{"id":22995,"date":"2024-10-21T06:06:55","date_gmt":"2024-10-21T11:06:55","guid":{"rendered":"https:\/\/bolttech.io\/case-studies\/nghien-cuu-dien-hinh-ve-personal-lines-broker\/"},"modified":"2025-04-24T18:18:31","modified_gmt":"2025-04-24T10:18:31","slug":"nghien-cuu-dien-hinh-ve-personal-lines-broker","status":"publish","type":"case-study","link":"https:\/\/bolttech.io\/vi\/case-studies\/nghien-cuu-dien-hinh-ve-personal-lines-broker\/","title":{"rendered":"Nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh v\u1ec1 Personal Lines Broker"},"content":{"rendered":"\n

T\u1ed5ng quan<\/h3>\n\n

M\u1ed9t nh\u00e0 m\u00f4i gi\u1edbi d\u00f2ng c\u00e1 nh\u00e2n n\u1ed5i ti\u1ebfng v\u1edbi danh ti\u1ebfng m\u1ea1nh m\u1ebd trong vi\u1ec7c cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p b\u1ea3o hi\u1ec3m ph\u00f9 h\u1ee3p \u0111\u00e3 nh\u1eadn ra s\u1ef1 c\u1ea7n thi\u1ebft ph\u1ea3i hi\u1ec7n \u0111\u1ea1i h\u00f3a ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh \u0111\u1ec3 b\u1eaft k\u1ecbp v\u1edbi qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a ng\u00e0nh. Theo truy\u1ec1n th\u1ed1ng, t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng qua m\u1ea1ng l\u01b0\u1edbi c\u00e1c \u0111\u1ea1i l\u00fd gi\u00e0u kinh nghi\u1ec7m, nh\u00e0 m\u00f4i gi\u1edbi \u0111\u00e3 g\u1eb7p ph\u1ea3i nh\u1eefng th\u00e1ch th\u1ee9c t\u0103ng tr\u01b0\u1edfng do quy tr\u00ecnh b\u00e1o gi\u00e1 th\u1ee7 c\u00f4ng v\u00e0 s\u1ef1 thi\u1ebfu hi\u1ec7u qu\u1ea3. B\u1eb1ng c\u00e1ch h\u1ee3p t\u00e1c v\u1edbi bolt, nh\u00e0 m\u00f4i gi\u1edbi \u0111\u00e3 \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng n\u1ec1n t\u1ea3ng b\u1ea3o hi\u1ec3m k\u1ef9 thu\u1eadt s\u1ed1 ho\u00e0n to\u00e0n, n\u00e2ng cao kh\u1ea3 n\u0103ng ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch \u0111\u1ed3ng th\u1eddi th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 v\u1ec1 kh\u1ed1i l\u01b0\u1ee3ng ph\u00ed b\u1ea3o hi\u1ec3m. <\/p>\n\n

Th\u00e1ch th\u1ee9c<\/h3>\n\n

M\u1eb7c d\u00f9 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u0111\u1ea7u ti\u00ean v\u00e0 chuy\u00ean m\u00f4n s\u00e2u v\u1ec1 c\u00e1c d\u00f2ng c\u00e1 nh\u00e2n, nh\u00e0 m\u00f4i gi\u1edbi \u0111\u00e3 ph\u1ea3i v\u1eadt l\u1ed9n v\u1edbi s\u1ef1 thi\u1ebfu hi\u1ec7u qu\u1ea3 trong ho\u1ea1t \u0111\u1ed9ng c\u1ea3n tr\u1edf kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng. Quy tr\u00ecnh b\u00e1o gi\u00e1 c\u1ee7a n\u00f3 y\u00eau c\u1ea7u c\u00e1c \u0111\u1ea1i l\u00fd truy xu\u1ea5t b\u00e1o gi\u00e1 theo c\u00e1ch th\u1ee7 c\u00f4ng t\u1eeb nhi\u1ec1u nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5, d\u1eabn \u0111\u1ebfn quy tr\u00ecnh l\u00e0m vi\u1ec7c t\u1ed1n th\u1eddi gian v\u00e0 d\u1ec5 b\u1ecb l\u1ed7i. Ngo\u00e0i ra, nh\u1eefng l\u1ed7 h\u1ed5ng trong chi\u1ebfn l\u01b0\u1ee3c k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a n\u00f3 khi\u1ebfn nh\u00e0 m\u00f4i gi\u1edbi g\u1eb7p b\u1ea5t l\u1ee3i trong vi\u1ec7c \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng am hi\u1ec3u c\u00f4ng ngh\u1ec7 ng\u00e0y nay, nh\u1eefng ng\u01b0\u1eddi y\u00eau c\u1ea7u d\u1ecbch v\u1ee5 nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3. \u0110\u1ec3 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng \u0111ang ph\u00e1t tri\u1ec3n, nh\u00e0 m\u00f4i gi\u1edbi c\u1ea7n \u00e1p d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7u qu\u1ea3 h\u01a1n, \u01b0u ti\u00ean k\u1ef9 thu\u1eadt s\u1ed1 cho c\u00e1c quy tr\u00ecnh b\u00e1o gi\u00e1 v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. <\/p>\n\n

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Nh\u1eefng g\u00ec ch\u00fang t\u00f4i \u0111\u00e3 cung c\u1ea5p<\/h2>

N\u1ec1n t\u1ea3ng b\u1ea3o hi\u1ec3m k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a Bolt \u0111\u00e3 cung c\u1ea5p cho nh\u00e0 m\u00f4i gi\u1edbi c\u00e1c c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh. N\u1ec1n t\u1ea3ng n\u00e0y \u0111\u00e3 t\u00edch h\u1ee3p li\u1ec1n m\u1ea1ch nhi\u1ec1u nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 v\u00e0o tr\u1ea3i nghi\u1ec7m b\u00e1o gi\u00e1 k\u1ef9 thu\u1eadt s\u1ed1 th\u1ed1ng nh\u1ea5t, gi\u1ea3m \u0111\u00e1ng k\u1ec3 n\u1ed7 l\u1ef1c th\u1ee7 c\u00f4ng c\u1ea7n thi\u1ebft t\u1eeb c\u00e1c \u0111\u1ea1i l\u00fd. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u01b0u ti\u00ean k\u1ef9 thu\u1eadt s\u1ed1 n\u00e0y, nh\u00e0 m\u00f4i gi\u1edbi \u0111\u00e3 c\u00f3 th\u1ec3 h\u1ee3p l\u00fd h\u00f3a quy tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a m\u00ecnh, cho ph\u00e9p c\u00e1c \u0111\u1ea1i l\u00fd t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o vi\u1ec7c cung c\u1ea5p gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng thay v\u00ec \u0111i\u1ec1u h\u01b0\u1edbng c\u00e1c quy tr\u00ecnh r\u01b0\u1eddm r\u00e0. Gi\u1ea3i ph\u00e1p c\u0169ng n\u00e2ng cao tr\u1ea3i nghi\u1ec7m t\u1ed5ng th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch cung c\u1ea5p quy tr\u00ecnh b\u00e1o gi\u00e1 nhanh h\u01a1n, tr\u1ef1c quan h\u01a1n ph\u00f9 h\u1ee3p v\u1edbi k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i. <\/p>\n

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Quy tr\u00ecnh l\u00e0m vi\u1ec7c \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp h\u1ee3p l\u00fd<\/div>

Gi\u1ea3m \u0111\u00e1ng k\u1ec3 n\u1ed7 l\u1ef1c th\u1ee7 c\u00f4ng c\u1ea7n thi\u1ebft t\u1eeb c\u00e1c nh\u00e2n vi\u00ean b\u1eb1ng c\u00e1ch h\u1ee3p l\u00fd h\u00f3a quy tr\u00ecnh l\u00e0m vi\u1ec7c.<\/p>\n<\/div><\/div><\/div>

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T\u00edch h\u1ee3p li\u1ec1n m\u1ea1ch<\/div>

T\u00edch h\u1ee3p li\u1ec1n m\u1ea1ch nhi\u1ec1u nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 v\u00e0o m\u1ed9t n\u1ec1n t\u1ea3ng b\u00e1o gi\u00e1 k\u1ef9 thu\u1eadt s\u1ed1 th\u1ed1ng nh\u1ea5t.<\/p>\n<\/div><\/div><\/div>

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C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/div>

N\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed5ng th\u1ec3 v\u1edbi quy tr\u00ecnh b\u00e1o gi\u00e1 nhanh h\u01a1n, tr\u1ef1c quan h\u01a1n.<\/p>\n<\/div><\/div><\/div><\/div> <\/div>\n\n

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K\u1ebft qu\u1ea3<\/h2>

Vi\u1ec7c tri\u1ec3n khai c\u00e1c gi\u1ea3i ph\u00e1p v\u00f2ng \u0111\u1eddi thi\u1ebft b\u1ecb n\u00e0y \u0111\u00e3 d\u1eabn \u0111\u1ebfn k\u1ebft qu\u1ea3 \u0111\u00e1ng ch\u00fa \u00fd cho nh\u00e0 khai th\u00e1c m\u1ea1ng di \u0111\u1ed9ng. C\u00f4ng ty \u0111\u00e3 tr\u1ea3i qua s\u1ef1 gia t\u0103ng g\u1ea5p n\u0103m l\u1ea7n doanh s\u1ed1, m\u1ed9t minh ch\u1ee9ng cho hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c d\u1ecbch v\u1ee5 m\u1edbi trong vi\u1ec7c th\u00fac \u0111\u1ea9y s\u1ef1 tham gia c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh thu. Ngo\u00e0i ra, \u0110i\u1ec3m qu\u1ea3ng c\u00e1o r\u00f2ng (NPS) cho c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a nh\u00e0 \u0111i\u1ec1u h\u00e0nh \u0111\u00e3 t\u0103ng l\u00ean h\u01a1n 50, ph\u1ea3n \u00e1nh s\u1ef1 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 v\u1ec1 s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u00e0 \u0111i\u1ec1u h\u00e0nh c\u0169ng \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac chi ph\u00ed th\u1ef1c hi\u1ec7n d\u1ecbch v\u1ee5 \u1ed5n \u0111\u1ecbnh v\u00e0 duy tr\u00ec t\u1ef7 l\u1ec7 ch\u1ea5p nh\u1eadn d\u1ecbch v\u1ee5 cao, v\u1edbi 99% y\u00eau c\u1ea7u d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c x\u1eed l\u00fd trong v\u00f2ng 24 gi\u1edd. Nh\u1eefng k\u1ebft qu\u1ea3 n\u00e0y nh\u1ea5n m\u1ea1nh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1edbi bolt trong vi\u1ec7c cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng m\u00e0 c\u00f2n v\u01b0\u1ee3t qu\u00e1 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng. <\/p>\n<\/div>\n

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113% <\/div>\n

\u0110\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c t\u0103ng 113% ph\u00ed b\u1ea3o hi\u1ec3m ni\u00eam y\u1ebft, t\u1eeb 304 tri\u1ec7u \u0111\u00f4 la l\u00ean 648 tri\u1ec7u \u0111\u00f4 la trong kho\u1ea3ng th\u1eddi gian 12 th\u00e1ng.<\/p>\n<\/div>\n <\/div>\n

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100%<\/div>\n

\u00c1p d\u1ee5ng k\u1ef9 thu\u1eadt s\u1ed1 ho\u00e0n to\u00e0n, d\u1eabn \u0111\u1ebfn n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n<\/section>\n\n

K\u1ebft th\u00fac<\/h3>\n\n

N\u1ec1n t\u1ea3ng c\u1ee7a [bt_filter exclude_country=\"us,is\"]Bolt BoltTech \u0111\u00e3 cho ph\u00e9p nh\u00e0 m\u00f4i gi\u1edbi h\u00e0ng \u0111\u1ea7u n\u00e0y n\u1eafm b\u1eaft chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 t\u0103ng tr\u01b0\u1edfng kinh doanh \u0111\u00e1ng k\u1ec3. B\u1eb1ng c\u00e1ch chuy\u1ec3n \u0111\u1ed5i t\u1eeb c\u00e1c quy tr\u00ecnh th\u1ee7 c\u00f4ng sang m\u00f4 h\u00ecnh k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp h\u1ee3p l\u00fd, nh\u00e0 m\u00f4i gi\u1edbi \u0111\u00e3 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng, n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 gia t\u0103ng \u0111\u00e1ng k\u1ec3 kh\u1ed1i l\u01b0\u1ee3ng ph\u00ed b\u1ea3o hi\u1ec3m. Th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c n\u00e0y cho th\u1ea5y l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p k\u1ef9 thu\u1eadt s\u1ed1 s\u00e1ng t\u1ea1o \u0111\u1ec3 duy tr\u00ec t\u00ednh c\u1ea1nh tranh trong b\u1ed1i c\u1ea3nh b\u1ea3o hi\u1ec3m \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng ng\u00e0y nay.[\/bt_filter] <\/p>\n","protected":false},"excerpt":{"rendered":"

T\u1ed5ng quan M\u1ed9t nh\u00e0 m\u00f4i gi\u1edbi d\u00f2ng c\u00e1 nh\u00e2n n\u1ed5i ti\u1ebfng v\u1edbi danh ti\u1ebfng m\u1ea1nh m\u1ebd trong vi\u1ec7c cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p b\u1ea3o hi\u1ec3m ph\u00f9 h\u1ee3p \u0111\u00e3 nh\u1eadn ra s\u1ef1 c\u1ea7n thi\u1ebft ph\u1ea3i hi\u1ec7n \u0111\u1ea1i h\u00f3a ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh \u0111\u1ec3 b\u1eaft k\u1ecbp v\u1edbi qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a ng\u00e0nh. Theo […]<\/p>\n","protected":false},"featured_media":31035,"template":"","class_list":["post-22995","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/case-study\/22995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media\/31035"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media?parent=22995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}