{"id":18674,"date":"2024-09-19T20:52:57","date_gmt":"2024-09-20T01:52:57","guid":{"rendered":"https:\/\/bolttech.io\/insight\/tai-sao-giam-doc-khach-hang-can-nam-bat-bao-hiem-trong-cac-chuong-trinh-crm-cua-ho\/"},"modified":"2024-09-19T20:52:58","modified_gmt":"2024-09-20T01:52:58","slug":"tai-sao-giam-doc-khach-hang-can-nam-bat-bao-hiem-trong-cac-chuong-trinh-crm-cua-ho","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/vi\/insights\/tai-sao-giam-doc-khach-hang-can-nam-bat-bao-hiem-trong-cac-chuong-trinh-crm-cua-ho\/","title":{"rendered":"T\u1ea1i sao Gi\u00e1m \u0111\u1ed1c kh\u00e1ch h\u00e0ng c\u1ea7n n\u1eafm b\u1eaft b\u1ea3o hi\u1ec3m trong c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh CRM c\u1ee7a h\u1ecd"},"content":{"rendered":"\n<p>Khi \u0111\u01b0\u1ee3c h\u1ecfi, c\u00e1c h\u00e3ng b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 nhanh ch\u00f3ng n\u00f3i r\u00f5 c\u00e1ch b\u1ea3o hi\u1ec3m nh\u00fang th\u00fac \u0111\u1ea9y m\u1ee5c ti\u00eau ph\u00e2n ph\u1ed1i c\u1ee7a h\u1ecd.\nH\u1ecd th\u01b0\u1eddng c\u00f3 th\u1ec3 n\u00eau t\u00ean m\u1ed9t s\u1ed1 l\u1ee3i \u00edch c\u1ee7a b\u1ea3o hi\u1ec3m nh\u00fang cho nh\u1eefng kh\u00e1ch h\u00e0ng mua b\u1ea3o hi\u1ec3m \u0111\u00f3. <\/p>\n\n<p>Tuy nhi\u00ean, h\u00e3y h\u1ecfi c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m v\u1ec1 c\u00e1ch b\u1ea3o hi\u1ec3m nh\u00fang mang l\u1ea1i l\u1ee3i \u00edch cho c\u00e1c \u0111\u1ed1i t\u00e1c kinh doanh phi b\u1ea3o hi\u1ec3m c\u1ee7a h\u1ecd, nh\u1eefng ng\u01b0\u1eddi cung c\u1ea5p b\u1ea3o hi\u1ec3m \u0111\u00f3 khi mua d\u1ecbch v\u1ee5 ho\u1eb7c s\u1ea3n ph\u1ea9m, v\u00e0 s\u1ef1 im l\u1eb7ng c\u00f3 th\u1ec3 x\u1ea3y ra.\nC\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 bi\u1ebft c\u00e1c \u0111\u1ed1i t\u00e1c kinh doanh c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i nh\u01b0 th\u1ebf n\u00e0o t\u1eeb vi\u1ec7c cung c\u1ea5p b\u1ea3o hi\u1ec3m nh\u00fang &#8211; nh\u01b0ng v\u00ec h\u1ecd kh\u00f4ng gi\u1ea3i quy\u1ebft nh\u1eefng l\u1ee3i \u00edch n\u00e0y ngay l\u1eadp t\u1ee9c khi h\u1ecd gi\u1ea3i quy\u1ebft c\u00e1c l\u1ee3i \u00edch cho b\u1ea3n th\u00e2n ho\u1eb7c ng\u01b0\u1eddi \u0111\u01b0\u1ee3c b\u1ea3o hi\u1ec3m c\u1ee7a h\u1ecd, c\u00f3 th\u1ec3 m\u1ea5t m\u1ed9t ch\u00fat th\u1eddi gian \u0111\u1ec3 n\u00f3i r\u00f5 nh\u1eefng g\u00ec trong \u0111\u00f3 cho c\u00e1c doanh nghi\u1ec7p kh\u00e1c. <\/p>\n\n<p>C\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 gi\u1ea3i th\u00edch l\u00fd do t\u1ea1i sao gi\u00e1m \u0111\u1ed1c kh\u00e1ch h\u00e0ng (CCO) c\u1ee7a \u0111\u1ed1i t\u00e1c kinh doanh c\u1ea7n n\u1eafm l\u1ea5y b\u1ea3o hi\u1ec3m nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng (CRM) c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb th\u00f4ng qua ph\u00e2n ph\u1ed1i t\u1ed1t h\u01a1n.<\/p>\n\n<h2 class=\"wp-block-heading\">\u0110\u00f3 l\u00e0 t\u1ea5t c\u1ea3 v\u1ec1 s\u1ef1 tin t\u01b0\u1edfng<\/h2>\n\n<p>Vai tr\u00f2 c\u1ee7a gi\u00e1m \u0111\u1ed1c kh\u00e1ch h\u00e0ng l\u00e0 t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p.\nD\u1ecbch v\u1ee5, duy tr\u00ec v\u00e0 c\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ec1u n\u1eb1m trong b\u00e1nh xe c\u1ee7a CCO, v\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a CCO l\u00e0 t\u1ea1o ra v\u00e0 b\u1ea3o v\u1ec7 m\u1ed9t t\u1ea7m nh\u00ecn th\u1ed1ng nh\u1ea5t cho m\u1ecdi b\u1ed9 ph\u1eadn v\u00e0 nh\u00f3m \u0111\u1ed1i m\u1eb7t v\u1edbi kh\u00e1ch h\u00e0ng. <\/p>\n\n<p>C\u00e1c kh\u00e1ch h\u00e0ng kh\u00e1c nhau c\u00f3 m\u1ed1i quan h\u1ec7 kh\u00e1c nhau v\u1edbi c\u00e1c doanh nghi\u1ec7p kh\u00e1c nhau.\nM\u1ed9t s\u1ed1 li\u00ean quan \u0111\u1ebfn b\u1ea3n th\u00e2n h\u1ecd v\u1edbi m\u1ed9t doanh nghi\u1ec7p ch\u1ec9 th\u1ec9nh tho\u1ea3ng, khi h\u1ecd c\u00f3 m\u1ed9t nhu c\u1ea7u c\u1ee5 th\u1ec3 m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng.\nNh\u1eefng ng\u01b0\u1eddi kh\u00e1c ph\u00e1t tri\u1ec3n m\u1ed9t m\u1ed1i quan h\u1ec7 s\u00e2u s\u1eafc h\u01a1n theo th\u1eddi gian.  <\/p>\n\n<p>\u0110i\u1ec1u n\u00e0y \u0111\u00e3 x\u1ea3y ra t\u1eeb l\u00e2u.\nKhi ki\u1ec3m tra h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi mua v\u00e9 xem k\u1ecbch, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u <a href=\"https:\/\/www.researchgate.net\/profile\/Ellen-Garbarino\/publication\/238338575_The_Different_Roles_of_Satisfaction_Trust_and_Commitment_in_Customer_Relationships\/links\/0f3175392c1ad8b6f2000000\/The-Different-Roles-of-Satisfaction-Trust-and-Commitment-in-Customer-Relationships.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Ellen Garbarino v\u00e0 Mark S. Johnson<\/a> ph\u00e1t hi\u1ec7n ra r\u1eb1ng kh\u00e1ch h\u00e0ng kh\u00f4ng th\u01b0\u1eddng xuy\u00ean duy tr\u00ec m\u1ed1i quan h\u1ec7 c\u1ee7a h\u1ecd v\u1edbi m\u1ed9t doanh nghi\u1ec7p d\u1ef1a tr\u00ean s\u1ef1 h\u00e0i l\u00f2ng v\u1edbi giao d\u1ecbch mua ho\u1eb7c t\u01b0\u01a1ng t\u00e1c g\u1ea7n \u0111\u00e2y nh\u1ea5t c\u1ee7a h\u1ecd.\nTuy nhi\u00ean, nh\u1eefng kh\u00e1ch h\u00e0ng cam k\u1ebft nh\u01b0 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd duy tr\u00ec m\u1ed1i quan h\u1ec7 c\u1ee7a h\u1ecd v\u1edbi m\u1ed9t doanh nghi\u1ec7p d\u1ef1a tr\u00ean l\u00f2ng trung th\u00e0nh v\u00e0 s\u1ef1 tin t\u01b0\u1edfng.  <\/p>\n\n<p>M\u1ecdi doanh nghi\u1ec7p &#8211; b\u1ea3o hi\u1ec3m hay n\u00f3i c\u00e1ch kh\u00e1c &#8211; \u0111\u1ec1u t\u00ecm c\u00e1ch x\u00e2y d\u1ef1ng nh\u1eefng m\u1ed1i quan h\u1ec7 s\u00e2u s\u1eafc, trung th\u00e0nh v\u1edbi kh\u00e1ch h\u00e0ng.\nDo \u0111\u00f3, ni\u1ec1m tin tr\u1edf th\u00e0nh m\u1ed9t c\u00e2n nh\u1eafc thi\u1ebft y\u1ebfu cho c\u00e1c gi\u00e1m \u0111\u1ed1c kh\u00e1ch h\u00e0ng. <\/p>\n\n<p>\u0110\u1ed1i v\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng, ni\u1ec1m tin ph\u1ee5 thu\u1ed9c v\u00e0o nh\u1eadn th\u1ee9c r\u1eb1ng doanh nghi\u1ec7p \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp l\u00e0 \u0111\u00e1ng tin c\u1eady, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi kh\u00e1ch h\u00e0ng g\u1eb7p r\u1eafc r\u1ed1i.\nKh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng m\u1ed9t c\u00f4ng ty &#8220;bi\u1ebft r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 mong \u0111\u1ee3i \u0111\u01b0\u1ee3c \u1edf trong tay t\u1ed1t n\u1ebfu h\u1ecd g\u1eb7p r\u1eafc r\u1ed1i&#8221;, <a href=\"https:\/\/blog.hubspot.com\/customers\/3-ways-to-delight-your-customers-to-earn-their-trust?__hstc=103362207.8432e18fe1b4e270bd8d783f6794e506.1724072077526.1724252449792.1724256511253.9&amp;__hssc=103362207.7.1725281480091&amp;__hsfp=3405490495\" target=\"_blank\" rel=\"noreferrer noopener\">Jay Fuchs<\/a> c\u1ee7a HubSpot vi\u1ebft. <\/p>\n\n<p>B\u1ea3o hi\u1ec3m cung c\u1ea5p m\u1ed9t c\u00e1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng lo\u1ea1i ni\u1ec1m tin n\u00e0y c\u1ee7a kh\u00e1ch h\u00e0ng.\nN\u00f3 l\u00e0m nh\u01b0 v\u1eady b\u1eb1ng c\u00e1ch ch\u1ee9ng minh r\u1eb1ng, n\u1ebfu c\u00f3 s\u1ef1 c\u1ed1 x\u1ea3y ra, kh\u00e1ch h\u00e0ng c\u00f3 m\u1ed9t m\u1ea1ng l\u01b0\u1edbi an to\u00e0n.\nB\u1ea3o hi\u1ec3m h\u1ecd mua c\u00f9ng v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 &#8211; ph\u1ea1m vi b\u1ea3o hi\u1ec3m \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00f3 &#8211; cung c\u1ea5p s\u1ef1 \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch h\u00e0ng s\u1ebd \u1edf trong tay t\u1ed1t n\u1ebfu s\u1ef1 c\u1ed1 x\u1ea3y ra.  <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/family-handing-credit-card-1024x683.jpg\" alt=\"H&#xEC;nh &#x1EA3;nh gia &#x111;&#xEC;nh h&#x1EA1;nh ph&#xFA;c khi nh&#x1EAD;n ph&#xF2;ng kh&#xE1;ch s&#x1EA1;n\" class=\"wp-image-11259\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/family-handing-credit-card-1024x683.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/family-handing-credit-card-300x200.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/family-handing-credit-card-768x512.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/family-handing-credit-card.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u0110\u01b0a CRM v\u00e0o ho\u1ea1t \u0111\u1ed9ng<\/h2>\n\n<p>B\u1ea3o hi\u1ec3m nh\u00fang, \u0111\u01b0\u1ee3c bao g\u1ed3m trong vi\u1ec7c mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o c\u00f4ng ngh\u1ec7 \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t.\n\u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t \u0111\u00fang trong tr\u01b0\u1eddng h\u1ee3p r\u1ee7i ro ph\u1ee9c t\u1ea1p h\u01a1n \u0111\u1ec3 b\u1ea3o l\u00e3nh. <\/p>\n\n<p>Gi\u00e1m \u0111\u1ed1c kh\u00e1ch h\u00e0ng d\u1ef1a v\u00e0o c\u00f4ng ngh\u1ec7 \u0111\u1ec3 gi\u00fap nh\u00f3m c\u1ee7a h\u1ecd th\u00e0nh c\u00f4ng.<\/p>\n\n<p>H\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 cho ph\u00e9p doanh nghi\u1ec7p theo d\u00f5i chi ti\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00f3.\nPh\u1ea7n m\u1ec1m CRM l\u00e0 m\u1ed9t trong nh\u1eefng lo\u1ea1i ph\u1ea7n m\u1ec1m ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t, v\u1edbi gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u \u01b0\u1edbc t\u00ednh l\u00ean t\u1edbi 40 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2018, <a href=\"https:\/\/www.investopedia.com\/terms\/c\/customer_relation_management.asp\" target=\"_blank\" rel=\"noreferrer noopener\">Marshall Hargrave<\/a> vi\u1ebft t\u1ea1i Investopedia. <\/p>\n\n<p>D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp trong CRM c\u00f3 th\u1ec3 bao g\u1ed3m:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Ng\u00e0y, gi\u1edd v\u00e0 k\u1ebft qu\u1ea3 li\u00ean quan \u0111\u1ebfn t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>D\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, t\u1eeb th\u00f4ng tin li\u00ean h\u1ec7 c\u01a1 b\u1ea3n \u0111\u1ebfn theo d\u00f5i chi ti\u1ebft c\u00e1c t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi trang web c\u1ee7a c\u00f4ng ty.<\/li>\n\n\n\n<li>Ghi ch\u00fa v\u1ec1 nhu c\u1ea7u, t\u01b0\u01a1ng t\u00e1c v\u00e0 ti\u1ec1m n\u0103ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n<p>D\u1eef li\u1ec7u CRM gi\u00fap nh\u00e2n vi\u00ean d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ea1o k\u1ebft n\u1ed1i b\u1eb1ng c\u00e1ch cung c\u1ea5p th\u00f4ng tin li\u00ean quan v\u1ec1 kh\u00e1ch h\u00e0ng t\u1ea1i b\u1ea5t k\u1ef3 th\u1eddi \u0111i\u1ec3m n\u00e0o.\nNh\u1eefng k\u1ebft n\u1ed1i n\u00e0y l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng. <\/p>\n\n<h2 class=\"wp-block-heading\">X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ea3o hi\u1ec3m nh\u00fang<\/h2>\n\n<p>X\u00e1c \u0111\u1ecbnh ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 kh\u00f3 kh\u0103n; \u0110o l\u01b0\u1eddng n\u00f3 c\u00f3 th\u1ec3 c\u00f2n kh\u00f3 h\u01a1n.\nTheo <a href=\"https:\/\/nrf.com\/blog\/impact-trust-consumer-relationships\" target=\"_blank\" rel=\"noreferrer noopener\">Barbara Bukovac<\/a>, ph\u00f3 ch\u1ee7 t\u1ecbch th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng t\u1ea1i PwC, ba ch\u1ee7 \u0111\u1ec1 xu\u1ea5t hi\u1ec7n tr\u1edf l\u1ea1i m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n trong c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn v\u1ec1 ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>B\u1ea3o v\u1ec7 d\u1eef li\u1ec7u v\u00e0 quy\u1ec1n ri\u00eang t\u01b0.<\/li>\n\n\n\n<li>\u0110\u1ed1i x\u1eed v\u1edbi nh\u00e2n vi\u00ean.<\/li>\n\n\n\n<li>Th\u1ef1c h\u00e0nh kinh doanh c\u00f3 \u0111\u1ea1o \u0111\u1ee9c.<\/li>\n<\/ul>\n\n<p>B\u1ea3o hi\u1ec3m nh\u00fang c\u00f3 th\u1ec3 gi\u00fap c\u00e1c CCO truy\u1ec1n \u0111\u1ea1t t\u1eebng ch\u1ee7 \u0111\u1ec1 n\u00e0y cho kh\u00e1ch h\u00e0ng.<\/p>\n\n<h3 class=\"wp-block-heading\">B\u1ea3o v\u1ec7 d\u1eef li\u1ec7u v\u00e0 quy\u1ec1n ri\u00eang t\u01b0<\/h3>\n\n<p>Kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng chia s\u1ebb d\u1eef li\u1ec7u c\u1ee7a h\u1ecd.\nM\u1ed9t <a href=\"https:\/\/info.formation.ai\/rs\/435-BMS-371\/images\/Formation_Brandloyalty_datastudy_vFINAL.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">b\u00e1o c\u00e1o<\/a> n\u0103m 2020 c\u1ee7a Formation.ai cho th\u1ea5y 81% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi s\u1eb5n s\u00e0ng trao \u0111\u1ed5i th\u00f4ng tin c\u00e1 nh\u00e2n c\u01a1 b\u1ea3n v\u1edbi m\u1ed9t c\u00f4ng ty \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a h\u01a1n.\nKhi m\u1ed9t c\u00f4ng ty minh b\u1ea1ch v\u1ec1 c\u00e1ch h\u1ecd s\u1ebd s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u00f3, 83% kh\u00e1ch h\u00e0ng n\u00f3i r\u1eb1ng h\u1ecd s\u1eb5n s\u00e0ng chia s\u1ebb th\u00f4ng tin t\u0103ng l\u00ean, v\u1edbi 34% n\u00f3i r\u1eb1ng h\u1ecd c\u1ef1c k\u1ef3 s\u1eb5n s\u00e0ng.  <\/p>\n\n<p>Nh\u01b0ng c\u00e1 nh\u00e2n h\u00f3a kh\u00f4ng ph\u1ea3i l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec c\u1ea7n thi\u1ebft.\nPh\u1ea7n l\u1edbn (77%) s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi n\u00f3i r\u1eb1ng c\u00e1c c\u00f4ng ty kh\u00f4ng l\u00e0m \u0111\u1ee7 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c l\u00f2ng trung th\u00e0nh c\u1ee7a h\u1ecd.\n&#8220;Ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n nh\u1eadn l\u1ea1i m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3&#8221; cho th\u00f4ng tin c\u1ee7a h\u1ecd, nh\u00e0 t\u01b0 v\u1ea5n ti\u1ebfp th\u1ecb <a href=\"https:\/\/www.zdnet.com\/article\/four-out-of-five-consumers-will-trade-data-for-personalisation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Eileen Brown<\/a> t\u1ea1i ZDNet vi\u1ebft.  <\/p>\n\n<p>M\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh b\u1ea3o hi\u1ec3m nh\u00fang \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ed1t c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 t\u00ednh minh b\u1ea1ch v\u00e0 b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u \u0111\u1ed3ng th\u1eddi mang l\u1ea1i cho h\u1ecd l\u1ee3i nhu\u1eadn t\u1eeb d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c chia s\u1ebb c\u1ee7a h\u1ecd.\nV\u00ed d\u1ee5, m\u1ed9t doanh nghi\u1ec7p cung c\u1ea5p b\u1ea3o hi\u1ec3m nh\u00fang c\u0169ng c\u00f3 th\u1ec3 cung c\u1ea5p t\u00ednh minh b\u1ea1ch b\u1eb1ng c\u00e1ch hi\u1ec3n th\u1ecb c\u00e1ch th\u00f4ng tin li\u00ean quan \u0111\u1ebfn b\u1ea3o hi\u1ec3m s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 cung c\u1ea5p b\u1ea3o hi\u1ec3m \u0111\u00f3.\nKhi c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m v\u00e0 CCO c\u1ee7a \u0111\u1ed1i t\u00e1c kinh doanh c\u1ee7a h\u1ecd l\u00e0m vi\u1ec7c c\u00f9ng nhau \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c m\u1ed1i quan t\u00e2m v\u1ec1 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u, k\u1ebft qu\u1ea3 l\u00e0 m\u1ed9t d\u1ecbch v\u1ee5 m\u1ea1nh m\u1ebd h\u01a1n &#8211; v\u00e0 l\u00e0 ngu\u1ed3n x\u00e2y d\u1ef1ng l\u00f2ng tin cho kh\u00e1ch h\u00e0ng.  <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/woman-on-phone-taking-notes-1024x683.jpg\" alt=\"N&#x1EEF; doanh nh&#xE2;n ng&#x1B0;&#x1EDD;i M&#x1EF9; g&#x1ED1;c Phi vi&#x1EBF;t ra c&#xE1;c ghi ch&#xFA; v&#xE0; n&#xF3;i chuy&#x1EC7;n &#x111;i&#x1EC7;n tho&#x1EA1;i trong khi l&#xE0;m vi&#x1EC7;c v&#x1EDB;i m&#x1ED9;t &#x111;&#x1ED3;ng nghi&#x1EC7;p t&#x1EA1;i b&#xE0;n l&#xE0;m vi&#x1EC7;c trong khu v&#x1EF1;c ti&#x1EBF;p t&#xE2;n v&#x103;n ph&#xF2;ng\" class=\"wp-image-11249\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/woman-on-phone-taking-notes-1024x683.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/woman-on-phone-taking-notes-300x200.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/woman-on-phone-taking-notes-768x512.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/woman-on-phone-taking-notes.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">\u0110\u1ed1i x\u1eed v\u1edbi nh\u00e2n vi\u00ean<\/h3>\n\n<p>\u0110\u1ed1i x\u1eed v\u1edbi nh\u00e2n vi\u00ean c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u00f2ng trung th\u00e0nh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\nTrong m\u1ed9t <a href=\"https:\/\/www.edelman.com\/sites\/g\/files\/aatuss191\/files\/2020-06\/2020%20Edelman%20Trust%20Barometer%20Specl%20Rept%20Brand%20Trust%20in%202020.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">nghi\u00ean c\u1ee9u<\/a> c\u1ee7a Edelman, 27% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft c\u00e1ch \u0111\u1ed1i x\u1eed c\u1ee7a c\u00f4ng ty \u0111\u1ed1i v\u1edbi nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh l\u00e0 m\u1ed9t c\u00e2n nh\u1eafc ch\u00ednh khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng \u0111\u1ea7u ti\u00ean v\u00e0 29% cho bi\u1ebft \u0111\u1ed1i x\u1eed v\u1edbi nh\u00e2n vi\u00ean \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a h\u1ecd.\nKhi \u0111\u01b0\u1ee3c h\u1ecfi vi\u1ec7c mua h\u00e0ng c\u1ee7a h\u1ecd \u0111\u00e3 thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o do \u0111\u1ea1i d\u1ecbch, 31% cho bi\u1ebft h\u1ecd quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn c\u00e1ch c\u00e1c c\u00f4ng ty \u0111\u1ed1i x\u1eed v\u1edbi c\u00f4ng nh\u00e2n c\u1ee7a h\u1ecd so v\u1edbi tr\u01b0\u1edbc \u0111\u00e2y.  <\/p>\n\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng nh\u1eadn th\u00f4ng tin v\u1ec1 \u0111\u1ed1i x\u1eed v\u1edbi nh\u00e2n vi\u00ean theo hai c\u00e1ch: Th\u00f4ng qua truy\u1ec1n th\u00f4ng c\u00f4ng c\u1ed9ng c\u1ee7a c\u00f4ng ty ho\u1eb7c th\u00f4ng qua c\u00e1c t\u01b0\u01a1ng t\u00e1c c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd v\u1edbi nh\u00e2n vi\u00ean.\nT\u01b0\u01a1ng t\u00e1c c\u00e1 nh\u00e2n l\u00e0 m\u1ed9t ngu\u1ed3n tin t\u01b0\u1edfng l\u1edbn.\nTrong nghi\u00ean c\u1ee9u c\u1ee7a Edelman, 45% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi n\u00f3i r\u1eb1ng h\u1ecd coi nh\u00e2n vi\u00ean l\u00e0 &#8220;ng\u01b0\u1eddi ph\u00e1t ng\u00f4n \u0111\u00e1ng tin c\u1eady cho ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u&#8221; do m\u1ed1i li\u00ean h\u1ec7 c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u1ee7 \u0111\u1ec1 \u0111ang \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn.  <\/p>\n\n<p>S\u1ef1 s\u1eb5n s\u00e0ng tin t\u01b0\u1edfng t\u1eebng nh\u00e2n vi\u00ean c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ea3o hi\u1ec3m g\u1eafn b\u00f3.\nKhi nh\u00e2n vi\u00ean d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o th\u00f4ng tin b\u1ea3o hi\u1ec3m th\u00f4ng qua CRM, h\u1ecd c\u00f3 th\u1ec3 cung c\u1ea5p g\u00f3c nh\u00ecn s\u00e1ng su\u1ed1t cho nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb ph\u1ea1m vi b\u1ea3o hi\u1ec3m \u0111\u01b0\u1ee3c nh\u00fang.\nKh\u00e1ch h\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng tin t\u01b0\u1edfng c\u1ea3 vi\u1ec7c mua h\u00e0ng v\u00e0 b\u1ea3o hi\u1ec3m khi n\u00f3 \u0111\u1ebfn t\u1eeb m\u1ed9t nh\u00e2n vi\u00ean n\u00f3i chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u1edbi h\u1ecd.  <\/p>\n\n<h3 class=\"wp-block-heading\">Th\u1ef1c h\u00e0nh kinh doanh c\u00f3 \u0111\u1ea1o \u0111\u1ee9c<\/h3>\n\n<p>\u0110\u1ea1i d\u1ecbch c\u0169ng th\u00fac \u0111\u1ea9y s\u1ef1 t\u1eadp trung m\u1edbi v\u00e0o h\u00e0nh vi \u0111\u1ea1o \u0111\u1ee9c, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong c\u00e1c doanh nghi\u1ec7p.\nTheo Gi\u00e1m \u0111\u1ed1c Tr\u1ea3i nghi\u1ec7m <a href=\"https:\/\/www.deloittedigital.com\/content\/dam\/deloittedigital\/us\/documents\/offerings\/offering-20200730-double-down-humanity.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Amelia Dunlop<\/a> v\u00e0 c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ed3ng nghi\u1ec7p t\u1ea1i Deloitte, 82% kh\u00e1ch h\u00e0ng cho bi\u1ebft h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng b\u1ea3o tr\u1ee3 c\u00e1c doanh nghi\u1ec7p t\u1eadp trung v\u00e0o vi\u1ec7c b\u1ea3o v\u1ec7 s\u1ef1 an to\u00e0n v\u00e0 h\u1ea1nh ph\u00fac c\u1ee7a nh\u00e2n vi\u00ean. <\/p>\n\n<p>\u0110\u1ea1o \u0111\u1ee9c kinh doanh l\u00e0 m\u1ed9t ch\u1ee7 \u0111\u1ec1 r\u1ed9ng v\u00e0 b\u1ea3o hi\u1ec3m nh\u00fang kh\u00f4ng th\u1ec3 gi\u1ea3i quy\u1ebft t\u1ea5t c\u1ea3.\nTuy nhi\u00ean, vi\u1ec7c cung c\u1ea5p b\u1ea3o hi\u1ec3m nh\u00fang g\u1eedi m\u1ed9t th\u00f4ng \u0111i\u1ec7p m\u1ea1nh m\u1ebd v\u1ec1 m\u1ed9t \u0111i\u1ec3m \u0111\u1ea1o \u0111\u1ee9c: C\u00f4ng ty n\u00e0y v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tin c\u1eady. <\/p>\n\n<p>Kh\u00e1ch h\u00e0ng \u0111\u00e3 quen thu\u1ed9c v\u1edbi b\u1ea3o hi\u1ec3m.\nH\u1ecd bi\u1ebft r\u1eb1ng c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m \u0111\u00e1nh gi\u00e1 r\u1ee7i ro &#8211; v\u00e0 n\u1ebfu r\u1ee7i ro qu\u00e1 l\u1edbn, s\u1ebd kh\u00f4ng c\u00f3 c\u00f4ng ty b\u1ea3o hi\u1ec3m n\u00e0o cung c\u1ea5p b\u1ea3o hi\u1ec3m cho n\u00f3.\nB\u1ea3o hi\u1ec3m nh\u00fang c\u00f3 s\u1eb5n cho m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 b\u00e1o hi\u1ec7u r\u1eb1ng m\u1ed9t chuy\u00ean gia \u0111\u00e3 \u0111\u00e1nh gi\u00e1 r\u1ee7i ro li\u00ean quan \u0111\u1ebfn giao d\u1ecbch mua \u0111\u00f3 v\u00e0 cho r\u1eb1ng n\u00f3 kh\u00f4ng qu\u00e1 l\u1edbn \u0111\u1ec3 b\u1ea3o hi\u1ec3m.  <\/p>\n\n<p>Cung c\u1ea5p ph\u1ea1m vi b\u1ea3o hi\u1ec3m nh\u00fang c\u0169ng l\u00e0m t\u0103ng t\u00ednh minh b\u1ea1ch.\nM\u1ed9t c\u00f4ng ty cung c\u1ea5p b\u1ea3o hi\u1ec3m th\u1eeba nh\u1eadn r\u1eb1ng c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 kh\u00f4ng ho\u00e0n h\u1ea3o &#8211; nh\u01b0ng n\u00f3 v\u00e0 \u0111\u1ed1i t\u00e1c b\u1ea3o hi\u1ec3m c\u1ee7a n\u00f3 \u0111\u1ee9ng \u0111\u1eb1ng sau ch\u00fang. <\/p>\n\n<p>\u0110\u1ea1i d\u1ecbch d\u01b0\u1eddng nh\u01b0 \u0111\u00e3 c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng.\nNhi\u1ec1u kh\u00e1ch h\u00e0ng b\u00e1o c\u00e1o s\u1ef1 tin t\u01b0\u1edfng l\u1edbn h\u01a1n v\u00e0o c\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay so v\u1edbi tr\u01b0\u1edbc n\u0103m 2020, <a href=\"https:\/\/www.pwc.com\/us\/en\/library\/trust-in-business-survey.html\" target=\"_blank\" rel=\"noreferrer noopener\">J.C. Lapierre<\/a>, gi\u00e1m \u0111\u1ed1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 truy\u1ec1n th\u00f4ng Hoa K\u1ef3 t\u1ea1i PwC vi\u1ebft.\nB\u1ea3o hi\u1ec3m nh\u00fang c\u00f3 th\u1ec3 gi\u00fap c\u1ea3 c\u00f4ng ty b\u1ea3o hi\u1ec3m v\u00e0 \u0111\u1ed1i t\u00e1c kinh doanh c\u1ee7a h\u1ecd ti\u1ebfp t\u1ee5c x\u00e2y d\u1ef1ng v\u00e0 c\u1ee7ng c\u1ed1 c\u00e1c m\u1ed1i quan h\u1ec7 tin c\u1eady n\u00e0y.  <\/p>\n\n<p><em>H\u00ecnh \u1ea3nh b\u1edfi: akkamulator\/\u00a9123RF.com, macniak\/\u00a9123RF.com, langstrup\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Khi \u0111\u01b0\u1ee3c h\u1ecfi, c\u00e1c h\u00e3ng b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 nhanh ch\u00f3ng n\u00f3i r\u00f5 c\u00e1ch b\u1ea3o hi\u1ec3m nh\u00fang th\u00fac \u0111\u1ea9y m\u1ee5c ti\u00eau ph\u00e2n ph\u1ed1i c\u1ee7a h\u1ecd. H\u1ecd th\u01b0\u1eddng c\u00f3 th\u1ec3 n\u00eau t\u00ean m\u1ed9t s\u1ed1 l\u1ee3i \u00edch c\u1ee7a b\u1ea3o hi\u1ec3m nh\u00fang cho nh\u1eefng kh\u00e1ch h\u00e0ng mua b\u1ea3o hi\u1ec3m \u0111\u00f3. Tuy nhi\u00ean, h\u00e3y h\u1ecfi c\u00e1c c\u00f4ng ty b\u1ea3o [&hellip;]<\/p>\n","protected":false},"featured_media":11288,"template":"","insight-category":[],"class_list":["post-18674","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight\/18674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media\/11288"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media?parent=18674"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight-category?post=18674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}