{"id":21066,"date":"2024-09-30T14:17:16","date_gmt":"2024-09-30T19:17:16","guid":{"rendered":"https:\/\/bolttech.io\/insights\/%eb%b3%b4%ed%97%98-%ea%b3%a0%ea%b0%9d-%ea%b4%80%ea%b3%84-%ea%b0%80%ec%b9%98-%ec%8b%a0%eb%a2%b0-%eb%b0%8f-%ec%b6%a9%ec%84%b1%eb%8f%84%eb%a5%bc-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95\/"},"modified":"2024-09-30T14:17:22","modified_gmt":"2024-09-30T19:17:22","slug":"%eb%b3%b4%ed%97%98-%ea%b3%a0%ea%b0%9d-%ea%b4%80%ea%b3%84-%ea%b0%80%ec%b9%98-%ec%8b%a0%eb%a2%b0-%eb%b0%8f-%ec%b6%a9%ec%84%b1%eb%8f%84%eb%a5%bc-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/ko\/insights\/%eb%b3%b4%ed%97%98-%ea%b3%a0%ea%b0%9d-%ea%b4%80%ea%b3%84-%ea%b0%80%ec%b9%98-%ec%8b%a0%eb%a2%b0-%eb%b0%8f-%ec%b6%a9%ec%84%b1%eb%8f%84%eb%a5%bc-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95\/","title":{"rendered":"\ubcf4\ud5d8 \uace0\uac1d \uad00\uacc4: \uac00\uce58, \uc2e0\ub8b0 \ubc0f \ucda9\uc131\ub3c4\ub97c \uad6c\ucd95\ud558\ub294 \ubc29\ubc95"},"content":{"rendered":"\n<p>\uc628\ub77c\uc778 \uc1fc\ud551\uacfc \uc804\uc790 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc740 \ubcf4\ud5d8 \uace0\uac1d\uc774 \ubcf4\ud5d8\uc5d0 \uac00\uc785\ud558\uace0, \uc608\ubc29 \uac00\ub2a5\ud55c \uc704\ud5d8\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uace0, \ubcf4\ud5d8 \ud68c\uc0ac\uc640 \uc18c\ud1b5\ud558\ub294 \ubc29\uc2dd\uc744 \ubcc0\ud654\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.\n\uadf8\ub7ec\ub098 \ubcf4\ud5d8 \ud68c\uc0ac\ub294 \uc774\ub7ec\ud55c \uae30\ub300\uc5d0 \ubd80\uc751\ud558\uae30 \uc704\ud574 \ucc44\ub110\uacfc \ucf58\ud150\uce20\ub97c \uc870\uc815\ud558\ub294 \ub370 \ub290\ub838\uc2b5\ub2c8\ub2e4. <\/p>\n\n<p>\uace0\uac1d\uc740 \ubcf4\uc7a5 \ubc94\uc704\uac00 \uc5b4\ub5bb\uac8c \uc791\ub3d9\ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \uc815\ubcf4\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.\n\uc704\ud5d8\uc744 \ubc1c\uacac\ud558\uace0 \uc190\uc2e4\uc744 \ubc29\uc9c0\ud558\ub294 \ubc29\ubc95\uc744 \uc774\ud574\ud574\uc57c \ud569\ub2c8\ub2e4.\n\ub610\ud55c \uace0\uac1d\uc740 \ubcf4\ud5d8 \ud68c\uc0ac\uc640 \ubcf4\ub2e4 \uac1c\uc778\ud654\ub418\uace0 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uad00\uacc4\ub97c \uc6d0\ud569\ub2c8\ub2e4.  <\/p>\n\n<p>\uc774\ub7ec\ud55c \uc694\uc778\uc758 \uc870\ud569\uc740 \ubcf4\ud5d8 \ud68c\uc0ac\uc5d0 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4: \uae30\uc874 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ucc44\ub110\uc744 \uc0ac\uc6a9\ud558\uc5ec \uad50\uc721\ud558\uace0 \ud310\ub9e4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<h2 class=\"wp-block-heading\">\uc624\ub298\ub0a0\uc758 \ubcf4\ud5d8 \uace0\uac1d\uc774 \uc54c\uc544\uc57c \ud560 \uc0ac\ud56d\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n\n<p>AgencyBloc\uc758 \ub9c8\ucf00\ud305 \ube0c\ub79c\ub4dc \uc804\ubb38\uac00\uc778 <a href=\"https:\/\/www.agencybloc.com\/resources\/client-prospect-relationships\/customer-experience\/what-customers-want-in-an-insurance-agent\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kelsey Rosauer<\/a>\ub294 \ubcf4\ud5d8 \ud68c\uc0ac\uc640 \uc9c1\uc811 \uc18c\ud1b5\ud558\ub4e0 \uc5d0\uc774\uc804\ud2b8\ub97c \ud1b5\ud558\ub4e0 \uac00\uce58, \uc138\uc2ec\ud568, \ube60\ub978 \uc11c\ube44\uc2a4 \ubc0f \uc790\uc2e0\uac10\uc744 \ub192\uc774\ub294 \ubcf4\uc548 \uac10\uac01\uc744 \uc6d0\ud55c\ub2e4\uace0 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n\n<p>\ub610\ud55c \uace0\uac1d\uc740 \uc815\ucc45, \uc9c1\uba74\ud560 \uc218 \uc788\ub294 \uc704\ud5d8 \ubc0f \uc774\ub7ec\ud55c \uc704\ud5d8\uc744 \uad00\ub9ac\ud558\ub294 \ub370 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uc804\ub7b5\uc744 \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc815\ubcf4\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.\n\ubcf4\ud5d8 \ud68c\uc0ac\ub294 \uc774\ub7ec\ud55c \uc815\ubcf4 \uc694\uad6c\ub97c \ud65c\uc6a9\ud558\uc5ec \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud558\uace0 \uac00\uce58\ub97c \ub354\ud568\uc73c\ub85c\uc368 \uace0\uac1d \uad00\uacc4\ub97c \uac15\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n<p>\ud611\uc5c5 \ud3ec\ud138\uacfc \uac19\uc740 \ub514\uc9c0\ud138 \ub3c4\uad6c\ub294 \ubcf4\ud5d8\uc0ac\uac00 \ud2b9\uc815 \uc815\ucc45 \uc870\uac74, \ubcf4\ud5d8\uc774 \uc190\uc2e4\uc744 \ubcf4\uc0c1\ud558\ub294 \ubc29\ubc95 \ubc0f \uc5b4\ub5a4 \uc704\ud5d8\uc774 \ubcf4\uc7a5\ub418\ub294\uc9c0\uc5d0 \ub300\ud55c \uc124\uba85\uacfc \uac19\uc740 \uc8fc\uc694 \uc815\ubcf4\ub97c \uace0\uac1d\uacfc \uacf5\uc720\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\ub2e4\uace0 Lightico\uc758 <a href=\"http:\/\/customerthink.com\/what-does-customer-experience-cx-in-insurance-look-like\/\" target=\"_blank\" rel=\"noreferrer noopener\">Howard Schulman<\/a> \uc740 \ub9d0\ud569\ub2c8\ub2e4.\n\uc774\ub7ec\ud55c \ub3c4\uad6c\ub97c \uc804\uc790 \uc11c\uba85 \ubc0f \ubb38\uc11c\ud654\uc640 \uac19\uc740 \uc635\uc158\uacfc \uacb0\ud569\ud558\uba74 \uc815\ucc45\uc744 \uc774\ud574\ud558\ub294 \ub370 \ub354 \ub9ce\uc740 \ub3c4\uc6c0\uc774 \ud544\uc694\ud55c \uace0\uac1d\ub3c4 \ucd94\uac00 \uc2dc\uac04\uc744 \ud560\uc560\ud558\uc9c0 \uc54a\uace0\ub3c4 \uc11c\ub958 \uc791\uc5c5\uc744 \uc644\ub8cc\ud558\uace0 \uac70\ub798\ub97c \uc131\uc0ac\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n<p>\ub610\ud55c \ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc\uc744 \ud65c\uc6a9\ud558\uba74 \ubcf4\ud5d8 \ud68c\uc0ac\ub294 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uc9c0\uc5f0\uc2dc\ud0a4\uace0 \uace0\uac1d\uc744 \uc88c\uc808\uc2dc\ud0ac \uc218 \uc788\ub294 \uc815\ubcf4 \uc0ac\uc77c\ub85c\ub97c \ud5c8\ubb3c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>&#8220;\ubb38\uc81c\ub294 \uc0dd\ud0dc\uacc4\uac00 [information] \ubcf5\uc7a1\ud558\ub2e4\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uc774\ud574 \uad00\uacc4\uc790\uac00 \uc11c\ub85c \ub2e8\uc808\ub418\uc5b4 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.\n\uc774\ub7ec\ud55c \ubaa8\ub4e0 \uc774\ud574 \uad00\uacc4\uc790\uac00 \uc11c\ub85c \uc18c\ud1b5\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc740 \uc5c6\uc73c\uba70, \uadf8 \uacb0\uacfc \uace0\uac1d\uc740 \ud504\ub85c\uc138\uc2a4\uc5d0\uc11c \uc790\uc2e0\uc758 \uc8fc\uc7a5\uc774 \uc5b4\ub514\uc5d0 \uc788\ub294\uc9c0\uc5d0 \ub300\ud55c \uc815\ud655\ud558\uac70\ub098 \uc2dc\uae30\uc801\uc808\ud55c \ub2f5\ubcc0\uc744 \uc5bb\uc744 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4&#8221;\ub77c\uace0 Quadient\uc758 <a href=\"https:\/\/www.quadient.com\/blog\/why-insurance-companies-need-mind-gaps-when-it-comes-customer-experience\" target=\"_blank\" rel=\"noreferrer noopener\">Andi Dominguez<\/a> \ub294 \ub9d0\ud569\ub2c8\ub2e4. <\/p>\n\n<p>\uace0\uac1d\uc740 \uc5b4\ub460 \uc18d\uc5d0 \uc788\uae30 \ub54c\ubb38\uc5d0 \uc88c\uc808\ud558\uac70\ub098 \uc9dc\uc99d\uc774 \ub098\uac70\ub098 \uc2e4\ub9dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n\ub2e4\ud589\ud788\ub3c4 \ub354 \ud070 \uac1c\uc778\ud654\uc5d0 \ub300\ud55c \uc695\uad6c\ub85c \uc778\ud574 \ub9ce\uc740 \uace0\uac1d\uc774 \uc790\uc2e0\uc758 \uc0c1\ud669\uc5d0 \ub9de\ub294 \ucf58\ud150\uce20(\uc608: \uc9d1\uc744 \ub2eb\uc73c\ub824\uace0 \ud560 \ub54c\ub9c8\ub2e4 \uc8fc\ud0dd \uc18c\uc720\uc790 \ubcf4\ud5d8 \uac00\uc774\ub4dc)\ub97c \uc218\uc6a9\ud558\uac8c \ub429\ub2c8\ub2e4. <\/p>\n\n<p>\uadf8\ub7ec\ub098 \ubcf4\ud5d8 \uace0\uac1d\uc740 \ubcf4\ud5d8 \ud68c\uc0ac\ub85c\ubd80\ud130 \ub354 \ub9ce\uc740 \uc815\ubcf4, \uc870\uc5b8 \ub610\ub294 \uad50\uc721\uc744 \uc6d0\ud558\ub294 \uac83\ub9cc\uc744 \uc6d0\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.\n\uadf8\ub4e4\uc740 \ub610\ud55c \uc774 \uc815\ubcf4\uac00 \ud2b9\uc815 \ubc29\uc2dd\uc73c\ub85c \uc804\ub2ec\ub418\uae30\ub97c \uc6d0\ud569\ub2c8\ub2e4. <\/p>\n\n<p>EY \uc5f0\uad6c\uc6d0 <a href=\"https:\/\/www.ey.com\/Publication\/vwLUAssets\/ey-the-why-and-how-of-simplified-customer-communications\/%24FILE\/ey-the-why-and-how-of-simplified-customer-communications.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\ubca0\ub978\ud558\ub974\ud2b8 \ud074\ub77c\uc778 \ubc14\uc2f1\ud06c(Bernhard J. Klein Wassink), \uce90\ub10c \ud5c8\uce20(Kaenan Hertz), \uba5c\ub77c\ub2c8 \ud5e8\ub354\uc2a8(Melanie Henderson<\/a> )\uc740 &#8220;\ubcf4\ud5d8 \uc18c\ube44\uc790\ub4e4\uc740 \ubcf4\ud5d8\uc0ac\ub85c\ubd80\ud130 \ub354 \uc790\uc8fc, \ub354 \uba85\ud655\ud558\uace0, \ub354 \uac1c\uc778\ud654\ub41c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uc6d0\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc694\uc728\uacfc \uc218\uc218\ub8cc\uc5d0 \ub300\ud55c \ud22c\uba85\uc131\uc744 \ub192\uc778\ub2e4&#8221;\uace0 \uc37c\uc2b5\ub2c8\ub2e4.\n\uace0\uac1d \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uac04\uc18c\ud654\ud558\uba74 \uace0\uac1d\uc774 \uc6d0\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \ud544\uc694\ud55c \uc815\ubcf4\ub97c \ubc1b\uc744 \uc218 \uc788\uc5b4 \uace0\uac1d \uad00\uacc4\uac00 \uac1c\uc120\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/phone-call-1024x683.jpg\" alt=\"\" class=\"wp-image-6454\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/phone-call-1024x683.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/phone-call-300x200.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/phone-call-768x512.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/phone-call.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\uc624\ub298\ub0a0\uc758 \uace0\uac1d\uc774 \ubcf4\ud5d8 \ub9c8\ucf00\ud305\uc5d0 \ucc38\uc5ec\ud558\ub294 \ubc29\ubc95<\/h2>\n\n<p>\ubcf4\ud5d8 \uace0\uac1d\ub4e4\uc740 \uc544\ub9c8\ub3c4 \uc9c0\ub09c \uba87 \ub144 \ub3d9\uc548 \ub354 \ud68c\uc758\uc801\uc77c \uac83\uc785\ub2c8\ub2e4.\n&#8220;\uadf8\ub4e4\uc740 \uacbd\ud5d8\uc744 \ud1b5\ud574 \ub9ce\uc740 &#8216;\uc194\ub8e8\uc158&#8217;\uc774 \uc885\uc885 \uc9c0\ub098\uce58\uac8c \ub2e8\uc21c\ud654\ub418\uac70\ub098, \ubaa9\ud45c\ub97c \ub193\uce58\uac70\ub098, \uc798\ubabb \uad6c\uc0c1\ub418\uc5b4 \uc57d\uc18d\uc744 \uc774\ud589\ud558\uc9c0 \ubabb\ud55c\ub2e4\ub294 \uac83\uc744 \ubc30\uc6e0\uc2b5\ub2c8\ub2e4&#8221;\ub77c\uace0 GrahamComm\uc758 \uc18c\uc720\uc8fc\uc778 <a href=\"https:\/\/www.insurancejournal.com\/magazines\/features\/2015\/08\/17\/378187.htm\" target=\"_blank\" rel=\"noreferrer noopener\">John Graham<\/a>\uc740 \ub9d0\ud569\ub2c8\ub2e4. <\/p>\n\n<p>\ubcf4\ud5d8 \uace0\uac1d\uc774 \uc810\uc810 \ub354 \uc628\ub77c\uc778\uc73c\ub85c \ubcf4\ud5d8\uc744 \uc1fc\ud551\ud558\ub294 \uac83\uc740 \ub180\ub77c\uc6b4 \uc77c\uc774 \uc544\ub2d9\ub2c8\ub2e4.\n\ubcf4\ub2e4 \ud22c\uba85\ud558\uace0 \uac1c\uc778\ud654\ub41c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc5d0 \ub300\ud55c \uc218\uc694\ub294 \uc628\ub77c\uc778 \uc18c\ub9e4 \uc1fc\ud551\uc758 \ubd80\uc0c1\uc73c\ub85c \uc778\ud574 \uc8fc\ub3c4\ub418\uc5c8\uc2b5\ub2c8\ub2e4.\n\ubc84\ud2bc\uc744 \ub204\ub974\ub294 \uac83\ub9cc\uc73c\ub85c \uc2e0\ubc1c\uc774\ub098 \ud53c\uc790\ub97c \uc5bb\uc744 \uc218 \uc788\ub2e4\uba74 \uace0\uac1d\uc740 \uc65c \ubcf4\ud5d8\uc774 \uc544\ub2cc\uc9c0 \ucd94\ub860\ud569\ub2c8\ub2e4.  <\/p>\n\n<p>\ubcf4\ud5d8\uc0ac\uc758 \ub514\uc9c0\ud138 \uc811\uadfc \ubc29\uc2dd\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.\nJ.D. Power\uc758 \ubbf8\uad6d \ubcf4\ud5d8 \uc6b4\uc601 \ubd80\uc0ac\uc7a5\uc778 <a href=\"https:\/\/www.jdpower.com\/business\/press-releases\/2016-us-insurance-shopping-study\" target=\"_blank\" rel=\"noreferrer noopener\">Greg Hoeg<\/a>\ub294 &#8220;\ubcf4\ud5d8\uc0ac\ub4e4\uc740 \uac04\ud3b8\ud55c \uc1fc\ud551 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc0c1\ud488 \ucc28\ubcc4\ud654\uc640 \uc804\ubb38\uc801\uc778 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uc12c\uc138\ud55c \uade0\ud615\uc5d0 \uc9d1\uc911\ud574\uc57c \ud569\ub2c8\ub2e4. <\/p>\n\n<p>J.D. Power\uc758 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uc1fc\ud551\uac1d\uc758 74%\uac00 \uc628\ub77c\uc778\uc5d0\uc11c \ubcf4\ud5d8\uc744 \uac80\uc0c9\ud558\uace0 \uacac\uc801\uc744 \uc218\uc9d1\ud569\ub2c8\ub2e4.\n\uadf8\ub7ec\ub098 \ud604\uc7ac \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74 \uc57d 25%\uc758 \uc0ac\ub78c\ub4e4\ub9cc\uc774 \uad6c\ub9e4\ub97c \ub530\ub978\ub2e4\uace0 Hoeg\ub294 \ub9d0\ud569\ub2c8\ub2e4. <\/p>\n\n<p>\ubcf4\ud5d8 \uace0\uac1d\uc774 \uc628\ub77c\uc778 \uac00\uc785\uc744 \uc6d0\ud558\uc9c0 \uc54a\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4.\n\ubcf4\ud5d8 \ud68c\uc0ac\uac00 \ub514\uc9c0\ud138 \ubc29\uc2dd\uc73c\ub85c \uac70\ub798\ub97c \uc131\uc0ac\uc2dc\ud0ac \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud558\uc9c0 \uc54a\uc744 \uc218 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. <\/p>\n\n<p>\uc608\ub97c \ub4e4\uc5b4, Allstate\ub294 \ub4dc\ub77c\uc774\ube0c \uc778 \uccad\uad6c \uc13c\ud130\ub97c \ub9cc\ub4e4\uc5b4 \uac10\uc815 \ubc0f \uccad\uad6c\ub97c \uc704\ud55c 30\ubd84 \uc57d\uc18d\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uc790\ub3d9\ucc28 \ubcf4\ud5d8 \uccad\uad6c\ub97c \ud601\uc2e0\ud558\ub824\uace0 \uc2dc\ub3c4\ud588\uc2b5\ub2c8\ub2e4.\n\uadf8\ub7ec\ub098 \uace0\uac1d\ub4e4\uc740 \uc5ec\uc804\ud788 \uc774 \uacfc\uc815\uc774 \ubc88\uac70\ub86d\ub2e4\uace0 \ub290\uaf08\uc2b5\ub2c8\ub2e4.\nAllstate\uac00 \ubaa8\ubc14\uc77c \ud3c9\uac00 \uc571\uc73c\ub85c \uc804\ud658\ud588\uc744 \ub54c \ud68c\uc0ac\ub294 \uace0\uac1d\uc73c\ub85c\ubd80\ud130 \ub354 \ub098\uc740 \ud53c\ub4dc\ubc31\uc744 \ubc1b\uc558\ub2e4\uace0 Forbes\uc758 <a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2018\/04\/19\/10-customer-experience-tips-for-insurance-in-2018\/#24cead855e2f\" target=\"_blank\" rel=\"noreferrer noopener\">Blake Morgan<\/a> \uc740 \uc37c\uc2b5\ub2c8\ub2e4.  <\/p>\n\n<p>Morgan\uc740 &#8220;Allstate\ub294 \ud6a8\uacfc\uac00 \uc788\ub2e4\uace0 \uc0dd\uac01\ub418\ub294 \uac83\uc744 \ub9cc\ub4dc\ub294 \ub300\uc2e0 \ub354 \ub098\uc740 \uc194\ub8e8\uc158\uc744 \ucc3e\uae30 \uc704\ud574 \uace0\uac1d\uc758 \uc758\uacac\uc744 \uacbd\uccad\ud588\uc2b5\ub2c8\ub2e4&#8221;\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4.\n\uc790\uc2e0\uc758 \uc758\uacac\uc774 \ubc18\uc601\ub41c\ub2e4\uace0 \ub290\ub07c\ub294 \uace0\uac1d\uc740 \ubcf4\ud5d8\uc0ac\uc5d0 \ub300\ud55c \ucda9\uc131\ub3c4\ub97c \uc720\uc9c0\ud560 \uac00\ub2a5\uc131\uc774 \ub354 \ub192\uc73c\uba70, \ud2b9\ud788 \uacb0\uacfc\uc801\uc73c\ub85c \uc5f0\uacb0\uc774 \ub354 \uc26c\uc6cc\uc9c8 \ub54c \ub354\uc6b1 \uadf8\ub807\uc2b5\ub2c8\ub2e4. <\/p>\n\n<p>\uc624\ub298\ub0a0\uc758 \uace0\uac1d\uc740 \ub2e8\uc21c\ud788 \uc628\ub77c\uc778\uc73c\ub85c \ubcf4\ud5d8\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uac70\ub098 \ubcf4\ud5d8\uc5d0 \uac00\uc785\ud558\uae30\ub97c \uc6d0\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.\n\uadf8\ub4e4\uc740 \ub610\ud55c \ud2b9\uc815 \uc720\ud615\uc758 \uc628\ub77c\uc778 \ud559\uc2b5 \ubc0f \uad6c\ub9e4 \uacbd\ud5d8\uc744 \uc6d0\ud569\ub2c8\ub2e4. <\/p>\n\n<p>\uac8c\uc784\ud654\ub294 \uac8c\uc784 \ub514\uc790\uc778 \uc694\uc18c\ub97c \uc0ac\uc6a9\ud558\uc5ec \ubcf4\ud5d8\uacfc \uac19\uc740 \ube44\uac8c\uc784 \ud658\uacbd\uc5d0\uc11c \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \uc548\ub0b4\ud55c\ub2e4\uace0 NIIT Technologies\uc758 \ubcf4\ud5d8 \uc2e4\ubb34 \ub9ac\ub354\uc778 <a href=\"https:\/\/www.niit-tech.com\/blog\/gamification-game-insurers-must-play\" target=\"_blank\" rel=\"noreferrer noopener\">Vikram Singh<\/a>\uc740 \ub9d0\ud569\ub2c8\ub2e4.\n\uac8c\uc784\ud654\ub294 \ubcf4\ud5d8\uc0ac\uac00 \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \ub04c\uace0, \uc815\ubcf4\ub97c \uc218\uc9d1\ud558\uace0, \uc0c1\ud488\uc744 \uc81c\uc548\ud558\uace0, \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. <\/p>\n\n<p>\uac8c\uc784\ud654\ub294 \uc628\ub77c\uc778 \uc18c\ub9e4 \uc1fc\ud551 \uacbd\ud5d8\uc758 \ud070 \ubd80\ubd84\uc744 \ucc28\uc9c0\ud558\uba70 \uc758\ub958 \uad6c\ub9e4\uc5d0\uc11c \ud328\uc2a4\ud2b8\ud478\ub4dc \uc8fc\ubb38\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \ubaa8\ub4e0 \uac83\uc744 \uac04\uc18c\ud654\ud569\ub2c8\ub2e4.\n\uc6d0\ud65c\ud558\uace0 \ub9e4\ub825\uc801\uc778 \uace0\uac1d \uacbd\ud5d8\uc5d0 \uc911\uc810\uc744 \ub450\ub294 \uac83\uc740 \ub9ce\uc740 \uace0\uac1d\uc5d0\uac8c \ud45c\uc900\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.\n\ubcf4\ud5d8 \uac00\uc785\uc774 \uc774\ub7ec\ud55c \uae30\ub300\uc5d0 \ubd80\ud569\ud558\uc9c0 \uc54a\uc73c\uba74 \uace0\uac1d\uc740 \uc88c\uc808\uac10\uc744 \ub290\ub084 \uc218 \uc788\uc2b5\ub2c8\ub2e4.  <\/p>\n\n<p>Singh\uc740 &#8220;\uace0\uac1d \uae30\ub300\uce58\uc758 \uae09\uaca9\ud55c \ubcc0\ud654\uc640 \uae38\uace0 \uc9c0\ub8e8\ud55c \ud504\ub85c\uc138\uc2a4\uc5d0 \ub300\ud55c \ub0ae\uc740 \ub0b4\uc131\uc73c\ub85c \uc778\ud574 \ubcf4\ud5d8 \ube44\uc988\ub2c8\uc2a4\uc758 \uc804\ud658\uc810\uc774 \ub418\ub294 \uac83\uc740 \uc9c0\uc18d\uc801\uc73c\ub85c \uc81c\uacf5\ud558\ub294 \uacbd\ud5d8\uc785\ub2c8\ub2e4&#8221;\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/work-at-coffeeshop-1024x683.jpg\" alt=\"\" class=\"wp-image-6464\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/work-at-coffeeshop-1024x683.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/work-at-coffeeshop-300x200.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/work-at-coffeeshop-768x512.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/work-at-coffeeshop.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\ubcf4\ud5d8\uc0ac\ub97c \uc704\ud55c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ud301<\/h2>\n\n<p>\uc624\ub298\ub0a0\uc758 \ubcf4\ud5d8 \uace0\uac1d\uc740 \ubcf4\ud5d8\uc0ac\uc5d0 \ub2e8\uc21c\uc131, \uc720\uc5f0\uc131 \ubc0f \uc2e0\ub8b0\uc131\uc744 \uc694\uad6c\ud55c\ub2e4\uace0 Zuhlke Engineering Ltd.\uc758 <a href=\"https:\/\/www.zuehlke.com\/blog\/en\/insurance-top-three-insurance-customer-needs-in-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lukas Urech\uc640 Marco Balzarini<\/a> \ub294 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n\n<p>\ucc98\uc74c \ub450 \uc694\uc18c\ub294 \uc815\ucc45 \uc790\uccb4\ub97c \uc5bb\ub294 \ud504\ub85c\uc138\uc2a4\uc5d0 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4.\n\ubcf4\ud5d8 \uace0\uac1d\ub4e4\uc740 \ubcf4\ud5d8\ub8cc\ub97c \uc989\uc2dc \ud655\uc778\ud560 \uc218 \uc788\uae30\ub97c \uc6d0\ud558\uba70, \uc2e0\uc18d\ud558\uac8c \ubcf4\ud5d8\uc5d0 \uac00\uc785\ud560 \uc218 \uc788\uae30\ub97c \uc6d0\ud55c\ub2e4\uace0 Urech\uc640 Balzarini\ub294 \ub9d0\ud569\ub2c8\ub2e4.\n\ub610\ud55c \uace0\uac1d\uc740 \ud544\uc694\ud55c \uacbd\uc6b0 \uc815\ucc45 \ubc0f \ubcf4\ud5d8\uc0ac\ub97c \uc27d\uac8c \ubcc0\uacbd\ud560 \uc218 \uc788\uae30\ub97c \uc6d0\ud569\ub2c8\ub2e4.  <\/p>\n\n<p>\uc2e0\ub8b0\uc131\uc740 \uace0\uac1d \uad00\uacc4\uc758 \uae30\ucd08\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.\n\ubcf4\ud5d8 \uace0\uac1d\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud558\uc9c0 \uc54a\ub294 \ud55c \ubcf4\ud5d8\uc0ac\uc5d0 \uc5f0\ub77d\ud558\uc9c0 \uc54a\uc73c\uba70, \uc2a4\ud2b8\ub808\uc2a4\uac00 \ub192\uc740 \uc0c1\ud669\uc5d0\uc11c \uace0\uac1d\uc740 \ubcf4\ud5d8\uc0ac\uac00 \uc2e0\ub8b0\ud560 \uc218 \uc788\uae30\ub97c \uc6d0\ud569\ub2c8\ub2e4.\n&#8220;\ubcf4\ud5d8\uc0ac\ub294 \ud655\uc2e0\uc774 \uc788\uc744 \ub54c\ub9cc \uace0\uac1d\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\uc73c\uba70, \uc774\ub294 \uc815\uae30\uc801\uc774\uace0 \uc9c0\uc18d\uc801\uc73c\ub85c \uac15\ud654\ub429\ub2c8\ub2e4&#8221;\ub77c\uace0 Urech\uc640 Balzarini\ub294 \ub9d0\ud569\ub2c8\ub2e4.  <\/p>\n\n<p>\uc5b4\ub5a4 \uacbd\uc6b0\uc5d0\ub294 \ub2e8\uc21c\ud788 \uacbd\uccad\ud558\uace0 \uc0ac\ub824 \uae4a\uac8c \ub300\uc751\ud568\uc73c\ub85c\uc368 \uc2e0\ub8b0\uac00 \uad6c\ucd95\ub429\ub2c8\ub2e4.\nIBM\uc758 <a href=\"https:\/\/v12data.com\/blog\/rising-importance-customer-relationships-insurance-industry\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lynn Kesterson Townes<\/a> \ub294 &#8220;\uace0\uac1d\ub4e4\uc740 \uc774\ubca4\ud2b8\ub97c \uac1c\ucd5c\ud560 \ub54c \uc790\uc2e0\uc758 \uac1c\uc778\uc801\uc778 \uc0c1\ud669\uc5d0 \ub300\ud55c \uc774\ud574\ub97c \uc6d0\ud558\uba70, \uc774\uc5d0 \ub300\ucc98\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc904 \uc0ac\ub78c\uc744 \ucc3e\uace0 \uc788\ub2e4&#8221;\uace0 \ub9d0\ud569\ub2c8\ub2e4. <\/p>\n\n<p>\ub9ce\uc740 \ubcf4\ud5d8 \uace0\uac1d\uc774 \ucda9\uc131\ub3c4\ub97c \uc313\uc744 \uae30\ud68c\uac00 \uc5c6\uc5c8\uae30 \ub54c\ubb38\uc5d0 \ubcf4\ud5d8\uc0ac\ub97c \ubcc0\uacbd\ud569\ub2c8\ub2e4.\n\uadf8\ub4e4\uc758 \ubcf4\ud5d8\uc0ac\ub294 \uadf8\ub4e4\uacfc \uc18c\ud1b5\ud558\uc9c0 \ubabb\ud568\uc73c\ub85c\uc368 \uae30\ud68c\ub97c \ub193\ucce4\uc2b5\ub2c8\ub2e4. <\/p>\n\n<p>SAS\uc758 <a href=\"https:\/\/www.cmswire.com\/customer-experience\/the-insurance-industry-plays-catch-up-with-customer-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">Oliver Borner<\/a> \ub294 \uc804 \uc138\uacc4 \ubcf4\ud5d8 \ud68c\uc0ac\uc758 90% \uc774\uc0c1\uc774 1\ub144\uc5d0 \ud55c \ubc88\ub3c4 \uace0\uac1d\uacfc \uc18c\ud1b5\ud558\uc9c0 \uc54a\uae30 \ub54c\ubb38\uc5d0 \uace0\uac1d\uc758 20-40%\uac00 \ubcf4\ud5d8\uc0ac\ub85c\ubd80\ud130 \ub2e8 \ud55c \ub9c8\ub514\uc758 \uc5f0\ub77d\ub3c4 \ubc1b\uc9c0 \ubabb\ud558\uace0 \uc788\ub2e4\uace0 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n\n<p>Borner\ub294 &#8220;\uc0c1\ud638 \uc791\uc6a9\uc774 \uc81c\ud55c\uc801\uc774\ub77c\ub294 \uc810\uc744 \uac10\uc548\ud560 \ub54c \ubcf4\ud5d8\uc0ac\ub294 \ubaa8\ub4e0 \uae30\ud68c\uc5d0\uc11c \ubaa8\ubc94\uc801\uc778 \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc774 \ud544\uc218\uc801\uc774\uba70, \uc774\ub7ec\ud55c \uc0c1\ud638 \uc791\uc6a9\uc774 \ud310\ub9e4\uc5d0 \uc9d1\uc911\ub418\uc9c0 \uc54a\ub294 \uac83\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\ub85c \uc911\uc694\ud569\ub2c8\ub2e4&#8221;\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4.\n&#8220;\ubcf4\ud5d8\uc0ac\ub294 \uace0\uac1d\uc774 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc870\uc5b8\uc790\uac00 \ub418\uae30 \uc704\ud574 \ub178\ub825\ud574\uc57c \ud569\ub2c8\ub2e4.&#8221; <\/p>\n\n<p>\uace0\uac1d\uc744 \uad50\uc721\ud558\ub294 \uac83\uc740 \ubcf4\ud5d8 \ud68c\uc0ac\uac00 \uace0\uac1d \uad00\uacc4\ub97c \ubd88\uc548\uc815\ud558\uac8c \ub9cc\ub4dc\ub294 \ud310\ub9e4 \ub610\ub294 \uc190\uc2e4 \uc0ac\uac74 \uc5c6\uc774 \uc815\uae30\uc801\uc73c\ub85c \uc758\uc0ac \uc18c\ud1b5\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n<p>\ud68c\uc0ac\ub97c \uc815\ubcf4 \ubc0f \uc870\uc5b8\uc758 \ucd9c\ucc98\ub85c \ud3ec\uc9c0\uc154\ub2dd\ud558\uba74 \uace0\uac1d\uacfc\uc758 \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.\n\uc774\ub294 \ubcf4\ud5d8 \uace0\uac1d\uc774 \uc2a4\ud2b8\ub808\uc2a4\ub098 \uc7ac\ub09c\uc758 \uc2dc\uae30\uc5d0 \uc758\uc9c0\ud560 \uc218 \uc788\ub294 \uc2e0\ub8b0\uc131\uc744 \ucc3d\ucd9c\ud569\ub2c8\ub2e4. <\/p>\n\n<p><em>\uc774\ubbf8\uc9c0 \uc791\uc131\uc790: <a href=\"https:\/\/www.rawpixel.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">rawpixel.com<\/a>, <a href=\"https:\/\/unsplash.com\/@theeastlondonphotographer\" target=\"_blank\" rel=\"noreferrer noopener\">Ehimetalor Unuabona<\/a>, <a href=\"https:\/\/unsplash.com\/@just_amelo\" target=\"_blank\" rel=\"noreferrer noopener\">Amel Majanovic<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc628\ub77c\uc778 \uc1fc\ud551\uacfc \uc804\uc790 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc740 \ubcf4\ud5d8 \uace0\uac1d\uc774 \ubcf4\ud5d8\uc5d0 \uac00\uc785\ud558\uace0, \uc608\ubc29 \uac00\ub2a5\ud55c \uc704\ud5d8\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uace0, \ubcf4\ud5d8 \ud68c\uc0ac\uc640 \uc18c\ud1b5\ud558\ub294 \ubc29\uc2dd\uc744 \ubcc0\ud654\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ubcf4\ud5d8 \ud68c\uc0ac\ub294 \uc774\ub7ec\ud55c \uae30\ub300\uc5d0 \ubd80\uc751\ud558\uae30 \uc704\ud574 \ucc44\ub110\uacfc \ucf58\ud150\uce20\ub97c \uc870\uc815\ud558\ub294 \ub370 \ub290\ub838\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc740 \ubcf4\uc7a5 \ubc94\uc704\uac00 \uc5b4\ub5bb\uac8c \uc791\ub3d9\ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \uc815\ubcf4\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \uc704\ud5d8\uc744 \ubc1c\uacac\ud558\uace0 \uc190\uc2e4\uc744 \ubc29\uc9c0\ud558\ub294 \ubc29\ubc95\uc744 \uc774\ud574\ud574\uc57c \ud569\ub2c8\ub2e4. \ub610\ud55c \uace0\uac1d\uc740 \ubcf4\ud5d8 \ud68c\uc0ac\uc640 \ubcf4\ub2e4 \uac1c\uc778\ud654\ub418\uace0 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uad00\uacc4\ub97c [&hellip;]<\/p>\n","protected":false},"featured_media":6480,"template":"","insight-category":[],"class_list":["post-21066","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/insight\/21066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/media\/6480"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/media?parent=21066"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/insight-category?post=21066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}