{"id":22308,"date":"2024-10-08T18:22:07","date_gmt":"2024-10-08T23:22:07","guid":{"rendered":"https:\/\/bolttech.io\/insights\/%ec%9e%84%eb%b2%a0%eb%94%94%eb%93%9c-%eb%b3%b4%ed%97%98%ec%9d%80-%ec%9a%b4%ec%86%a1%ec%97%85%ec%b2%b4%ec%9d%98-%ea%b3%a0%ea%b0%9d-%ed%99%95%eb%b3%b4-%eb%b9%84%ec%9a%a9%ec%9d%84-%ec%96%b4%eb%96%bb\/"},"modified":"2024-10-08T18:22:17","modified_gmt":"2024-10-08T23:22:17","slug":"%ec%9e%84%eb%b2%a0%eb%94%94%eb%93%9c-%eb%b3%b4%ed%97%98%ec%9d%80-%ec%9a%b4%ec%86%a1%ec%97%85%ec%b2%b4%ec%9d%98-%ea%b3%a0%ea%b0%9d-%ed%99%95%eb%b3%b4-%eb%b9%84%ec%9a%a9%ec%9d%84-%ec%96%b4%eb%96%bb","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/ko\/insights\/%ec%9e%84%eb%b2%a0%eb%94%94%eb%93%9c-%eb%b3%b4%ed%97%98%ec%9d%80-%ec%9a%b4%ec%86%a1%ec%97%85%ec%b2%b4%ec%9d%98-%ea%b3%a0%ea%b0%9d-%ed%99%95%eb%b3%b4-%eb%b9%84%ec%9a%a9%ec%9d%84-%ec%96%b4%eb%96%bb\/","title":{"rendered":"\uc784\ubca0\ub514\ub4dc \ubcf4\ud5d8\uc740 \uc6b4\uc1a1\uc5c5\uccb4\uc758 \uace0\uac1d \ud655\ubcf4 \ube44\uc6a9\uc744 \uc5b4\ub5bb\uac8c \uc808\uac10\ud569\ub2c8\uae4c?"},"content":{"rendered":"\n<p>\uace0\uac1d \ud655\ubcf4\ub294 \uc190\ud574\ubcf4\ud5d8\uc0ac\uc758 \uc131\uc7a5\uc5d0 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc2e0\uaddc \uace0\uac1d\uc744 \ud655\ubcf4\ud558\ub294 \ub370 \ub4dc\ub294 \ube44\uc6a9\uc740 \ub9cc\ub9cc\uce58 \uc54a\uc744 \uc218 \uc788\uc73c\uba70, \uace0\uac1d\ub4e4\uc740 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc790\uc2e0\uc758 \uc785\ub9db\uc5d0 \ub9de\uac8c \ubcf4\ud5d8\uc0ac\ub97c \uc804\ud658\ud558\uace0\uc790 \ud569\ub2c8\ub2e4. <\/p>\n\n<p>\uc784\ubca0\ub514\ub4dc \ubcf4\ud5d8\uc740 \uace0\uac1d \ud655\ubcf4 \ube44\uc6a9\uc744 \uc808\uac10\ud558\uace0 \ucda9\uc131\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc784\ubca0\ub514\ub4dc \ubcf4\ud5d8\uc740 \uace0\uac1d \ud655\ubcf4 \ubc0f \uc720\uc9c0\ub97c \ub354 \uc27d\uac8c \ud568\uc73c\ub85c\uc368 P&amp;C \ubcf4\ud5d8\uc0ac\uc640 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uace0\uac1d \uac04\uc758 \ub354 \uae4a\uc740 \uc5f0\uacb0\uacfc \ub354 \ub098\uc740 \uc7a5\uae30\uc801 \uad00\uacc4\ub97c \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4. <\/p>\n\n<h2 class=\"wp-block-heading\">\uace0\uac1d \ud655\ubcf4\uc5d0 \ub4dc\ub294 \ub192\uc740 \ube44\uc6a9<\/h2>\n\n<p>S&amp;P \uae00\ub85c\ubc8c \ub9c8\ucf13 \uc778\ud154\ub9ac\uc804\uc2a4(S&amp;P Global Market Intelligence)\uc758 <a href=\"https:\/\/www.spglobal.com\/marketintelligence\/en\/news-insights\/latest-news-headlines\/insurers-that-spent-the-most-on-advertising-in-2020-64864585\" target=\"_blank\" rel=\"noreferrer noopener\">\uc0ac\ub77c \ubc30\ub9ac \uc81c\uc784\uc2a4(Sarah Barry James)\uc640 \ud06c\ub9ac\uc2a4 \uc77c\ub808\uc778 \ud53c\uad6c\ub77c\uc2dc\uc628(Kris Elaine Figuracion<\/a>)\uc740 \uc190\ud574\ubcf4\ud5d8\uc0ac\ub4e4\uc774 2020\ub144 \uad11\uace0\uc5d0 \uc218\uc2ed\uc5b5 \ub2ec\ub7ec\ub97c \uc9c0\ucd9c\ud588\uc73c\uba70, \ud504\ub85c\uadf8\ub808\uc2dc\ube0c\ub9cc \ud574\ub3c4 \uac70\uc758 20\uc5b5 \ub2ec\ub7ec\ub97c \uc9c0\ucd9c\ud588\ub2e4\uace0 \uc37c\ub2e4. \uadf8\ub9ac\uace0 \uad11\uace0\ub294 \uc2e0\uaddc \uace0\uac1d\uc744 \ud655\ubcf4\ud558\ub294 \ub370 \ub4dc\ub294 \ucd1d \ube44\uc6a9\uc758 \uc77c\ubd80\uc77c \ubfd0\uc785\ub2c8\ub2e4. <\/p>\n\n<p>\ubcf4\ud5d8\uc740 \ubaa8\ub4e0 \uc0b0\uc5c5\uc5d0\uc11c \uace0\uac1d \ud655\ubcf4 \ube44\uc6a9\uc774 \uac00\uc7a5 \ub192\uc740 \ubd84\uc57c \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \ubaa8\ub4e0 \uc0b0\uc5c5\uc5d0\uc11c \uc2e0\uaddc \uace0\uac1d\uc744 \ud655\ubcf4\ud558\ub294 \ub370 \ub4dc\ub294 \uc608\uc0c1 \ube44\uc6a9\uc740 \uae30\uc874 \uace0\uac1d\uc744 \uc720\uc9c0\ud558\ub294 \ube44\uc6a9\uc758 5\ubc30\uc5d0 \ub2ec\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ubcf4\ud5d8\uc758 \uacbd\uc6b0, \uace0\uac1d \ud655\ubcf4\ub294 \uace0\uac1d \ud55c \uba85\ub2f9 487\ub2ec\ub7ec\uc5d0\uc11c 900\ub2ec\ub7ec \uc0ac\uc774\ub85c \uc720\uc9c0\ubcf4\ub2e4 7-9\ubc30 \ub354 \ube44\uc2f8\ub2e4\uace0 Kin Insurance\uc758 \uacf5\ub3d9 \uc124\ub9bd\uc790 \uacb8 CEO\uc778 <a href=\"https:\/\/www.forbes.com\/sites\/theyec\/2020\/01\/02\/customer-acquisition-the-most-important-lever-for-disruption\/?sh=58dda8804e80\" target=\"_blank\" rel=\"noreferrer noopener\">Sean Harper<\/a>\ub294 \ub9d0\ud569\ub2c8\ub2e4. \uc2e0\uaddc \uace0\uac1d\uc774 \ubcf4\ud5d8\uc5d0 \uac00\uc785\ud558\ub3c4\ub85d \uc124\ub4dd\ud558\ub294 \uac83\uc740 \ube44\uc6a9\uc774 \ub9ce\uc774 \ub4ed\ub2c8\ub2e4.   <\/p>\n\n<p>\uace0\uac1d \ud655\ubcf4 \ube44\uc6a9(CAC)\uc740 \uc6b4\uc1a1\uc5c5\uccb4\uc758 \uc218\uc775\uc5d0 \uc9c1\uc811\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. \uc2e0\uaddc \uace0\uac1d\uc744 \uc720\uce58\ud558\ub294 \ub370 \ub354 \ub9ce\uc740 \ube44\uc6a9\uc774 \ub4e4\uc218\ub85d \uace0\uac1d\uc740 \ub354 \ub9ce\uc740 \ube44\uc6a9\uc744 \uc9c0\ucd9c\ud574\uc57c \ud558\uace0 \uc778\uc218\uac00 \ubcf4\ud5d8\uc0ac\uc5d0 \uc21c\uc774\uc775\uc774 \ub418\uae30 \uc704\ud574 \uad00\uacc4\ub97c \ub354 \uc624\ub798 \uc720\uc9c0\ud574\uc57c \ud569\ub2c8\ub2e4. \ubcf4\ud5d8 \uace0\uac1d\uc758 \uc120\ud0dd\uacfc \uc774\ub3d9\uc131\uc758 \uc2dc\ub300\uc5d0 \uace0\uac1d \ud655\ubcf4 \ube44\uc6a9\uc744 \ud574\uacb0\ud558\ub294 \uac83\uc740 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc5b4\ub824\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.  <\/p>\n\n<p>\uace0\uac1d \ud655\ubcf4 \ube44\uc6a9\uc740 \uc218\uc775\uacfc \ub9e4\uc6b0 \ubc00\uc811\ud558\uac8c \uc5f0\uacb0\ub418\uc5b4 \uc788\uae30 \ub54c\ubb38\uc5d0 \uc774\ub97c \ud574\uacb0\ud558\ub294 \uac83\uc740 \ubcf4\ud5d8 \ud68c\uc0ac\uc758 \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. &#8220;CAC\ub97c \uc904\uc778\ub2e4\ub294 \uac83\uc740 \uae30\uc5c5\uc774 \ube44\uc6a9\uc744 \ub354 \ud6a8\uc728\uc801\uc73c\ub85c \uc9c0\ucd9c\ud558\uace0 \ucd1d \uc774\uc775\uc5d0\uc11c \ub354 \ub192\uc740 \uc218\uc775\uc744 \ubcfc \uc218 \uc788\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4&#8221;\ub77c\uace0 \ud611\uc5c5 \uae30\uc220 \uc81c\uacf5\uc5c5\uccb4\uc778 Owl Labs\uc758 \uc81c\ud488 \ub9c8\ucf00\ud305 \uad00\ub9ac\uc790\uc778 <a href=\"https:\/\/blog.hubspot.com\/service\/what-does-cac-stand-for?__hstc=103362207.8432e18fe1b4e270bd8d783f6794e506.1724072077526.1724252449792.1724256511253.9&amp;__hssc=103362207.12.1725274883906&amp;__hsfp=3405490495\" target=\"_blank\" rel=\"noreferrer noopener\">Sophia Bernazzani<\/a>\ub294 \ub9d0\ud569\ub2c8\ub2e4. <\/p>\n\n<p>\uadf8\ub9ac\uace0 \ub192\uc740 \ucde8\ub4dd \ube44\uc6a9\uc740 \uace0\uac1d\uc5d0\uac8c \uc804\uac00\ub429\ub2c8\ub2e4. 2021\ub144 4\uc6d4 <a href=\"https:\/\/digitalcommons.kennesaw.edu\/cgi\/viewcontent.cgi?article=1822&amp;context=ajis\" target=\"_blank\" rel=\"noreferrer noopener\">\uc5f0\uad6c\uc6d0 \ud06c\ub808\uc774\uadf8 \ud3f4 \ud544\ub808\uc774(Craig Paul Pillay)\uc640 \uc81c\uc784\uc2a4 \uce74\ub9ac\uc6b0\ud0a4 \uc740\uc820\uac00(James Kariuki Njenga<\/a>)\uc758 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, \ub514\uc9c0\ud138 \ud601\uc2e0\uae30\uc5c5\uc778 P&amp;C \ubcf4\ud5d8\uc0ac\ub4e4 \uc0ac\uc774\uc5d0\uc11c\ub3c4 \ube44\ud6a8\uc728\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \uc218\ud589 \ubc29\uc2dd\uc5d0 \ub300\ud55c \uc758\uc874\ub3c4\uac00 \uc5ec\uc804\ud788 \ub192\uc2b5\ub2c8\ub2e4. \uc6b4\uc1a1\uc5c5\uccb4\uc758 \ube44\ud6a8\uc728\uc131\uc740 \uace0\uac1d\uc774 \uc9c0\ubd88\ud558\ub294 \ub354 \ub192\uc740 \uc694\uae08\uc5d0 \ubc18\uc601\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubd88\uade0\ud615\uc774 \ud655\ub300\ub418\uba74 \uace0\uac1d\uc740 \ubcf4\uc7a5\uc774 \uc81c\uacf5\ud558\ub294 \uac00\uce58\uc5d0 \uc758\ubb38\uc744 \uac16\uae30 \uc2dc\uc791\ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ub2e4\ub978 \uc6b4\uc1a1\uc5c5\uccb4\ub85c\ubd80\ud130 \ubcf4\uc7a5\uc744 \ubc1b\uc744 \uc218 \uc788\uc73c\uba70, \uc774\ub85c \uc778\ud574 \uc6b4\uc1a1\uc5c5\uccb4\uac00 \uace0\uac1d \ud655\ubcf4\ub85c \ub2e4\uc2dc \ub208\uc744 \ub3cc\ub9ac\uac8c \ub418\uc5b4 \ubb38\uc81c\uac00 \uc545\ud654\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.    <\/p>\n\n<p>\uace0\uac1d \ud655\ubcf4\ub294 \ube44\uc6a9\uc774 \ub9ce\uc774 \ub4e4 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uace0\uac1d\uc774 \uc2e4\uc81c\ub85c \ud544\uc694\ub85c \ud558\ub294 \ubcf4\uc7a5\uc744 \uc81c\uacf5\ud558\uc9c0 \ubabb\ud558\ub294 \ube44\ud6a8\uc728\uc801\uc778 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. IBM \ube44\uc988\ub2c8\uc2a4 \uac00\uce58 \uc5f0\uad6c\uc18c(IBM Institute for Business Value)\ub294 \uace0\uac1d\uc774 \ud544\uc694\ub85c \ud558\ub294 \ubcf4\ud5d8 \uc801\uc6a9 \ubc94\uc704\uc640 \ud604\uc7ac \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ud65c\uc131\ud654\ub41c \ubcf4\ud5d8 \uc801\uc6a9 \ubc94\uc704 \uc0ac\uc774\uc5d0 1\uc870 2\ucc9c\uc5b5 \ub2ec\ub7ec\uc758 \uaca9\ucc28\uac00 \uc788\ub2e4\uace0 \ucd94\uc815\ud569\ub2c8\ub2e4. <a href=\"https:\/\/www.ibm.com\/thought-leadership\/institute-business-value\/report\/embedded-insurance\" target=\"_blank\" rel=\"noreferrer noopener\">\ubcfc\ud2b8\ud14c\ud06c\uc758 \ub86d \ubc14\uc6b0\uc5b4(Rob Bauer)\uc640 IBM\uc758 \uc694\uc548 \ubbf8\uc1fc(Yoann Michaux)\uc640 \ub9c8\ud06c \ub9e5\ub7ec\ud50c\ub9b0(Mark McLaughlin<\/a>)\uc740 &#8220;\ucda9\uc804\uc744 \uc704\ud574\uc11c\ub294 [this gap] \ub354 \uc2e0\uc18d\ud558\uace0, \ud22c\uba85\ud558\uba70, \uc800\ub834\ud55c \ubcf4\ud5d8\uc774 \ud544\uc694\ud558\uba70, \uc0ac\uc6a9 \ubc0f \uad6c\ub9e4\uac00 \ub354 \uc27d\ub2e4&#8221;\uace0 \uc37c\ub2e4. \uc784\ubca0\ub514\ub4dc \ubcf4\ud5d8\uc740 \uc774 \uc124\uba85\uc744 \ucda9\uc871\ud558\ubbc0\ub85c \ubcf4\uc7a5 \ubc94\uc704\ub97c \uac1c\uc120\ud558\uace0 \ube44\uc6a9\uc744 \uc808\uac10\ud560 \uc218 \uc788\ub294 \uc720\ub9dd\ud55c \uc635\uc158\uc785\ub2c8\ub2e4.   <\/p>\n\n<p>\uc784\ubca0\ub514\ub4dc \ubcf4\ud5d8\uc740 \ubcf4\uc7a5 \uaca9\ucc28\ub97c \ud574\uc18c\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uace0\uac1d \ud655\ubcf4 \ub9ac\uc18c\uc2a4\ub97c \ubcf4\ub2e4 \ud6a8\uc728\uc801\uc73c\ub85c \ub9cc\ub4dc\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc784\ubca0\ub514\ub4dc \ucee4\ubc84\ub9ac\uc9c0\ub294 \ubcf4\ud5d8\uc0ac\uac00 \uc218\uc775\uc744 \uc9c1\uc811 \ud574\uacb0\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \uc81c\uacf5\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uace0\uac1d\uc774 \uae30\ub300\ud558\ub294 \uac04\uc18c\ud654\ub418\uace0 \uac1c\uc778\ud654\ub41c \ubcf4\ud5d8 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/travel-agency-consultation-1024x684.jpg\" alt=\"&#xCF8C;&#xD65C;&#xD558;&#xACE0; &#xC6B0;&#xC544;&#xD55C; &#xC5EC;&#xC131; &#xACE0;&#xAC1D;&#xC740; &#xC5EC;&#xD589;&#xC0AC; &#xD68C;&#xC0AC; &#xAD00;&#xB9AC;&#xC790; &#xC5EC;&#xC131;&#xC774; &#xBAA8;&#xBC14;&#xC77C; &#xD328;&#xB4DC; &#xCEF4;&#xD4E8;&#xD130;&#xB97C; &#xC0AC;&#xC6A9;&#xD558;&#xC5EC; &#xADF8;&#xB140;&#xB97C; &#xC704;&#xD574; &#xD2B9;&#xBCC4; &#xAC00;&#xACA9;&#xC744; &#xBCF4;&#xC5EC;&#xC904; &#xB54C; &#xD589;&#xBCF5;&#xC744; &#xB290;&#xB08D;&#xB2C8;&#xB2E4;.\" class=\"wp-image-10934\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/travel-agency-consultation-1024x684.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/travel-agency-consultation-300x200.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/travel-agency-consultation-768x513.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/travel-agency-consultation.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\uace0\uac1d\uc774 \uc788\ub294 \uacf3\uc5d0\uc11c \uace0\uac1d \ub9cc\ub098\uae30<\/h2>\n\n<p>\ub514\uc9c0\ud138 \ud2b8\ub79c\uc2a4\ud3ec\uba54\uc774\uc158\uc740 \ubcf4\ud5d8\uc0ac\uc5d0\uac8c \ud604\uc7ac \uc77c\uc0c1\uc801\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9c0\uace0 \uc788\ub294 \ud604\uc2e4\uc785\ub2c8\ub2e4. \uc784\ubca0\ub514\ub4dc \ubcf4\ud5d8\uc758 \uc0ac\uc6a9\uc744 \ud3ec\ud568\ud558\uc5ec \ub514\uc9c0\ud138 \ucc44\ub110\uc744 \ud1b5\ud574 \uace0\uac1d \uacbd\ud5d8\uc744 \uac1c\uc120\ud560 \uc218 \uc788\ub294 \uc5ec\uc9c0\ub294 \uc5ec\uc804\ud788 \ub9ce\uc2b5\ub2c8\ub2e4. <\/p>\n\n<p>\ub300\ubd80\ubd84\uc758 \ubcf4\ud5d8\uc0ac\ub294 \uae30\ubcf8\uc801\uc778 \uc628\ub77c\uc778 \uc778\uc9c0\ub3c4\ub97c \uac16\ucd94\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 &#8220;\ub514\uc9c0\ud138\uc744 \ud1b5\ud574 \ub208\uc5d0 \ub744\uac8c \uac1c\uc120\ub418\uace0 \uace0\ub3c4\ub85c \uac1c\uc778\ud654\ub41c \uc804\ubc18\uc801\uc778 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uae30\uc5c5\uc740 \uac70\uc758 \uc5c6\ub2e4&#8221;\uace0 \ub9ac\uc11c\uce58 \ubc0f \ucee8\uc124\ud305 \ud68c\uc0ac\uc778 \ucf54\ud37c\ub808\uc774\ud2b8 \uc778\uc0ac\uc774\ud2b8(Corporate Insight)\uc758 \uc0ac\uc7a5\uc778 <a href=\"https:\/\/www.jdpower.com\/business\/press-releases\/2021-us-insurance-digital-experience-study\" target=\"_blank\" rel=\"noreferrer noopener\">\ub9c8\uc774\ud074 \uc5d8\ub9ac\uc2a8(Michael Ellison<\/a>)\uc740 \uc9c0\uc801\ud569\ub2c8\ub2e4. \uc784\ubca0\ub514\ub4dc \ubcf4\ud5d8\uc740 \uace0\uac1d \uc5ec\uc815\uc5d0\uc11c \uac00\uc7a5 \ud544\uc694\ud55c \uc2dc\uc810\uc5d0 \uace0\uac1d\uc5d0\uac8c \uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ud55c \uac00\uc9c0 \ubc29\ubc95\uc785\ub2c8\ub2e4.  <\/p>\n\n<p>\uc784\ubca0\ub514\ub4dc \ubcf4\ud5d8\uc740 \ubcf4\uc7a5\uc774 \ud544\uc694\ud55c \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uc758 \uad6c\ub9e4\uc640 \ud568\uaed8 \ubcf4\ud5d8 \ubcf4\uc7a5\uc744 \ubc88\ub4e4\ub85c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc790\ub3d9\ucc28 \ubcf4\ud5d8\uc740 \ucc28\ub7c9 \uad6c\ub9e4 \uac00\uaca9\uc5d0 \ud3ec\ud568\ub420 \uc218 \uc788\uc73c\uba70, \uc5ec\ud589\uc790 \ubcf4\ud5d8\uc740 \ud56d\uacf5\uad8c \uad6c\ub9e4\uc758 \uc77c\ubd80\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n<p>\uace0\uac1d\uc5d0\uac8c \uc784\ubca0\ub514\ub4dc \ubcf4\ud5d8\uc758 \uac00\uce58\ub294 \uc811\uadfc\uc131\uc758 \uc6a9\uc774\uc131\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \ub9ce\uc740 \uace0\uac1d\ub4e4\uc740 \ud544\uc694\ud55c \uacbd\uc6b0\uac00 \uc544\ub2c8\uba74 \uc0c8\ub85c\uc6b4 \uad6c\ub9e4\uc5d0 \ub300\ud55c \ubcc4\ub3c4\uc758 \ubcf4\ud5d8\uc744 \ucc3e\uae30 \uc704\ud574 \ub178\ub825\ud558\uc9c0 \uc54a\uc744 \uac83\uc785\ub2c8\ub2e4. &#8220;\uc774\uc640\ub294 \ub300\uc870\uc801\uc73c\ub85c, \uae30\ubcf8\uc801\uc73c\ub85c \ub0b4\uc7a5\ub41c \ubcf4\ud5d8 \uc0c1\ud488\uc740 \uace0\uac1d\uc774 \uc804\ub840 \uc5c6\uc774 \ub0ae\uc740(\ub610\ub294 \uc544\uc608 \uc5c6\uc774) \uad00\uc5ec\ud568\uc73c\ub85c\uc368 \ubcf4\ud5d8\uc5d0 \uac00\uc785\ud558\uc9c0 \uc54a\uc740 \uc190\uc2e4\ub85c\ubd80\ud130 \uc790\uc2e0\uacfc \uc18c\uc720\ubb3c\uc744 \ubcf4\ud638\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4&#8221;\ub77c\uace0 Baloise Group\uc758 \uc804\ub7b5 \ubaa8\ud5d8 \ubc0f \uc2a4\ud0c0\ud2b8\uc5c5 \uc2a4\uce74\uc6b0\ud2b8 \uc774\uc0ac\uc778 <a href=\"https:\/\/www.baloise.com\/en\/home\/news-stories\/news\/blog\/2019\/why-embedded-insurance-is-a-game-changer-for-insurers-and-their-customers.html\" target=\"_blank\" rel=\"noreferrer noopener\">Sibylle Fischer<\/a>\ub294 \ub9d0\ud569\ub2c8\ub2e4. \uadf8 \uacb0\uacfc \uace0\uac1d\uc740 \ub9c8\uc74c\uc758 \ud3c9\ud654\ub97c \uc5bb\uace0 \ubcf4\ud5d8\uc5d0 \ub300\ud55c \uc874\uacbd\uc2ec\uc774 \uac1c\uc120\ub429\ub2c8\ub2e4.   <\/p>\n\n<p>\ubcf4\ud5d8\uc0ac\uc758 \uacbd\uc6b0, \uc784\ubca0\ub514\ub4dc \ubcf4\ud5d8\uc740 \uace0\uac1d \ud655\ubcf4\uc758 \ub610 \ub2e4\ub978 \uc228\uaca8\uc9c4 \ube44\uc6a9, \uc989 \uc0c8\ub85c \ud655\ubcf4\ud55c \uace0\uac1d\uc744 \uc628\ubcf4\ub529\ud558\ub294 \ube44\uc6a9\uc744 \ud574\uacb0\ud569\ub2c8\ub2e4. \uc628\ubcf4\ub529\uc740 \uace0\uac1d\uc774 \uc6d0\ud558\ub294 \ub9de\ucda4\ud615 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \ub370 \ud544\uc218\uc801\uc774\uc9c0\ub9cc \uc601\uc5c5 \ud300\uc5d0\uc11c \uac04\uacfc\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\ub2e4\uace0 \uace0\uac1d \uc628\ubcf4\ub529 \ubc0f \uad6c\ud604 \ud50c\ub7ab\ud3fc GuideCX\uc758 \uc124\ub9bd\uc790 \uacb8 CEO\uc778 <a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2021\/07\/21\/customer-acquisition-costs-often-dont-include-customer-onboarding-expenses-but-they-should\/\" target=\"_blank\" rel=\"noreferrer noopener\">Peter Ord<\/a>\ub294 \ub9d0\ud569\ub2c8\ub2e4. <\/p>\n\n<p>\uc784\ubca0\ub514\ub4dc \ubcf4\ud5d8\uc740 \uae30\ubcf8 \uc815\ubcf4\ub97c \uc218\uc9d1\ud558\uace0 \uace0\uac1d\uc744 \uc704\ud55c \ubcf4\ud5d8 \ubcf4\uc7a5\uc744 \uc2dc\uc791\ud558\uc5ec \uc628\ubcf4\ub529 \ud504\ub85c\uc138\uc2a4\ub97c \uc2dc\uc791\ud569\ub2c8\ub2e4. \uc774 \ucd08\uae30 \uc815\ubcf4\ub97c \ubc14\ud0d5\uc73c\ub85c \ubcf4\ud5d8\uc0ac\uc640 \ub300\ub9ac\uc810\uc740 \ubcf4\ud5d8\uc758 \uac00\uce58\uc640 \uc0ac\uc6a9 \uac00\ub2a5\ud55c \ucd94\uac00 \ubcf4\ud5d8 \uc635\uc158\uc5d0 \ub300\ud574 \uace0\uac1d\uc744 \uad50\uc721\ud558\ub294 \uc791\uc5c5\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/buying-a-car-1024x683.jpg\" alt=\"&#xBAA8;&#xD130;&#xC1FC;&#xC5D0;&#xC11C; &#xC0C8; &#xCC28;&#xC5D0; &#xAE30;&#xB300;&#xC5B4; &#xC788;&#xB294; &#xC80A;&#xC740; &#xCEE4;&#xD50C;\" class=\"wp-image-10924\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/buying-a-car-1024x683.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/buying-a-car-300x200.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/buying-a-car-768x512.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/buying-a-car.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\uace0\uac1d\uacfc \ubcf4\ud5d8\uc0ac\ub97c \uc704\ud55c \uc784\ubca0\ub514\ub4dc \ubcf4\ud5d8 \ud65c\uc6a9<\/h2>\n\n<p>\uace0\uac1d \ud655\ubcf4 \ube44\uc6a9\uc740 \uc6b4\uc1a1\uc5c5\uccb4\ub9cc\uc774 \ubd80\ub2f4\ud558\ub294 \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4. \ub610\ud55c \ubcf4\ud5d8 \uc5d0\uc774\uc804\ud2b8\ub294 \ub9ac\ub4dc\ub97c \uace0\uac1d\uc73c\ub85c \uc804\ud658\ud558\ub294 \ub370 \ub4dc\ub294 \ub192\uc740 \ube44\uc6a9\uc73c\ub85c \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n<p>\uc0c1\ub2f4\uc6d0\uc758 \uacbd\uc6b0 \ube44\uc6a9\uc740 \uc989\uac01\uc801\uc73c\ub85c \ubc1c\uc0dd\ud558\uc9c0\ub9cc \uad00\uacc4\uc758 \uac00\uce58\ub294 \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \ub4dc\ub7ec\ub098\uae30 \ub54c\ubb38\uc5d0 \uc2e0\uaddc \uace0\uac1d \uc628\ubcf4\ub529\uc774 \uc5b4\ub5a4 \uc131\uacfc\ub97c \uac70\ub450\ub294\uc9c0 \ud655\uc778\ud558\uae30\uac00 \ud2b9\ud788 \uc5b4\ub824\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad00\uacc4 \uad6c\ucd95\uc758 \uac00\uce58\ub97c \ub193\uce5c \uc5d0\uc774\uc804\ud2b8\ub294 \uace0\uac1d \ud655\ubcf4\uc5d0 \uc810\uc810 \ub354 \ub9ce\uc740 \ub3c8\uacfc \uc2dc\uac04\uc744 \uc18c\ube44\ud558\uc9c0\ub9cc \uc544\ubb34\ub7f0 \uc774\uc775\ub3c4 \uc5bb\uc9c0 \ubabb\ud560 \uc704\ud5d8\uc5d0 \ucc98\ud574 \uc788\ub2e4\uace0 Rocket Referrals\uc758 \uacf5\ub3d9 \uc124\ub9bd\uc790\uc778 <a href=\"https:\/\/www.propertycasualty360.com\/2021\/02\/19\/how-insurance-agents-can-reduce-customer-acquisition-costs\/\" target=\"_blank\" rel=\"noreferrer noopener\">Carl Maerz<\/a>\ub294 \uc37c\uc2b5\ub2c8\ub2e4. <\/p>\n\n<p>\uc784\ubca0\ub514\ub4dc \ubcf4\ud5d8\uc740 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uacfc \uc5f0\uacb0\ud558\ub294 \ub370 \ub4dc\ub294 \uc2dc\uac04\uacfc \ube44\uc6a9 \ube44\uc6a9\uc744 \uc904\uc5ec \uc774\ub7ec\ud55c \uc5d0\uc774\uc804\ud2b8\uc5d0\uac8c \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uace0\uac1d \ud655\ubcf4\ub97c \ud1b5\ud574 \uc5d0\uc774\uc804\ud2b8\ub294 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \ub370 \ubc14\ub85c \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n<p>\uc784\ubca0\ub514\ub4dc \ubcf4\ud5d8\uc740 \ub610\ud55c \uace0\uac1d\uc758 \uac00\uc7a5 \ud070 \uace8\uce6b\uac70\ub9ac \uc911 \ud558\ub098\uc778 \ubcf4\ud5d8 \uc5c5\uacc4\uc758 \uc624\ub79c \uc2e0\ub8b0 \ubd80\uc871\uc744 \ud574\uacb0\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>\uace0\uac1d\uc740 \ubcf4\ud5d8 \ubcf4\uc7a5\uc758 \uac00\uce58\ub97c \uc778\uc2dd\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2019\ub144 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uc751\ub2f5\ud55c \ubcf4\ud5d8 \uace0\uac1d\uc758 62%\uac00 \ubcf4\ud5d8\uc774 \uc704\ud5d8\uc5d0 \uc9c1\uba74\ud588\uc744 \ub54c \ub9c8\uc74c\uc758 \ud3c9\ud654\ub97c \uc81c\uacf5\ud55c\ub2e4\uace0 \ub9d0\ud588\ub2e4\uace0 \uc81c\ub124\ubc14 \ud611\ud68c\uc758 \uc804\ubb34 \uc774\uc0ac \uacb8 \uc5f0\uad6c \ubc0f \uc608\uce21 \ucc45\uc784\uc790\uc778 <a href=\"https:\/\/www.genevaassociation.org\/sites\/default\/files\/research-topics-document-type\/pdf_public\/underinsurance_in_mature_economies_web.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Kai-Uwe Schanz<\/a>\ub294 \uc37c\uc2b5\ub2c8\ub2e4. \uc751\ub2f5\uc790\uc758 61%\ub294 \ubcf4\ud5d8\ud68c\uc0ac\uac00 &#8216;\uc911\uc694\ud55c \uc11c\ube44\uc2a4&#8217;\ub97c \uc81c\uacf5\ud55c\ub2e4\uace0 \ub2f5\ud588\uace0, 57%\ub294 &#8216;\ubcf4\ud5d8\uc0c1\ud488\uc5d0 \uac00\uc785\ud558\ub294 \uac83\uc774 \ud604\uba85\ud558\uace0 \ucc45\uc784\uac10 \uc788\ub294 \uc11c\ube44\uc2a4&#8217;\ub77c\uace0 \ub2f5\ud588\ub2e4.  <\/p>\n\n<p>\ubcf4\ud5d8\uc774 \uac00\uce58\ub97c \uc81c\uacf5\ud55c\ub2e4\ub294 \uace0\uac1d\uc758 \uc778\uc2dd\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc77c\ubc18\uc801\uc73c\ub85c \ubcf4\ud5d8\uc0ac\ub97c \uc2e0\ub8b0\ud560 \uc218 \uc5c6\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, <a href=\"https:\/\/www.eptica.com\/sites\/default\/files\/uploads\/study\/eptica-insurance-digital-cx-2019-infographic.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">2019\ub144 Eptica Insurance Digital Trust Study<\/a>\uc5d0\uc11c \uc751\ub2f5\uc790\uc758 3%\ub9cc\uc774 \uc601\uad6d \ubcf4\ud5d8\uc0ac\ub97c \uc2e0\ub8b0\ud560 \uc218 \uc788\ub2e4\uace0 \uc0dd\uac01\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n\n<p>\ud558\uc9c0\ub9cc \uc5ec\uae30\uc5d0\uc11c\ub3c4 \uc784\ubca0\ub514\ub4dc \ubcf4\ud5d8\uc774 \ud76c\ub9dd\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. Eptica \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uc751\ub2f5\uc790\uc758 63%\uac00 &#8220;\uc27d\uace0 \uc6d0\ud65c\ud55c \uc11c\ube44\uc2a4&#8221;\ub85c \uc778\ud574 \ube0c\ub79c\ub4dc\ub97c \ub354 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4. \uc784\ubca0\ub514\ub4dc \ubcf4\ud5d8\uc758 \ub2e8\uc21c\uc131\uacfc \ubcf4\ud5d8\uc5d0 \uac00\uc785\ud568\uc73c\ub85c\uc368 \ucc45\uc784\uac10 \uc788\ub294 \uc77c\uc744 \ud558\uace0 \uc788\ub2e4\ub294 \uace0\uac1d\uc758 \uc778\uc2dd\uc744 \uacb0\ud569\ud558\uba74 \uace0\uac1d \uc2e0\ub8b0\ub97c \ub192\uc774\ub294 \ub3d9\uc2dc\uc5d0 \uac00\uc785 \ube44\uc6a9\uc744 \uc808\uac10\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.  <\/p>\n\n<p>\uc784\ubca0\ub514\ub4dc \ubcf4\ud5d8\uc744 \ub3c4\uc785\ud558\ub824\ub294 \ubcf4\ud5d8\uc0ac\ub4e4\uc740 \uba3c\uc800 \uc790\uc0ac\uc758 \uae30\uc220\uc801 \uc5ed\ub7c9\uc744 \uc0b4\ud3b4\ubd10\uc57c \ud569\ub2c8\ub2e4. \ubcf4\ud5d8\uc0ac\ub294 \ub514\uc9c0\ud138 \ud658\uacbd\uc5d0\uc11c \uc6d0\ud65c\ud558\uac8c \uc791\ub3d9\ud558\ub294 \ud50c\ub7ab\ud3fc\uacfc \ub3c4\uad6c\ubfd0\ub9cc \uc544\ub2c8\ub77c \ub370\uc774\ud130\ub97c \ucea1\ucc98, \uc800\uc7a5, \ubcf4\ud638 \ubc0f \ubd84\uc11d\ud558\ub294 \ucd5c\uc2e0 \ubc29\ubc95\uc774 \ud544\uc694\ud558\ub2e4\uace0 InsTech London\uc758 <a href=\"https:\/\/mvvsp1.5gcdn.net\/118a22f41220439bac35f8ed3a8bc7c0\" target=\"_blank\" rel=\"noreferrer noopener\">Robin Merttens<\/a> \uc640 \ub3d9\ub8cc \uc5f0\uad6c\uc6d0\ub4e4\uc740 \ub9d0\ud569\ub2c8\ub2e4. <\/p>\n\n<p>\uc804\ud1b5\uc801\uc73c\ub85c \uace0\uac1d \ud655\ubcf4\ub294 P&amp;C \uace0\uac1d \uc5ec\uc815\uc5d0\uc11c \uac00\uc7a5 \uc5b4\ub824\uc6b4 \ubd80\ubd84 \uc911 \ud558\ub098\uc600\uc2b5\ub2c8\ub2e4. \uc784\ubca0\ub514\ub4dc \ubcf4\ud5d8\uc744 \uc0ac\uc6a9\ud558\uba74 \ubcf4\ud5d8\uc0ac-\uace0\uac1d \uad00\uacc4\ub97c \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc27d\uac8c \uc2dc\uc791\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc784\ubca0\ub514\ub4dc \ubcf4\ud5d8\uc744 \ub3c4\uc785\ud568\uc73c\ub85c\uc368 P&amp;C \ubcf4\ud5d8\uc0ac\ub294 \uace0\uac1d \ud655\ubcf4\uc5d0\uc11c \uc704\ud5d8 \ud574\uacb0, \ub9de\ucda4\ud615 \ubcf4\uc7a5 \uc81c\uacf5, \uc7a5\uae30\uc801\uc778 \uace0\uac1d \uad00\uacc4 \uad6c\ucd95\uc73c\ub85c \ucd08\uc810\uc744 \uc804\ud658\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.  <\/p>\n\n<p><em>\uc774\ubbf8\uc9c0 \uc791\uc131\uc790: julief514\/\u00a9123RF.com, primagefactory\/\u00a9123RF.com, georgerudy\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uace0\uac1d \ud655\ubcf4\ub294 \uc190\ud574\ubcf4\ud5d8\uc0ac\uc758 \uc131\uc7a5\uc5d0 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc2e0\uaddc \uace0\uac1d\uc744 \ud655\ubcf4\ud558\ub294 \ub370 \ub4dc\ub294 \ube44\uc6a9\uc740 \ub9cc\ub9cc\uce58 \uc54a\uc744 \uc218 \uc788\uc73c\uba70, \uace0\uac1d\ub4e4\uc740 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc790\uc2e0\uc758 \uc785\ub9db\uc5d0 \ub9de\uac8c \ubcf4\ud5d8\uc0ac\ub97c \uc804\ud658\ud558\uace0\uc790 \ud569\ub2c8\ub2e4. \uc784\ubca0\ub514\ub4dc \ubcf4\ud5d8\uc740 \uace0\uac1d \ud655\ubcf4 \ube44\uc6a9\uc744 \uc808\uac10\ud558\uace0 \ucda9\uc131\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc784\ubca0\ub514\ub4dc \ubcf4\ud5d8\uc740 \uace0\uac1d \ud655\ubcf4 \ubc0f \uc720\uc9c0\ub97c \ub354 \uc27d\uac8c \ud568\uc73c\ub85c\uc368 P&amp;C \ubcf4\ud5d8\uc0ac\uc640 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uace0\uac1d \uac04\uc758 \ub354 \uae4a\uc740 [&hellip;]<\/p>\n","protected":false},"featured_media":10950,"template":"","insight-category":[],"class_list":["post-22308","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/insight\/22308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/media\/10950"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/media?parent=22308"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/insight-category?post=22308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}