{"id":21132,"date":"2024-09-30T14:22:14","date_gmt":"2024-09-30T19:22:14","guid":{"rendered":"https:\/\/bolttech.io\/insights\/pc-%eb%b3%b4%ed%97%98%ec%82%ac%ea%b0%80-%ea%b0%9c%ec%9d%b8%ed%99%94%eb%90%9c-%ec%98%a8%eb%94%94%eb%a7%a8%eb%93%9c-%ea%b2%bd%ed%97%98%ec%9d%84-%ec%b0%bd%ec%b6%9c%ed%95%98%eb%8a%94-%eb%b0%a9\/"},"modified":"2024-10-29T09:11:17","modified_gmt":"2024-10-29T14:11:17","slug":"pc-%eb%b3%b4%ed%97%98%ec%82%ac%ea%b0%80-%ea%b0%9c%ec%9d%b8%ed%99%94%eb%90%9c-%ec%98%a8%eb%94%94%eb%a7%a8%eb%93%9c-%ea%b2%bd%ed%97%98%ec%9d%84-%ec%b0%bd%ec%b6%9c%ed%95%98%eb%8a%94-%eb%b0%a9","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/ko\/insights\/pc-%eb%b3%b4%ed%97%98%ec%82%ac%ea%b0%80-%ea%b0%9c%ec%9d%b8%ed%99%94%eb%90%9c-%ec%98%a8%eb%94%94%eb%a7%a8%eb%93%9c-%ea%b2%bd%ed%97%98%ec%9d%84-%ec%b0%bd%ec%b6%9c%ed%95%98%eb%8a%94-%eb%b0%a9\/","title":{"rendered":"P&amp;C \ubcf4\ud5d8\uc0ac\uac00 \uac1c\uc778\ud654\ub41c \uc628\ub514\ub9e8\ub4dc \uacbd\ud5d8\uc744 \ucc3d\ucd9c\ud558\ub294 \ubc29\ubc95"},"content":{"rendered":"\n<p>\uc190\ud574 \ubcf4\ud5d8\uc5d0 \ub300\ud55c \uace0\uac1d \ucda9\uc131\ub3c4\uac00 \uc57d\ud654\ub418\uace0 \uc788\uc73c\uba70, \ubcf4\ud5d8\uc0ac\ub294 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc18c\ube44\uc790 \uae30\ubc18\uc744 \uc720\uc9c0\ud574\uc57c \ud558\ub294 \uc2dc\uae30\uc5d0 \uac00\uc7a5 \ud070 \ud0c0\uaca9\uc744 \uc785\uc5c8\uc2b5\ub2c8\ub2e4.\n\uace0\uac1d\uc774 \ubc1b\ub294 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\uc5d0 \ub300\ud574 \uc810\uc810 \ub354 \ubd88\ub9cc\uc871\uc2a4\ub7fd\ub2e4\uace0 \uc120\uc5b8\ud568\uc5d0 \ub530\ub77c \ubcf4\ud5d8\uc0ac\uac00 2019\ub144\uc5d0 \uc18c\ube44\uc790 \uacbd\ud5d8\uc744 \uac1c\uc120\ud558\uace0\uc790 \ud558\ub294 \uac83\uc740 \ub180\ub77c\uc6b4 \uc77c\uc774 \uc544\ub2d9\ub2c8\ub2e4. <\/p>\n\n<p>\uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uace0\uac1d \uacbd\ud5d8\uc740 \ubcf4\ud5d8 \ud22c\uc790\ub97c \uc704\ud55c \ube44\uc625\ud55c \ud1a0\uc591\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. &#8220;\ud6cc\ub96d\ud55c CX\ub294 \ubcf4\ud5d8\uc0ac\uc758 \ud310\ub9e4 \ube44\uc6a9\uc744 \uc808\uac10\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ucd94\uac00 \uc0c1\ud488 \ud310\ub9e4\ub97c \uc704\ud55c \uc900\ube44 \uae30\ubc18\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4&#8221;\ub77c\uace0 Forrester\uc758 \uc218\uc11d \uc560\ub110\ub9ac\uc2a4\ud2b8\uc778 <a href=\"https:\/\/go.forrester.com\/blogs\/the-three-key-actions-that-will-define-insurance-tech-investment-in-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ellen Carney<\/a>\ub294 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n\n<p>\uace0\uac1d \uacbd\ud5d8\uc744 \ud601\uc2e0\ud560 \uc218 \uc788\ub294 \uae30\ud68c\uac00 \ubb34\uad81\ubb34\uc9c4\ud558\uae30 \ub54c\ubb38\uc5d0 \uac00\uc7a5 \uc88b\uc740 \ucd9c\ubc1c\uc810\uc740 \ubcf4\ud5d8 \uace0\uac1d\uc758 \uc8fc\uc694 \uc694\uad6c \uc0ac\ud56d\uc785\ub2c8\ub2e4.\n\uac1c\uc778\ud654, \uc628\ub514\ub9e8\ub4dc \uc11c\ube44\uc2a4 \ubc0f \uc6d0\ud65c\ud55c \uacbd\ud5d8\uc774 \uac00\uc7a5 \uc911\uc694\ud569\ub2c8\ub2e4. <\/p>\n\n<h2 class=\"wp-block-heading\">\uac1c\uc778\ud654<\/h2>\n\n<p>20\ub144 \uc804\ub9cc \ud574\ub3c4 \ub9de\ucda4\ud615 \uc11c\ube44\uc2a4\uc640 \uc81c\ud488 \ucd94\ucc9c\uc740 \uace0\uac1d\uacfc \ubcf4\ud5d8 \ub300\ub9ac\uc778 \uac04\uc758 \uc624\ub79c \uad00\uacc4\uc758 \ud61c\ud0dd\uc774\uc5c8\uc2b5\ub2c8\ub2e4.\n\uc624\ub298\ub0a0 \uace0\uac1d\uc740 \uac1c\uc778\ud654\ub41c \uc628\ub514\ub9e8\ub4dc \uacbd\ud5d8\uc744 \uae30\ub300\ud569\ub2c8\ub2e4. <\/p>\n\n<p>&#8220;\uc774\uc81c \uae30\uc5c5\uc740 \uace0\uac1d\uc758 \uc774\ub984\uc744 \uc54c\uace0 \uc788\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uace0\uac1d\uc744 \ud55c \uc778\uac04\uc73c\ub85c\uc11c \uc54c\uace0 \uc788\ub2e4\ub294 \uac83\uc744 \ubcf4\uc5ec\uc8fc\uc5b4\uc57c \ud569\ub2c8\ub2e4&#8221;\ub77c\uace0 KPMG\uc758 <a href=\"https:\/\/www.propertycasualty360.com\/2018\/06\/07\/personalization-is-critical-to-a-successful-custom\/\" target=\"_blank\" rel=\"noreferrer noopener\">Julio J. Hernandez<\/a> \ub294 \ub367\ubd99\uc785\ub2c8\ub2e4.<\/p>\n\n<p>\uace0\uac1d\uc744 \uc704\ud55c \ub9de\ucda4\ud615 \ubcf4\ud5d8 \uacbd\ud5d8\uc740 \ud2b9\ud788 \uc790\ub3d9\ucc28 \ubcf4\ud5d8 \ud310\ub9e4 \uac10\uc18c\uc640 \uc7ac\uc0b0 \ud53c\ud574 \uccad\uad6c \uc99d\uac00\uc5d0 \uc9c1\uba74\ud558\uc5ec \ubcf4\ud5d8 \ud68c\uc0ac\uc5d0\uac8c \uac70\uc758 \ud65c\uc6a9\ub418\uc9c0 \uc54a\uc740 \uae30\ud68c\ub85c \ub0a8\uc544 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p><a href=\"https:\/\/www.mckinsey.com\/industries\/financial-services\/our-insights\/how-traditional-insurance-carriers-can-disrupt-through-personalized-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">\ubc00\ub77c \uc544\ub2e4\ubaa8\ubc14(Mila Adamova<\/a>)\uc640 \ub9e5\ud0a8\uc9c0(McKinsey)\uc758 \ub3d9\ub8cc \uc800\uc790\ub4e4\uc740 &#8220;\uac1c\uc778 \uc790\ub3d9\ucc28 \ubcf4\ud5d8\uc0ac\ub4e4\uc740 \ub9e4\ub144 \ud55c \ubcf4\ud5d8\uc0ac\uc5d0\uc11c \ub2e4\ub978 \ubcf4\ud5d8\uc0ac\ub85c \uc804\ud658\ub418\ub294 190\uc5b5 \ub2ec\ub7ec\uc758 \uc9c1\uc811 \ubcf4\ud5d8\ub8cc \uc911 10%\ub9cc \uc720\uc9c0\ud560 \uc218 \uc788\ub2e4\uba74 \ucd94\uac00\ub85c 20\uc5b5 \ub2ec\ub7ec\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\ub2e4&#8221;\uace0 \ub9d0\ud588\ub2e4.<\/p>\n\n<p>\uc774\ub97c \uc218\ud589\ud558\ub294 \ud55c \uac00\uc9c0 \ubc29\ubc95\uc740 \uc778\uacf5 \uc9c0\ub2a5\uacfc \uae30\uacc4 \ud559\uc2b5\uc744 \uc801\uc6a9\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.\n\uc774\ub7ec\ud55c \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uc5ec \ubaa8\ub4e0 \ubcf4\ud5d8 \uace0\uac1d\uc758 \ud504\ub85c\ud544\uc744 \uad6c\ucd95\ud558\uace0 \ud574\ub2f9 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uace0\uac1d \uc81c\uc548\uc744 \ub9de\ucda4\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n\uc608\ub97c \ub4e4\uc5b4, \uc8fc\uc18c \ubcc0\uacbd\uc744 \uc81c\ucd9c\ud558\ub294 \uc790\ub3d9\ucc28 \ubcf4\ud5d8 \uace0\uac1d\uc740 \uc0c8\ub85c\uc6b4 \ub80c\ud0c8\ub85c \uc774\uc0ac\ud588\ub2e4\ub294 \uc2e0\ud638\ub97c \ubcf4\ub0bc \uc218 \uc788\uc73c\uba70, \ubcf4\ud5d8 \ud68c\uc0ac\ub294 \uc801\uc808\ud55c \uc21c\uac04\uc5d0 \uc694\uccad\ud560 \uacbd\uc6b0 \uace0\uac1d\uc774 \uc120\ud0dd\ud55c \uc138\uc785\uc790 \ubcf4\ud5d8\uc774 \ub420 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.  <\/p>\n\n<p>\ub514\uc9c0\ud138 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud568\uc73c\ub85c\uc368 \ubcf4\ud5d8\uc0ac\ub294 &#8220;\uae30\uc874\uc758 \uae30\ubcf8 \uc138\ubd84\ud654\uc5d0\uc11c \ubc97\uc5b4\ub098 \uace0\uac1d \ub370\uc774\ud130\ub97c \uc6b0\uc120\uc801\uc73c\ub85c \uc0ac\uc6a9\ud558\uc5ec \uac1c\uc778\uc758 \uac00\uce58\uc640 \uad00\uc2ec\uc0ac\uc5d0 \uae30\ubc18\ud55c \uc644\uc804\ud55c \uace0\uac1d \ud504\ub85c\ud544\uc744 \uc0dd\uc131\ud558\ub294 \uace0\ub3c4\ub85c \uac1c\uc778\ud654\ub41c &#8216;\ub2e8\uc77c \uc138\uadf8\uba3c\ud2b8&#8217; \uc811\uadfc \ubc29\uc2dd\uc73c\ub85c \uc774\ub3d9\ud560 \uc218 \uc788\ub2e4&#8221;\uace0 Affinion\uc758 \ubd80\uc0ac\uc7a5 <a href=\"https:\/\/www.insurancebusinessmag.com\/uk\/opinion\/how-can-insurers-follow-banks-and-improve-their-customer-experience-110782.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">Karen Wheeler<\/a>\ub294 \uc124\uba85\ud569\ub2c8\ub2e4.<\/p>\n\n<p>\ub2e4\ud589\ud788\ub3c4 \uace0\uac1d\ub4e4\uc740 \ubcf4\ud5d8\ud68c\uc0ac\ub4e4\uc774 Wheeler\uac00 \uad8c\uc7a5\ud558\ub294 \uc811\uadfc\ubc95\uc744 \uc27d\uac8c \ubc1b\uc544\ub4e4\uc77c \uc218 \uc788\ub3c4\ub85d \ud558\uace0 \uc788\ub2e4.\n\uc561\uc13c\uce04\uc5b4(Accenture)\uc758 2019\ub144 \uae00\ub85c\ubc8c \uae08\uc735 \uc11c\ube44\uc2a4 \uc18c\ube44\uc790 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \ubcf4\ud5d8 \ubc0f \uc740\ud589 \uace0\uac1d\uc758 75% \uc774\uc0c1\uc774 \uae30\ub300\ud558\ub294 \uc11c\ube44\uc2a4\ub97c \ubc1b\ub294 \ud55c \uac1c\uc778 \ub370\uc774\ud130\ub97c \uacf5\uc720\ud560 \uc758\ud5a5\uc774 \uc788\ub2e4\uace0 \uace0\uac1d \uc778\uc0ac\uc774\ud2b8 \ub514\ub809\ud130 <a href=\"https:\/\/www.accenture.com\/us-en\/insights\/financial-services\/financial-services-consumer-study-2019\" target=\"_blank\" rel=\"noreferrer noopener\">\ud53c\uc5d0\ub974\uce74\ub97c\ub85c \uac8c\ub77c(Piercarlo Gera<\/a>)\uac00 \uc774\ub044\ub294 \ub9ac\uc11c\uce58 \ud300\uc774 \ubc1d\ud614\uc2b5\ub2c8\ub2e4. <\/p>\n\n<p>&#8220;\ubcf4\ud5d8 \uc0b0\uc5c5\uc740 \uc774\uc81c \uc624\ub298\ub0a0\uc758 \uc815\ud1b5\ud55c \uc18c\ube44\uc790\uc5d0\uac8c \uace0\uac1d \uc911\uc2ec\uc758 \uac1c\uc778\ud654\ub41c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \uc5c4\uccad\ub09c \uae30\ud68c\ub97c \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4&#8221;\ub77c\uace0 Breathe Life\uc758 CEO\uc778 <a href=\"http:\/\/insurancethoughtleadership.com\/millennials-demand-modern-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ian Jeffrey<\/a>\ub294 \ub9d0\ud569\ub2c8\ub2e4. \ub370\uc774\ud130\uc5d0 \ub354 \uc27d\uac8c \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc778\uacf5 \uc9c0\ub2a5 \ubc0f \uae30\uacc4 \ud559\uc2b5\uacfc \uac19\uc740 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uba74 \ud574\ub2f9 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \uc804\ub840 \uc5c6\ub294 \uc815\ud655\ub3c4\uc758 \ud1b5\ucc30\ub825\uc744 \uc0dd\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/women-talking-over-phone-1024x684.jpg\" alt=\"&#xC18C;&#xB140;&#xB294; &#xCC28; &#xADFC;&#xCC98;&#xC5D0;&#xC11C; &#xC804;&#xD654; &#xD1B5;&#xD654;&#xB97C; &#xD558;&#xACE0; &#xC788;&#xC2B5;&#xB2C8;&#xB2E4;.\" class=\"wp-image-5945\" style=\"width:997px;height:auto\"\/><\/figure>\n\n<h2 class=\"wp-block-heading\">\uc628\ub514\ub9e8\ub4dc \ubcf4\ud5d8<\/h2>\n\n<p>\uc628\ub514\ub9e8\ub4dc \ubcf4\ud5d8\uc758 \uac1c\ub150\uc740 \uac1c\uc778\ud654\ub97c \ud5a5\ud55c \ub178\ub825\uacfc \ubc00\uc811\ud558\uac8c \uc5f0\uacb0\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.\n\uace0\uac1d\uc740 \ubcf4\ud5d8 \ud68c\uc0ac\uc5d0\uc11c \uac1c\uc778\uc73c\ub85c \uc778\uc815\ubc1b\uae30\ub97c \uc6d0\ud569\ub2c8\ub2e4.\n\ub610\ud55c \ud544\uc694\ud55c \uc21c\uac04\uc5d0 \uc815\ud655\ud558\uac8c \ubcf4\ud5d8\uc5d0 \uac00\uc785\ud560 \uc218 \uc788\uae30\ub97c \uc6d0\ud569\ub2c8\ub2e4.\n\uc8fc\ubb38\ud615 \ubcf4\ud5d8\uc740 \uc2a4\ub9c8\ud2b8\ud3f0\uacfc Wi-Fi\ub97c \ud1b5\ud574 \ubaa8\ub4e0 \uc0b0\uc5c5 \ubd84\uc57c\uc758 \uace0\uac1d\uc774 \uc2a4\uc2a4\ub85c \uad50\uc721\ud558\uace0 \ud544\uc694\ud55c \uac83\uc744 \ube60\ub974\uac8c \ucc3e\uc744 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0 \uace0\uac1d\uc774 \uac00\uc7a5 \uc6d0\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.   <\/p>\n\n<p>Cover Genius\uc758 \ubcf4\ud5d8 \ucc45\uc784\uc790\uc778 <a href=\"https:\/\/www.itij.com\/feature\/how-meet-customers-demands\" target=\"_blank\" rel=\"noreferrer noopener\">Graeme Dean<\/a>\uc740 &#8220;\uace0\ub3c4\ub85c \uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uacfc \ud568\uaed8 \uc989\uac01\uc801\uc778 \uc815\ubcf4\uc640 \uc194\ub8e8\uc158\uc744 \uc190\ubc14\ub2e5 \ubc14\ub85c \uc55e\uc5d0 \uc81c\uacf5\ud558\ub294 \uac83\uc740 \ub354 \uc774\uc0c1 \ud61c\ud0dd\uc774 \uc544\ub2c8\ub77c \uae30\ub300\ub418\ub294 \uac83&#8221;\uc774\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n\n<p>\uace0\uac1d\uc774 \ubcf4\ud5d8 \uc0c1\ud488\uc744 \ubcf4\ub2e4 \uc27d\uac8c \ube44\uad50\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0 \ubcf4\ud5d8 \ud68c\uc0ac\ub294 \uc0c1\ud488 \uacbd\uc7c1\uc5d0\uc11c \uc11c\ube44\uc2a4 \ubc0f \uc194\ub8e8\uc158 \uacbd\uc7c1\uc73c\ub85c \uc804\ud658\ud574\uc57c \ud55c\ub2e4\uace0 Boston Consulting Group\uc758 <a href=\"https:\/\/www.bcg.com\/publications\/2019\/reinventing-life-insurance-agency-distribution-globally.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">Nathalia Bellizia, Tim Calvert \ubc0f Nick Gagnon<\/a> \uc740 \ub9d0\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uace0\uac1d\uacfc \ubcf4\ud5d8\uc0ac \uac04\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uacfc \uc811\uadfc\uc131\uc744 \uac1c\uc120\ud558\uba74 \ubcf4\ud5d8\uc0ac\uac00 \uc218\uc694\uc640 \uc81c\uacf5 \uc0ac\ud56d \uac04\uc758 \uaca9\ucc28\ub97c \ud574\uc18c\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc774 \uc774\ub7ec\ud55c \uc694\uad6c \uc0ac\ud56d\uc744 \ucda9\uc871\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294 \uc11c\ube44\uc2a4 \ubc0f \uc9c0\uc6d0\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n<p>\uace0\uac1d\uc758 \uc694\uad6c\uac00 \ubcc0\ud654\ud568\uc5d0 \ub530\ub77c \uc6b4\uc1a1\uc5c5\uccb4\uac00 \uc81c\uacf5\ud558\ub294 \uad6c\uc2dd \uc81c\ud488\uc740 \uad6c\ub9e4\uc790\uc758 \uae30\ub300\uc5d0 \uc810\uc810 \ub354 \ubd80\ud569\ud558\uc9c0 \ubabb\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\n\uace0\uac1d\ub4e4\uc740 \ud544\uc694\ud560 \ub54c \uc815\ud655\ud788 \ud544\uc694\ud55c \uac83\uc744 \ubaa9\ud45c\ub85c \ud558\ub294 \ubcf4\ud5d8\uc744 \uc120\ud638\ud558\uc5ec \uc810\uc810 \ub354 \ud3ec\uad04\uc801\uc778 \uc815\ucc45\uc744 \ud53c\ud558\uace0 \uc788\ub2e4\uace0 Dean\uc740 \ub9d0\ud569\ub2c8\ub2e4. <\/p>\n\n<p>\ubcf4\ud5d8\uc0ac\ub294 \ub514\uc9c0\ud138 \uc2dc\ub300\uc5d0 \uace0\uac1d\uc758 \uae30\ub300\uc5d0 \ubd80\uc751\ud558\uae30 \uc704\ud574 \ud310\ub9e4\ud558\ub294 \uc0c1\ud488\uc744 \uc7ac\uace0\ud574\uc57c \ud569\ub2c8\ub2e4.\n&#8220;\uae30\uc874 \uc81c\ud488\uc744 \uc9c4\uc5f4\ub300\uc5d0\uc11c \uaebc\ub0b4 \uc628\ub77c\uc778 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ud310\ub9e4\ud558\ub824\uace0 \ud558\uba74 \ub2e8\uc21c\uc131\uacfc \ud22c\uba85\uc131\uc744 \uc694\uad6c\ud558\ub294 \uace0\uac1d\uc744 \uc88c\uc808\uc2dc\ud0ac \ubfd0\uc785\ub2c8\ub2e4&#8221;\ub77c\uace0 ProSight Specialty Insurance\uc758 \uc124\ub9bd\uc790 \uacb8 CEO\uc778 <a href=\"https:\/\/www.propertycasualty360.com\/2018\/06\/22\/insurance-customers-want-an-enhanced-user-experien\/\" target=\"_blank\" rel=\"noreferrer noopener\">Joe Beneducci<\/a>\ub294 \ub9d0\ud569\ub2c8\ub2e4. <\/p>\n\n<p>\ub610\ud55c \uace0\uac1d\uc740 \uc8fc\ubb38\ud615 \uc81c\ud488\uc5d0 \uc561\uc138\uc2a4\ud558\uae30 \uc704\ud574 \uac1c\uc778 \uc815\ubcf4\ub97c \uacf5\uc720\ud560 \uc758\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4.\n\uc608\ub97c \ub4e4\uc5b4, Cambridge Mobile Telematics\uc758 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uc6b4\uc804\uc790\uc758 73%\uac00 \uc5f0\ub839, \uc704\uce58 \ub610\ub294 \uc131\ubcc4\uacfc \uac19\uc740 \uc694\uc778\uc774 \uc544\ub2cc \uc2e4\uc81c \uc131\uacfc\uc5d0 \ub9de\ucd98 \ubcf4\uc7a5 \ubc0f \ubcf4\ud5d8\ub8cc\ub97c \ubc1b\uae30 \uc704\ud574 \uac1c\uc778\uc758 \uc6b4\uc804 \ud589\ub3d9\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uae30\uaebc\uc774 \uacf5\uc720\ud560 \uc758\ud5a5\uc774 \uc788\ub2e4\uace0 CMT\uc758 \uc81c\ud488 \ub2f4\ub2f9 \ubd80\uc0ac\uc7a5\uc778 <a href=\"https:\/\/www.propertycasualty360.com\/2018\/12\/05\/personalizing-the-future-of-auto-insurance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Katherine Wheeler<\/a>\ub294 \ub9d0\ud569\ub2c8\ub2e4. <\/p>\n\n<p>\uc2a4\ub9c8\ud2b8\ud3f0\uc744 \uc0ac\uc6a9\ud558\uba74 \ubcf4\ud5d8 \ud68c\uc0ac\uac00 \ud154\ub808\ub9e4\ud2f1\uc2a4\uc640 \uac19\uc740 \ub3c4\uad6c\ub97c \ub354 \uc27d\uac8c \uc218\uc6a9\ud558\uc5ec \uace0\uac1d\uc774 \uc6d0\ud558\ub294 \uac1c\uc778\ud654\ub41c \uc8fc\ubb38\ud615 \uacbd\ud5d8\uacfc \uc81c\ud488\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"671\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/consultation-broker-1024x671.jpg\" alt=\"33303705 - &#xAE30;&#xC220; &#xAE30;&#xAE30;&#xB85C; &#xB9CC;&#xB098;&#xB294; &#xC80A;&#xC740; &#xBE44;&#xC988;&#xB2C8;&#xC2A4; &#xCEE4;&#xD50C;\" class=\"wp-image-5955\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/consultation-broker-1024x671.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/consultation-broker-300x197.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/consultation-broker-768x503.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/consultation-broker.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\uc6d0\ud65c\ud55c \uacbd\ud5d8<\/h2>\n\n<p>\ub9c8\uc9c0\ub9c9\uc73c\ub85c, \ubcf4\ud5d8 \uace0\uac1d\uc740 \ub514\uc9c0\ud138 \uc7a5\uce58\uc5d0\uc11c \uc27d\uac8c \ubcf4\ud5d8\uc744 \uac80\uc0c9, \ube44\uad50 \ubc0f \uad6c\ub9e4\ud560 \uc218 \uc788\uae30\ub97c \uc6d0\ud569\ub2c8\ub2e4.\n\ub610\ud55c \ud604\uc7ac \ud544\uc694\uc5d0 \ub530\ub77c \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \ubaa8\ubc14\uc77c \uc571\uc73c\ub85c, \uadf8\ub9ac\uace0 \ud734\ub300\ud3f0\uc73c\ub85c \uc6d0\ud65c\ud558\uac8c \uc804\ud658\ud558\uae30\ub97c \uc6d0\ud569\ub2c8\ub2e4. <\/p>\n\n<p>\uc6d0\ud65c\ud55c \uacbd\ud5d8\uc5d0 \ub300\ud55c \uace0\uac1d\uc758 \uc694\uad6c\uc640 \ud1b5\ud569 \uc815\ubcf4 \uc561\uc138\uc2a4\uc5d0 \ub300\ud55c \uc9c1\uc6d0\uc758 \uc694\uad6c\uc5d0 \ubaa8\ub450 \ubbfc\uac10\ud55c \ub9ce\uc740 \ubcf4\ud5d8 \ud68c\uc0ac\ub294 \ub2e4\uc911 \ucc44\ub110 \uc811\uadfc \ubc29\uc2dd\uc744 \uac1c\uc120\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub450\uc5c8\uc2b5\ub2c8\ub2e4.\n\uc774\ub294 \uace0\uac1d\uc758 \ud589\ub3d9\uacfc \uae30\ub300\uc5d0 \uc644\uc804\ud788 \ubd80\uc751\ud558\uae30 \uc704\ud574 \ud544\uc218\uc801\uc774\ub77c\uace0 Dimelo\uc758 \ub9c8\ucf00\ud305 \ucc45\uc784\uc790\uc778 <a href=\"https:\/\/www.retailcustomerexperience.com\/blogs\/omni-digital-vs-omnichannel-what-is-the-difference\/\" target=\"_blank\" rel=\"noreferrer noopener\">Julien Rio<\/a>\ub294 \ub9d0\ud569\ub2c8\ub2e4. <\/p>\n\n<p>&#8220;\uc634\ub2c8 \ub514\uc9c0\ud138 \uace0\uac1d\uc740 \uc6d0\ud65c\ud55c \uacbd\ud5d8\uc744 \uae30\ub300\ud558\uba70, \uace0\uac1d\uc5d0\uac8c \uc911\uc694\ud55c \uac83\uc740 \ubb38\uc81c\uc5d0 \ub300\ud55c \ud574\uacb0\ucc45\uc744 \ucc3e\uae30 \uc704\ud574 \uc120\ud638\ud558\ub294 \ucc44\ub110\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uac83\uc785\ub2c8\ub2e4. \uae30\uc5c5\uc740 \ubaa8\ub4e0 \uc811\uc810\uc5d0\uc11c \uade0\uc77c\ud55c \ud488\uc9c8\uc758 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4&#8221;\ub77c\uace0 Rio\ub294 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n\n<p>\uc774\ub7ec\ud55c \uace0\uac1d\uc740 \uc804\uc801\uc73c\ub85c \uc628\ub77c\uc778\uc73c\ub85c \ubcf4\ud5d8\uc744 \ucc3e\uace0 \uad6c\ub9e4\ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uc5d0\uc774\uc804\uc2dc\uc640 \uac19\uc740 \ubb3c\ub9ac\uc801 \uc704\uce58\ub97c \ubc29\ubb38\ud558\uac70\ub098 \uc804\ud654\ub85c \ubcf4\ud5d8 \ud68c\uc0ac\uc5d0 \uc5f0\ub77d\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>\uace0\uac1d\uc5d0\uac8c \uc6d0\ud65c\ud55c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ubcf4\ud5d8 \ud68c\uc0ac\ub294 \uc790\uccb4 \ub3c4\uad6c\uc640 \ud50c\ub7ab\ud3fc\uc758 \uc791\ub3d9 \ubc29\uc2dd\uc5d0 \uc9d1\uc911\ud574\uc57c \ud569\ub2c8\ub2e4.\n\ub2e8\uc77c \ud504\ub808\uc784\uc6cc\ud06c\uc5d0\uc11c \uc5ec\ub7ec \ubcf4\ud5d8 \uae30\ub2a5\uc744 \uc218\ud589\ud560 \uc218 \uc788\ub294 \ud50c\ub7ab\ud3fc\uc740 \ubcc0\ud654\ud558\ub294 \uace0\uac1d \uc694\uad6c\ub97c \ucda9\uc871\ud558\ub294 \ubcf4\ud5d8\uc0ac\uc758 \ub2a5\ub825\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub2e4\uace0 NTT DATA Services\uc758 \ub370\uc774\ud130 \ubc0f \ubd84\uc11d \ucc45\uc784\uc790\uc778 <a href=\"https:\/\/banking-insurance.cioreview.com\/cxoinsight\/8-questions-insurance-cios-must-ask-to-meet-customer-demands-nid-27201-cid-23.html\" target=\"_blank\" rel=\"noreferrer noopener\">Normand Lepine<\/a>\uc740 \ub367\ubd99\uc785\ub2c8\ub2e4. <\/p>\n\n<p>&#8220;\ud50c\ub7ab\ud3fc \uc811\uadfc \ubc29\uc2dd\uc744 \uc0ac\uc6a9\ud558\uba74 \uae30\uc220 \uad6c\uc131 \uc694\uc18c\ub97c \uacb0\ud569, \uad50\uccb4 \ubc0f \uc870\ub9bd\ud558\uc5ec \ubaa8\ub4e0 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \uc9c0\uc6d0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4&#8221;\ub77c\uace0 Lepine\uc740 \ub9d0\ud569\ub2c8\ub2e4.\n\ub530\ub77c\uc11c \ud50c\ub7ab\ud3fc\uc740 \ubcf4\ud5d8 \ud68c\uc0ac\uac00 \ubbfc\ucca9\uc131\uc744 \uac1c\uc120\ud558\uace0 \uc0c8\ub85c\uc6b4 \uae30\ud68c\uc5d0 \uc2e0\uc18d\ud558\uac8c \ub300\uc751\ud558\uba70 \uace0\uac1d\uc774 \uc694\uad6c\ud558\ub294 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. <\/p>\n\n<p>\uc624\ub298\ub0a0\uc758 \ubcf4\ud5d8 \uace0\uac1d\uc740 \ubcf4\ud5d8\uc5d0 \ub300\ud55c \uad6c\ub9e4\uac00 \uac04\ub2e8\ud558\uae30\ub97c \uc6d0\ud569\ub2c8\ub2e4.\n\uadf8\ub4e4\uc740 \ubcf4\ud5d8\uc774 \uc790\uc2e0\uc758 \ud544\uc694\uc640 \ud589\ub3d9\uc5d0 \ub9de\uac8c \uc870\uc815\ub418\uae30\ub97c \uc6d0\ud558\uba70 \ubcf4\ud5d8 \ud68c\uc0ac\uac00 \uc790\uc2e0\uc744 \uac1c\uc778\uc73c\ub85c \uc778\uc815\ud558\uae30\ub97c \uc6d0\ud569\ub2c8\ub2e4. <\/p>\n\n<p>\uc774\ub7ec\ud55c \uae30\ub300\uc5d0 \ubd80\uc751\ud558\uae30 \uc704\ud574 \ubcf4\ud5d8 \ud68c\uc0ac\ub294 \uac01 \uc9c1\uc6d0\uc5d0\uac8c \ud6cc\ub96d\ud55c \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub3c4\ub85d \uc694\uad6c\ud558\ub294 Amazon\uacfc \uac19\uc740 \ud68c\uc0ac\uc758 \uc120\ub840\ub97c \ub530\ub77c\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n<p>\ud3ec\ube0c\uc2a4(Forbes)\uc758 \uace0\uac1d \uacbd\ud5d8 \ubbf8\ub798\ud559\uc790\uc778 <a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2018\/12\/05\/five-trends-shaping-the-future-of-customer-experience-in-2019\/#237d304d7bb6\" target=\"_blank\" rel=\"noreferrer noopener\">\ube14\ub808\uc774\ud06c \ubaa8\uac74(Blake Morgan<\/a>)\uc740 &#8220;\uc624\ub298\ub0a0 \uae30\uc5c5\ub4e4\uc740 \ucc44\uc6a9 \ubc0f \ub9ac\ub354\uc2ed \uac1c\ubc1c\ubd80\ud130 \ub9c8\ucf00\ud305, \uacf5\uae09\ub9dd, \ubb3c\ub958, IT \uc778\ud504\ub77c, \uc81c\ud488 \uc124\uacc4 \ubc0f \uc804\uccb4 \ube44\uc988\ub2c8\uc2a4\uc758 \uc9c0\uc18d\uc801\uc778 \uac1c\uc120\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \ubaa8\ub4e0 \uc5c5\ubb34\uc5d0\uc11c \uace0\uac1d \uacbd\ud5d8\uc744 \uc911\uc694\ud558\uac8c \uc0dd\uac01\ud558\uace0 \uc788\ub2e4&#8221;\uace0 \uc124\uba85\ud569\ub2c8\ub2e4.<\/p>\n\n<p>\ub2e4\ud589\ud788\ub3c4 \uc774\ub7ec\ud55c \ub3c4\uad6c\ub97c \ud1b5\ud574 \ubcf4\ud5d8\uc0ac\ub294 \uc774\ub7ec\ud55c \ubbf8\ub798\ub97c \uc218\uc6a9\ud558\uace0 \uac1c\uc778\ud654\ub41c \uc628\ub514\ub9e8\ub4dc \uacbd\ud5d8\uc758 \uc774\uc810\uc744 \ub204\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p><em>\uc774\ubbf8\uc9c0 \uc791\uc131\uc790: Antonio Guillem\/\u00a9123RF.com, viktorianovo\/\u00a9123RF.com, Trendsetter Images\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc190\ud574 \ubcf4\ud5d8\uc5d0 \ub300\ud55c \uace0\uac1d \ucda9\uc131\ub3c4\uac00 \uc57d\ud654\ub418\uace0 \uc788\uc73c\uba70, \ubcf4\ud5d8\uc0ac\ub294 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc18c\ube44\uc790 \uae30\ubc18\uc744 \uc720\uc9c0\ud574\uc57c \ud558\ub294 \uc2dc\uae30\uc5d0 \uac00\uc7a5 \ud070 \ud0c0\uaca9\uc744 \uc785\uc5c8\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc774 \ubc1b\ub294 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\uc5d0 \ub300\ud574 \uc810\uc810 \ub354 \ubd88\ub9cc\uc871\uc2a4\ub7fd\ub2e4\uace0 \uc120\uc5b8\ud568\uc5d0 \ub530\ub77c \ubcf4\ud5d8\uc0ac\uac00 2019\ub144\uc5d0 \uc18c\ube44\uc790 \uacbd\ud5d8\uc744 \uac1c\uc120\ud558\uace0\uc790 \ud558\ub294 \uac83\uc740 \ub180\ub77c\uc6b4 \uc77c\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uace0\uac1d \uacbd\ud5d8\uc740 \ubcf4\ud5d8 \ud22c\uc790\ub97c \uc704\ud55c \ube44\uc625\ud55c \ud1a0\uc591\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. &#8220;\ud6cc\ub96d\ud55c CX\ub294 \ubcf4\ud5d8\uc0ac\uc758 \ud310\ub9e4 \ube44\uc6a9\uc744 [&hellip;]<\/p>\n","protected":false},"featured_media":5941,"template":"","insight-category":[],"class_list":["post-21132","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/insight\/21132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/media\/5941"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/media?parent=21132"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/insight-category?post=21132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}