{"id":18523,"date":"2024-09-19T19:41:30","date_gmt":"2024-09-20T00:41:30","guid":{"rendered":"https:\/\/bolttech.io\/insight\/tiep-thi-lien-ket-cho-bao-hiem-co-nghia-la-tiep-can-khach-hang-tot-hon\/"},"modified":"2024-09-19T19:41:31","modified_gmt":"2024-09-20T00:41:31","slug":"tiep-thi-lien-ket-cho-bao-hiem-co-nghia-la-tiep-can-khach-hang-tot-hon","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/vi\/insights\/tiep-thi-lien-ket-cho-bao-hiem-co-nghia-la-tiep-can-khach-hang-tot-hon\/","title":{"rendered":"Ti\u1ebfp th\u1ecb li\u00ean k\u1ebft cho b\u1ea3o hi\u1ec3m c\u00f3 ngh\u0129a l\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n"},"content":{"rendered":"\n

Ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u c\u00f3 m\u1ed9t l\u1ecbch s\u1eed l\u00e2u d\u00e0i.\nC\u00e1c th\u1ebf h\u1ec7 chuy\u00ean gia b\u1ea3o hi\u1ec3m v\u00e0 c\u00e1c doanh nh\u00e2n kh\u00e1c nh\u1eadn ra gi\u00e1 tr\u1ecb c\u1ee7a vi\u1ec7c th\u01b0\u1edfng cho kh\u00e1ch h\u00e0ng, nh\u1eefng ng\u01b0\u1eddi khuy\u1ebfn kh\u00edch b\u1ea1n b\u00e8, gia \u0111\u00ecnh v\u00e0 \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a h\u1ecd c\u0169ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng.\nC\u00e1c ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng. <\/p>\n\n

Phi\u00ean b\u1ea3n k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u – ti\u1ebfp th\u1ecb li\u00ean k\u1ebft – c\u00f3 l\u1ecbch s\u1eed ng\u1eafn h\u01a1n.\nTuy nhi\u00ean, t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi doanh s\u1ed1 b\u1ea3o hi\u1ec3m t\u00e0i s\u1ea3n v\u00e0 th\u01b0\u01a1ng vong l\u00e0 r\u1ea5t s\u00e2u s\u1eafc.\nKhi c\u00e1c nh\u00e0 m\u1ea1ng n\u1eafm b\u1eaft c\u00e1c m\u00f4 h\u00ecnh ph\u00e2n ph\u1ed1i k\u1ef9 thu\u1eadt s\u1ed1, c\u00e1c k\u00eanh li\u00ean k\u1ebft \u0111ang thay \u0111\u1ed5i, m\u1eb7c d\u00f9 ch\u00fang v\u1eabn mang \u0111\u1ebfn c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng. <\/p>\n\n

L\u1ecbch s\u1eed c\u1ee7a c\u00e1c k\u00eanh li\u00ean k\u1ebft<\/h2>\n\n

Ti\u1ebfp th\u1ecb li\u00ean k\u1ebft tr\u1ef1c tuy\u1ebfn xu\u1ea5t hi\u1ec7n l\u1ea7n \u0111\u1ea7u ti\u00ean v\u00e0o n\u0103m 1989, John Hughes<\/a> vi\u1ebft t\u1ea1i Easy Affiliate.\nPC Flowers and Gifts c\u1ee7a William J. Tobin, m\u1ed9t c\u1eeda h\u00e0ng hoa tr\u1ef1c tuy\u1ebfn, \u0111\u00e3 k\u1ebft n\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi d\u00f9ng internet \u0111\u1ea7u ti\u00ean kh\u00e1c v\u1edbi m\u1ed9t \u0111\u1ec1 xu\u1ea5t \u0111\u01a1n gi\u1ea3n: G\u1eedi l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn trang web c\u1ee7a ch\u00fang t\u00f4i th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c li\u00ean k\u1ebft c\u00f3 th\u1ec3 theo d\u00f5i v\u00e0 khi nh\u1eefng kh\u00e1ch truy c\u1eadp \u0111\u00f3 mua h\u00e0ng, ch\u00fang t\u00f4i s\u1ebd chia s\u1ebb l\u1ee3i nhu\u1eadn v\u1edbi c\u00e1c trang web \u0111\u00e3 g\u1eedi ch\u00fang cho ch\u00fang t\u00f4i. <\/p>\n\n

Tobin sau \u0111\u00f3 \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c b\u1eb1ng s\u00e1ng ch\u1ebf cho c\u00e1c c\u00f4ng c\u1ee5 theo d\u00f5i li\u00ean k\u1ebft.\nKh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n v\u1ec1 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft \u0111\u00e3 ch\u1ee9ng minh th\u00e0nh c\u00f4ng \u0111\u1ebfn n\u1ed7i c\u00e1c doanh nghi\u1ec7p sau n\u00e0y \u0111\u00e3 k\u1ebft h\u1ee3p n\u00f3 v\u00e0o c\u00e1c l\u1ea7n ra m\u1eaft web c\u1ee7a ri\u00eang h\u1ecd – bao g\u1ed3m c\u1ea3 Amazon, b\u1eaft \u0111\u1ea7u ch\u01b0\u01a1ng tr\u00ecnh Amazon Associates v\u00e0o n\u0103m 1996. <\/p>\n\n

Ti\u1ec1n \u0111\u1ec1 c\u01a1 b\u1ea3n c\u1ee7a ti\u1ebfp th\u1ecb li\u00ean k\u1ebft l\u00e0 t\u1eadn d\u1ee5ng s\u1ef1 hi\u1ec7n di\u1ec7n v\u00e0 ph\u1ea1m vi ti\u1ebfp c\u1eadn internet c\u1ee7a chi nh\u00e1nh, c\u0169ng nh\u01b0 k\u1ebft n\u1ed1i t\u1eeb tr\u01b0\u1edbc v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd, \u0111\u1ec3 th\u00f4ng b\u00e1o v\u00e0 quan t\u00e2m \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi.\nB\u1eb1ng c\u00e1ch n\u00e0y, ti\u1ebfp th\u1ecb li\u00ean k\u1ebft c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y gi\u1ed1ng nh\u01b0 m\u1ed9t ng\u01b0\u1eddi b\u00e1n h\u00e0ng th\u00e2n thi\u1ec7n h\u01a1n: C\u00f4ng ty b\u1ea3o hi\u1ec3m kh\u00f4ng khuy\u00ean b\u1ea1n n\u00ean mua b\u1ea3o hi\u1ec3m, blogger ho\u1eb7c YouTuber y\u00eau th\u00edch c\u1ee7a b\u1ea1n l\u00e0. <\/p>\n\n

C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft ti\u1ebfp c\u1eadn d\u1ef1 \u00e1n theo nh\u1eefng c\u00e1ch kh\u00e1c nhau.\nV\u00ed d\u1ee5, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft kh\u00f4ng g\u1eafn b\u00f3 ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 \u0111\u0103ng li\u00ean k\u1ebft ho\u1eb7c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, khi\u1ebfn n\u00f3 tr\u1edf n\u00ean h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi “nh\u1eefng ng\u01b0\u1eddi ch\u1ec9 mu\u1ed1n t\u1ea1o thu nh\u1eadp”, Elise Dopson<\/a>, ng\u01b0\u1eddi s\u00e1ng l\u1eadp Sprocker Lovers, m\u1ed9t blog v\u1ec1 Sprocker Spaniels s\u1eed d\u1ee5ng c\u00e1c li\u00ean k\u1ebft li\u00ean k\u1ebft. <\/p>\n\n

C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft kh\u00e1c t\u00ecm ki\u1ebfm c\u00e1c doanh nghi\u1ec7p h\u1ed7 tr\u1ee3 ho\u1eb7c li\u00ean quan \u0111\u1ebfn c\u00f4ng vi\u1ec7c h\u1ecd \u0111ang l\u00e0m.\nV\u00ed d\u1ee5, m\u1ed9t blogger c\u00f3 l\u01b0\u1ee3ng l\u1edbn ch\u1ee7 nh\u00e0 l\u1ea7n \u0111\u1ea7u quan t\u00e2m \u0111\u1ebfn c\u00e1c d\u1ef1 \u00e1n b\u1ea3o tr\u00ec c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 P &C nh\u01b0 m\u1ed9t chi nh\u00e1nh v\u00ec \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a blog \u0111\u00e3 t\u1eadp trung v\u00e0o b\u1ea3o v\u1ec7 nh\u00e0 v\u00e0 r\u1ee7i ro. <\/p>\n\n

Ng\u00e0y nay, c\u00e1c h\u00e3ng b\u1ea3o hi\u1ec3m v\u1eabn c\u00f3 nhu c\u1ea7u cao trong s\u1ed1 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft, do chi ph\u00ed m\u1ed7i nh\u1ea5p chu\u1ed9t (CPC) t\u01b0\u01a1ng \u0111\u1ed1i cao c\u1ee7a qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn b\u1ea3o hi\u1ec3m.\nCPC b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 l\u00ean t\u1edbi 280 \u0111\u00f4 la, Amanda Sellers<\/a> vi\u1ebft t\u1ea1i HubSpot.\nCPC c\u00e0ng cao, t\u1ef7 l\u1ec7 trong t\u1ed5ng s\u1ed1 \u0111\u00f3 m\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft c\u00f3 kh\u1ea3 n\u0103ng nh\u1eadn \u0111\u01b0\u1ee3c c\u00e0ng l\u1edbn.\nM\u1ed9t s\u1ed1 nh\u00e0 m\u1ea1ng \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp \u0111\u00e3 t\u1ea1o ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh li\u00ean k\u1ebft ho\u00e0n ch\u1ec9nh v\u1edbi c\u00e1c quy t\u1eafc v\u00e0 quy tr\u00ecnh \u0111\u0103ng k\u00fd; Ch\u01b0\u01a1ng tr\u00ecnh li\u00ean k\u1ebft c\u1ee7a Allstate cung c\u1ea5p m\u1ed9t v\u00ed d\u1ee5<\/a>. <\/p>\n\n

\u0110\u1ea1i d\u1ecbch c\u0169ng th\u00fac \u0111\u1ea9y s\u1ef1 quan t\u00e2m \u0111\u1ebfn ti\u1ebfp th\u1ecb li\u00ean k\u1ebft.\n“Khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang l\u00fang t\u00fang, kh\u00f4ng ch\u1eafc ch\u1eafn n\u00ean \u0111\u1ea7u t\u01b0 chi ti\u00eau qu\u1ea3ng c\u00e1o v\u00e0o \u0111\u00e2u, h\u1ecd \u0111\u00e3 t\u00ecm n\u01a1i \u1ea9n n\u00e1u trong c\u00e1c chi\u1ebfn d\u1ecbch chi ph\u00ed m\u1ed7i l\u1ea7n mua l\u1ea1i (CPA)”, Adam Ross<\/a>, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh t\u1ea1i m\u1ea1ng l\u01b0\u1edbi li\u00ean k\u1ebft Awin vi\u1ebft.\nKh\u1ea3 n\u0103ng chi ti\u00eau cho qu\u1ea3ng c\u00e1o ch\u1ec9 khi ng\u01b0\u1eddi mua s\u1eafm quan t\u00e2m th\u1ef1c s\u1ef1 tham gia th\u00f4ng qua c\u00e1c nh\u1ea5p chu\u1ed9t qu\u1ea3ng c\u00e1o cho ph\u00e9p c\u00e1c c\u00f4ng ty theo d\u00f5i ch\u1eb7t ch\u1ebd ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd trong th\u1eddi k\u1ef3 kinh t\u1ebf kh\u00f4ng ch\u1eafc ch\u1eafn c\u1ee7a th\u1eddi k\u1ef3 phong t\u1ecfa. <\/p>\n\n

\"\"<\/figure>\n\n

Ch\u00e2n tr\u1eddi m\u1edbi trong ph\u00e2n ph\u1ed1i cho c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m<\/h2>\n\n

Ti\u1ebfp th\u1ecb li\u00ean k\u1ebft tr\u1ef1c tuy\u1ebfn ch\u1ec9 m\u1edbi v\u00e0i th\u1eadp k\u1ef7; Ng\u00e0nh b\u1ea3o hi\u1ec3m \u0111\u00e3 t\u1ed3n t\u1ea1i trong nhi\u1ec1u th\u1ebf k\u1ef7.\nC\u1ea3 hai \u0111\u1ec1u \u0111ang tr\u1ea3i qua s\u1ef1 thay \u0111\u1ed5i nhanh ch\u00f3ng th\u00f4ng qua vi\u1ec7c tri\u1ec3n khai c\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 nh\u1eefng k\u1ef3 v\u1ecdng thay \u0111\u1ed5i \u0111i k\u00e8m v\u1edbi ch\u00fang. <\/p>\n\n

Nh\u00e0 t\u01b0 v\u1ea5n ti\u1ebfp th\u1ecb Shane Barker<\/a> d\u1ef1 \u0111o\u00e1n n\u0103m xu h\u01b0\u1edbng s\u1ebd \u0111\u1ecbnh h\u00ecnh l\u1ea1i ti\u1ebfp th\u1ecb li\u00ean k\u1ebft trong nh\u1eefng n\u0103m t\u1edbi:<\/p>\n\n