{"id":21103,"date":"2024-09-30T14:21:34","date_gmt":"2024-09-30T19:21:34","guid":{"rendered":"https:\/\/bolttech.io\/insights\/%eb%b3%b4%ed%97%98-%ec%82%b0%ec%97%85%ec%9d%98-%ea%b3%a0%ea%b0%9d-%ed%99%95%eb%b3%b4-%eb%b9%84%ec%9a%a9-%ec%a0%88%ea%b0%90\/"},"modified":"2024-09-30T14:21:41","modified_gmt":"2024-09-30T19:21:41","slug":"%eb%b3%b4%ed%97%98-%ec%82%b0%ec%97%85%ec%9d%98-%ea%b3%a0%ea%b0%9d-%ed%99%95%eb%b3%b4-%eb%b9%84%ec%9a%a9-%ec%a0%88%ea%b0%90","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/ko\/insights\/%eb%b3%b4%ed%97%98-%ec%82%b0%ec%97%85%ec%9d%98-%ea%b3%a0%ea%b0%9d-%ed%99%95%eb%b3%b4-%eb%b9%84%ec%9a%a9-%ec%a0%88%ea%b0%90\/","title":{"rendered":"\ubcf4\ud5d8 \uc0b0\uc5c5\uc758 \uace0\uac1d \ud655\ubcf4 \ube44\uc6a9 \uc808\uac10"},"content":{"rendered":"\n

\uace0\uac1d \ud655\ubcf4 \ube44\uc6a9\uc740 \ube44\uc988\ub2c8\uc2a4 \uc138\uacc4 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc775\uc219\ud55c \ubb38\uc81c\uc785\ub2c8\ub2e4.\nInvesp\uc758 Khalid Saleh<\/a> \uc5d0 \ub530\ub974\uba74 \ud3c9\uade0\uc801\uc73c\ub85c \uae30\uc5c5\uc740 \uae30\uc874 \uace0\uac1d\uc744 \uc720\uc9c0\ud558\ub294 \uac83\ubcf4\ub2e4 \uc2e0\uaddc \uace0\uac1d\uc744 \ud655\ubcf4\ud558\ub294 \ub370 5\ubc30 \ub354 \ub9ce\uc740 \ube44\uc6a9\uc744 \uc9c0\ucd9c\ud569\ub2c8\ub2e4.\n\uae30\uc5c5\uc740 \ub9ac\ud150\uc158(relead)\ubcf4\ub2e4 \uc778\uc7ac(acquisition)\uc5d0 \ub354 \ub9ce\uc740 \uad00\uc2ec\uc744 \uc3df\uace0 \uc788\uc73c\uba70, \uc57d 44%\uac00 \uc778\uc7ac \ud655\ubcf4\uc5d0 \uc804\ub150\ud558\ub294 \ubc18\uba74, 18%\ub9cc\uc774 \ub9ac\ud150\uc158(retain)\uc5d0 \uc9d1\uc911\ud558\uace0 \uc788\ub2e4. <\/p>\n\n

\ubcf4\ud5d8\uc0ac\uc758 \uacbd\uc6b0 \uace0\uac1d \ud655\ubcf4 \ube44\uc6a9\uc774 \ud6e8\uc52c \ub354 \ube44\uc309\ub2c8\ub2e4.\n“\ubcf4\ud5d8 \uc0b0\uc5c5\uc740 \ubaa8\ub4e0 \uc0b0\uc5c5 \uc911 \uace0\uac1d \ud655\ubcf4 \ube44\uc6a9\uc774 \uac00\uc7a5 \ub192\uc2b5\ub2c8\ub2e4. \ubcf4\ud5d8 \ud68c\uc0ac\uac00 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \uc720\uce58\ud558\ub294 \ub370 \ub4dc\ub294 \ube44\uc6a9\uc740 \ud55c \uace0\uac1d\uc744 \uc720\uc9c0\ud558\ub294 \uac83\ubcf4\ub2e4 7-9\ubc30 \ub354 \ub9ce\uc774 \ub4e0\ub2e4”\uace0 21\uc138\uae30 \uacbd\uc601 \ucee8\uc124\ud305\uc758 \uc0ac\uc7a5\uc778 \ub9b0 \ud1a0\ub9c8\uc2a4<\/a>\ub294 \ub9d0\ud55c\ub2e4. <\/p>\n\n

\uace0\uac1d \uc720\uc9c0\ub294 \ubcf4\ud5d8\uc0ac\uc758 \uc218\uc775\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce58\uc9c0\ub9cc, \uafb8\uc900\ud55c \uc131\uc7a5 \uc18d\ub3c4\ub97c \uc720\uc9c0\ud558\uace0 \uacbd\uc7c1 \uc6b0\uc704\ub97c \uad6c\ucd95\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc2e0\uaddc \uace0\uac1d\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.\n\uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \uc720\uce58\ud558\uba74\uc11c \ube44\uc6a9\uc744 \ud1b5\uc81c\ud558\ub294 \uac83\uc740 \ubcf4\ud5d8 \ud68c\uc0ac\uc5d0\uac8c \ub3c4\uc804 \uacfc\uc81c\uc785\ub2c8\ub2e4. <\/p>\n\n

\uc2e0\uaddc \ubcf4\ud5d8 \uace0\uac1d\uc740 \uc5bc\ub9c8\ub098 \ube44\uc309\ub2c8\uae4c?<\/h2>\n\n

\uc778\ubca0\uc2a4\ud1a0\ud53c\ub514\uc544(Investopedia)\uc758 \uba54\ub9ac \ud640(Mary Hall<\/a> )\uc5d0 \ub530\ub974\uba74 3%\uc5d0\uc11c 8% \uc0ac\uc774\uc778 \uc7ac\uc0b0 \ubc0f \uc0c1\ud574 \ubcf4\ud5d8\uc758 \ub0ae\uc740 \uc21c\ub9c8\uc9c4\uacfc \ub192\uc740 \uace0\uac1d \ud655\ubcf4 \ube44\uc6a9\uc744 \ube44\uad50\ud558\uba74 \uace0\uac1d \ud655\ubcf4 \ube44\uc6a9\uc774 \uc65c \uc911\uc694\ud55c\uc9c0 \uc27d\uac8c \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n

\ub2e4\uc774\ub809\ud2b8 \ubcf4\ud5d8\uc0ac\ub294 \uaf64 \uc624\ub7ab\ub3d9\uc548 \uc774 \ubd84\uc57c\uc5d0\uc11c \uc6b0\uc704\ub97c \uc810\ud574 \uc654\uc2b5\ub2c8\ub2e4.\n2014\ub144 \ucd08\uc5d0 \uc70c\ub9ac\uc5c4 \ube14\ub808\uc5b4(William Blair & Co)\uc758 \uc560\ub110\ub9ac\uc2a4\ud2b8 \uc544\ub2f4 \ud074\ub77c\uc6b0\ubc84(Adam Klauber<\/a> )\ub294 \ud504\ub85c\uadf8\ub808\uc2dc\ube0c(Progressive)\uc640 \uac00\uc774\ucf54(Geico)\uc640 \uac19\uc740 \ub2e4\uc774\ub809\ud2b8 \ubcf4\ud5d8\uc0ac\ub4e4\uc774 \uc2e0\uaddc \uace0\uac1d\uc744 \ud655\ubcf4\ud558\uae30 \uc704\ud574 \ud3c9\uade0 487\ub2ec\ub7ec\ub97c \uc9c0\ubd88\ud55c\ub2e4\uace0 \ubc1d\ud614\ub2e4.\n\ud55c\ud3b8 \uc2a4\ud14c\uc774\ud2b8\ud31c(State Farm)\uacfc \uc62c\uc2a4\ud14c\uc774\ud2b8(Allstate)\uc640 \uac19\uc740 \ucea1\ud2f0\ube0c \ubcf4\ud5d8\uc0ac\ub4e4\uc740 \ud3c9\uade0 792\ub2ec\ub7ec\ub97c \uc9c0\ubd88\ud588\ub2e4. <\/p>\n\n

Klauber\ub294 \ub3c5\ub9bd \uc5d0\uc774\uc804\ud2b8\uac00 \ucd94\uac00\ub418\uc5c8\uc744 \ub54c \uace0\uac1d \ud655\ubcf4\uc5d0 \ub4dc\ub294 \ud3c9\uade0 \ube44\uc6a9\uc774 \uace0\uac1d\ub2f9 900\ub2ec\ub7ec\ub85c \uc99d\uac00\ud588\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n

\ubcf4\ud5d8 \ubd84\uc57c\uc5d0\uc11c \uc2e0\uaddc \uace0\uac1d \ube44\uc6a9\uc774 \ub192\uc740 \uc774\uc720 \uc911 \ud558\ub098\ub294 \uc5c5\uacc4\uac00 \uc624\ub298\ub0a0 \ubcf4\ud5d8 \uad6c\ub9e4\uc790\uc758 \uae30\ub300\uc5d0 \ubd80\uc751\ud558\ub294 \ub514\uc9c0\ud138 \uae30\uc220\uc744 \ucc44\ud0dd\ud558\ub294 \ub370 \ub4a4\ucc98\uc838 \uc788\uae30 \ub54c\ubb38\uc774\ub77c\uace0 McKinsey\uc758 Tanguy Catlin<\/a> \uacfc \ub3d9\ub8cc \uc5f0\uad6c\uc6d0\ub4e4\uc740 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n\n

\uace0\uac1d\uc740 \ub2e8\uc21c\uc131, 24\/7 \uac00\uc6a9\uc131 \ubc0f \ube60\ub978 \ubc30\uc1a1\uc744 \uc6d0\ud569\ub2c8\ub2e4.\n\ub610\ud55c \ubb34\uc5c7\uc744 \uc1fc\ud551\ud558\ub4e0 \ub514\uc9c0\ud138 \uc2dc\ub300\uc5d0 \ub9de\uac8c \uc124\uacc4\ub41c \uac00\uaca9, \uac00\uce58 \ubc0f \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uba85\ud655\uc131\uc744 \uc694\uad6c\ud569\ub2c8\ub2e4.\n“\uadf8\ub4e4\uc740 \uc11c\ube44\uc2a4 \uc81c\uacf5\uc790, \ubcf4\ud5d8\uc0ac \ub4f1\uc774 \ubb34\uc5c7\uc774\ub4e0 \ub3d9\uc77c\ud55c \uae30\ub300\uce58\ub97c \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4”\ub77c\uace0 Catlin \ub4f1\uc740 \ub9d0\ud569\ub2c8\ub2e4. <\/p>\n\n

\ub610\ud55c \uae30\uc220 \uac1c\uc120\uc740 \ubcf4\ud5d8\uc5d0 \ub300\ud55c \uace0\uac1d\uc758 \uc778\uc2dd\uc744 \uc2dc\ub300\uc5d0 \ub4a4\ub5a8\uc5b4\uc9c0\uace0 \uc811\uadfc\ud558\uae30 \uc5b4\ub824\uc6b4 \uc0b0\uc5c5\uc73c\ub85c \uc778\uc2dd\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uba70, \uc774\ub294 \uac1c\uc778\ud654\ub418\uace0 \uc9c0\uc18d\uc801\uc73c\ub85c \uc874\uc7ac\ud558\ub294 \uc0b0\uc5c5\uc73c\ub85c \uc804\ud658\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.\n\ubcf4\ud5d8\uc5d0 \ub354 \uc27d\uac8c \uc811\uadfc\ud560 \uc218 \uc788\uc744 \ub54c \uace0\uac1d\uc740 \ubcf4\ud5d8\uc744 \uc0b6\uc758 \uac00\uce58 \uc788\uace0 \uc911\uc694\ud55c \uce21\uba74\uc73c\ub85c \ubcfc \uac00\ub2a5\uc131\uc774 \ub354 \ud07d\ub2c8\ub2e4. <\/p>\n\n

\"\"<\/figure>\n\n

Customer Acquisition\uc758 KPI<\/h2>\n\n

\uace0\uac1d \ud655\ubcf4 \ube44\uc6a9(CAC)\uacfc \uace0\uac1d \ud655\ubcf4\ub2f9 \ube44\uc6a9(CPA)\uc744 \uad6c\ubd84\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.\n\ucc98\uc74c\uc5d0\ub294 \ube44\uc2b7\ud558\uac8c \ub4e4\ub9ac\uc9c0\ub9cc Proof\uc758 Drew Housman<\/a> \uc774 \ucc28\uc774\uc810\uc744 \uc124\uba85\ud569\ub2c8\ub2e4.\n“CPA\ub294 \uc18c\uc1a1 \ube44\uc6a9\uc744 \uce21\uc815\ud558\uace0, CAC\ub294 \uace0\uac1d \ud655\ubcf4 \ube44\uc6a9\uc744 \uce21\uc815\ud569\ub2c8\ub2e4.” <\/p>\n\n

\uc608\ub97c \ub4e4\uc5b4 \ub514\uc9c0\ud138 \uad11\uace0 \ub610\ub294 \uad6c\ub9e4 \ubc84\ud2bc\uc5d0 \ub300\ud55c \ud074\ub9ad\uc758 \ud6a8\uacfc\ub97c \uce21\uc815\ud558\ub824\uba74 CPA\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4.\n\uace0\uac1d\uc774 \uac70\ub798\ub97c \uc644\ub8cc\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \ud074\ub9ad\ud558\ub294 \ubaa8\ub4e0 \uac83\uc744 \uace0\ub824\ud558\ub824\uba74 CAC\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4. <\/p>\n\n

\uadf8\ub7ec\ub098 \uc2e0\uaddc \uace0\uac1d\uc744 \ud655\ubcf4\ud558\ub294 \ubaa8\ub4e0 \ubc29\ubc95\uc774 \ub3d9\uc77c\ud55c \uae30\uac04 \ub0b4\uc5d0 \uacb0\uacfc\ub97c \uc5bb\ub294 \uac83\uc740 \uc544\ub2c8\uae30 \ub54c\ubb38\uc5d0 CPA\uc640 CAC\ub97c \ubaa8\ub450 \ucd94\uc801\ud558\ub294 \uac83\uc774 \uc911\uc694\ud558\ub2e4\uace0 WordStream\uc758 Gordon Donnelly<\/a> \ub294 \ub9d0\ud569\ub2c8\ub2e4.\n\uc608\ub97c \ub4e4\uc5b4, SEO \ubc0f \ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uc744 Google \ubc0f Facebook \uad11\uace0 \uacb0\uacfc\uc640 \uacb0\ud569\ud558\uba74 \ubcf4\ud5d8\uc0ac\ub294 SEO\uac00 \uacfc\ub300\ud558\ub2e4\uace0 \uc0dd\uac01\ud558\ub294 \ubc18\uba74 \uad11\uace0 \uc131\uacfc\ub294 \uc800\uc870\ud558\ub2e4\uace0 \uc0dd\uac01\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n\uc774\ub294 SEO\uc640 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uc774 “\uc77c\ubc18\uc801\uc73c\ub85c \uacb0\uacfc\ub97c \ub0b4\ub294 \ub370 \ub354 \uc624\ub798 \uac78\ub9ac\uae30 \ub54c\ubb38”\uc774\ub77c\uace0 Donnelly\ub294 \ub9d0\ud569\ub2c8\ub2e4. <\/p>\n\n

\uc88b\uc740 \uace0\uac1d \ud655\ubcf4 \ube44\uc6a9\uc740 \ubcf4\ud5d8\uc0ac \uc720\ud615\uc5d0 \ub530\ub77c \ub2e4\ub974\uc9c0\ub9cc, CAC\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ucd94\uc801\ud558\ub294 \ud55c \uac00\uc9c0 \ubc29\ubc95\uc740 \uace0\uac1d \uc0dd\uc560 \uac00\uce58(CLV)\uc640 \uade0\ud615\uc744 \ub9de\ucd94\ub294 \uac83\uc774\ub77c\uace0 DemandJump\uc758 Jordan Ehrlich<\/a> \ub294 \ub9d0\ud569\ub2c8\ub2e4.\n\ub354 \ub192\uc740 \uc0dd\uc560 \uac00\uce58\ub97c \uc81c\uacf5\ud558\ub294 \uace0\uac1d\uc740 \ucc98\uc74c\ubd80\ud130 \ud655\ubcf4\ud558\ub294 \uac83\uc774 \ub354 \uac00\uce58\uac00 \uc788\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n

\uc774\uc0c1\uc801\uc73c\ub85c\ub294, CLV\uc640 CAC\uc758 \ube44\uc728\uc740 \uc804\uc790\uc758 \uc9c0\ud45c\uc5d0 \ub300\ud574 \ud56d\uc0c1 \ub354 \ub192\uc740 \uc218\uce58\ub97c \ubcf4\uc77c \uac83\uc785\ub2c8\ub2e4: \uace0\uac1d\uc758 \uc804\uccb4 \uac00\uce58\ub294 \ud56d\uc0c1 \uace0\uac1d\uc744 \ud655\ubcf4\ud558\ub294 \ub370 \ub4dc\ub294 \ube44\uc6a9\ubcf4\ub2e4 \ub192\uc2b5\ub2c8\ub2e4.\n“\ub2e8\uc77c \uace0\uac1d\uc744 \ud655\ubcf4\ud558\ub294 \ub370 \ub4dc\ub294 \ube44\uc6a9\uc774 \uc801\uace0 \ud574\ub2f9 \uace0\uac1d\uc774 \ub300\ud45c\ud558\ub294 \uc804\ubc18\uc801\uc778 \uac00\uce58\uac00 \ub192\uc744\uc218\ub85d \ub354 \ub9ce\uc740 \uc218\uc775\uc744 \uc62c\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4”\ub77c\uace0 Donnelly\ub294 \ub9d0\ud569\ub2c8\ub2e4. <\/p>\n\n

\uace0\uac1d \ud655\ubcf4, \uc720\uc9c0 \ubc0f \uac00\uce58\ub97c \ub3d9\uc77c\ud55c \ubaa9\ud45c\uc758 \uc138 \uac00\uc9c0 \uce21\uba74\uc73c\ub85c \ucde8\uae09\ud558\uba74 \uace0\uac1d \uad00\uacc4\ub97c \uc720\uce58, \uc720\uc9c0 \ubc0f \uc218\uc775\ud654\ud558\ub294 \ubcf4\ud5d8\uc0ac\uc758 \ub2a5\ub825\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.\nOne Inc.\uc758 Patricia Moore<\/a> \ub294 “\uc0c8\ub85c\uc6b4 \ubcf4\ud5d8 \uac00\uc785\uc790\uac00 \uc989\uc2dc \ud604\uc7ac \ubcf4\ud5d8 \uac00\uc785\uc790\uac00 \ub418\uae30 \ub54c\ubb38\uc5d0 \uace0\uac1d \uacbd\ud5d8\uc774 \ud5a5\uc0c1\ub418\uba74 \ud68c\uc0ac\uc5d0 \uacc4\uc18d \uba38\ubb3c\uac70\ub098 \ub2e4\ub978 \uc0ac\ub78c\uc5d0\uac8c \ucd94\ucc9c\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc544\uc9d1\ub2c8\ub2e4. <\/p>\n\n

\"\"<\/figure>\n\n

\uc2e0\uaddc \uace0\uac1d\uc744 \uc783\uc9c0 \uc54a\uace0 \ube44\uc6a9\uc744 \uc808\uac10\ud558\ub294 \ubc29\ubc95<\/h2>\n\n

\uace0\uac1d \ud655\ubcf4 \ube44\uc6a9\uc744 \uc808\uac10\ud558\ub294 \uac83\uc740 \uc2e0\uaddc \uace0\uac1d\uc744 \uc904\uc774\ub294 \uacb0\uacfc\ub97c \ub0b3\ub294\ub2e4\uba74 \ubcf4\ud5d8 \ud68c\uc0ac\uc5d0 \ub3c4\uc6c0\uc774 \ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.\n\ub2e4\ud589\ud788\ub3c4 \uc774\ub7ec\ud55c \ube44\uc6a9\uc744 \uc904\uc774\uba74\uc11c \uc0c8\ub85c\uc6b4 \uace0\uac1d \uad00\uacc4\uc758 \ud488\uc9c8\uc744 \uac1c\uc120\ud560 \uc218 \uc788\ub294 \uba87 \uac00\uc9c0 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc774 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n

1. \ubd80\uc218\uc801\uc778 \ucc44\ub110 \uc0ac\uc6a9<\/strong><\/p>\n\n

\ubd80\uc218\uc801 \ucc44\ub110\uc740 \ubcf4\ud5d8\uacfc \ubcc4\ub3c4\ub85c \uac00\uce58\ub97c \uc81c\uacf5\ud558\uc9c0\ub9cc \uace0\uac1d \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uace0 \uad81\uadf9\uc801\uc73c\ub85c \ubcf4\ud5d8 \uad00\uacc4\ub97c \uc9c0\uc6d0\ud558\ub294 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub294 \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\ub77c\uace0 American Family Ventures\uc758 \ub300\ud45c\uc778 Kyle Nakatsuji<\/a>\ub294 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n\n

\uc774\ub7ec\ud55c \ucc44\ub110\uc740 \ud504\ub85c\uc138\uc2a4 \ucd08\uae30\uc5d0 \uace0\uac1d\uc5d0\uac8c \uac00\uce58\ub97c \uc785\uc99d\ud558\uc5ec \uace0\uac1d \ud655\ubcf4 \ube44\uc6a9\uc744 \uc808\uac10\ud558\uace0 \ucc38\uc5ec\ub97c \uac1c\uc120\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n\uace0\uac1d\uc740 \uc774\ubbf8 \uc11c\ube44\uc2a4\ub85c\ubd80\ud130 \uac00\uce58\ub97c \ubc1b\uc558\uace0 \ubcf4\ud5d8\uc774 \uadf8 \uac00\uce58\ub97c \ub354\uc6b1 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \uace0\ub824\ud588\uae30 \ub54c\ubb38\uc5d0 \uacb0\uad6d \ubcf4\ud5d8\uc5d0 \uac00\uc785\ud560 \uac00\ub2a5\uc131\uc774 \ub354 \ub192\uc2b5\ub2c8\ub2e4.\n\uc774\ub7ec\ud55c \uc11c\ube44\uc2a4\ub294 \ub370\uc774\ud130 \uc218\uc9d1 \uae30\ub2a5\ub3c4 \uc218\ud589\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c \uc2e0\uaddc \uace0\uac1d\uc774 \ubcf4\ud5d8\uc744 \uc120\ud0dd\ud558\uace0 \uad6c\ub9e4\ud558\ub294 \uac83\uc774 \ud6e8\uc52c \ub354 \uac04\ub2e8\ud574\uc9c4\ub2e4\uace0 Nakatsuji\ub294 \ub9d0\ud569\ub2c8\ub2e4. <\/p>\n\n

2. \ucd94\ucc9c\uc744 \ud1b5\ud574 \uc720\uc9c0\uc728 \ud65c\uc6a9<\/strong><\/p>\n\n

\ubd80\uc218\uc801 \ucc44\ub110\uc758 \ub610 \ub2e4\ub978 \uc774\uc810\uc740 \ud604\uc7ac \uace0\uac1d\uc774 \uc7a0\uc7ac\uc801\uc778 \uc2e0\uaddc \uace0\uac1d\uc5d0\uac8c \ubcf4\ud5d8 \uc11c\ube44\uc2a4\ub97c \ub354 \uc27d\uac8c \ucd94\ucc9c\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc774\ub77c\uace0 Happiness at Work\uc758 \uc800\uc790\uc778 Srikumar Rao<\/a>\ub294 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n\n

\uc608\ub97c \ub4e4\uc5b4 \uc8fc\ud0dd \uc18c\uc720\uc790\uac00 \uac00\uc815 \ud654\uc7ac\uc758 \uac00\uc7a5 \uc77c\ubc18\uc801\uc778 \uc6d0\uc778\uc744 \uc2dd\ubcc4\ud558\uace0 \uc644\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc571\uc744 \uc0c1\uc0c1\ud574 \ubcf4\uc2ed\uc2dc\uc624.\n\ucda9\uc131\ub3c4\uac00 \ub192\uc740 \uace0\uac1d\uc774 \uc571\uc744 \uc0ac\uc6a9\ud558\uace0, \uc571\uc744 \ud1b5\ud574 \uc774\uc775\uc744 \uc5bb\uace0, \ub2e4\ub978 \uc0ac\ub78c\uc5d0\uac8c \ucd94\ucc9c\ud560 \ub54c, \uadf8 \uace0\uac1d\uc740 “\uc5f0\ub77d\ucc98\uc758 \uad00\uc2ec\uc744 \ub2f9\uc2e0\uc5d0\uac8c \ub04c \ub54c \ub354 \uc774\uc0c1 \uac04\uccad\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc218\ub140\ub294 \uc5f4\uc815\uc801\uc774\uace0 \uc790\ub791\uc2a4\ub7ec\uc6b4 \uc120\ubb3c \uc804\ub2ec\uc790\uc774\ub2e4. \uadf8\ub140\ub294 \uc790\uaca9\uc774 \uc788\ub294 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc904 \uc218 \uc788\ub294 \ud48d\uc694\ub85c\uc6c0\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4”\ub77c\uace0 Rao\ub294 \ub9d0\ud569\ub2c8\ub2e4. <\/p>\n\n

\ucda9\uc131\ub3c4\uac00 \ub192\uc740 \uace0\uac1d\uc774 \ub3d9\ub8cc\ub97c \uadc0\uc0ac\ub85c \ub354 \uc27d\uac8c \ucd94\ucc9c\ud560 \uc218 \uc788\ub3c4\ub85d \ud588\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uadf8\ub807\uac8c \ud558\ub294 \uac83\uc774 \ub9cc\uc871\uc2a4\ub7fd\ub3c4\ub85d \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n

3. \ucda9\uc131\ub3c4 \ub192\uc740 \uace0\uac1d\uc758 \ucd94\ucc9c\uc774 \uc911\uc694\ud55c \uc774\uc720 \uc778\uc2dd<\/strong><\/p>\n\n

\uace0\uac1d \uc720\uc9c0\ub294 \uc218\uc775\uc5d0 \uc9c0\ub300\ud55c \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.\n\uace0\uac1d \uc720\uc9c0\uc728\uc774 5%\ub9cc \uc99d\uac00\ud574\ub3c4 \uc218\uc775\uc740 25%\uc5d0\uc11c 95%\uae4c\uc9c0 \uc99d\uac00\ud55c\ub2e4\uace0 Bain & Company\uc758 Frederick Reichheld<\/a> \uac00 \uc870\uc0ac\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n\n

\uae30\uc874 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uc721\uc131\ud558\uba74 \uc2e0\ub8b0\uac00 \uc313\uc5ec \uae30\uc5c5\uc774 \uac70\uc808 \uac00\ub2a5\uc131\uc744 \ub0ae\ucd94\uace0 \ucd94\uac00 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub2e4\uace0 \uc2a4\ud0c0\ud2b8\uc5c5 \uace0\ubb38 Yoav Vilner<\/a>\ub294 \ub9d0\ud569\ub2c8\ub2e4.\n\ub610\ud55c \ucd94\ucc9c\uc744 \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \uc720\uce58\ud560 \uac00\ub2a5\uc131\uc744 \ub192\uc774\uba70, \uc774\ub294 \ub2e8\uc5f0\ucf54 \uac00\uc7a5 \uc800\ub834\ud55c \uace0\uac1d \ud655\ubcf4 \ubc29\ubc95 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. <\/p>\n\n

McKinsey\uc758 Jacques Bughin, Jonathan Doogan, Ole J\u00f8rgen Vetvik<\/a> \uc740 \ucd94\ucc9c \ub610\ub294 \uc785\uc18c\ubb38\uc774 \ubaa8\ub4e0 \uad6c\ub9e4 \uacb0\uc815\uc758 20-50%\ub97c \ucc28\uc9c0\ud55c\ub2e4\uace0 \ub9d0\ud569\ub2c8\ub2e4.\n\uae30\uc874 \uace0\uac1d\uc774 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uc9c1\uc811\uc801\uc778 \uacbd\ud5d8\uc744 \uacf5\uc720\ud558\ub294 \uacbd\ud5d8\uc801 \uc785\uc18c\ubb38\uc774 \uc544\ub9c8\ub3c4 \uac00\uc7a5 \uac15\ub825\ud560 \uac83\uc785\ub2c8\ub2e4.\n\ub610\ud55c \uac00\uc7a5 \ud754\ud55c \ubc29\ubc95\uc774\uae30\ub3c4 \ud55c\ub370, \uc785\uc18c\ubb38 \ub9c8\ucf00\ud305\uc758 50-80%\uac00 \uc18c\ube44\uc790\uc758 \uac1c\uc778\uc801\uc778 \uacbd\ud5d8\uc744 \uae30\ubc18\uc73c\ub85c \ud569\ub2c8\ub2e4. <\/p>\n\n

\ucda9\uc131\ub3c4\uac00 \ub192\uc740 \uace0\uac1d\uc740 \uc11c\ube44\uc2a4\uac00 \uae30\ub300\uce58\ub97c \ucd08\uacfc\ud560 \ub54c \ubcf4\ud5d8 \ud68c\uc0ac\uc5d0 \ub300\ud574 \ub192\uac8c \ud3c9\uac00\ud560 \uac00\ub2a5\uc131\uc774 \ub354 \ub192\ub2e4\uace0 Buggin\uacfc \ub3d9\ub8cc \uc5f0\uad6c\uc6d0\ub4e4\uc740 \ub9d0\ud569\ub2c8\ub2e4.\n\uacb0\uacfc\uc801\uc73c\ub85c, \uacfc\uc18c \uc57d\uc18d\uacfc \uacfc\uc789 \ub0a9\ud488\uc744 \ud558\ub294 \ubcf4\ud5d8 \ud68c\uc0ac\ub294 \uae30\uc874 \uace0\uac1d \uae30\ubc18\uc73c\ub85c\ubd80\ud130 \uce6d\ucc2c\uacfc \ucd94\ucc9c\uc744 \ubc1b\uc744 \uc218 \uc788\ub294 \ub354 \ub098\uc740 \uae30\ud68c\ub97c \uac16\uac8c \ub429\ub2c8\ub2e4. <\/p>\n\n

\ubcf4\ud5d8 \ud68c\uc0ac\ub294 \uc5b8\uc81c \ucd94\ucc9c\uc744 \uc694\uccad\ud574\uc57c \ud569\ub2c8\uae4c?\nKaplan\uc758 \uad6d\ub0b4 \ud68c\uacc4 \uc774\uc0ac\uc778 Eric Wlison<\/a>\uc740 \ube60\ub974\uba74 \ube60\ub97c\uc218\ub85d \uc88b\ub2e4\uace0 \ub9d0\ud569\ub2c8\ub2e4.\n\uace0\uac1d\uc758 \uac70\ub798\uac00 \uc644\ub8cc\ub420 \ub54c\uae4c\uc9c0 \uae30\ub2e4\ub9ac\uba74 \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc544\uc838 \uce5c\uad6c\uc640 \uac00\uc871\uc5d0\uac8c \ubcf4\ud5d8 \ud68c\uc0ac\uc5d0 \ub300\ud574 \uae0d\uc815\uc801\uc73c\ub85c \ub9d0\ud558\ub824\ub294 \uace0\uac1d\uc758 \uc131\ud5a5\uc744 \uc190\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4. <\/p>\n\n

“\ub2e4\ub978 \uc0ac\ub78c\ub4e4\uc774 \uc131\uacf5\ud558\ub3c4\ub85d \ub3d5\uace0 \uc2f6\uc5b4\ud558\ub294 \uac83\uc740 \uc778\uac04\uc758 \ubcf8\uc131\uc784\uc744 \uae30\uc5b5\ud558\uc2ed\uc2dc\uc624. \ucd94\ucc9c\uc744 \uc694\uccad\ud558\uc9c0 \uc54a\uc73c\uba74 0\uc744 \ubc1b\uc744 \uac00\ub2a5\uc131\uc774 \ub192\uc73c\uba70, \uc694\uccad\ud558\uace0 0\uc744 \uc5bb\uc73c\uba74 \uc694\uccad\ud558\uc9c0 \uc54a\uc740 \uac83\uacfc \uac19\uc740 \uc704\uce58\uc5d0 \uc788\uc2b5\ub2c8\ub2e4”\ub77c\uace0 Wilson\uc740 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n\n

4. \ucda9\uc131\ub3c4\ub97c \ub192\uc774\ub294 \ub514\uc9c0\ud138 \ub3c4\uad6c \uc218\uc6a9<\/strong><\/p>\n\n

\uc5ec\uae30\uc5d0\uc11c \uace0\uac1d \ucda9\uc131\ub3c4\uc640 \uae30\uc220\uc774 \uad50\ucc28\ud558\uc5ec \uc2e0\uaddc \uace0\uac1d \ud655\ubcf4 \ube44\uc6a9\uc744 \uc808\uac10\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n

\uac70\uc758 \ubaa8\ub4e0 \uc18c\ube44\uc790 \ub300\uba74 \uc0b0\uc5c5\uc740 \uc9c4\ud654\ud558\ub294 \uace0\uac1d\uc758 \uae30\ub300\uce58\ub97c \ucda9\uc871\ud558\ub294 \ubc29\ubc95\uc744 \ucc3e\uae30 \uc704\ud574 \uace0\uad70\ubd84\ud22c\ud574 \uc654\uc2b5\ub2c8\ub2e4.\n\ubaa8\ub4e0 \ud328\uc2a4\ud2b8\ud478\ub4dc \ub808\uc2a4\ud1a0\ub791\uc740 \uace0\uac1d\uc774 \uc120\ud0dd\ud560 \uc218 \uc788\ub294 \uc77c\ud488 \uc694\ub9ac\uc640 \ubc88\ub4e4 \uc2dd\uc0ac\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.\n\ubcc0\ud654\ub97c \uc2eb\uc5b4\ud558\ub294 \ud56d\uacf5\uc0ac\uc640 \ucf00\uc774\ube14 \uc81c\uacf5\uc5c5\uccb4\uc870\ucc28\ub3c4 \uace0\uac1d\uc774 \uc694\uad6c\ud558\ub294 \ub9de\ucda4\ud615 \uc218\uc900\uc758 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \ubc29\ubc95\uc744 \ubc30\uc6e0\uc2b5\ub2c8\ub2e4. <\/p>\n\n

McKinsey \ud300\uc774 \ubcf4\ud5d8 \uace0\uac1d\uc774 \ub2e8\uc21c\uc131\uacfc \ube60\ub978 \ubc30\uc1a1\uc744 \uc6d0\ud55c\ub2e4\uace0 \ub9d0\ud560 \ub54c \uac15\uc870\ud558\ub294 \uac83\uc740 \ubc14\ub85c \uc774\uac83\uc785\ub2c8\ub2e4.\n\uc624\ub298\ub0a0\uc758 \uace0\uac1d\uc740 \uc81c\uacf5\ud558\ub294 \ud1b5\uc2e0\uc0ac\uc5d0 \uad00\uacc4\uc5c6\uc774 \uc0ac\uc6a9 \uac00\ub2a5\ud55c \ubaa8\ub4e0 \uc81c\ud488 \ub77c\uc778 \uc911\uc5d0\uc11c \uc120\ud0dd\ud560 \uc218 \uc788\uae30\ub97c \uc6d0\ud569\ub2c8\ub2e4. <\/p>\n\n

\uc774\uac83\uc774 \ubc14\ub85c BOLT \ud50c\ub7ab\ud3fc\uc774 \ucd09\uc9c4\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.\n\uc0ac\uc6a9\uc790\uac00 \ub2e4\ub978 \uc6b4\uc1a1\uc5c5\uccb4\uc758 \ubc88\ub4e4 \uc81c\ud488\uacfc \ud568\uaed8 \uc790\uc2e0\uc758 \uc81c\ud488\uc744 \uc81c\uacf5\ud558\uace0 \ud310\ub9e4\ud560 \uc218 \uc788\ub294 \uc774\uc720\ub294 \uad81\uadf9\uc801\uc73c\ub85c \uace0\uac1d\uc774 \ud544\uc694\ud55c \ubcf4\uc7a5\uc744 \ubc1b\ub294 \ub370\ub9cc \uad00\uc2ec\uc774 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.\n\uc774\ub7ec\ud55c \uc694\uad6c\ub97c \ucda9\uc871\uc2dc\ud0a4\ub294 \uac00\uc7a5 \uc88b\uc740 \ubc29\ubc95\uc740 \uace0\uac1d\uc744 \uc704\ud55c \uc6d0\uc2a4\ud1b1 \uc0c1\uc810\uc774 \ub418\ub294 \uac83\uc785\ub2c8\ub2e4. <\/p>\n\n

\uc774\ub97c \uc218\uc6a9\ud558\ub294 \ubcf4\ud5d8 \ud68c\uc0ac\ub294 \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n\uadf8\ub9ac\uace0 \uc0c8\ub85c\uc6b4 \uc7a0\uc7ac \uace0\uac1d\uc774 \ub4f1\uc7a5\ud568\uc5d0 \ub530\ub77c \uad6c\ub9e4\ub97c \uc124\ub4dd\ud558\ub294 \ub370 \ub354 \uc801\uc740 \uc2dc\uac04, \ub354 \uc801\uc740 \ube44\uc6a9, \ub354 \uc801\uc740 \ub178\ub825\uc774 \ud544\uc694\ud560 \uac83\uc785\ub2c8\ub2e4. <\/p>\n\n

\uc774\ubbf8\uc9c0 \uc791\uc131\uc790: Javier Sanchez Mingorance\/\u00a9123RF.com, Hanna Kuprevich\/\u00a9123RF.com, Dmitriy Shironosov\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\uace0\uac1d \ud655\ubcf4 \ube44\uc6a9\uc740 \ube44\uc988\ub2c8\uc2a4 \uc138\uacc4 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc775\uc219\ud55c \ubb38\uc81c\uc785\ub2c8\ub2e4. Invesp\uc758 Khalid Saleh \uc5d0 \ub530\ub974\uba74 \ud3c9\uade0\uc801\uc73c\ub85c \uae30\uc5c5\uc740 \uae30\uc874 \uace0\uac1d\uc744 \uc720\uc9c0\ud558\ub294 \uac83\ubcf4\ub2e4 \uc2e0\uaddc \uace0\uac1d\uc744 \ud655\ubcf4\ud558\ub294 \ub370 5\ubc30 \ub354 \ub9ce\uc740 \ube44\uc6a9\uc744 \uc9c0\ucd9c\ud569\ub2c8\ub2e4. \uae30\uc5c5\uc740 \ub9ac\ud150\uc158(relead)\ubcf4\ub2e4 \uc778\uc7ac(acquisition)\uc5d0 \ub354 \ub9ce\uc740 \uad00\uc2ec\uc744 \uc3df\uace0 \uc788\uc73c\uba70, \uc57d 44%\uac00 \uc778\uc7ac \ud655\ubcf4\uc5d0 \uc804\ub150\ud558\ub294 \ubc18\uba74, 18%\ub9cc\uc774 \ub9ac\ud150\uc158(retain)\uc5d0 \uc9d1\uc911\ud558\uace0 \uc788\ub2e4. \ubcf4\ud5d8\uc0ac\uc758 \uacbd\uc6b0 \uace0\uac1d \ud655\ubcf4 \ube44\uc6a9\uc774 \ud6e8\uc52c \ub354 \ube44\uc309\ub2c8\ub2e4. […]<\/p>\n","protected":false},"featured_media":6097,"template":"","insight-category":[],"class_list":["post-21103","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/insight\/21103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/media\/6097"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/media?parent=21103"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/insight-category?post=21103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}