{"id":18803,"date":"2024-09-19T20:55:38","date_gmt":"2024-09-20T01:55:38","guid":{"rendered":"https:\/\/bolttech.io\/insight\/sap-xep-cac-gia-tri-lam-the-nao-de-ket-hop-chuyen-mon-cong-nghe-voi-chuyen-mon-bao-hiem\/"},"modified":"2024-09-19T20:55:42","modified_gmt":"2024-09-20T01:55:42","slug":"sap-xep-cac-gia-tri-lam-the-nao-de-ket-hop-chuyen-mon-cong-nghe-voi-chuyen-mon-bao-hiem","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/vi\/insights\/sap-xep-cac-gia-tri-lam-the-nao-de-ket-hop-chuyen-mon-cong-nghe-voi-chuyen-mon-bao-hiem\/","title":{"rendered":"S\u1eafp x\u1ebfp c\u00e1c gi\u00e1 tr\u1ecb: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 k\u1ebft h\u1ee3p chuy\u00ean m\u00f4n c\u00f4ng ngh\u1ec7 v\u1edbi chuy\u00ean m\u00f4n b\u1ea3o hi\u1ec3m"},"content":{"rendered":"\n<p>Nhi\u1ec1u ti\u1ebfng n\u00f3i trong ng\u00e0nh b\u1ea3o hi\u1ec3m \u0111\u00e3 d\u1ef1 \u0111o\u00e1n v\u00e0 ti\u1ebfp t\u1ee5c d\u1ef1 \u0111o\u00e1n bi\u1ebfn \u0111\u1ed9ng \u0111\u1ecba ch\u1ea5n c\u1ee7a c\u00e1c quy tr\u00ecnh b\u1ea3o hi\u1ec3m truy\u1ec1n th\u1ed1ng th\u00f4ng qua vi\u1ec7c t\u1ea1o ra v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi.\nNh\u01b0 <a href=\"https:\/\/www.mckinsey.com\/industries\/financial-services\/our-insights\/how-top-tech-trends-will-transform-insurance\" target=\"_blank\" rel=\"noreferrer noopener\">Krish Krishnakanthan<\/a> v\u00e0 c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ed3ng nghi\u1ec7p t\u1ea1i McKinsey vi\u1ebft, b\u1ea3o hi\u1ec3m &#8220;c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o s\u1ebd c\u1ea7n ph\u1ea3i t\u1eeb b\u1ecf nh\u1eefng nh\u1eadn th\u1ee9c v\u00e0 m\u00f4 h\u00ecnh kinh doanh c\u1ed1 h\u1eefu v\u00e0 n\u1eafm l\u1ea5y nh\u1eefng c\u00e1ch th\u1ee9c m\u1edbi \u0111\u1ec3 s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i nh\u1eefng g\u00ec trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p s\u1ebd l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c nhau v\u1ec1 c\u01a1 b\u1ea3n.&#8221; <\/p>\n\n<p>Tuy nhi\u00ean, vi\u1ec7c kh\u00e1m ph\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m b\u1ea3o hi\u1ec3m m\u1edbi v\u00e0 m\u00f4 h\u00ecnh ph\u00e2n ph\u1ed1i m\u1edbi s\u1ebd ch\u1ec9 \u0111\u01b0a c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m \u0111\u1ebfn nay.\n\u0110\u1ec3 c\u00e1c nh\u00e0 m\u1ea1ng m\u1edf kh\u00f3a gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n ph\u1ed1i, h\u1ecd s\u1ebd c\u1ea7n \u0111\u1ea3m b\u1ea3o c\u00f4ng ngh\u1ec7 m\u00e0 h\u1ecd n\u1eafm b\u1eaft cho m\u1ee5c \u0111\u00edch n\u00e0y c\u0169ng th\u1ef1c s\u1ef1 ph\u1ee5c v\u1ee5 nhu c\u1ea7u c\u1ee7a h\u1ecd v\u00e0 c\u1ee7a nh\u00e2n vi\u00ean v\u00e0 \u0111\u1ea1i l\u00fd c\u1ee7a h\u1ecd. <\/p>\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch k\u1ebft h\u1ee3p chuy\u00ean m\u00f4n c\u00f4ng ngh\u1ec7 v\u1edbi ki\u1ebfn th\u1ee9c v\u00e0 chuy\u00ean m\u00f4n b\u1ea3o hi\u1ec3m \u0111\u1ec3 ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty b\u1ea3o hi\u1ec3m v\u00e0 \u0111\u1ea1i l\u00fd v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau chung.<\/p>\n\n<h2 class=\"wp-block-heading\">C\u00e1c chuy\u00ean gia trong ph\u00f2ng<\/h2>\n\n<p>C\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m mang l\u1ea1i ki\u1ebfn th\u1ee9c v\u00e0 chuy\u00ean m\u00f4n s\u00e2u s\u1eafc.\nNhi\u1ec1u c\u00f4ng ty b\u1ea3o hi\u1ec3m \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp c\u00f3 nhi\u1ec1u th\u1ebf k\u1ef7 kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c b\u1ea3o hi\u1ec3m; M\u1ed9t s\u1ed1 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c cho l\u00e0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 b\u1ea3o hi\u1ec3m t\u00e0i s\u1ea3n v\u00e0 th\u01b0\u01a1ng vong nh\u01b0 ch\u00fang ta hi\u1ec3u ng\u00e0y nay. <\/p>\n\n<p>C\u00e1c \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m c\u0169ng trau d\u1ed3i chuy\u00ean m\u00f4n c\u00f3 gi\u00e1 tr\u1ecb.\nH\u1ecd lu\u00f4n c\u1eadp nh\u1eadt c\u00e1c d\u1ecbch v\u1ee5, th\u00e1ch th\u1ee9c v\u00e0 c\u01a1 h\u1ed9i c\u1ee7a c\u00e1c h\u00e3ng v\u1eadn t\u1ea3i, v\u00e0 h\u1ecd c\u0169ng th\u1ea5y m\u1ed1i quan t\u00e2m c\u1ee7a c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m giao nhau v\u1edbi m\u1ed1i quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m.\nC\u00e1c \u0111\u1ea1i l\u00fd cung c\u1ea5p m\u1ed9t quan \u0111i\u1ec3m cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc c\u00f3 gi\u00e1 tr\u1ecb cho c\u1ea3 kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m v\u00e0 cho ng\u01b0\u1eddi v\u1eadn chuy\u1ec3n.  <\/p>\n\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 m\u1ea1ng v\u00e0 \u0111\u1ea1i l\u00fd, chuy\u1ec3n \u0111\u1ed5i c\u00f4ng ngh\u1ec7 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ch\u1ee7 \u0111\u1ec1 c\u1ea5p b\u00e1ch.\nV\u00ed d\u1ee5, m\u1ed9t <a href=\"https:\/\/advisory.kpmg.us\/content\/dam\/advisory\/en\/pdfs\/2021\/cio-survey-harvey-nash-2020-insurance-report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a KPMG CIO<\/a> cho th\u1ea5y c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o k\u1ef9 thu\u1eadt s\u1ed1 trong b\u1ea3o hi\u1ec3m v\u01b0\u1ee3t tr\u1ed9i h\u01a1n c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o phi k\u1ef9 thu\u1eadt s\u1ed1 kh\u00f4ng ch\u1ec9 v\u1ec1 tr\u1ea3i nghi\u1ec7m v\u00e0 ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng, m\u00e0 c\u00f2n v\u1ec1 tr\u1ea3i nghi\u1ec7m v\u00e0 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a nh\u00e2n vi\u00ean.\nNgo\u00e0i ra, h\u1ecd \u0111\u01b0a c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi ra th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch k\u1ecbp th\u1eddi h\u01a1n.  <\/p>\n\n<p>C\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m v\u00e0 \u0111\u1ea1i l\u00fd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u \u00e1p l\u1ef1c h\u01a1n bao gi\u1edd h\u1ebft \u0111\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 bi\u1ebfn chuy\u00ean m\u00f4n c\u1ee7a h\u1ecd th\u00e0nh hi\u1ec7u qu\u1ea3 t\u1ed1t h\u01a1n, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 ph\u1ea3n \u1ee9ng t\u1ed1t h\u01a1n v\u1edbi nh\u1eefng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i t\u00e1c <a href=\"https:\/\/advisory.kpmg.us\/articles\/2021\/cio-survey-harvey-nash-2020-insurance.html\" target=\"_blank\" rel=\"noreferrer noopener\">KPMG Pierre Champigneulle<\/a> vi\u1ebft.<\/p>\n\n<p>Cho \u0111\u1ebfn nay, c\u00e1c h\u00e3ng v\u1eadn t\u1ea3i, \u0111\u1ea1i l\u00fd v\u00e0 chuy\u00ean gia c\u00f4ng ngh\u1ec7 b\u1ea3o hi\u1ec3m ch\u1ee7 y\u1ebfu l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c ri\u00eang c\u1ee7a h\u1ecd.\nM\u1eb7c d\u00f9 c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd ch\u1ed3ng ch\u00e9o, nh\u01b0ng s\u1ef1 ch\u1ed3ng ch\u00e9o \u0111\u00f3 v\u1eabn ch\u01b0a d\u1eabn \u0111\u1ebfn lo\u1ea1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c chuy\u00ean gia s\u1ebd th\u00fac \u0111\u1ea9y vi\u1ec7c tri\u1ec3n khai c\u00f4ng ngh\u1ec7 ngay b\u00e2y gi\u1edd v\u00e0 trong t\u01b0\u01a1ng lai. <\/p>\n\n<p>M\u1ed9t tr\u1edf ng\u1ea1i cho c\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c nh\u01b0 v\u1eady l\u00e0 s\u1ef1 tin t\u01b0\u1edfng.\nC\u0103ng th\u1eb3ng ti\u1ebfp t\u1ee5c t\u1ed3n t\u1ea1i gi\u1eefa nh\u1eefng ng\u01b0\u1eddi lao \u0111\u1ed9ng, t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c c\u1ee7a quan h\u1ec7 \u0111\u1ed1i t\u00e1c con ng\u01b0\u1eddi \/ c\u00f4ng ngh\u1ec7, <a href=\"https:\/\/www.asiainsurancereview.com\/BluePrism\/BluePrismArticle\/aid\/63\/-a-href-articleLink-class-subcat-sapn-class-red-Insurance-strategies-and-challenges-sapn-using-Intelligent-automation-to-enhance-customer-experience-a-\" target=\"_blank\" rel=\"noreferrer noopener\">Robert Dewar<\/a>, ph\u00f3 ch\u1ee7 t\u1ecbch d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh, Ch\u00e2u \u00c1 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng t\u1ea1i Blue Prism vi\u1ebft.\nTh\u00f4ng th\u01b0\u1eddng, s\u1ef1 c\u0103ng th\u1eb3ng n\u00e0y \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi nh\u1eefng c\u00e1ch th\u00f4ng th\u01b0\u1eddng \u0111\u1ec3 xem \u0111\u00e2u l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 \u0111\u1ed9c \u0111\u00e1o \u0111\u1ed9c \u0111\u00e1o: C\u1ee5 th\u1ec3, b\u1eb1ng c\u00e1ch xem chuy\u1ec3n \u0111\u1ed5i c\u00f4ng ngh\u1ec7 trong b\u1ea3o hi\u1ec3m l\u00e0 v\u1ea5n \u0111\u1ec1 c\u1eadp nh\u1eadt c\u00e1c nh\u00f3m ho\u1eb7c vai tr\u00f2 ri\u00eang bi\u1ec7t, kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ea5n \u0111\u1ec1 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 mang t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi tham gia l\u1ea1i v\u1edbi nhau d\u01b0\u1edbi c\u00f9ng m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c gi\u00e1 tr\u1ecb li\u00ean k\u1ebft.  <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/checking-docs-1024x684.jpg\" alt=\"T&#xEC;nh h&#xEC;nh kinh doanh, k&#x1EBF; ho&#x1EA1;ch ph&#xE2;n t&#xED;ch. Qu&#x1EA3;n l&#xFD; t&#xE0;i kho&#x1EA3;n l&#xE0;m vi&#x1EC7;c v&#x103;n ph&#xF2;ng hi&#x1EC7;n &#x111;&#x1EA1;i v&#x1EDB;i d&#x1EF1; &#xE1;n kinh doanh m&#x1EDB;i.&#10;S&#x1EED; d&#x1EE5;ng m&#xE1;y t&#xED;nh x&#xE1;ch tay, kh&#x1EDF;i &#x111;&#x1ED9;ng th&#x1EA3;o lu&#x1EAD;n, &#x111;&#x1ED3;ng nghi&#x1EC7;p t&#x1B0; v&#x1EA5;n. Ngang, m&#x1EDD;. \" class=\"wp-image-11226\"\/><\/figure>\n\n<h2 class=\"wp-block-heading\">C\u00f4ng ngh\u1ec7 c\u1ee7a b\u1ea1n: C\u01a1 h\u1ed9i hay \u0111\u1ed1i th\u1ee7?<\/h2>\n\n<p>Trong th\u1eadp k\u1ef7 tr\u01b0\u1edbc, th\u00e1ch th\u1ee9c c\u00f4ng ngh\u1ec7 h\u00e0ng \u0111\u1ea7u trong b\u1ea3o hi\u1ec3m l\u00e0 d\u1ef1 \u0111o\u00e1n c\u00e1c m\u1ed1i quan t\u00e2m c\u1ea5p b\u00e1ch nh\u1ea5t trong t\u01b0\u01a1ng lai c\u1ee7a ng\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi \u0111\u1ec3 gi\u1ea3i quy\u1ebft ch\u00fang.\nNg\u00e0y nay, th\u00e1ch th\u1ee9c h\u00e0ng \u0111\u1ea7u l\u00e0 t\u00ecm ki\u1ebfm c\u00f4ng ngh\u1ec7 mang l\u1ea1i l\u1ee3i \u00edch cho nh\u00e0 m\u1ea1ng, \u0111\u1ea1i l\u00fd v\u00e0 kh\u00e1ch h\u00e0ng, kh\u00f4ng \u0111\u1ec3 ai n\u1eb1m ngo\u00e0i v\u00f2ng l\u1eb7p. <\/p>\n\n<h3 class=\"wp-block-heading\">Ph\u00e1t hi\u1ec7n c\u01a1 h\u1ed9i trong th\u00e1ch th\u1ee9c<\/h3>\n\n<p>Th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn to\u00e0n di\u1ec7n \u0111\u1ed1i v\u1edbi c\u00f4ng ngh\u1ec7 \u0111\u1eb7t ra nh\u1eefng th\u00e1ch th\u1ee9c.\nKhi c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m t\u00ecm c\u00e1ch s\u1eed d\u1ee5ng s\u1ef1 gi\u00e0u c\u00f3 c\u1ee7a c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi c\u00f3 s\u1eb5n cho h\u1ecd, h\u1ecd g\u1eb7p ph\u1ea3i m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1, gi\u00e1m \u0111\u1ed1c ph\u00e2n ph\u1ed1i ph\u1ea7n m\u1ec1m d\u1ef1 \u00e1n insurtech <a href=\"https:\/\/hackernoon.com\/4-challenges-of-implementing-ai-in-the-insurance-industry-and-how-to-overcome-them-963u35tb\" target=\"_blank\" rel=\"noreferrer noopener\">Surya Choudhary<\/a> vi\u1ebft.\nCh\u00fang bao g\u1ed3m:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>C\u1ed1 g\u1eafng ph\u00e2n t\u00edch c\u00e1c t\u1eadp d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng k\u00e9m, thi\u1ebfu c\u00e1c \u0111i\u1ec3m d\u1eef li\u1ec7u ch\u00ednh ho\u1eb7c kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng v\u00e0 nh\u1ea5t qu\u00e1n.<\/li>\n\n\n\n<li>T\u00edch h\u1ee3p d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp t\u1ea1i c\u00e1c \u0111i\u1ec3m kh\u00e1c nhau trong m\u1ed1i quan h\u1ec7 b\u1ea3o hi\u1ec3m, ph\u1ea7n l\u1edbn trong s\u1ed1 \u0111\u00f3 v\u1eabn c\u00f2n im l\u1eb7ng.<\/li>\n\n\n\n<li>Tham gia v\u00e0o c\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c c\u00f4ng ngh\u1ec7 m\u00e0 kh\u00f4ng xem x\u00e9t tr\u01b0\u1edbc c\u00e1c nhu c\u1ea7u c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft v\u00e0 th\u00e0nh c\u00f4ng tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o.<\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng h\u1ed7 tr\u1ee3 t\u1ed5 ch\u1ee9c, bao g\u1ed3m k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n r\u00f5 r\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft gi\u1eefa nh\u1eefng ng\u01b0\u1eddi tham gia th\u1ef1c hi\u1ec7n v\u00e0 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 c\u00f4ng ngh\u1ec7.<\/li>\n<\/ul>\n\n<p>M\u1ed7i m\u1ed9t trong nh\u1eefng \u0111i\u1ec3m n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn c\u00e1c c\u00e2u h\u1ecfi v\u00e0 r\u00e0o c\u1ea3n.\nNh\u1ea7m l\u1eabn gi\u1eefa c\u00e1ch ti\u1ebfp c\u1eadn to\u00e0n di\u1ec7n v\u1edbi n\u1ed7 l\u1ef1c t\u1ea5t c\u1ea3 c\u00f9ng m\u1ed9t l\u00fac, t\u1ea5t c\u1ea3 ho\u1eb7c kh\u00f4ng c\u00f3 g\u00ec, d\u1eabn \u0111\u1ebfn nhi\u1ec1u c\u00f4ng ty b\u1ea3o hi\u1ec3m t\u1eeb b\u1ecf c\u00e1ch ti\u1ebfp c\u1eadn ho\u00e0n to\u00e0n \u0111\u1ec3 \u1ee7ng h\u1ed9 nh\u1eefng thay \u0111\u1ed5i gia t\u0103ng \u0111\u1ed1i v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng ho\u1eb7c quy tr\u00ecnh nh\u1ecf. <\/p>\n\n<p>Tuy nhi\u00ean, nh\u1eefng thay \u0111\u1ed5i gia t\u0103ng kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n c\u00f9ng m\u1ed9t gi\u00e1 tr\u1ecb trong to\u00e0n t\u1ed5 ch\u1ee9c.\nThay \u0111\u1ed5i gia t\u0103ng c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n m\u1ed9t kh\u00eda c\u1ea1nh c\u1ee7a c\u00f4ng vi\u1ec7c trong m\u1ed9t l\u0129nh v\u1ef1c, nh\u01b0ng n\u00f3 kh\u00f4ng mang nh\u00e2n vi\u00ean b\u1ea3o hi\u1ec3m, \u0111\u1ea1i l\u00fd v\u00e0 nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 l\u1ea1i v\u1edbi nhau gi\u1ed1ng nh\u01b0 m\u1ed9t gi\u1ea3i ph\u00e1p t\u1eadp trung v\u00e0o vi\u1ec7c h\u01b0\u1edbng c\u00f4ng vi\u1ec7c c\u1ee7a c\u1ea3 ba nh\u00f3m \u0111\u1ebfn m\u1ed9t m\u1ee5c ti\u00eau chung c\u00f9ng m\u1ed9t l\u00fac. <\/p>\n\n<h3 class=\"wp-block-heading\">Kh\u00f4ng \u0111\u1ec3 ai b\u1ecb b\u1ecf l\u1ea1i ph\u00eda sau<\/h3>\n\n<p>Cho \u0111\u1ebfn nay, ph\u1ea7n l\u1edbn c\u00f4ng vi\u1ec7c t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 v\u00e0o quy tr\u00ecnh ph\u00e2n ph\u1ed1i \u0111\u00e3 t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng &#8211; v\u00e0 v\u00ec l\u00fd do ch\u00ednh \u0111\u00e1ng.\nNi\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0o c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m v\u1eabn \u1edf m\u1ee9c th\u1ea5p trong nhi\u1ec1u n\u0103m v\u00e0 m\u1ed9t trong nh\u1eefng n\u1ed7i th\u1ea5t v\u1ecdng h\u00e0ng \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m v\u00e0 \u0111\u1ea1i l\u00fd &#8220;kh\u00f3 l\u00e0m \u0103n&#8221;, <a href=\"https:\/\/www.ibm.com\/downloads\/cas\/AAV81JLZ\" target=\"_blank\" rel=\"noreferrer noopener\">Christian Bieck, Yoann Michaux v\u00e0 Matthew Stremel<\/a> t\u1ea1i IBM vi\u1ebft.\nDo \u0111\u00f3, nhi\u1ec1u c\u00f4ng ty b\u1ea3o hi\u1ec3m \u0111\u00e3 n\u1ed7 l\u1ef1c k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ea7u ti\u00ean \u0111\u1ec3 m\u1edf r\u1ed9ng c\u00e1c k\u00eanh t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u1eb1ng c\u00e1ch th\u00eam trang web, \u1ee9ng d\u1ee5ng, chatbot v\u00e0 tr\u1ee3 l\u00fd \u1ea3o k\u1ef9 thu\u1eadt s\u1ed1.  <\/p>\n\n<p>B\u1ea5t ch\u1ea5p nh\u1eefng n\u1ed7 l\u1ef1c n\u00e0y, 42% kh\u00e1ch h\u00e0ng kh\u00f4ng ho\u00e0n to\u00e0n tin t\u01b0\u1edfng v\u00e0o c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u1ee7a ch\u00ednh h\u1ecd, Bieck, Michaux v\u00e0 Stremel vi\u1ebft.\nTh\u00e1ch th\u1ee9c c\u00f3 th\u1ec3 kh\u00f4ng n\u1eb1m \u1edf nh\u1eefng g\u00ec c\u00f4ng ngh\u1ec7 \u0111ang l\u00e0m cho kh\u00e1ch h\u00e0ng, m\u00e0 l\u00e0 nh\u1eefng g\u00ec n\u00f3 \u0111ang l\u00e0m &#8211; ho\u1eb7c kh\u00f4ng l\u00e0m &#8211; cho c\u00f4ng ty b\u1ea3o hi\u1ec3m v\u00e0 \u0111\u1ea1i l\u00fd. <\/p>\n\n<p>\u0110\u1ec3 mang kh\u00e1ch h\u00e0ng, nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 v\u00e0 \u0111\u1ea1i l\u00fd l\u1ea1i v\u1edbi nhau trong s\u1ee9c m\u1ea1nh t\u1ed5ng h\u1ee3p, &#8220;c\u00e1c h\u00e3ng b\u1ea3o hi\u1ec3m c\u1ea7n xem x\u00e9t l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n, bao g\u1ed3m kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c ph\u00e2n ph\u1ed1i, c\u0169ng nh\u01b0 n\u0103ng l\u1ef1c n\u1ed9i b\u1ed9&#8221;, <a href=\"https:\/\/aws.amazon.com\/blogs\/industries\/insurance-distribution-transformation-how-insurance-carriers-can-adapt-to-the-new-normal-with-aws\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gurindar Singh, Akash Jain v\u00e0 Antoine Boucherie<\/a> t\u1ea1i AWS vi\u1ebft.\nThay v\u00ec coi \u0111\u00e2y l\u00e0 nh\u1eefng n\u1ed7 l\u1ef1c ri\u00eang bi\u1ec7t, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m ph\u1ea3i t\u1eadp trung v\u00e0o n\u01a1i tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng, quy tr\u00ecnh ph\u00e2n ph\u1ed1i v\u00e0 n\u1ed7 l\u1ef1c n\u1ed9i b\u1ed9 ch\u1ed3ng ch\u00e9o, l\u1ef1a ch\u1ecdn c\u00f4ng ngh\u1ec7 v\u00e0 tri\u1ec3n khai c\u00f4ng ngh\u1ec7 gi\u00fap n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ch\u1ed3ng ch\u00e9o cho t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi tham gia c\u00f9ng m\u1ed9t l\u00fac <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/coworkers-discussion-1024x683.jpg\" alt=\"Doanh nh&#xE2;n m&#x1EC9;m c&#x1B0;&#x1EDD;i v&#x1EDB;i c&#xF4;ng vi&#x1EC7;c gi&#x1EA5;y t&#x1EDD; trong ph&#xF2;ng h&#x1ECD;p - h&#x1ECD;p nh&#xE2;n vi&#xEA;n\" class=\"wp-image-11216\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/coworkers-discussion-1024x683.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/coworkers-discussion-300x200.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/coworkers-discussion-768x512.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/coworkers-discussion.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Bi\u1ebfn c\u00f4ng ngh\u1ec7 th\u00e0nh \u0111\u1ed1i t\u00e1c chuy\u00ean gia<\/h2>\n\n<p>C\u00e1c chuy\u00ean gia b\u1ea3o hi\u1ec3m, \u0111\u1ea1i l\u00fd v\u00e0 chuy\u00ean gia c\u00f4ng ngh\u1ec7 \u0111\u1ec1u mang \u0111\u1ebfn nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 kinh nghi\u1ec7m qu\u00fd b\u00e1u.\nC\u00e1c c\u00f4ng c\u1ee5 c\u00f4ng ngh\u1ec7 c\u0169ng mang l\u1ea1i nh\u1eefng kh\u1ea3 n\u0103ng qu\u00fd gi\u00e1 cho nh\u00f3m.\nB\u1eb1ng c\u00e1ch c\u1ea3i thi\u1ec7n quan h\u1ec7 \u0111\u1ed1i t\u00e1c c\u00f4ng ngh\u1ec7 v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 b\u1ed5 sung c\u1ee7a m\u1ed7i ng\u01b0\u1eddi tham gia v\u00e0o t\u1ed5ng th\u1ec3, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y c\u00f4ng ngh\u1ec7 gi\u00fap t\u0103ng c\u01b0\u1eddng c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd v\u00e0 n\u1ed7 l\u1ef1c c\u1ee7a \u0111\u1ea1i l\u00fd trong ph\u00e2n ph\u1ed1i.  <\/p>\n\n<p>M\u1ed9t c\u00e1ch m\u00e0 c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n quan h\u1ec7 \u0111\u1ed1i t\u00e1c c\u00f4ng ngh\u1ec7 c\u1ee7a h\u1ecd l\u00e0 ch\u1ecdn c\u00f4ng ngh\u1ec7 cho ph\u00e9p hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a m\u1ed9t s\u1ed1 nhi\u1ec7m v\u1ee5 th\u01b0\u1eddng ng\u00e0y, <a href=\"https:\/\/www.mckinsey.com\/industries\/financial-services\/our-insights\/insurance\/women-in-insurance-leading-voices-on-trends-affecting-insurers\/shaping-digital-insurance-distribution-with-yolanda-zonno\" target=\"_blank\" rel=\"noreferrer noopener\">Yolanda Zonno<\/a>, m\u1ed9t \u0111\u1ed1i t\u00e1c t\u1ea1i v\u0103n ph\u00f2ng Madrid c\u1ee7a McKinsey cho bi\u1ebft.\nVi\u1ec7c tri\u1ec3n khai nh\u01b0 v\u1eady &#8220;c\u00f3 th\u1ec3 cho ph\u00e9p c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m khai th\u00e1c d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh theo th\u1eddi gian th\u1ef1c v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau tinh ch\u1ec9nh v\u00e0 \u0111\u01b0a ra c\u00e1c kh\u1ea3 n\u0103ng v\u00e0 m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng th\u00fac \u0111\u1ea9y t\u1ed1c \u0111\u1ed9, chuy\u00ean m\u00f4n \u0111a k\u00eanh v\u00e0 \u0111\u1ed5i m\u1edbi&#8221;, Zonno n\u00f3i. <\/p>\n\n<p>C\u00f4ng ngh\u1ec7 ph\u00f9 h\u1ee3p c\u0169ng c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n c\u00f4ng vi\u1ec7c b\u1ea3o hi\u1ec3m h\u00e0ng ng\u00e0y kh\u00f4ng li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.\nV\u00ed d\u1ee5, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o cho ph\u00e9p c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m t\u1ea1o ra quy tr\u00ecnh l\u00e0m vi\u1ec7c th\u00f4ng minh s\u1eed d\u1ee5ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u h\u1ed7 tr\u1ee3 AI \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng to\u00e0n b\u1ed9 quy tr\u00ecnh b\u1ea3o hi\u1ec3m, t\u1eeb b\u1ea3o l\u00e3nh ph\u00e1t h\u00e0nh v\u00e0 ph\u00e2n ph\u1ed1i th\u00f4ng qua y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, <a href=\"https:\/\/www.ibm.com\/blogs\/services\/2021\/05\/18\/four-ways-insurance-companies-are-improving-their-customer-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yoann Michaux<\/a> t\u1ea1i IBM vi\u1ebft. <\/p>\n\n<p>V\u00ed d\u1ee5: c\u00e1c h\u1ec7 th\u1ed1ng v\u00e0 n\u1ec1n t\u1ea3ng t\u00edch h\u1ee3p cho ph\u00e9p \u0111\u1ea1i l\u00fd xem c\u00e1c k\u1ebft n\u1ed1i tr\u01b0\u1edbc \u0111\u00f3 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi c\u00f4ng ty b\u1ea3o hi\u1ec3m, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u00ecm ki\u1ebfm b\u00e1o gi\u00e1 b\u1ea3o hi\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng.\nTrong m\u1ed9t h\u1ec7 th\u1ed1ng nh\u01b0 v\u1eady, \u0111\u1ea1i l\u00fd c\u00f3 th\u1ec3 xem b\u00e1o gi\u00e1, s\u1eeda \u0111\u1ed5i n\u00f3 v\u1edbi c\u00e1c t\u00f9y ch\u1ecdn \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cho kh\u00e1ch h\u00e0ng v\u00e0 cho ph\u00e9p kh\u00e1ch h\u00e0ng ho\u00e0n t\u1ea5t giao d\u1ecbch mua k\u1ef9 thu\u1eadt s\u1ed1 m\u00e0 kh\u00f4ng c\u1ea7n r\u1eddi kh\u1ecfi cu\u1ed9c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i, Michaux gi\u1ea3i th\u00edch. <\/p>\n\n<p>C\u00f4ng ngh\u1ec7 t\u00edch h\u1ee3p cho ph\u00e9p c\u00e1c \u0111\u1ea1i l\u00fd l\u00e0m vi\u1ec7c li\u1ec1n m\u1ea1ch trong c\u1ea3 k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 truy\u1ec1n th\u1ed1ng.\nC\u00e1i g\u1ecdi l\u00e0 &#8220;\u0111\u1ea1i l\u00fd lai&#8221; n\u00e0y, th\u01b0\u1eddng \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a c\u00f4ng vi\u1ec7c \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m, ng\u00e0y c\u00e0ng tr\u1edf th\u00e0nh ng\u01b0\u1eddi m\u00e0 kh\u00e1ch h\u00e0ng mong \u0111\u1ee3i ti\u1ebfp c\u1eadn khi h\u1ecd li\u00ean h\u1ec7 v\u1edbi m\u1ed9t \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m, <a href=\"https:\/\/www.bain.com\/insights\/insurance-agent-digital-shake-up\/\" target=\"_blank\" rel=\"noreferrer noopener\">Henrik Naujoks<\/a> v\u00e0 c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ed3ng nghi\u1ec7p t\u1ea1i Bain &amp;; Company vi\u1ebft. <\/p>\n\n<p>D\u1ecdc theo d\u00f2ng c\u1ee7a \u0111\u1ea1i l\u00fd lai, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 l\u00e0m t\u1ed1t \u0111\u1ec3 ngh\u0129 m\u00ecnh l\u00e0 ng\u01b0\u1eddi v\u1eadn chuy\u1ec3n lai v\u00e0 nh\u00e2n vi\u00ean c\u1ee7a h\u1ecd l\u00e0 th\u00e0nh vi\u00ean nh\u00f3m lai.\nS\u1ef1 k\u1ebft h\u1ee3p n\u1eb1m \u1edf vi\u1ec7c s\u1eafp x\u1ebfp c\u00e1c gi\u00e1 tr\u1ecb \u0111\u1ec3 chuy\u00ean m\u00f4n c\u1ee7a con ng\u01b0\u1eddi tham gia ph\u00e2n ph\u1ed1i b\u1ea3o hi\u1ec3m, kh\u1ea3 n\u0103ng c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c \u0111\u1ed1i t\u00e1c c\u00f4ng ngh\u1ec7 c\u0169ng ph\u00f9 h\u1ee3p, d\u1eabn \u0111\u1ebfn s\u1ef1 c\u1ed9ng h\u01b0\u1edfng nh\u00e2n l\u00ean l\u1ee3i \u00edch v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng trong su\u1ed1t qu\u00e1 tr\u00ecnh ph\u00e2n ph\u1ed1i. <\/p>\n\n<p><em>H\u00ecnh \u1ea3nh b\u1edfi: nenetus\/\u00a9123RF.com, kantver\/\u00a9123RF.com, blueskyimage\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nhi\u1ec1u ti\u1ebfng n\u00f3i trong ng\u00e0nh b\u1ea3o hi\u1ec3m \u0111\u00e3 d\u1ef1 \u0111o\u00e1n v\u00e0 ti\u1ebfp t\u1ee5c d\u1ef1 \u0111o\u00e1n bi\u1ebfn \u0111\u1ed9ng \u0111\u1ecba ch\u1ea5n c\u1ee7a c\u00e1c quy tr\u00ecnh b\u1ea3o hi\u1ec3m truy\u1ec1n th\u1ed1ng th\u00f4ng qua vi\u1ec7c t\u1ea1o ra v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi. Nh\u01b0 Krish Krishnakanthan v\u00e0 c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ed3ng nghi\u1ec7p t\u1ea1i McKinsey vi\u1ebft, b\u1ea3o hi\u1ec3m &#8220;c\u00e1c [&hellip;]<\/p>\n","protected":false},"featured_media":11245,"template":"","insight-category":[],"class_list":["post-18803","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight\/18803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media\/11245"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media?parent=18803"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight-category?post=18803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}