1a v\u00e0o c\u00e1c c\u00e1ch b\u1ea3o l\u00e3nh ph\u00e1t h\u00e0nh truy\u1ec1n th\u1ed1ng c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u m\u1ed9t v\u00f2ng xo\u00e1y ti\u00eau c\u1ef1c kh\u00f3 \u0111\u1ea3o ng\u01b0\u1ee3c. H\u1ecd c\u00f3 th\u1ec3 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi l\u1ef1a ch\u1ecdn r\u1ee7i ro b\u1ea5t l\u1ee3i, c\u00f3 th\u1ec3 b\u1ecf danh s\u00e1ch \u0111\u1ed1i t\u00e1c ph\u00e2n ph\u1ed1i \u01b0a th\u00edch v\u00e0 c\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n h\u01a1n trong vi\u1ec7c tuy\u1ec3n d\u1ee5ng v\u00e0 gi\u1eef ch\u00e2n c\u00e1c chuy\u00ean gia l\u00e0nh ngh\u1ec1”, Britton Van Dalen, Kelly Cusick v\u00e0 Andy Ferris<\/a> t\u1ea1i Deloitte vi\u1ebft.<\/p>\n\n C\u00e1c nh\u00e0 m\u00f4i gi\u1edbi ti\u1ebfp t\u1ee5c l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m n\u00e0y c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i nh\u1eefng \u1ea3nh h\u01b0\u1edfng t\u01b0\u01a1ng t\u1ef1 \u0111\u1ed1i v\u1edbi c\u00f4ng vi\u1ec7c c\u1ee7a ch\u00ednh h\u1ecd.\nTuy nhi\u00ean, nh\u1eefng ng\u01b0\u1eddi n\u1eafm b\u1eaft ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng m\u1ea1nh m\u1ebd h\u01a1n m\u00e0 cu\u1ed1i c\u00f9ng mang l\u1ea1i l\u1ee3i \u00edch cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi tham gia v\u00e0o vi\u1ec7c \u0111\u1eb7t b\u1ea3o hi\u1ec3m. <\/p>\n\n H\u00ecnh \u1ea3nh b\u1edfi: rawpixel\/\u00a9123RF.com, belchonock\/\u00a9123RF.com, racorn\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" C\u00f4ng ngh\u1ec7 \u0111ang nhanh ch\u00f3ng thay \u0111\u1ed5i c\u00e1ch c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m v\u00e0 m\u00f4i gi\u1edbi ti\u1ebfp c\u1eadn c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd. Tuy nhi\u00ean, v\u1ec1 c\u1ed1t l\u00f5i, ng\u00e0nh b\u1ea3o hi\u1ec3m ti\u1ebfp t\u1ee5c d\u1ef1a v\u00e0o m\u1ed9t nguy\u00ean t\u1eafc nh\u1ea5t qu\u00e1n: D\u1eef li\u1ec7u t\u1ed1t h\u01a1n d\u1eabn \u0111\u1ebfn t\u00ednh to\u00e1n r\u1ee7i ro ch\u00ednh x\u00e1c h\u01a1n, t\u1eeb \u0111\u00f3 d\u1eabn […]<\/p>\n","protected":false},"featured_media":10161,"template":"","insight-category":[],"class_list":["post-19015","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight\/19015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media\/10161"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media?parent=19015"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight-category?post=19015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Blogger](\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/laptop-typing-1024x683.jpg\")
<\/figure>\n\nS\u1ee9c m\u1ea1nh c\u1ee7a ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n<\/h2>\n\n
![\"Cặp](\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/handshake-agreement-1024x683.jpg\")
<\/figure>\n\nS\u1eed d\u1ee5ng ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n \u0111\u1ec3 c\u1ea3i thi\u1ec7n m\u1ed1i quan h\u1ec7 gi\u1eefa nh\u00e0 m\u00f4i gi\u1edbi v\u00e0 kh\u00e1ch h\u00e0ng<\/h2>\n\n