{"id":18127,"date":"2024-09-19T17:24:24","date_gmt":"2024-09-19T22:24:24","guid":{"rendered":"https:\/\/bolttech.io\/insight\/suy-thoai-kinh-te-co-the-anh-huong-den-cac-hang-bao-hiem-va-dai-ly-nhu-the-nao\/"},"modified":"2024-09-19T17:24:32","modified_gmt":"2024-09-19T22:24:32","slug":"suy-thoai-kinh-te-co-the-anh-huong-den-cac-hang-bao-hiem-va-dai-ly-nhu-the-nao","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/vi\/insights\/suy-thoai-kinh-te-co-the-anh-huong-den-cac-hang-bao-hiem-va-dai-ly-nhu-the-nao\/","title":{"rendered":"Suy tho\u00e1i kinh t\u1ebf c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c h\u00e3ng b\u1ea3o hi\u1ec3m v\u00e0 \u0111\u1ea1i l\u00fd nh\u01b0 th\u1ebf n\u00e0o"},"content":{"rendered":"\n<p>Sau khi t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf m\u1ea1nh m\u1ebd v\u00e0o n\u0103m 2021, l\u1ea1m ph\u00e1t gia t\u0103ng \u0111\u00e3 khi\u1ebfn c\u00e1c cu\u1ed9c \u0111\u1ed1i tho\u1ea1i kinh t\u1ebf h\u01b0\u1edbng t\u1edbi nh\u1eefng lo ng\u1ea1i v\u1ec1 m\u1ed9t cu\u1ed9c suy tho\u00e1i s\u1eafp t\u1edbi, n\u1ebfu kh\u00f4ng mu\u1ed1n n\u00f3i l\u00e0 m\u1ed9t cu\u1ed9c suy tho\u00e1i ho\u00e0n to\u00e0n.\n\u0110\u1ed1i v\u1edbi c\u00e1c h\u00e3ng b\u1ea3o hi\u1ec3m v\u00e0 c\u00e1c c\u01a1 quan, s\u1ef1 b\u1ea5t \u1ed5n kinh t\u1ebf quay tr\u1edf l\u1ea1i cu\u1ed1i nh\u1eefng n\u0103m 2000 &#8211; v\u00e0 n\u00f3 \u0111e d\u1ecda s\u1ef1 t\u0103ng tr\u01b0\u1edfng k\u1ef7 l\u1ee5c trong m\u1ed9t s\u1ed1 l\u0129nh v\u1ef1c b\u1ea3o hi\u1ec3m t\u00e0i s\u1ea3n v\u00e0 th\u01b0\u01a1ng vong. <\/p>\n\n<p>C\u00e1c h\u00e3ng v\u1eadn t\u1ea3i v\u00e0 \u0111\u1ea1i l\u00fd \u0111\u00e3 v\u01b0\u1ee3t qua cu\u1ed9c suy tho\u00e1i n\u0103m 2008 \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 b\u00e0i h\u1ecdc t\u1eeb kinh nghi\u1ec7m n\u00e0y.\nNhi\u1ec1u b\u00e0i h\u1ecdc trong s\u1ed1 n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 cung c\u1ea5p kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i t\u1ed1t h\u01a1n v\u00e0 m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng m\u1ea1nh m\u1ebd h\u01a1n khi \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn v\u1ec1 kinh t\u1ebf ng\u00e0y nay. <\/p>\n\n<h2 class=\"wp-block-heading\">D\u1ea5u hi\u1ec7u t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf ch\u1eadm l\u1ea1i<\/h2>\n\n<p>C\u00e1c nh\u00e0 ph\u00e2n t\u00edch kh\u00e1c nhau trong d\u1ef1 \u0111o\u00e1n c\u1ee7a h\u1ecd v\u1ec1 th\u1eddi \u0111i\u1ec3m ho\u1eb7c m\u1ee9c \u0111\u1ed9 nghi\u00eam tr\u1ecdng c\u1ee7a suy tho\u00e1i kinh t\u1ebf.\nH\u1ea7u h\u1ebft \u0111\u1ec1u \u0111\u1ed3ng \u00fd v\u1ec1 m\u1ed9t \u0111i\u1ec1u: M\u1ed9t cu\u1ed9c suy tho\u00e1i \u0111ang \u0111\u1ebfn. <\/p>\n\n<p>&#8220;C\u00e1c d\u1ea5u hi\u1ec7u c\u1ee7a m\u1ed9t cu\u1ed9c suy tho\u00e1i s\u1eafp x\u1ea3y ra \u0111ang tr\u1edf n\u00ean r\u00f5 r\u00e0ng h\u01a1n, v\u1edbi ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u1ea3m, th\u1ecb tr\u01b0\u1eddng nh\u00e0 \u1edf c\u00f3 d\u1ea5u hi\u1ec7u suy tho\u00e1i v\u00e0 C\u1ee5c D\u1ef1 tr\u1eef Li\u00ean bang th\u1eaft ch\u1eb7t m\u1ea1nh m\u1ebd&#8221;, <a href=\"https:\/\/www.propertycasualty360.com\/2022\/07\/20\/the-coming-financial-storm-what-independent-agents-need-to-know\/\" target=\"_blank\" rel=\"noreferrer noopener\">Michael Cormier<\/a> vi\u1ebft trong PropertyCasualty360.<\/p>\n\n<p>D\u1ea5u hi\u1ec7u l\u1ea1m ph\u00e1t suy tho\u00e1i \u0111\u00e3 r\u00f5 r\u00e0ng \u1edf ch\u00e2u \u00c2u.\nT\u00ecnh tr\u1ea1ng thi\u1ebfu n\u0103ng l\u01b0\u1ee3ng do ch\u00e2u \u00c2u ph\u1ee5 thu\u1ed9c v\u00e0o ngu\u1ed3n cung c\u1ea5p d\u1ea7u v\u00e0 kh\u00ed \u0111\u1ed1t c\u1ee7a Nga \u0111ang g\u00e2y ra l\u1ea1m ph\u00e1t cao c\u00f9ng v\u1edbi t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf th\u1ea5p ho\u1eb7c \u00e2m, <a href=\"https:\/\/www.reinsurancene.ws\/inflationary-recession-insurance-demand-claims-costs-swiss-re-institute\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kassandra Jimenez-Sanchez<\/a> vi\u1ebft tr\u00ean Reinsurance News.\nL\u1ea1m ph\u00e1t suy tho\u00e1i c\u00f3 th\u1ec3 l\u00e0 t\u1ed3i t\u1ec7 nh\u1ea5t c\u1ee7a c\u1ea3 hai th\u1ebf gi\u1edbi \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m: Kh\u00e1ch h\u00e0ng gi\u1ea3m ph\u1ea1m vi b\u1ea3o hi\u1ec3m c\u1ee7a h\u1ecd, gi\u1ea3m ph\u00ed b\u1ea3o hi\u1ec3m, trong khi chi ph\u00ed y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng t\u0103ng l\u00ean.  <\/p>\n\n<p>L\u1ea1m ph\u00e1t th\u01b0\u1eddng xuy\u00ean \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi ph\u00ed y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng.\nTuy nhi\u00ean, l\u1ea1m ph\u00e1t sau \u0111\u1ea1i d\u1ecbch \u0111\u00e3 c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn c\u00e1c y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng.\n&#8220;Chi ph\u00ed v\u1eadt li\u1ec7u x\u00e2y d\u1ef1ng, ph\u1ee5 t\u00f9ng \u00f4 t\u00f4, xe cho thu\u00ea, d\u1ecbch v\u1ee5 y t\u1ebf v\u00e0 ph\u00e1p l\u00fd \u0111ang t\u0103ng v\u1edbi t\u1ed1c \u0111\u1ed9 th\u1eadm ch\u00ed c\u00f2n cao h\u01a1n gi\u00e1 ti\u00eau d\u00f9ng n\u00f3i chung&#8221;, gi\u00e1m \u0111\u1ed1c t\u01b0 v\u1ea5n b\u1ea3o hi\u1ec3m <a href=\"https:\/\/www.bdo.com\/insights\/industries\/insurance\/how-covid-19-has-changed-the-insurance-industry-pr\" target=\"_blank\" rel=\"noreferrer noopener\">Ugo Okpewho v\u00e0 Scott Cederburg<\/a> t\u1ea1i BDO vi\u1ebft.\nNh\u1eefng chi ph\u00ed n\u00e0y, th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u00ednh trong t\u1ed5ng chi ph\u00ed c\u1ee7a m\u1ed9t y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng, c\u00f3 ngh\u0129a l\u00e0 gi\u00e1 y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng \u0111\u00e3 t\u0103ng nhanh h\u01a1n l\u1ea1m ph\u00e1t t\u1ed5ng th\u1ec3 &#8211; g\u00e2y th\u00eam \u00e1p l\u1ef1c cho c\u1ea3 h\u00e3ng v\u1eadn chuy\u1ec3n v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd.   <\/p>\n\n<p><a href=\"https:\/\/www.swissre.com\/dam\/jcr:4500fe30-7d7b-4bc7-b217-085d7d87a35b\/swiss-re-institute-sigma-4-2022.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Fernando Casanova Aizpun<\/a> v\u00e0 c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ed3ng nghi\u1ec7p t\u1ea1i Swiss Re \u0111\u01b0a ra m\u1ed9t s\u1ed1 d\u1ef1 \u0111o\u00e1n v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a b\u1ea3o hi\u1ec3m trong k\u1ef7 nguy\u00ean l\u1ea1m ph\u00e1t cao v\u00e0 m\u1ed1i \u0111e d\u1ecda suy tho\u00e1i kinh t\u1ebf.\nCh\u00fang bao g\u1ed3m: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u0103ng tr\u01b0\u1edfng b\u1ea3o hi\u1ec3m s\u1ebd ch\u1eadm l\u1ea1i<\/strong> trong nh\u1eefng n\u0103m t\u1edbi do c\u1ea3 suy tho\u00e1i kinh t\u1ebf v\u00e0 t\u1ef7 l\u1ec7 l\u1ea1m ph\u00e1t.<\/li>\n\n\n\n<li><strong>B\u1ea3o hi\u1ec3m t\u00e0i s\u1ea3n v\u00e0 \u00f4 t\u00f4 s\u1ebd c\u1ea3m nh\u1eadn l\u00e0n s\u00f3ng t\u00e1c \u0111\u1ed9ng \u0111\u1ea7u ti\u00ean<\/strong> t\u1eeb t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf t\u1ee5t h\u1eadu v\u00e0 l\u1ea1m ph\u00e1t cao.<\/li>\n\n\n\n<li><strong>Ph\u00e2n bi\u1ec7t gi\u1eefa t\u0103ng tr\u01b0\u1edfng danh ngh\u0129a v\u00e0 th\u1ef1c t\u1ebf l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c.<\/strong>  T\u1ef7 l\u1ec7 t\u0103ng m\u1ea1nh trong b\u1ea3o hi\u1ec3m th\u01b0\u01a1ng m\u1ea1i s\u1ebd t\u1ea1o ra t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng danh ngh\u0129a c\u00f3 v\u1ebb t\u1ed1t, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 che gi\u1ea5u t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng th\u1ef1c t\u1ebf ch\u1eadm h\u01a1n b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi l\u1ea1m ph\u00e1t.<\/li>\n\n\n\n<li><strong>B\u1ea5t ch\u1ea5p nh\u1eefng kh\u00f3 kh\u0103n n\u00e0y, ng\u00e0nh b\u1ea3o hi\u1ec3m n\u00f3i chung s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n.<\/strong>  Vi\u1ec7c t\u0103ng l\u00e3i su\u1ea5t c\u00f3 th\u1ec3 s\u1ebd ti\u1ebfp t\u1ee5c, m\u1edf r\u1ed9ng sang c\u00e1c th\u1ecb tr\u01b0\u1eddng b\u1ea3o hi\u1ec3m v\u1eabn c\u00f2n m\u1ec1m trong n\u0103m 2022.\nTuy nhi\u00ean, nh\u00ecn chung, b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n. <\/li>\n<\/ul>\n\n<p>Khi l\u00e3i su\u1ea5t t\u0103ng, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u0169ng c\u00f3 th\u1ec3 mong \u0111\u1ee3i th\u1ea5y c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u1ee7a h\u1ecd mang l\u1ea1i l\u1ee3i nhu\u1eadn \u0111\u1ea7y h\u1ee9a h\u1eb9n.\nNh\u1eefng kho\u1ea3n \u0111\u1ea7u t\u01b0 n\u00e0y cung c\u1ea5p m\u1ed9t b\u1ed9 \u0111\u1ec7m quan tr\u1ecdng ch\u1ed1ng l\u1ea1i s\u1ef1 b\u1ea5t \u1ed5n kinh t\u1ebf, \u0111\u1eb7c bi\u1ec7t l\u00e0 d\u01b0\u1edbi h\u00ecnh th\u1ee9c t\u0103ng tr\u01b0\u1edfng ch\u1eadm h\u01a1n trong th\u1eddi k\u1ef3 l\u1ea1m ph\u00e1t cao. <\/p>\n\n<p>M\u1ed9t cu\u1ed9c suy tho\u00e1i g\u00e2y r\u1eafc r\u1ed1i cho c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m.\nL\u1ea1m ph\u00e1t suy tho\u00e1i \u0111\u00f3ng g\u00f3i m\u1ed9t c\u00fa \u0111\u1ea5m k\u00e9p.\nTuy nhi\u00ean, c\u00e1c h\u00e3ng b\u1ea3o hi\u1ec3m v\u00e0 c\u00e1c c\u01a1 quan c\u00f3 th\u1ec3 \u0111\u1ea9y l\u00f9i nh\u1eefng lo ng\u1ea1i n\u00e0y.  <\/p>\n\n<p>\u0110\u1ec3 \u1ee9ng ph\u00f3 hi\u1ec7u qu\u1ea3 v\u1edbi suy tho\u00e1i kinh t\u1ebf, &#8220;c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi v\u00e0 \u0111\u1ea1i l\u00fd ph\u1ea3i \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng trong c\u00e1c ng\u00e0nh \u00edt h\u01a1n [resilient].\nV\u00e0 h\u1ecd c\u1ea7n hi\u1ec3u c\u00e1c \u0111i\u1ec1u ki\u1ec7n suy tho\u00e1i li\u00ean quan \u0111\u1ebfn nh\u1eefng th\u00e1ch th\u1ee9c kh\u00e1c m\u00e0 h\u1ecd ph\u1ea3i \u0111\u1ed1i m\u1eb7t nh\u01b0 th\u1ebf n\u00e0o&#8221;, <a href=\"https:\/\/www.leadersedge.com\/brokerage-ops\/what-recession\" target=\"_blank\" rel=\"noreferrer noopener\">David Tobenkin<\/a>, m\u1ed9t nh\u00e0 v\u0103n \u0111\u00f3ng g\u00f3p cho Leader&#8217;s Edge vi\u1ebft. <\/p>\n\n<p>Cu\u1ed9c suy tho\u00e1i n\u0103m 2008 \u0111\u00e3 d\u1ea1y cho nhi\u1ec1u doanh nghi\u1ec7p v\u00e0 chuy\u00ean gia t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c chu\u1ea9n b\u1ecb cho s\u1ef1 thay \u0111\u1ed5i kinh t\u1ebf.\nB\u00e0i h\u1ecdc c\u1ee7a ng\u00e0nh b\u1ea3o hi\u1ec3m t\u1eeb c\u00e1c cu\u1ed9c suy tho\u00e1i kinh t\u1ebf tr\u01b0\u1edbc \u0111\u00e2y cung c\u1ea5p h\u01b0\u1edbng d\u1eabn cho nh\u1eefng b\u1ea5t \u1ed5n ph\u00eda tr\u01b0\u1edbc. <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/worker-installing-solar-panel-1024x683.jpg\" alt=\"K&#x1EF9; thu&#x1EAD;t vi&#xEA;n C&#xF4;ng nh&#xE2;n l&#x1EE3;p m&#xE1;i trong &#x111;&#x1ED3;ng ph&#x1EE5;c b&#x1EA3;o v&#x1EC7; m&#x1EB7;c v&#xE0; g&#x103;ng tay, C&#xF4;ng nh&#xE2;n x&#xE2;y d&#x1EF1;ng l&#x1EAF;p &#x111;&#x1EB7;t m&#xE1;i nh&#xE0; m&#x1EDB;i, D&#x1EE5;ng c&#x1EE5; l&#x1EE3;p, M&#xE1;y khoan &#x111;i&#x1EC7;n &#x111;&#x1B0;&#x1EE3;c s&#x1EED; d&#x1EE5;ng tr&#xEA;n m&#xE1;i nh&#xE0; m&#x1EDB;i v&#x1EDB;i t&#x1EA5;m kim lo&#x1EA1;i.\" class=\"wp-image-11884\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/worker-installing-solar-panel-1024x683.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/worker-installing-solar-panel-300x200.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/worker-installing-solar-panel-768x512.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/worker-installing-solar-panel.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">H\u00e3y suy ngh\u0129 k\u1ef9 tr\u01b0\u1edbc khi c\u1eaft gi\u1ea3m ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n<\/h2>\n\n<p>Khi suy tho\u00e1i x\u1ea3y ra, ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb c\u1ee7a h\u00e3ng v\u1eadn t\u1ea3i ho\u1eb7c \u0111\u1ea1i l\u00fd th\u01b0\u1eddng l\u00e0 m\u1ed9t trong nh\u1eefng kho\u1ea3n c\u1eaft gi\u1ea3m chi ph\u00ed \u0111\u1ea7u ti\u00ean.\nTuy nhi\u00ean, &#8220;vi\u1ec7c gi\u1ea3m n\u1ed7 l\u1ef1c t\u1ea1o ra doanh thu m\u1edbi th\u01b0\u1eddng l\u00e0m tr\u1ea7m tr\u1ecdng th\u00eam \u1ea3nh h\u01b0\u1edfng c\u1ee7a suy tho\u00e1i kinh t\u1ebf&#8221;, <a href=\"https:\/\/www.propertycasualty360.com\/2022\/09\/15\/when-a-recession-hits-insurers-shouldnt-stop-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brad Nevins<\/a> vi\u1ebft trong m\u1ed9t b\u00e0i b\u00e1o t\u1ea1i PropertyCasualty360. <\/p>\n\n<p>Hi\u1ec7u \u1ee9ng tr\u1ea7m tr\u1ecdng n\u00e0y c\u00f3 th\u1ec3 c\u00f2n t\u1ed3i t\u1ec7 h\u01a1n \u0111\u1ed1i v\u1edbi b\u1ea3o hi\u1ec3m so v\u1edbi c\u00e1c ng\u00e0nh kh\u00e1c.\nKh\u00f4ng gi\u1ed1ng nh\u01b0 nhi\u1ec1u giao d\u1ecbch mua, b\u1ea3o hi\u1ec3m l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft &#8211; v\u00e0 th\u01b0\u1eddng l\u00e0 b\u1eaft bu\u1ed9c.\nC\u00e1c c\u00e1 nh\u00e2n v\u00e0 doanh nghi\u1ec7p v\u1eabn c\u1ea7n b\u1ea3o hi\u1ec3m, b\u1ea5t k\u1ec3 m\u00f4i tr\u01b0\u1eddng kinh t\u1ebf.\nB\u1eb1ng c\u00e1ch gi\u1ea3m c\u00e1c n\u1ed7 l\u1ef1c qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp c\u1eadn c\u1ed9ng \u0111\u1ed3ng, c\u00e1c h\u00e3ng b\u1ea3o hi\u1ec3m v\u00e0 \u0111\u1ea1i l\u00fd r\u00fat kh\u1ecfi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00f3 \u0111ang xem x\u00e9t l\u1ea1i ph\u1ea1m vi b\u1ea3o hi\u1ec3m c\u1ee7a h\u1ecd v\u00e0 t\u00ecm ki\u1ebfm c\u00e1c gi\u1ea3i ph\u00e1p m\u1edbi.   <\/p>\n\n<p>Thay v\u00e0o \u0111\u00f3, h\u00e3y d\u00e0nh th\u1eddi gian \u0111\u1ec3 t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m l\u00fd t\u01b0\u1edfng &#8211; bao g\u1ed3m c\u1ea3 c\u00e1ch h\u1ecd c\u00f3 th\u1ec3 s\u1ebd h\u00e0nh x\u1eed khi \u0111\u1ed1i m\u1eb7t v\u1edbi l\u1ea1m ph\u00e1t cao v\u00e0 c\u00e1c m\u1ed1i \u0111e d\u1ecda suy tho\u00e1i.<\/p>\n\n<p>&#8220;T\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng, nh\u1eefng ng\u01b0\u1eddi s\u1ebd kh\u00f4ng ch\u1ec9 mua ch\u00ednh s\u00e1ch t\u1eeb \u0111\u1ea1i l\u00fd c\u1ee7a b\u1ea1n m\u00e0 c\u00f2n \u1ee7ng h\u1ed9 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng tr\u1edf n\u00ean b\u1ea5t l\u1ee3i&#8221;, <a href=\"https:\/\/www.iamagazine.com\/strategies\/7-ways-to-recession-proof-your-agency\" target=\"_blank\" rel=\"noreferrer noopener\">Chris Farfaras<\/a> vi\u1ebft tr\u00ean T\u1ea1p ch\u00ed \u0110\u1ea1i l\u00fd \u0110\u1ed9c l\u1eadp.<\/p>\n\n<p>Farfaras khuy\u00ean c\u00e1c \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m n\u00ean xem x\u00e9t l\u1ea1i th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd: Ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n c\u00f3 truy\u1ec1n \u0111\u1ea1t gi\u00e1 tr\u1ecb d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n cho kh\u00e1ch h\u00e0ng kh\u00f4ng?\nB\u1ea1n c\u00f3 n\u00f3i r\u00f5 r\u1eb1ng b\u1ea1n \u1edf \u0111\u00e2y v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t \u0111\u1ed1i t\u00e1c trong th\u1eddi k\u1ef3 kinh t\u1ebf kh\u00f3 kh\u0103n?\nT\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb t\u1ed5ng th\u1ec3 \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng xem \u0111\u1ea1i l\u00fd c\u1ee7a b\u1ea1n nh\u01b0 m\u1ed9t ngu\u1ed3n l\u1ef1c, thay v\u00ec d\u1eebng giao d\u1ecbch.  <\/p>\n\n<h2 class=\"wp-block-heading\">Cho kh\u00e1ch h\u00e0ng th\u1ea5y gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea3o hi\u1ec3m trong th\u1eddi k\u1ef3 kinh t\u1ebf kh\u00f3 kh\u0103n<\/h2>\n\n<p>Khi suy tho\u00e1i kinh t\u1ebf x\u1ea3y ra, nhi\u1ec1u doanh nghi\u1ec7p v\u00e0 h\u1ed9 gia \u0111\u00ecnh ph\u1ea3n \u1ee9ng b\u1eb1ng c\u00e1ch t\u00ecm c\u00e1ch c\u1eaft gi\u1ea3m chi ph\u00ed.\n\u0110\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn v\u00e0 e ng\u1ea1i, nh\u1eefng kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m n\u00e0y c\u00f3 th\u1ec3 c\u1eaft gi\u1ea3m ph\u1ea1m vi b\u1ea3o hi\u1ec3m c\u1ee7a h\u1ecd v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd c\u1ea7n b\u1ea3o hi\u1ec3m nh\u1ea5t. <\/p>\n\n<p>&#8220;M\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng coi b\u1ea3o hi\u1ec3m l\u00e0 giao d\u1ecbch v\u00e0 b\u1ecf l\u1ee1 gi\u00e1 tr\u1ecb \u1edf \u0111\u00f3&#8221;, <a href=\"https:\/\/riskandinsurance.com\/sponsored-what-will-it-take-for-companies-to-withstand-todays-growing-economic-volatility-leaning-into-strong-partnerships-with-insurers-is-key\/\" target=\"_blank\" rel=\"noreferrer noopener\">Matthew Moore<\/a>, ph\u00f3 ch\u1ee7 t\u1ecbch \u0111i\u1ec1u h\u00e0nh v\u00e0 ch\u1ee7 t\u1ecbch b\u1ea3o l\u00e3nh ph\u00e1t h\u00e0nh t\u1ea1i Liberty Mutual Global Risk Solutions cho bi\u1ebft.\n\u0110\u1ec3 \u0111\u1ea9y l\u00f9i s\u1ef1 hi\u1ec3u l\u1ea7m n\u00e0y v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea3o hi\u1ec3m, Moore khuy\u1ebfn ngh\u1ecb c\u00e1c h\u00e3ng v\u1eadn t\u1ea3i v\u00e0 \u0111\u1ea1i l\u00fd li\u00ean h\u1ec7 b\u1eb1ng c\u00e1ch: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Cung c\u1ea5p th\u00f4ng tin c\u1eadp nh\u1eadt v\u1ec1 ph\u1ea1m vi b\u1ea3o hi\u1ec3m v\u00e0 \u0111\u1ecbnh gi\u00e1.<\/strong>  H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng kh\u00e1ch h\u00e0ng bi\u1ebft li\u1ec7u b\u1ea3o hi\u1ec3m hi\u1ec7n t\u1ea1i c\u1ee7a h\u1ecd c\u00f3 \u0111\u1ea7y \u0111\u1ee7 hay kh\u00f4ng, v\u1edbi l\u1ea1m ph\u00e1t.\nCung c\u1ea5p tr\u1ee3 gi\u00fap h\u1ecd c\u1ea7n n\u1ebfu b\u1ea3o hi\u1ec3m kh\u00f4ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd. <\/li>\n\n\n\n<li><strong>Giao ti\u1ebfp th\u01b0\u1eddng xuy\u00ean.<\/strong>  Kh\u00e1ch h\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng xem b\u1ea3o hi\u1ec3m l\u00e0 giao d\u1ecbch n\u1ebfu h\u1ecd ch\u1ec9 n\u00f3i chuy\u1ec7n v\u1edbi ng\u01b0\u1eddi v\u1eadn chuy\u1ec3n ho\u1eb7c \u0111\u1ea1i l\u00fd khi h\u1ecd c\u1ea7n th\u1ef1c hi\u1ec7n giao d\u1ecbch.\nGiao ti\u1ebfp th\u01b0\u1eddng xuy\u00ean b\u1ed1i c\u1ea3nh h\u00f3a m\u1ed1i quan h\u1ec7 b\u1ea3o hi\u1ec3m nh\u01b0 m\u1ed9t quan h\u1ec7 \u0111\u1ed1i t\u00e1c kinh doanh, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t \u0111i\u1ec3m ti\u1ebfp x\u00fac giao d\u1ecbch. <\/li>\n\n\n\n<li><strong>Qu\u1ea3n l\u00fd r\u1ee7i ro hi\u1ec7u qu\u1ea3.<\/strong>  Ki\u1ec3m so\u00e1t r\u1ee7i ro, chuy\u1ec3n giao r\u1ee7i ro v\u00e0 k\u1ef9 thu\u1eadt r\u1ee7i ro \u0111\u1ec1u cung c\u1ea5p c\u00e1c c\u00e1ch \u0111\u1ec3 gi\u00fap \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng trong m\u1ee9c gi\u00e1 g\u00e1nh n\u1eb7ng suy tho\u00e1i c\u1ee7a h\u1ecd.<\/li>\n\n\n\n<li><strong>Cung c\u1ea5p d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n v\u00e0 t\u01b0 v\u1ea5n r\u1ee7i ro.<\/strong>  M\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 l\u00e0m s\u00e2u s\u1eafc th\u00eam m\u1ed1i quan h\u1ec7 b\u1ea3o hi\u1ec3m ngo\u00e0i c\u00e1c s\u1ef1 ki\u1ec7n giao d\u1ecbch l\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n v\u00e0 t\u01b0 v\u1ea5n r\u1ee7i ro.<\/li>\n<\/ul>\n\n<p>B\u1ea3o hi\u1ec3m bao g\u1ed3m &#8220;nhi\u1ec7m v\u1ee5 c\u1ee7a m\u1ed9t c\u00f4ng ty b\u1ea3o hi\u1ec3m \u0111\u1ec3 h\u00ecnh th\u00e0nh m\u1ed9t quan h\u1ec7 \u0111\u1ed1i t\u00e1c th\u1ef1c s\u1ef1 v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n m\u00f4i tr\u01b0\u1eddng r\u1ee7i ro&#8221;, Moore n\u00f3i.\nS\u1ef1 h\u1ee3p t\u00e1c n\u00e0y cung c\u1ea5p m\u1ed9t m\u1ed1i quan h\u1ec7 linh ho\u1ea1t h\u01a1n &#8211; m\u1ed9t m\u1ed1i quan h\u1ec7 \u0111\u00e1p \u1ee9ng hi\u1ec7u qu\u1ea3 v\u1edbi nh\u1eefng thay \u0111\u1ed5i theo th\u1eddi gian th\u1ef1c v\u00e0 gi\u1eef cho kh\u00e1ch h\u00e0ng, nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 v\u00e0 \u0111\u1ea1i l\u00fd \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i. <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/couple-shaking-hands-outside-1024x683.jpg\" alt=\"C&#x1EB7;p &#x111;&#xF4;i ch&#xE2;u &#xC1; h&#x1EA1;nh ph&#xFA;c &#x111;ang t&#xEC;m ki&#x1EBF;m ng&#xF4;i nh&#xE0; m&#x1EDB;i c&#x1EE7;a h&#x1ECD; v&#xE0; b&#x1EAF;t tay v&#x1EDB;i m&#xF4;i gi&#x1EDB;i b&#x1EA5;t &#x111;&#x1ED9;ng s&#x1EA3;n sau m&#x1ED9;t th&#x1ECF;a thu&#x1EAD;n.&#10;C&#x1EB7;p v&#x1EE3; ch&#x1ED3;ng tr&#x1EBB; b&#x1EAF;t tay m&#xF4;i gi&#x1EDB;i b&#x1EA5;t &#x111;&#x1ED9;ng s&#x1EA3;n sau khi k&#xFD; h&#x1EE3;p &#x111;&#x1ED3;ng mua nh&#xE0;. \" class=\"wp-image-11874\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/couple-shaking-hands-outside-1024x683.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/couple-shaking-hands-outside-300x200.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/couple-shaking-hands-outside-768x512.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/couple-shaking-hands-outside.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u0110\u1ec3 \u0111i tr\u01b0\u1edbc, h\u00e3y \u0111\u00e1nh gi\u00e1 l\u1ea1i r\u1ee7i ro v\u00e0 chi ph\u00ed<\/h2>\n\n<p>Suy tho\u00e1i kinh t\u1ebf c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t l\u1edbp l\u00f3t b\u1ea1c cho c\u00e1c h\u00e3ng b\u1ea3o hi\u1ec3m.\nL\u1ea1m ph\u00e1t c\u00f3 xu h\u01b0\u1edbng l\u00e0m t\u0103ng chi ph\u00ed y\u00eau c\u1ea7u b\u1ea3o hi\u1ec3m b\u1eb1ng c\u00e1ch l\u00e0m cho vi\u1ec7c s\u1eeda ch\u1eefa v\u00e0 thay th\u1ebf t\u1ed1n k\u00e9m h\u01a1n, <a href=\"https:\/\/www.swissre.com\/institute\/research\/sigma-research\/Economic-Insights\/inflation-impacts.html\" target=\"_blank\" rel=\"noreferrer noopener\">Anja Vischer v\u00e0 Thomas Holzheu<\/a> vi\u1ebft t\u1ea1i Swiss Re.\nM\u1eb7c d\u00f9 suy tho\u00e1i kinh t\u1ebf s\u1ebd thay \u0111\u1ed5i h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u01b0ng n\u00f3 c\u0169ng c\u00f3 th\u1ec3 gi\u1ea3m b\u1edbt \u00e1p l\u1ef1c l\u00ean chi ph\u00ed y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng &#8211; gi\u00fap c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u00f3 nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng b\u00e1o gi\u00e1 h\u1ea5p d\u1eabn h\u01a1n.  <\/p>\n\n<p>\u0110\u1ec3 t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf c\u1ee7a s\u1ef1 \u0111\u1ea3o ng\u01b0\u1ee3c l\u1ea1m ph\u00e1t, c\u00e1c nh\u00e0 m\u1ea1ng s\u1ebd c\u1ea7n ph\u1ea3i c\u00f3 c\u00e1ch ti\u1ebfp c\u1eadn ch\u1ee7 \u0111\u1ed9ng \u0111\u1ec3 b\u1ea3o l\u00e3nh ph\u00e1t h\u00e0nh.\nPh\u00f3 Ch\u1ee7 t\u1ecbch Vi\u1ec7n Th\u00f4ng tin B\u1ea3o hi\u1ec3m, Tr\u01b0\u1edfng ph\u00f2ng Kinh t\u1ebf v\u00e0 Ph\u00e2n t\u00edch, Nh\u00e0 kinh t\u1ebf cao c\u1ea5p v\u00e0 Nh\u00e0 khoa h\u1ecdc d\u1eef li\u1ec7u <a href=\"https:\/\/www.rmmagazine.com\/articles\/article\/2022\/08\/01\/the-impact-of-inflation-on-the-p-c-insurance-market\" target=\"_blank\" rel=\"noreferrer noopener\">Michel L\u00e9onard<\/a> khuy\u1ebfn ngh\u1ecb c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd r\u1ee7i ro giao ti\u1ebfp v\u1edbi l\u00e3nh \u0111\u1ea1o b\u1ea3o hi\u1ec3m nh\u01b0 sau: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Gi\u1ea3i th\u00edch nh\u1eefng thay \u0111\u1ed5i kinh t\u1ebf trong ng\u00e0nh.<\/li>\n\n\n\n<li>Cung c\u1ea5p v\u00ed d\u1ee5 v\u1ec1 nh\u1eefng g\u00ec c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd r\u1ee7i ro kh\u00e1c \u0111ang l\u00e0m \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c thay \u0111\u1ed5i.<\/li>\n\n\n\n<li>Cung c\u1ea5p k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf cho k\u1ebf ho\u1ea1ch \u0111\u1ec1 xu\u1ea5t.<\/li>\n<\/ul>\n\n<p>&#8220;V\u00e0 h\u00e3y l\u00e0m \u0111i\u1ec1u n\u00e0y s\u1edbm h\u01a1n l\u00e0 mu\u1ed9n &#8211; kh\u00f4ng ai th\u00edch m\u1ed9t b\u1ea5t ng\u1edd&#8221;, L\u00e9onard vi\u1ebft.<\/p>\n\n<p>\u0110\u1ea1i d\u1ecbch \u0111\u00e3 l\u00e0m gi\u00e1n \u0111o\u1ea1n c\u00e1c d\u1ef1 \u0111o\u00e1n kinh t\u1ebf v\u00ec n\u00f3 g\u00e2y nguy hi\u1ec3m cho s\u1ee9c kh\u1ecfe v\u00e0 \u0111\u1ea3o l\u1ed9n cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y.\nKhi b\u01b0\u1edbc v\u00e0o n\u0103m 2023, ch\u00fang ta ti\u1ebfp t\u1ee5c \u0111\u1ed1i ph\u00f3 v\u1edbi nh\u1eefng bi\u1ebfn \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn \u0111\u1ea1i d\u1ecbch, bao g\u1ed3m c\u1ea3 nguy c\u01a1 suy tho\u00e1i s\u1eafp t\u1edbi.\nC\u00e1c h\u00e3ng v\u1eadn t\u1ea3i v\u00e0 \u0111\u1ea1i l\u00fd l\u00ean k\u1ebf ho\u1ea1ch tr\u01b0\u1edbc s\u1ebd v\u01b0\u1ee3t qua nh\u1eefng thay \u0111\u1ed5i n\u00e0y v\u1edbi kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i cao h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a h\u1ecd.  <\/p>\n\n<p><em>H\u00ecnh \u1ea3nh b\u1edfi: joebelanger\/\u00a9123RF.com, pramotephotostock\/\u00a9123RF.com, ake1150\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sau khi t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf m\u1ea1nh m\u1ebd v\u00e0o n\u0103m 2021, l\u1ea1m ph\u00e1t gia t\u0103ng \u0111\u00e3 khi\u1ebfn c\u00e1c cu\u1ed9c \u0111\u1ed1i tho\u1ea1i kinh t\u1ebf h\u01b0\u1edbng t\u1edbi nh\u1eefng lo ng\u1ea1i v\u1ec1 m\u1ed9t cu\u1ed9c suy tho\u00e1i s\u1eafp t\u1edbi, n\u1ebfu kh\u00f4ng mu\u1ed1n n\u00f3i l\u00e0 m\u1ed9t cu\u1ed9c suy tho\u00e1i ho\u00e0n to\u00e0n. \u0110\u1ed1i v\u1edbi c\u00e1c h\u00e3ng b\u1ea3o hi\u1ec3m v\u00e0 c\u00e1c c\u01a1 [&hellip;]<\/p>\n","protected":false},"featured_media":11903,"template":"","insight-category":[],"class_list":["post-18127","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight\/18127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media\/11903"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media?parent=18127"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/insight-category?post=18127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}