{"id":18428,"date":"2024-09-19T17:26:26","date_gmt":"2024-09-19T22:26:26","guid":{"rendered":"https:\/\/bolttech.io\/insight\/lam-the-nao-cac-cong-ty-bao-hiem-co-the-su-dung-tinh-than-dong-doi-de-chuyen-doi-ky-thuat-so-thanh-cong\/"},"modified":"2024-11-19T10:09:26","modified_gmt":"2024-11-19T15:09:26","slug":"lam-the-nao-cac-cong-ty-bao-hiem-co-the-su-dung-tinh-than-dong-doi-de-chuyen-doi-ky-thuat-so-thanh-cong","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/vi\/insights\/lam-the-nao-cac-cong-ty-bao-hiem-co-the-su-dung-tinh-than-dong-doi-de-chuyen-doi-ky-thuat-so-thanh-cong\/","title":{"rendered":"L\u00e0m th\u1ebf n\u00e0o c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng tinh th\u1ea7n \u0111\u1ed3ng \u0111\u1ed9i \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 th\u00e0nh c\u00f4ng"},"content":{"rendered":"\n

Ch\u1ee7 \u0111\u1ec1 chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 th\u1ea5m nhu\u1ea7n c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n c\u1ee7a ng\u00e0nh b\u1ea3o hi\u1ec3m nh\u1eefng ng\u00e0y n\u00e0y. C\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m ng\u00e0y c\u00e0ng nhi\u1ec7t t\u00ecnh n\u1eafm b\u1eaft c\u00e1c c\u01a1 h\u1ed9i m\u00e0 t\u01b0\u01a1ng lai \u01b0u ti\u00ean k\u1ef9 thu\u1eadt s\u1ed1 mang l\u1ea1i.<\/p>\n\n

Tuy nhi\u00ean, \u00edt c\u00f4ng ty b\u1ea3o hi\u1ec3m t\u1ef1 tin r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ed9i ng\u0169 c\u00f3 kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 l\u00e2u d\u00e0i. M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Harvey Nash \/ KPMG cho th\u1ea5y 78% CIO tin r\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7n t\u1ea1i c\u1ee7a c\u00f4ng ty h\u1ecd ch\u1ec9 c\u00f3 hi\u1ec7u qu\u1ea3 v\u1eeba ph\u1ea3i, Lisa Heneghan<\/a>, \u0111\u1ed1i t\u00e1c v\u00e0 gi\u00e1m \u0111\u1ed1c k\u1ef9 thu\u1eadt s\u1ed1 t\u1ea1i KPMG \u1edf Anh cho bi\u1ebft.<\/p>\n\n

B\u1ea3n th\u00e2n chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 th\u1ec3 c\u00f2n t\u1ed3i t\u1ec7 h\u01a1n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c k\u1ef9 thu\u1eadt s\u1ed1 t\u1ed5ng th\u1ec3. V\u00ed d\u1ee5, m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a McKinsey cho th\u1ea5y 70% c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 c\u1ed1 g\u1eafng th\u1ea5t b\u1ea1i, theo Michael Bucy<\/a> v\u00e0 c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ed3ng nghi\u1ec7p.<\/p>\n\n

\u0110\u1ec3 chuy\u1ec3n \u0111\u1ed5i t\u1eeb nh\u1eefng \u00fd t\u01b0\u1edfng l\u1edbn sang th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u1ea7n c\u00e1c nh\u00f3m k\u1ebft h\u1ee3p c\u1ea3 ki\u1ebfn th\u1ee9c v\u1ec1 c\u00e1c h\u1ec7 th\u1ed1ng k\u1ebf th\u1eeba<\/a> hi\u1ec7n c\u00f3 v\u00e0 th\u00f4ng tin v\u1ec1 \u0111\u1ed5i m\u1edbi hi\u1ec7u qu\u1ea3.<\/p>\n\n

Chuy\u1ec3n \u0111\u1ed5i s\u1ed1: Ai c\u00f3 ki\u1ebfn th\u1ee9c?<\/h2>\n\n

Tr\u01b0\u1edbc khi t\u1eadp h\u1ee3p nh\u1eefng ng\u01b0\u1eddi c\u00f3 k\u1ef9 n\u0103ng k\u1ef9 thu\u1eadt c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1<\/a>, h\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t nh\u00f3m \u0111\u1ec3 t\u1eadp trung v\u00e0o b\u1ee9c tranh l\u1edbn.<\/p>\n\n

Ti\u1ebfng n\u00f3i c\u1ee7a kinh nghi\u1ec7m<\/h3>\n\n

Nick Pike<\/a>, gi\u00e1m \u0111\u1ed1c doanh thu t\u1ea1i n\u1ec1n t\u1ea3ng nh\u00e0 cung c\u1ea5p Vizibl, khuy\u1ebfn ngh\u1ecb nh\u00f3m n\u00e0y n\u00ean bao g\u1ed3m m\u1ed9t ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m tr\u01b0\u1edbc \u0111\u00f3 x\u1eed l\u00fd qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 th\u00e0nh c\u00f4ng. “T\u1ea5t c\u1ea3 c\u00e1c nh\u00f3m v\u00e0 d\u1ef1 \u00e1n \u0111\u1ec1u \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb s\u1ef1 h\u01b0\u1edbng d\u1eabn c\u1ee7a m\u1ed9t ng\u01b0\u1eddi \u0111\u00e3 \u0111i tr\u00ean h\u00e0nh tr\u00ecnh tr\u01b0\u1edbc \u0111\u00f3 v\u00e0 c\u00f3 \u0111\u1ea7y \u0111\u1ee7 c\u00e1c l\u1eddi khuy\u00ean v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng c\u00f3 gi\u00e1 tr\u1ecb”, \u00f4ng vi\u1ebft.<\/p>\n\n

M\u1ed9t s\u1ed1 c\u00f4ng ty th\u01b0\u1eddng xuy\u00ean \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi, l\u00e0m cho m\u1ed9t c\u1ef1u chi\u1ebfn binh chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y trong h\u00e0ng ng\u0169 c\u1ee7a h\u1ecd. Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m, vi\u1ec7c t\u00ecm ki\u1ebfm m\u1ed9t ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m trong lo\u1ea1i h\u00ecnh chuy\u1ec3n \u0111\u1ed5i m\u00e0 b\u1ea1n t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u01a1n gi\u1ea3n nh\u01b0 v\u1eady.<\/p>\n\n

Trong t\u00ecnh hu\u1ed1ng n\u00e0y, h\u00e3y xem x\u00e9t ph\u00e2n chia vai tr\u00f2 gi\u1eefa hai ng\u01b0\u1eddi: M\u1ed9t th\u00e0nh vi\u00ean trong nh\u00f3m hi\u1ec3u r\u00f5 h\u1ec7 th\u1ed1ng CNTT hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n v\u00e0 m\u1ed9t ng\u01b0\u1eddi tr\u1edf th\u00e0nh chuy\u00ean gia th\u01b0\u1eddng tr\u00fa v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5 c\u00f3 s\u1eb5n \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i. C\u1ea3 hai b\u00ean \u0111\u1ec1u \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c h\u01b0\u1edbng d\u1eabn \u0111\u1ed9i ng\u0169 ph\u00e1t tri\u1ec3n c\u1ed1t l\u00f5i v\u00e0 nh\u00e2n vi\u00ean c\u00f4ng ty b\u1ea3o hi\u1ec3m th\u00f4ng qua chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n

Ai n\u00f3i thay cho kh\u00e1ch h\u00e0ng?<\/h3>\n\n

Thay \u0111\u1ed5i nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u1ed9ng l\u1ef1c l\u1edbn nh\u1ea5t c\u1ee7a s\u1ef1 gi\u00e1n \u0111o\u1ea1n trong b\u1ea3o hi\u1ec3m hi\u1ec7n nay. V\u00ec kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng t\u00ecm c\u00e1ch kinh doanh v\u1edbi c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m trong m\u00f4i tr\u01b0\u1eddng \u01b0u ti\u00ean k\u1ef9 thu\u1eadt s\u1ed1, nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng th\u01b0\u1eddng th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 n\u00f3i ri\u00eang.<\/p>\n\n

Do \u0111\u00f3, m\u1ed9t chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 kh\u00f4ng xem x\u00e9t tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 g\u00e2y ra th\u1ea3m h\u1ecda.<\/p>\n\n

\u0110\u1ec3 lu\u00f4n c\u1eadp nh\u1eadt nhu c\u1ea7u thay \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng, h\u00e3y bao g\u1ed3m m\u1ed9t th\u00e0nh vi\u00ean trong nh\u00f3m c\u00f3 kinh nghi\u1ec7m kh\u00f4ng ch\u1ec9 trong c\u00e1c c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ea7u ti\u00ean, m\u00e0 c\u00f2n \u0111\u1eb7c bi\u1ec7t v\u1ec1 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng v\u00e0 thi\u1ebft k\u1ebf. “M\u1ed9t ngu\u1ed3n UX m\u1ea1nh m\u1ebd kh\u00f4ng ch\u1ec9 c\u1ea7n th\u00e0nh th\u1ea1o UX \/ UI, m\u00e0 c\u00f2n ph\u1ea3i c\u00f3 n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc trong ki\u1ec3m tra v\u00e0 ph\u00e2n t\u00edch kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng”, Robert Krugman<\/a>, gi\u00e1m \u0111\u1ed1c k\u1ef9 thu\u1eadt s\u1ed1 t\u1ea1i doanh nghi\u1ec7p truy\u1ec1n th\u00f4ng Broadridge n\u00f3i.<\/p>\n\n

\u0110\u1eb7t kh\u00e1ch h\u00e0ng l\u00ean h\u00e0ng \u0111\u1ea7u c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng s\u00e2u s\u1eafc \u0111\u1ebfn kh\u1ea3 n\u0103ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a c\u00f4ng ty b\u1ea3o hi\u1ec3m. “S\u1ed1 h\u00f3a h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 \u0111\u00e1ng gi\u00e1, v\u1edbi kh\u1ea3 n\u0103ng t\u0103ng kh\u1ea3 n\u0103ng thu h\u00fat, h\u00e0i l\u00f2ng v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng”, Elizabeth Cahan<\/a>, m\u1ed9t nh\u00e0 t\u01b0 v\u1ea5n li\u00ean k\u1ebft t\u1ea1i c\u00f4ng ty t\u01b0 v\u1ea5n qu\u1ea3n l\u00fd kinh doanh v\u00e0 c\u00f4ng ngh\u1ec7 Capco vi\u1ebft. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 gi\u00fap c\u00e1c c\u00f4ng ty t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c t\u00e1c v\u1ee5 th\u1ee7 c\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb th\u1ea5p, cho ph\u00e9p nh\u00e2n vi\u00ean t\u1eadp trung v\u00e0o c\u00f4ng vi\u1ec7c ph\u1ee9c t\u1ea1p, c\u00f3 gi\u00e1 tr\u1ecb cao m\u00e0 m\u00e1y t\u00ednh kh\u00f4ng th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c.<\/p>\n\n

\"\"<\/figure>\n\n

\u0110\u1eb7t n\u1ec1n m\u00f3ng cho chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/h2>\n\n

Chuy\u1ec3n \u0111\u1ed5i sang m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ea7u ti\u00ean c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng h\u01a1n n\u1ebfu m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc \u0111\u01b0\u1ee3c \u0111\u1eb7t ra \u0111\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho s\u1ef1 thay \u0111\u1ed5i quy m\u00f4 l\u1edbn. \u0110\u1eb7t m\u1ee5c ti\u00eau ch\u00ednh v\u00e0 t\u1eadp trung v\u00e0o l\u00e0m vi\u1ec7c theo nh\u00f3m c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ea3m b\u1ea3o r\u1eb1ng qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 th\u00e0nh c\u00f4ng.<\/p>\n\n

\u0110\u1eb7t m\u1ee5c ti\u00eau b\u1ee9c tranh l\u1edbn<\/h3>\n\n

C\u00e1c nh\u00f3m chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 th\u1ec3 h\u1ee3p l\u1ef1c hi\u1ec7u qu\u1ea3 h\u01a1n n\u1ebfu c\u00e1c m\u1ee5c ti\u00eau l\u1edbn h\u01a1n c\u1ee7a d\u1ef1 \u00e1n \u0111\u01b0\u1ee3c \u0111\u1eb7t ra tr\u01b0\u1edbc khi c\u00f4ng vi\u1ec7c b\u1eaft \u0111\u1ea7u.<\/p>\n\n

\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i xem x\u00e9t m\u1ed9t lo\u1ea1t c\u00e1c y\u1ebfu t\u1ed1 khi thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau, Barry Brunsman<\/a>, hi\u1ec7u tr\u01b0\u1edfng c\u1ee7a KPMG’s CIO Advisory cho bi\u1ebft. V\u00ed d\u1ee5, ki\u1ec3m tra c\u00e1ch qu\u1ea3n tr\u1ecb v\u00e0 thi\u1ebft k\u1ebf t\u1ed5 ch\u1ee9c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 th\u1ec3 ti\u1ebft l\u1ed9 nh\u1eefng th\u00e1ch th\u1ee9c ti\u1ec1m \u1ea9n, sau \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft tr\u01b0\u1edbc khi ch\u00fang l\u00e0m h\u1ecfng ho\u00e0n to\u00e0n c\u00f4ng vi\u1ec7c c\u1ee7a nh\u00f3m.<\/p>\n\n

\u0110\u1ec3 \u0111\u1eb7t m\u1ee5c ti\u00eau, h\u00e3y h\u1ecfi: T\u1ed5 ch\u1ee9c c\u1ee7a ch\u00fang ta c\u1ea7n gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 g\u00ec?<\/p>\n\n

Michael R. Wade<\/a>, gi\u00e1o s\u01b0 v\u1ec1 \u0111\u1ed5i m\u1edbi v\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1ea1i IMD Business School, khuy\u00ean b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ea7n gi\u1ea3i quy\u1ebft h\u01a1n l\u00e0 v\u00e0o ch\u00ednh c\u00e1c c\u00f4ng c\u1ee5.<\/p>\n\n

Khi c\u00e1c nh\u00f3m nh\u1ea5n m\u1ea1nh kh\u00eda c\u1ea1nh k\u1ef9 thu\u1eadt s\u1ed1 h\u01a1n kh\u00eda c\u1ea1nh gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, h\u1ecd c\u00f3 th\u1ec3 “chuy\u1ec3n h\u01b0\u1edbng s\u1ef1 ch\u00fa \u00fd kh\u1ecfi c\u00e1c m\u1ee5c ti\u00eau quan tr\u1ecdng h\u01a1n, ch\u1eb3ng h\u1ea1n nh\u01b0 gi\u1ea3m chi ph\u00ed, doanh thu cao h\u01a1n, t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c bi\u1ec7n ph\u00e1p hi\u1ec7u su\u1ea5t kh\u00e1c”, \u00f4ng gi\u1ea3i th\u00edch. H\u1ecd c\u0169ng c\u00f3 th\u1ec3 k\u1ebft th\u00fac v\u1edbi m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n nh\u00e1nh c\u1ed1 g\u1eafng gi\u1ea3i quy\u1ebft c\u00f9ng m\u1ed9t v\u1ea5n \u0111\u1ec1 theo hai c\u00e1ch kh\u00e1c nhau: M\u1ed9t k\u1ef9 thu\u1eadt s\u1ed1, m\u1ed9t t\u1ed5 ch\u1ee9c.<\/p>\n\n

Thay v\u00e0o \u0111\u00f3, h\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch l\u00e0m r\u00f5 nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t m\u00e0 t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ed1i m\u1eb7t. N\u00f3i chuy\u1ec7n v\u1edbi c\u00e1c nh\u00f3m CNTT hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n \u0111\u1ec3 hi\u1ec3u c\u00e1c h\u1ec7 th\u1ed1ng c\u0169 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 thi\u1ebfu s\u00f3t \u1edf \u0111\u00e2u trong vi\u1ec7c \u0111\u00e1p \u1ee9ng nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0y. Sau \u0111\u00f3, t\u00ecm c\u00e1ch \u0111\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng thi\u1ebfu s\u00f3t \u0111\u00f3.<\/p>\n\n

\u0110\u1eb7t tinh th\u1ea7n \u0111\u1ed3ng \u0111\u1ed9i l\u00ean h\u00e0ng \u0111\u1ea7u<\/h3>\n\n

“Chuy\u1ec3n \u0111\u1ed5i th\u00e0nh c\u00f4ng ho\u00e0n to\u00e0n ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c nh\u00e2n vi\u00ean l\u00e0m vi\u1ec7c c\u00f9ng nhau \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh. To\u00e0n b\u1ed9 c\u00f4ng ty, kh\u00f4ng ch\u1ec9 m\u1ed9t v\u00e0i ng\u01b0\u1eddi trong c\u00f9ng m\u1ed9t nh\u00f3m, ph\u1ea3i \u0111o\u00e0n k\u1ebft \u0111\u1ec3 th\u00fac \u0111\u1ea9y th\u00e0nh c\u00f4ng”, Steven ZoBell<\/a>, gi\u00e1m \u0111\u1ed1c s\u1ea3n ph\u1ea9m v\u00e0 c\u00f4ng ngh\u1ec7 c\u1ee7a nh\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c Workfront cho bi\u1ebft.<\/p>\n\n

Th\u1eadt kh\u00f4ng may, \u00f4ng vi\u1ebft, nhi\u1ec1u c\u00f4ng ty kh\u00f4ng th\u1ec3 hi\u1ec7n m\u1ed9t m\u1eb7t tr\u1eadn th\u1ed1ng nh\u1ea5t. Thay v\u00e0o \u0111\u00f3, h\u1ecd b\u1ecb sa l\u1ea7y trong nh\u1eefng c\u00e1ch l\u00e0m vi\u1ec7c c\u0169, ch\u1eb3ng h\u1ea1n nh\u01b0 ti\u1ebfp t\u1ee5c im l\u1eb7ng th\u00f4ng tin v\u00e0 kh\u00f4ng giao ti\u1ebfp qua c\u00e1c b\u1ed9 ph\u1eadn.<\/p>\n\n

Thay v\u00e0o \u0111\u00f3, h\u00e3y t\u00ecm ki\u1ebfm s\u1ef1 hi\u1ec3u bi\u1ebft v\u00e0 \u0111\u1ed3ng thu\u1eadn, kh\u00f4ng ch\u1ec9 trong \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 m\u00e0 tr\u00ean to\u00e0n t\u1ed5 ch\u1ee9c. Chia s\u1ebb th\u00f4ng tin gi\u00fap l\u00e0m s\u00e1ng t\u1ecf nh\u1eefng thay \u0111\u1ed5i c\u00f4ng ngh\u1ec7 v\u00e0 y\u00eau c\u1ea7u ph\u1ea3n h\u1ed3i t\u1eeb nh\u00e2n vi\u00ean trong m\u1ecdi vai tr\u00f2 v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5 gi\u00fap h\u1ecd th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c t\u1ed1t h\u01a1n, Maureen Metcalf<\/a>, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Vi\u1ec7n L\u00e3nh \u0111\u1ea1o S\u00e1ng t\u1ea1o khuy\u00ean.<\/p>\n\n

B\u01b0\u1edbc n\u00e0y \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 khi n\u00f3 theo sau s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 ph\u1ed5 bi\u1ebfn c\u00e1c m\u1ee5c ti\u00eau l\u1edbn. Khi nh\u00e2n vi\u00ean \u0111\u00e3 r\u00f5 r\u00e0ng v\u1ec1 nh\u1eefng g\u00ec chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 d\u1ef1 \u0111\u1ecbnh \u0111\u1ea1t \u0111\u01b0\u1ee3c, h\u1ecd c\u00f3 th\u1ec3 cung c\u1ea5p ph\u1ea3n h\u1ed3i c\u1ee5 th\u1ec3 v\u1ec1 kh\u1ea3 n\u0103ng nh\u1eefng thay \u0111\u1ed5i \u0111\u00f3 x\u1ea3y ra trong b\u1ed1i c\u1ea3nh n\u1ed7 l\u1ef1c h\u00e0ng ng\u00e0y c\u1ee7a h\u1ecd.<\/p>\n\n

\"\"<\/figure>\n\n

K\u1ebft h\u1ee3p nh\u00f3m c\u1ee7a b\u1ea1n l\u1ea1i v\u1edbi nhau<\/h2>\n\n

Khi x\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ed9i ng\u0169 chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1, h\u00e3y suy ngh\u0129 v\u1ec1 quan \u0111i\u1ec3m, John Ambrose<\/a> t\u1ea1i Perficient Digital n\u00f3i. Bao g\u1ed3m c\u00e1c chuy\u00ean gia t\u1eeb m\u1ed9t lo\u1ea1t c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a doanh nghi\u1ec7p v\u00e0 b\u1eaft \u0111\u1ea7u v\u1edbi quan \u0111i\u1ec3m CNTT.<\/p>\n\n

\u0110\u1ea1i di\u1ec7n CNTT trong nh\u00f3m c\u00f3 th\u1ec3 gi\u00fap m\u1ecdi ng\u01b0\u1eddi hi\u1ec3u n\u01a1i c\u00e1c h\u1ec7 th\u1ed1ng c\u0169 kh\u00f4ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y nay. H\u1ecd c\u0169ng c\u00f3 th\u1ec3 gi\u00fap \u0111\u00e1nh gi\u00e1 c\u00e1c \u0111\u1ec1 xu\u1ea5t c\u1ee7a c\u00e1c th\u00e0nh vi\u00ean kh\u00e1c trong nh\u00f3m v\u1ec1 t\u00ednh th\u1ef1c t\u1ebf.<\/p>\n\n

Ngo\u00e0i nh\u00e2n vi\u00ean CNTT c\u1ee7a b\u1ea1n, h\u00e3y th\u00eam c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m t\u1eeb ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng v\u00e0 c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c. C\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m n\u00e0y kh\u00f4ng c\u1ea7n ph\u1ea3i c\u00f3 kinh nghi\u1ec7m v\u1ec1 c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1, nh\u01b0ng h\u1ecd c\u1ea7n c\u00f3 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 vai tr\u00f2 c\u1ee7a b\u1ed9 ph\u1eadn c\u1ee7a h\u1ecd trong h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 quan t\u00e2m \u0111\u1ebfn vi\u1ec7c c\u1ea3i thi\u1ec7n ph\u1ea7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n

“Khi c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o t\u1eeb m\u1ed7i b\u1ed9 ph\u1eadn \u0111\u01b0\u1ee3c li\u00ean k\u1ebft, b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t b\u1ee9c tranh \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 CX [customer experience]c\u1ee7a m\u00ecnh”, Laura Krajewski<\/a> t\u1ea1i SharpenCX n\u00f3i. Ph\u00e1t hi\u1ec7n c\u00e1c v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng nh\u1ea5t v\u00e0 gi\u1ea3i quy\u1ebft ch\u00fang tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n. T\u1ed5 ch\u1ee9c n\u00e0y gi\u1ea3m r\u1ee7i ro \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 v\u00ec l\u1ee3i \u00edch c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 t\u0103ng c\u01a1 h\u1ed9i l\u1ef1a ch\u1ecdn c\u00e1c c\u00f4ng c\u1ee5 s\u1ebd c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 kinh doanh ch\u00ednh.<\/p>\n\n

Cu\u1ed1i c\u00f9ng, s\u1eed d\u1ee5ng chuy\u00ean m\u00f4n b\u00ean ngo\u00e0i m\u1ed9t c\u00e1ch ti\u1ebft ki\u1ec7m. Khi ch\u1ecdn nh\u1eefng g\u00ec c\u1ea7n thay \u0111\u1ed5i v\u1edbi vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 m\u1edbi, h\u00e3y t\u1eadp trung v\u00e0o k\u1ebft qu\u1ea3 n\u00e0o s\u1ebd \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n \u0111\u00f3n nh\u1eadn t\u1ed1t nh\u1ea5t, t\u01b0 v\u1ea5n cho Behnam Tabrizi<\/a> v\u00e0 c\u00e1c chuy\u00ean gia \u0111\u1ed3ng nghi\u1ec7p trong Harvard Business Review. Ch\u1ec9 li\u00ean h\u1ec7 v\u1edbi c\u00e1c ngu\u1ed3n b\u00ean ngo\u00e0i khi b\u1ea1n ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c m\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 tr\u1ea3 l\u1eddi b\u1eb1ng kinh nghi\u1ec7m n\u1ed9i b\u1ed9, ch\u1eb3ng h\u1ea1n nh\u01b0 li\u1ec7u m\u1ed9t \u1ee9ng d\u1ee5ng ho\u1eb7c n\u1ec1n t\u1ea3ng c\u1ee5 th\u1ec3 c\u00f3 t\u01b0\u01a1ng th\u00edch v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng c\u0169 c\u1ee7a b\u1ea1n hay kh\u00f4ng.<\/p>\n\n

\u0110\u1ec3 th\u00e0nh c\u00f4ng trong chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1, h\u00e3y t\u00edch h\u1ee3p m\u1ed9t s\u1ed1 quan \u0111i\u1ec3m v\u1ec1 nh\u00f3m c\u1ee7a b\u1ea1n. Bao g\u1ed3m c\u1ea3 nh\u1eefng ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m trong c\u00e1c h\u1ec7 th\u1ed1ng c\u0169 hi\u1ec7n c\u00f3 c\u1ee7a b\u1ea1n v\u00e0 nh\u1eefng ng\u01b0\u1eddi hi\u1ec3u tr\u1ea3i nghi\u1ec7m c\u1ee7a nh\u00e2n vi\u00ean v\u00e0 kh\u00e1ch h\u00e0ng v\u1edbi m\u00f4i tr\u01b0\u1eddng \u01b0u ti\u00ean k\u1ef9 thu\u1eadt s\u1ed1<\/a> . \u0110\u1eb7t m\u1ee5c ti\u00eau s\u1edbm v\u00e0 ph\u1ea5n \u0111\u1ea5u ph\u1ed1i h\u1ee3p l\u00e0m vi\u1ec7c theo nh\u00f3m \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u00fang. B\u1eb1ng c\u00e1ch \u0111\u00f3, m\u1ed9t c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ea3m b\u1ea3o chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 s\u1ebd th\u00e0nh c\u00f4ng.<\/p>\n\n

H\u00ecnh \u1ea3nh b\u1edfi: nexusplexus\/\u00a9123RF.com, scyther5\/\u00a9123RF.com, dolgachov\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Ch\u1ee7 \u0111\u1ec1 chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 th\u1ea5m nhu\u1ea7n c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n c\u1ee7a ng\u00e0nh b\u1ea3o hi\u1ec3m nh\u1eefng ng\u00e0y n\u00e0y. C\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m ng\u00e0y c\u00e0ng nhi\u1ec7t t\u00ecnh n\u1eafm b\u1eaft c\u00e1c c\u01a1 h\u1ed9i m\u00e0 t\u01b0\u01a1ng lai \u01b0u ti\u00ean k\u1ef9 thu\u1eadt s\u1ed1 mang l\u1ea1i. Tuy nhi\u00ean, \u00edt c\u00f4ng ty b\u1ea3o hi\u1ec3m t\u1ef1 tin r\u1eb1ng h\u1ecd […]<\/p>\n","protected":false},"featured_media":7979,"template":"","insight-category":[],"class_list":["post-18428","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight\/18428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media\/7979"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media?parent=18428"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight-category?post=18428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}