{"id":22992,"date":"2024-10-21T06:06:52","date_gmt":"2024-10-21T11:06:52","guid":{"rendered":"https:\/\/bolttech.io\/case-studies\/nghien-cuu-dien-hinh-ve-nha-khai-thac-mang-di-dong\/"},"modified":"2025-04-24T18:28:57","modified_gmt":"2025-04-24T10:28:57","slug":"nghien-cuu-dien-hinh-ve-nha-khai-thac-mang-di-dong","status":"publish","type":"case-study","link":"https:\/\/bolttech.io\/vi\/case-studies\/nghien-cuu-dien-hinh-ve-nha-khai-thac-mang-di-dong\/","title":{"rendered":"Nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh v\u1ec1 nh\u00e0 khai th\u00e1c m\u1ea1ng di \u0111\u1ed9ng"},"content":{"rendered":"\n

T\u1ed5ng quan<\/h3>\n\n

M\u1ed9t nh\u00e0 khai th\u00e1c m\u1ea1ng di \u0111\u1ed9ng h\u00e0ng \u0111\u1ea7u c\u1ee7a \u00dd, n\u1ed5i ti\u1ebfng v\u1edbi cam k\u1ebft v\u1ec1 s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 \u0111\u1ed5i m\u1edbi c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u00e3 t\u00ecm c\u00e1ch n\u00e2ng cao c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch gi\u1edbi thi\u1ec7u c\u00e1c gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd v\u00f2ng \u0111\u1eddi v\u00e0 b\u1ea3o v\u1ec7 thi\u1ebft b\u1ecb ti\u00ean ti\u1ebfn. C\u00f4ng ty \u0111\u00e3 quy\u1ebft t\u00e2m nh\u00e2n l\u00ean gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng (LTV) v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ch\u1ec9 c\u1ee7a m\u00ecnh th\u00f4ng qua c\u00e1ch ti\u1ebfp c\u1eadn to\u00e0n di\u1ec7n h\u01a1n \u0111\u1ec3 qu\u1ea3n l\u00fd thi\u1ebft b\u1ecb. H\u1ee3p t\u00e1c v\u1edbi bolt, nh\u00e0 \u0111i\u1ec1u h\u00e0nh \u0111\u00e3 tri\u1ec3n khai th\u00e0nh c\u00f4ng m\u1ed9t lo\u1ea1t c\u00e1c gi\u1ea3i ph\u00e1p v\u00f2ng \u0111\u1eddi thi\u1ebft b\u1ecb s\u00e1ng t\u1ea1o kh\u00f4ng ch\u1ec9 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n \u0111\u01b0a c\u00f4ng ty tr\u1edf th\u00e0nh c\u00f4ng ty d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng trong vi\u1ec7c cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 b\u1ea3o v\u1ec7 thi\u1ebft b\u1ecb cao c\u1ea5p. <\/p>\n\n

Th\u00e1ch th\u1ee9c<\/h3>\n\n

L\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e0 khai th\u00e1c m\u1ea1ng di \u0111\u1ed9ng h\u00e0ng \u0111\u1ea7u c\u1ee7a \u00dd, c\u00f4ng ty t\u1eeb l\u00e2u \u0111\u00e3 cam k\u1ebft cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng cao cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. Tuy nhi\u00ean, th\u1ecb tr\u01b0\u1eddng vi\u1ec5n th\u00f4ng ng\u00e0y c\u00e0ng c\u1ea1nh tranh \u0111\u00f2i h\u1ecfi nhi\u1ec1u h\u01a1n l\u00e0 ch\u1ec9 b\u1ea3o v\u1ec7 thi\u1ebft b\u1ecb c\u01a1 b\u1ea3n. Nh\u00e0 \u0111i\u1ec1u h\u00e0nh c\u1ea7n t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t b\u1eb1ng c\u00e1ch cung c\u1ea5p m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3n l\u00fd v\u00f2ng \u0111\u1eddi thi\u1ebft b\u1ecb m\u1ea1nh m\u1ebd v\u00e0 linh ho\u1ea1t h\u01a1n c\u00f3 th\u1ec3 thu h\u00fat c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng r\u1ed9ng l\u1edbn h\u01a1n. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi kh\u1ea3 n\u0103ng cung c\u1ea5p c\u00e1c t\u00f9y ch\u1ecdn b\u1ea3o v\u1ec7 thi\u1ebft b\u1ecb li\u1ec1n m\u1ea1ch, kh\u00f4ng d\u1ef1a tr\u00ean b\u1ea3o hi\u1ec3m v\u00e0 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u01a1n gi\u1ea3n h\u00f3a s\u1ebd n\u00e2ng cao s\u1ef1 g\u1eafn b\u00f3 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 gi\u1ea3m t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf. <\/p>\n\n

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Nh\u1eefng g\u00ec ch\u00fang t\u00f4i \u0111\u00e3 cung c\u1ea5p<\/h2>

Bolt \u0111\u00e3 h\u1ee3p t\u00e1c ch\u1eb7t ch\u1ebd v\u1edbi nh\u00e0 \u0111i\u1ec1u h\u00e0nh \u0111\u1ec3 thi\u1ebft k\u1ebf v\u00e0 tri\u1ec3n khai m\u1ed9t b\u1ed9 gi\u1ea3i ph\u00e1p v\u00f2ng \u0111\u1eddi thi\u1ebft b\u1ecb s\u00e1ng t\u1ea1o, bao g\u1ed3m c\u00e1c t\u00f9y ch\u1ecdn \u0111\u1ec3 trao \u0111\u1ed5i thi\u1ebft b\u1ecb, n\u00e2ng c\u1ea5p, trao \u0111\u1ed5i v\u00e0 \u0111\u0103ng k\u00fd m\u1edf. C\u00e1c d\u1ecbch v\u1ee5 n\u00e0y \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p li\u1ec1n m\u1ea1ch v\u00e0o c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng hi\u1ec7n c\u00f3 c\u1ee7a nh\u00e0 \u0111i\u1ec1u h\u00e0nh, bao g\u1ed3m h\u01a1n 4.000 c\u1eeda h\u00e0ng, bao g\u1ed3m c\u00e1c \u0111\u1ecba \u0111i\u1ec3m thu\u1ed9c s\u1edf h\u1eefu, nh\u01b0\u1ee3ng quy\u1ec1n v\u00e0 \u0111a th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 th\u00eam b\u1edfi h\u00e0nh tr\u00ecnh b\u00e1n h\u00e0ng k\u1ef9 thu\u1eadt s\u1ed1 “Click to Protect” \u0111\u1ed9c quy\u1ec1n c\u1ee7a bolt, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1eb7c bi\u1ec7t cho c\u00e1c thi\u1ebft b\u1ecb c\u0169, gi\u00fap m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ch\u1ec9 c\u1ee7a nh\u00e0 \u0111i\u1ec1u h\u00e0nh v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1.<\/p>\n

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Gi\u1ea3i ph\u00e1p v\u00f2ng \u0111\u1eddi thi\u1ebft b\u1ecb<\/div>

Thi\u1ebft k\u1ebf v\u00e0 tri\u1ec3n khai m\u1ed9t b\u1ed9 gi\u1ea3i ph\u00e1p v\u00f2ng \u0111\u1eddi thi\u1ebft b\u1ecb, bao g\u1ed3m trao \u0111\u1ed5i, n\u00e2ng c\u1ea5p, trao \u0111\u1ed5i v\u00e0 \u0111\u0103ng k\u00fd m\u1edf.<\/p>\n<\/div><\/div><\/div>

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T\u00edch h\u1ee3p li\u1ec1n m\u1ea1ch<\/div>

T\u00edch h\u1ee3p li\u1ec1n m\u1ea1ch v\u00e0o c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u1ee7a nh\u00e0 \u0111i\u1ec1u h\u00e0nh, bao g\u1ed3m h\u01a1n 4.000 c\u1eeda h\u00e0ng tr\u00ean c\u00e1c \u0111\u1ecba \u0111i\u1ec3m thu\u1ed9c s\u1edf h\u1eefu, nh\u01b0\u1ee3ng quy\u1ec1n v\u00e0 \u0111a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<\/div><\/div><\/div>

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Nh\u1ea5p \u0111\u1ec3 b\u1ea3o v\u1ec7<\/div>

\u0110\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi h\u00e0nh tr\u00ecnh b\u00e1n h\u00e0ng k\u1ef9 thu\u1eadt s\u1ed1 “Click to Protect” c\u1ee7a bolt, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1.<\/p>\n<\/div><\/div><\/div><\/div> <\/div>\n\n

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K\u1ebft qu\u1ea3<\/h2>

Vi\u1ec7c tri\u1ec3n khai c\u00e1c gi\u1ea3i ph\u00e1p v\u00f2ng \u0111\u1eddi thi\u1ebft b\u1ecb n\u00e0y \u0111\u00e3 d\u1eabn \u0111\u1ebfn k\u1ebft qu\u1ea3 \u0111\u00e1ng ch\u00fa \u00fd cho nh\u00e0 khai th\u00e1c m\u1ea1ng di \u0111\u1ed9ng. C\u00f4ng ty \u0111\u00e3 tr\u1ea3i qua s\u1ef1 gia t\u0103ng g\u1ea5p n\u0103m l\u1ea7n doanh s\u1ed1, m\u1ed9t minh ch\u1ee9ng cho hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c d\u1ecbch v\u1ee5 m\u1edbi trong vi\u1ec7c th\u00fac \u0111\u1ea9y s\u1ef1 tham gia c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh thu. Ngo\u00e0i ra, \u0110i\u1ec3m qu\u1ea3ng c\u00e1o r\u00f2ng (NPS) cho c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a nh\u00e0 \u0111i\u1ec1u h\u00e0nh \u0111\u00e3 t\u0103ng l\u00ean h\u01a1n 50, ph\u1ea3n \u00e1nh s\u1ef1 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 v\u1ec1 s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u00e0 \u0111i\u1ec1u h\u00e0nh c\u0169ng \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac chi ph\u00ed th\u1ef1c hi\u1ec7n d\u1ecbch v\u1ee5 \u1ed5n \u0111\u1ecbnh v\u00e0 duy tr\u00ec t\u1ef7 l\u1ec7 ch\u1ea5p nh\u1eadn d\u1ecbch v\u1ee5 cao, v\u1edbi 99% y\u00eau c\u1ea7u d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c x\u1eed l\u00fd trong v\u00f2ng 24 gi\u1edd. Nh\u1eefng k\u1ebft qu\u1ea3 n\u00e0y nh\u1ea5n m\u1ea1nh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1edbi bolt trong vi\u1ec7c cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng m\u00e0 c\u00f2n v\u01b0\u1ee3t qu\u00e1 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng. <\/p>\n<\/div>\n

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5x<\/div>\n

T\u0103ng g\u1ea5p n\u0103m l\u1ea7n doanh s\u1ed1 b\u00e1n h\u00e0ng sau khi tri\u1ec3n khai c\u00e1c gi\u1ea3i ph\u00e1p v\u00f2ng \u0111\u1eddi thi\u1ebft b\u1ecb.<\/p>\n<\/div>\n <\/div>\n

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50+<\/div>\n

T\u0103ng \u0111i\u1ec3m qu\u1ea3ng c\u00e1o r\u00f2ng l\u00ean h\u01a1n 50.<\/p>\n<\/div>\n <\/div>\n

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99%<\/div>\n

99% y\u00eau c\u1ea7u d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c x\u1eed l\u00fd trong v\u00f2ng 24 gi\u1edd.<\/p>\n<\/div>\n <\/div>\n

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5mos.<\/div>\n

Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp v\u00e0 kh\u1edfi ch\u1ea1y trong v\u00f2ng 5 th\u00e1ng<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n<\/section>\n\n

K\u1ebft th\u00fac<\/h3>\n\n

Nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh n\u00e0y cho th\u1ea5y c\u00e1c gi\u1ea3i ph\u00e1p v\u00f2ng \u0111\u1eddi thi\u1ebft b\u1ecb c\u1ee7a bolt c\u00f3 th\u1ec3 gi\u00fap c\u00e1c nh\u00e0 khai th\u00e1c m\u1ea1ng di \u0111\u1ed9ng n\u00e2ng cao gi\u00e1 tr\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng, th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 v\u00e0 c\u1ea3i thi\u1ec7n l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch t\u00edch h\u1ee3p c\u00e1c d\u1ecbch v\u1ee5 b\u1ea3o v\u1ec7 thi\u1ebft b\u1ecb ti\u00ean ti\u1ebfn v\u00e0 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp h\u1ee3p l\u00fd, nh\u00e0 khai th\u00e1c m\u1ea1ng di \u0111\u1ed9ng h\u00e0ng \u0111\u1ea7u c\u1ee7a \u00dd \u0111\u00e3 c\u00f3 th\u1ec3 c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf th\u1ecb tr\u01b0\u1eddng v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb \u0111\u1eb7c bi\u1ec7t cho kh\u00e1ch h\u00e0ng. Th\u00e0nh c\u00f4ng c\u1ee7a s\u1ef1 h\u1ee3p t\u00e1c n\u00e0y nh\u1ea5n m\u1ea1nh t\u00e1c \u0111\u1ed9ng bi\u1ebfn \u0111\u1ed5i c\u1ee7a qu\u1ea3n l\u00fd v\u00f2ng \u0111\u1eddi thi\u1ebft b\u1ecb s\u00e1ng t\u1ea1o trong ng\u00e0nh vi\u1ec5n th\u00f4ng c\u1ea1nh tranh cao.<\/p>\n","protected":false},"excerpt":{"rendered":"

T\u1ed5ng quan M\u1ed9t nh\u00e0 khai th\u00e1c m\u1ea1ng di \u0111\u1ed9ng h\u00e0ng \u0111\u1ea7u c\u1ee7a \u00dd, n\u1ed5i ti\u1ebfng v\u1edbi cam k\u1ebft v\u1ec1 s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 \u0111\u1ed5i m\u1edbi c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u00e3 t\u00ecm c\u00e1ch n\u00e2ng cao c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch gi\u1edbi thi\u1ec7u c\u00e1c gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd v\u00f2ng \u0111\u1eddi v\u00e0 b\u1ea3o v\u1ec7 thi\u1ebft b\u1ecb ti\u00ean […]<\/p>\n","protected":false},"featured_media":16790,"template":"","class_list":["post-22992","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/case-study\/22992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media\/16790"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/vi\/wp-json\/wp\/v2\/media?parent=22992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}