{"id":20789,"date":"2024-09-27T11:47:05","date_gmt":"2024-09-27T16:47:05","guid":{"rendered":"https:\/\/bolttech.io\/insights\/%ec%83%81%ec%97%85-%eb%b3%b4%ed%97%98-%ed%94%8c%eb%9e%ab%ed%8f%bc%ec%9d%b4-%ea%b3%a0%ea%b0%9d%ec%9d%b4-%ec%9b%90%ed%95%98%eb%8a%94-%eb%94%94%ec%a7%80%ed%84%b8-%ea%b2%bd%ed%97%98%ec%9d%84-%ec%b0%bd\/"},"modified":"2024-09-27T11:47:10","modified_gmt":"2024-09-27T16:47:10","slug":"%ec%83%81%ec%97%85-%eb%b3%b4%ed%97%98-%ed%94%8c%eb%9e%ab%ed%8f%bc%ec%9d%b4-%ea%b3%a0%ea%b0%9d%ec%9d%b4-%ec%9b%90%ed%95%98%eb%8a%94-%eb%94%94%ec%a7%80%ed%84%b8-%ea%b2%bd%ed%97%98%ec%9d%84-%ec%b0%bd","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/ko\/insights\/%ec%83%81%ec%97%85-%eb%b3%b4%ed%97%98-%ed%94%8c%eb%9e%ab%ed%8f%bc%ec%9d%b4-%ea%b3%a0%ea%b0%9d%ec%9d%b4-%ec%9b%90%ed%95%98%eb%8a%94-%eb%94%94%ec%a7%80%ed%84%b8-%ea%b2%bd%ed%97%98%ec%9d%84-%ec%b0%bd\/","title":{"rendered":"\uc0c1\uc5c5 \ubcf4\ud5d8 \ud50c\ub7ab\ud3fc\uc774 \uace0\uac1d\uc774 \uc6d0\ud558\ub294 \ub514\uc9c0\ud138 \uacbd\ud5d8\uc744 \ucc3d\ucd9c\ud558\ub294 \ubc29\ubc95"},"content":{"rendered":"\n

\ube44\uc988\ub2c8\uc2a4\ub294 \uc628\ub77c\uc778\uc5d0\uc11c \ubc88\ucc3d\ud558\uace0 \uc788\uc9c0\ub9cc \uc0c1\uc5c5 \ud1b5\uc2e0 \uc0ac\uc5c5\uc790\ub294 \ub514\uc9c0\ud138 \uacbd\ud5d8 \uc9c1\uc811 \ud310\ub9e4 \ud50c\ub7ab\ud3fc\uc744 \ucd9c\uc2dc\ud558\ub294 \ub370 \ub290\ub9bd\ub2c8\ub2e4.\n\ud55c\ud3b8, \uace0\uac1d\uc740 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ubcf4\ud5d8\uc0ac\uc5d0 \ubcf4\ub2e4 \uac1c\uc778\ud654\ub41c \uad00\uc2ec\uc744 \uc694\uad6c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n

\ub2e4\ud589\ud788\ub3c4 \ub450 \ubb38\uc81c \ubaa8\ub450 \uacf5\ud1b5 \uc194\ub8e8\uc158\uc744 \uacf5\uc720\ud569\ub2c8\ub2e4.\n\uac15\ub825\ud55c \uc0c1\uc5c5 \ubcf4\ud5d8 \ud50c\ub7ab\ud3fc\uc740 \uc9c1\uc811 \ud310\ub9e4\ub97c \ud6a8\uc728\uc801\uc774\uace0 \ud6a8\uacfc\uc801\uc73c\ub85c \ub9cc\ub4e4 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uace0\uac1d-\ubcf4\ud5d8\uc0ac \uad00\uacc4\ub97c \uac15\ud654\ud558\ub294 \ubcf4\ub2e4 \uc990\uac70\uc6b4 \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. <\/p>\n\n

\uc0c1\uc5c5 \ubcf4\ud5d8\uc5d0 \ub300\ud55c \uace0\uac1d\uc758 \uc694\uad6c<\/h2>\n\n

\uc190\ud574 \ubc0f \uc0c1\ud574 \ubcf4\ud5d8\uc758 \uac1c\uc778 \ub77c\uc778\uc740 \uc9c1\uc811 \ud310\ub9e4\uc5d0\uc11c \uace0\uac1d \uacbd\ud5d8\uc5d0 \uc911\uc810\uc744 \ub450\uc5b4 \uc774\uc810\uc744 \uc5bb\uc5c8\uc2b5\ub2c8\ub2e4.\n\uadf8\ub7ec\ub098 \uc0c1\uc5c5 \ubcf4\ud5d8\uc740 \uc628\ub77c\uc778\uc73c\ub85c \ubcf4\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uad00\ud589\uc744 \ubc1b\uc544\ub4e4\uc774\ub294 \uc18d\ub3c4\uac00 \ub290\ub824\uc11c \uc0c1\uc5c5 \ubcf4\ud5d8\uc758 \uc57d 85%\uac00 \uc5ec\uc804\ud788 \ub3c5\ub9bd \ub300\ub9ac\uc778\uc5d0 \uc758\ud574 \uc791\uc131\ub418\uace0 \uc788\ub2e4\uace0 Trusted Choice\uc758 Marty Agather<\/a> \ub294 \ub9d0\ud569\ub2c8\ub2e4. <\/p>\n\n

\uc0c1\uc5c5 \ubcf4\ud5d8\uc5d0\uc11c \uc5d0\uc774\uc804\ud2b8-\uace0\uac1d \uad00\uacc4\uc758 \uc6b0\uc138\ub294 \uc628\ub77c\uc778 \uc9c1\uc811 \uc0c1\uc5c5 \ud310\ub9e4\uc758 \uc131\uc7a5\uc744 \ub454\ud654\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.\n\ub610\ud55c \uc0c1\uc5c5 \ubcf4\ud5d8 \ud68c\uc0ac\ub4e4\uc774 \uc628\ub77c\uc778 \uc1fc\ud551\uc774 \uc77c\ubc18\uc801\uc73c\ub85c \uace0\uac1d\ub4e4\uc758 \uae30\ub300\uc640 \uc694\uad6c\ub97c \ubcc0\ud654\uc2dc\ucf30\ub2e4\ub294 \uac83\uc744 \uae68\ub2eb\ub294 \uc21c\uac04\uc744 \uc5f0\uae30\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n\n

\uc2e0\uc18d\ud55c \uc751\ub2f5\uacfc \uc785\uc99d\ub41c \ube44\uc6a9 \ub300\ube44 \uac00\uce58\ub294 \uace0\ud488\uc9c8 \uace0\uac1d \uacbd\ud5d8 \ubcf4\ud5d8\uc744 \uc815\uc758\ud558\ub294 \ub370 \uc0ac\uc6a9\ub429\ub2c8\ub2e4.\n\uadf8\ub7ec\ub098 \uc624\ub298\ub0a0 \uace0\uac1d\uc758 \uae30\ub300\uce58\uac00 \ubc14\ub00c\uc5c8\uc2b5\ub2c8\ub2e4.\n\ud6a8\uc728\uc801\uc774\uace0 \uac1c\uc778\ud654\ub41c \uc11c\ube44\uc2a4\ub294 \uace0\uac1d\uc758 \uc6b0\uc120 \uc21c\uc704 \ubaa9\ub85d\uc758 \ub9e8 \uc704\uc5d0 \uc62c\ub790\uc2b5\ub2c8\ub2e4. <\/p>\n\n

\uacbd\ud5d8\uc5d0 \ub300\ud55c \uace0\uac1d\uc758 \uae30\ub300\uce58\ub294 \ubcc0\ud588\uc9c0\ub9cc, \ubcf4\ud5d8\uc0ac\uc758 \ucc99\ub3c4\ub85c\uc11c \uacbd\ud5d8\uc5d0 \ub300\ud55c \uc758\uc874\ub3c4\ub294 \ubcc0\ud558\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4.\n\uc2e4\uc81c\ub85c \uc18c\ube44\uc790\uc758 70% \uc774\uc0c1\uc774 \uace0\uac1d \uacbd\ud5d8(CX)\uc758 \ud488\uc9c8\uc744 \uae30\ubc18\uc73c\ub85c \uae30\uc5c5\uc5d0 \ub300\ud55c \uc758\uacac\uc744 \uc81c\uc2dc\ud55c\ub2e4\uace0 McKinsey\uc758 Dorian Stone\uacfc John Devine<\/a> \uc740 \ub9d0\ud569\ub2c8\ub2e4. <\/p>\n\n

\uc0c1\uc5c5 \ubcf4\ud5d8\uc0ac\ub97c \ud3ec\ud568\ud55c \uae30\uc5c5\ub4e4\uc740 \uace0\uac1d \uacbd\ud5d8\uc758 \ubcc0\ud654\ud558\ub294 \uc555\ub825\uc744 \uc810\uc810 \ub354 \uc778\uc2dd\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\nGartner \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uae30\uc5c5\uc758 81%\uac00 \uace0\uac1d \uacbd\ud5d8\uc744 \uae30\ubc18\uc73c\ub85c \ub300\ubd80\ubd84 \ub610\ub294 \uc644\uc804\ud788 \uacbd\uc7c1\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ud569\ub2c8\ub2e4. <\/p>\n\n

\uace0\uac1d \uacbd\ud5d8\uc740 \ub9ce\uc740 \uc0c1\uc5c5 \ubcf4\ud5d8 \uc815\ucc45\uc758 \uacbd\uc6b0\uc640 \uac19\uc774 \ud310\ub9e4\ub418\ub294 \uae30\ubcf8 \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uac00 \ud68c\uc0ac \uc804\ubc18\uc5d0 \uac78\uccd0 \ud45c\uc900\ud654\ub420 \ub54c \ud6e8\uc52c \ub354 \uc911\uc694\ud574\uc9d1\ub2c8\ub2e4.\n\uad6c\ub9e4\uac00 \uae30\ubcf8\uc801\uc73c\ub85c \ubaa8\ub4e0 \ud310\ub9e4\uc790\uc640 \ub3d9\uc77c\ud560 \ub54c \uad6c\ub9e4\uc790\ub294 \ud310\ub9e4\uc790\ub97c \uad6c\ubcc4\ud558\uace0 \ud2b9\uc815 \ud310\ub9e4\uc790\uc5d0 \ub300\ud55c \ucda9\uc131\ub3c4\ub97c \uc815\ub2f9\ud654\ud558\uae30 \uc704\ud574 \uace0\uac1d \uacbd\ud5d8\uc758 \uace0\uc720\ud55c \uae30\ub2a5\uc5d0 \ub354 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4. <\/p>\n\n

\uc0c1\uc5c5 \ubcf4\ud5d8\uc0ac\ub294 \ubcf4\ud5d8 \uad6c\ub9e4\uc790\uc5d0\uac8c \uc911\uc694\ud55c \uace0\uac1d \uacbd\ud5d8 \ud3ec\uc778\ud2b8\ub97c \uac15\uc870\ud558\uc5ec \uace0\uac1d\uc774 \uc788\ub294 \uacf3\uc5d0\uc11c \uace0\uac1d\uc744 \ub9cc\ub098\uc57c \ud569\ub2c8\ub2e4.\n\uac00\ud2b8\ub108\uc758 \uace0\uac1d \uacbd\ud5d8 \ub2f4\ub2f9 \ubd80\uc0ac\uc7a5\uc778 Augie Ray<\/a>\ub294 \uace0\uac1d \uacbd\ud5d8\uc744 \uac1c\uc120\ud558\ub824\uba74 “CX\uc758 \ube44\uc988\ub2c8\uc2a4 \uac00\uce58\ub97c \uac80\uc99d\ud558\uace0 \ud611\uc5c5\uc744 \ud1b5\ud574 \ub9ac\ub4dc\ud574\uc57c \ud558\uba70, \uadf8\ub807\uc9c0 \uc54a\uc73c\uba74 \uace0\uac1d \ub9cc\uc871\ub3c4, \ucda9\uc131\ub3c4 \ubc0f \uc9c0\uc9c0\uc728 \ub3d9\uc778\uc5d0 \ub300\ud55c \uc608\uc0b0\uacfc \uc601\ud5a5\ub825\uc744 \uc783\uc744 \uc704\ud5d8\uc744 \uac10\uc218\ud574\uc57c \ud55c\ub2e4”\uace0 \ub9d0\ud569\ub2c8\ub2e4. <\/p>\n\n

\"\"<\/figure>\n\n

\uace0\uac1d\uc774 \ubcf4\ud5d8 \ub514\uc9c0\ud138 \uacbd\ud5d8\uc5d0\uc11c \uc6d0\ud558\ub294 \uac83\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/h2>\n\n

\uc911\uc18c\uae30\uc5c5 \ubcf4\ud5d8 \uace0\uac1d\uc740 \uc628\ub77c\uc778\uc73c\ub85c \ubcf4\ud5d8\uc5d0 \uac00\uc785\ud558\uae30\ub97c \uc6d0\ud569\ub2c8\ub2e4.\n\uc804\ubc18\uc801\uc73c\ub85c \uc18c\uae30\uc5c5 \uc18c\uc720\uc8fc\uc758 51%\ub294 \ubcf4\ud5d8\uc0ac\ub85c\ubd80\ud130 \uc9c1\uc811 \uc0ac\uc5c5 \ubcf4\ud5d8\uc5d0 \uac00\uc785\ud560 \uac00\ub2a5\uc131\uc774 \ub192\ub2e4\uace0 \ub51c\ub85c\uc774\ud2b8\uc758 \ubbf8\uc178 \uce90\ub10c(Michelle Canaan<\/a> )\uacfc \ub3d9\ub8cc \uc5f0\uad6c\uc6d0\ub4e4\uc740 \ubc1d\ud614\uc2b5\ub2c8\ub2e4.\n35\uc138 \ubbf8\ub9cc\uc758 \uace0\uac1d\uacfc \ud68c\uc0ac \ub9e4\ucd9c\uc774 \uc5f0\uac04 100\ub9cc \ub2ec\ub7ec \ubbf8\ub9cc\uc778 \uace0\uac1d\ub4e4 \uc0ac\uc774\uc5d0\uc11c \uc774 \ube44\uc728\uc774 \uc99d\uac00\ud568\uc5d0 \ub530\ub77c \uc18c\uaddc\ubaa8 \uc0ac\uc5c5\uccb4 \ubcf4\ud5d8\uc758 \uc9c1\uc811 \ud310\ub9e4\ub294 \uc0c1\uc5c5 \ubcf4\ud5d8\uc0ac\uc5d0 \ud070 \uae30\ud68c\uac00 \ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n

\ub610\ud55c Deloitte\uc758 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \uc774\ubbf8 \uc628\ub77c\uc778\uc73c\ub85c \ubcf4\ud5d8\uc5d0 \uac00\uc785\ud55c \uc911\uc18c\uae30\uc5c5\uc740 \ub2e4\uc2dc \ubcf4\ud5d8\uc5d0 \uac00\uc785\ud560 \uac00\ub2a5\uc131\uc774 \ud6e8\uc52c \ub354 \ub192\uc740 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.\n\uc608\ub97c \ub4e4\uc5b4, \uc628\ub77c\uc778\uc73c\ub85c \uc77c\ubc18 \ucc45\uc784 \ubcf4\ud5d8\uc5d0 \uac00\uc785\ud55c \uc801\uc774 \uc788\ub294 \uc751\ub2f5\uc790\uc758 48%\ub294 \ub2e4\uc2dc \uac00\uc785\ud560 \uac00\ub2a5\uc131\uc774 “\ub9e4\uc6b0 \ub192\ub2e4”\uace0 \ub2f5\ud588\uace0, 43%\ub294 “\ub2e4\uc18c \uac00\ub2a5\uc131\uc774 \uc788\ub2e4”\uace0 \ub2f5\ud588\ub2e4. <\/p>\n\n

“\uc77c\ubc18\uc801\uc73c\ub85c \ub9cc\uc871\ub3c4\uac00 \ub192\uae30 \ub54c\ubb38\uc5d0 \uc0c1\uc5c5 \ubcf4\ud5d8\uc5d0 \ub300\ud574 \uc778\ud130\ub137 \uc1fc\ud551\uc744 \uc2dc\ub3c4\ud55c \uc0ac\ub78c\ub4e4\uc774 \ubbf8\ub798\uc5d0 \uadf8\ub807\uac8c \uc0ac\uc5c5\uc744 \ud560 \uac83\uc774\ub77c\uace0 \ub9d0\ud560 \uac00\ub2a5\uc131\uc774 \ud6e8\uc52c \ub354 \ub192\ub2e4\ub294 \uac83\uc740 \ub180\ub77c\uc6b4 \uc77c\uc774 \uc544\ub2d9\ub2c8\ub2e4.”\ub77c\uace0 Canaan et al.\uc740 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n\n

\uc0c1\uc5c5 \ubcf4\ud5d8\uc0ac\ub294 \uc5b4\ub5bb\uac8c \ucc98\uc74c \uac00\uc785\ud55c \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\uc2b5\ub2c8\uae4c?\n Accenture<\/a> \uc758 \ud55c \uc5f0\uad6c\ub294 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\n\uc774 \uc5f0\uad6c\ub294 \uc18c\uaddc\ubaa8 \uc0ac\uc5c5\uccb4 \uc18c\uc720\uc8fc\uac00 \uc628\ub77c\uc778\uc73c\ub85c \ubcf4\ud5d8\uc5d0 \uac00\uc785\ud558\uc9c0 \uc54a\ub294 \uc774\uc720\ub97c \uc870\uc0ac\ud55c \uacb0\uacfc, \uc815\ubcf4, \uba85\ud655\uc131 \ubc0f \uac1c\uc778\ud654\uc758 \ubd80\uc871\uc73c\ub85c \uc778\ud574 \ucc98\uc74c \uc0c1\uc5c5 \ubcf4\ud5d8\uc5d0 \uac00\uc785\ud558\ub294 \uad6c\ub9e4\uc790\uac00 \uc88c\uc808\uac10\uc744 \ub290\uaef4 \uc9c1\uc811 \ud310\ub9e4 \ucc44\ub110\uc744 \uba40\ub9ac\ud558\uace0 \uc124\uacc4\uc0ac\uc5d0\uac8c \uc758\uc874\ud558\uac8c \ub41c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n\n

\uc561\uc13c\uce04\uc5b4(Accenture)\ub294 2020\ub144\uae4c\uc9c0 \uc804\uccb4 \uc911\uc18c\uae30\uc5c5 \ubcf4\ud5d8\ub8cc\uc758 25%\uac00 \ub514\uc9c0\ud138 \ubc29\uc2dd\uc73c\ub85c \uc778\uc218\ub420 \uac83\uc73c\ub85c \ucd94\uc815\ud569\ub2c8\ub2e4.\n\ub610\ud55c Accenture\ub294 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uc758 60%\uac00 \uc628\ub77c\uc778 \ubcf4\ud5d8 \uad6c\ub9e4\uc5d0 \uac00\uc7a5 \uad00\uc2ec\uc774 \uc788\ub294 \uc138\ub300 \uc9d1\ub2e8\uc778 25-55\uc138 \uc5f0\ub839\uce35\uc774 \uc18c\uc720\ud558\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ucd94\uc815\ud569\ub2c8\ub2e4. <\/p>\n\n

Accenture \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uace0\uac1d\uc740 \uc628\ub77c\uc778\uc73c\ub85c \uc0c1\uc5c5 \ubcf4\ud5d8\uc5d0 \uac00\uc785\ud558\ub294 \ub370 \uad00\uc2ec\uc774 \uc788\uc2b5\ub2c8\ub2e4.\n\uadf8\ub7ec\ub098 \ub2e8\uc21c\ud788 \uc635\uc158\uc744 \uc81c\uacf5\ud558\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \ucda9\ubd84\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.\n\uc561\uc13c\uce04\uc5b4(Accenture)\uc758 \ubcf4\ud5d8 \ubd80\ubb38 \ub9e4\ub2c8\uc9d5 \ub514\ub809\ud130\uc778 \ub9c8\uc774\ud074 \ub77c\uc77c\ub9ac(Michael Reilly<\/a>)\ub294 “\ubcf4\ud5d8 \ud50c\ub7ab\ud3fc\uc740 \ub610\ud55c \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4 \uc18c\uc720\uc790\uc758 \ubcf4\ud5d8 \ubb38\uc81c\uc640 \ubd88\ub9cc\uc744 \ubaa8\ub450 \ud574\uacb0\ud560 \uc218 \uc788\ub294 \uace0\uac1d \uc911\uc2ec\uc758 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud574\uc57c \ud55c\ub2e4”\uace0 \ub9d0\ud569\ub2c8\ub2e4. <\/p>\n\n

\"\"<\/figure>\n\n

\uc62c\ubc14\ub978 \ud50c\ub7ab\ud3fc \uc120\ud0dd<\/h2>\n\n

\ub2e4\ub978 \ud615\ud0dc\uc758 \uc628\ub77c\uc778 \uc1fc\ud551\uc5d0 \ub300\ud55c \uace0\uac1d\uc758 \uacbd\ud5d8\uc740 \uc628\ub77c\uc778 \ube44\uc988\ub2c8\uc2a4 \ubcf4\ud5d8 \uad6c\ub9e4\uc5d0 \ub300\ud55c \uae30\ub300\uce58\ub97c \ud615\uc131\ud569\ub2c8\ub2e4.\n\uc608\ub97c \ub4e4\uc5b4, \uadf8\ub4e4\uc740 Amazon\uc744 \ud1b5\ud55c \uc634\ub2c8\ucc44\ub110 \uac80\uc0c9\uacfc \uac19\uc740 \uae30\ub2a5\uc5d0 \uc775\uc219\ud558\uae30 \ub54c\ubb38\uc5d0 \ubcf4\ud5d8 \ud68c\uc0ac\uc5d0\uc11c \uc720\uc0ac\ud55c \uae30\ub2a5\uc744 \uae30\ub300\ud560 \uac00\ub2a5\uc131\uc774 \ub354 \ub192\uc2b5\ub2c8\ub2e4. <\/p>\n\n

\uadf8\ub7ec\ub098 \uace0\uac1d\uc774 \uae30\ub300\ud558\ub294 \ub514\uc9c0\ud138 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc740 P&C \ubcf4\ud5d8 \ud68c\uc0ac\uc5d0\uac8c \uc27d\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4.\n\uc561\uc2dc\uc634(Acxiom)\uc758 \ubcf4\ud5d8 \uc11c\ube44\uc2a4 \uadf8\ub8f9 \ubd80\uc0ac\uc7a5\uc778 \ud074\ub77c\ud06c \uc6b0\ud2bc(Clark Wooten<\/a>)\uc740 “\uace0\uac1d\ub4e4\uc740 \ud1b5\uc2e0\uc0ac\uac00 \uc6d0\ud65c\ud558\uace0 \uc634\ub2c8\ucc44\ub110\uc801\uc774\uba70 \uace0\ub3c4\ub85c \uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uae30\ub97c \uae30\ub300\ud558\uc9c0\ub9cc, \ub370\uc774\ud130 \uc0ac\uc77c\ub85c\uc640 \uc9c4\ud654\ud558\ub294 \ub370\uc774\ud130 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc815\ucc45\uc744 \ud3ec\ud568\ud55c \uc870\uc9c1 \ubc0f \uc5c5\uacc4\uc758 \uc7a5\uc560\ubb3c\ub85c \uc778\ud574 \uc774\ub7ec\ud55c \uae30\ub300\uc640 \uc81c\uacf5\ub418\ub294 \uc11c\ube44\uc2a4 \uc0ac\uc774\uc5d0 \uc7a5\ubcbd\uc774 \ud615\uc131\ub418\uace0 \uc788\ub2e4”\uace0 \ub9d0\ud569\ub2c8\ub2e4. <\/p>\n\n

\uc0c1\uc5c5 \ubcf4\ud5d8\uc744 \uc704\ud55c \uc9c1\uc811 \ud310\ub9e4 \ud50c\ub7ab\ud3fc\uc744 \uc120\ud0dd\ud558\ub294 \uccab \ubc88\uc9f8 \ub2e8\uacc4\ub294 \uace0\uac1d\uc774 \uc9c1\uba74\ud55c \uad6c\uccb4\uc801\uc778 \ubb38\uc81c\ub098 \ubd88\ub9cc \uc0ac\ud56d\uc744 \ud30c\uc545\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.\n\uadf8\ub7f0 \ub2e4\uc74c \ubcf4\ud5d8\uc0ac\uc640 \uace0\uac1d\uc774 \ud611\ub825\ud558\uc5ec \uc774\ub7ec\ud55c \ubb38\uc81c\ub97c \uadf9\ubcf5\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ub514\uc9c0\ud138 \ub3c4\uad6c\ub97c \ucc3e\uc73c\uc2ed\uc2dc\uc624. <\/p>\n\n

\ub514\uc9c0\ud138 \ud310\ub9e4 \ucc44\ub110\uc744 \uad6c\ucd95\ud558\uae30 \uc704\ud574 \ub2e8\uc21c\ud788 \uc0c8\ub85c\uc6b4 \uae30\uc220\uc744 \uad6c\ub9e4\ud558\ub824\ub294 \ucda9\ub3d9\uc744 \ud53c\ud558\uc2ed\uc2dc\uc624.\n\uc9c1\uc811 \ud310\ub9e4\uc758 \ubaa9\ud45c\ub294 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\uc5d0\uc11c \uac00\uc7a5 \uc88b\uc740 \ubd80\ubd84\uc744 \ub2e8\uc21c\ud788 \uc628\ub77c\uc778\uc774 \uc544\ub2cc \ub514\uc9c0\ud138 \ud658\uacbd\uc73c\ub85c \ud655\uc7a5\ud558\ub294 \uac83\uc774\uc5b4\uc57c \ud569\ub2c8\ub2e4. <\/p>\n\n

“\uae30\uc220\uc740 \uadf8 \uc790\uccb4\ub85c \ub05d\uc774 \uc544\ub2d9\ub2c8\ub2e4. CX\ub97c \uac1c\uc120\ud558\uae30 \uc704\ud574 \uc774\ub97c \ud1b5\ud569\ud558\ub294 \uac83\uc774 \ubc14\ub85c \uac00\uce58\uac00 \ucc3d\ucd9c\ub418\ub294 \uacf3\uc785\ub2c8\ub2e4”\ub77c\uace0 \uae30\uc220 \ud604\ub300\ud654 \ucee8\uc124\ud305 \ud68c\uc0ac\uc778 Prime TSR\uc758 \ub300\ud45c\uc778 Eugene Khazin<\/a>\uc740 \uc124\uba85\ud569\ub2c8\ub2e4.<\/p>\n\n

\ub2e4\uc591\ud55c \uace0\uac1d\uc758 \uc694\uad6c \uc0ac\ud56d\uc744 \ucda9\uc871\ud558\ub294 \ub514\uc9c0\ud138 \ud658\uacbd\uc744 \uad6c\ucd95\ud558\ub294 \ubc29\ubc95\uc744 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4.\n\uc608\ub97c \ub4e4\uc5b4, Accenture\ub294 \ub9ce\uc740 \uc911\uc18c\uae30\uc5c5 \ubcf4\ud5d8 \uace0\uac1d\uc774 \uc628\ub77c\uc778\uc5d0\uc11c \ubcf4\ud5d8 \uad00\ub828 \uc9c8\ubb38\uc5d0 \ub300\ud55c \ub2f5\ubcc0\uc744 \uc27d\uac8c \ucc3e\uc744 \uc218 \uc5c6\uc5b4 \uc88c\uc808\uac10\uc744 \ub290\ub080\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4.\n\uc720\uc775\ud55c \ucf58\ud150\uce20 \ub77c\uc774\ube0c\ub7ec\ub9ac\ub294 \ubcf4\ub2e4 \uce5c\uadfc\ud55c \uc0c1\uc5c5 \ubcf4\ud5d8 \ud50c\ub7ab\ud3fc\uc744 \uad6c\ucd95\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\ub2e4\uace0 PropertyCasualty360\uc758 Cara McFarlane<\/a> \uc740 \uc81c\uc548\ud569\ub2c8\ub2e4. <\/p>\n\n

\ub514\uc9c0\ud138 \ubcf4\ud5d8 \uc0dd\ud0dc\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \uac83\uc740 \ud604\uc7ac \uac1c\uc778 \ubcf4\ud5d8\uc0ac\uc5d0 \ube44\ud574 \uc0c1\uc5c5 \ubcf4\ud5d8\uc0ac\uac00 \ucda9\ubd84\ud788 \ud65c\uc6a9\ud558\uc9c0 \ubabb\ud558\ub294 \ub610 \ub2e4\ub978 \uc635\uc158\uc785\ub2c8\ub2e4.\n\ub514\uc9c0\ud138 \uc0dd\ud0dc\uacc4\uc5d0\uc11c\ub294 \uc5ec\ub7ec \uae30\uc5c5\uc774 \ud611\ub825\ud558\uc5ec \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc758 \uacf5\ud1b5 \ubaa9\ud45c\ub294 \uace0\uac1d\uc758 \ud2b9\uc815 \ubb38\uc81c\uc5d0 \ub300\ud55c \uc644\ubcbd\ud55c \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.\n\uc0c1\uc5c5 \ubcf4\ud5d8\uc0ac\uac00 \ucc28\ub7c9\uc5d0 \ub300\ud55c \ubcf4\uc7a5\uc744 \uc81c\uacf5\ud558\uace0 \uc815\ube44\uc0ac\uac00 \ud574\ub2f9 \ucc28\ub7c9\uc5d0 \ub300\ud55c \uc720\uc9c0 \ubcf4\uc218 \uc218\ub9ac\ub97c \uc81c\uacf5\ud558\ub294 \uc5d0\ucf54\uc2dc\uc2a4\ud15c \ud30c\ud2b8\ub108\uc2ed\uc774 \ud55c \uac00\uc9c0 \uc608\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. <\/p>\n\n

\ub514\uc9c0\ud138 \uc5d0\ucf54\uc2dc\uc2a4\ud15c\uc740 \ub450 \uac00\uc9c0 \ubc29\uc2dd\uc73c\ub85c \ubbfc\uac04 \ubcf4\ud5d8\uc0ac\uc5d0 \uc774\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\n\uccab\uc9f8, \ubcf4\ud5d8\uc0ac\ub294 \uace0\uac1d\uc5d0\uac8c \ubcf4\ub2e4 \uac1c\uc778\ud654\ub418\uace0 \uc6d0\ud65c\ud55c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uc5ec \ucda9\uc131\ub3c4\uc640 \uad00\uacc4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n\ub458\uc9f8, \ubcf4\ud5d8\uc0ac\uac00 \uac01 \uc11c\ube44\uc2a4\uc5d0 \ud544\uc694\ud55c \uc778\ud504\ub77c\ub97c \uad6c\ucd95\ud560 \ud544\uc694 \uc5c6\uc774 \uc27d\uac8c \uc561\uc138\uc2a4\ud560 \uc218 \uc788\ub294 \uc11c\ube44\uc2a4 \ubc0f \uc9c0\uc6d0\uc758 \ud615\ud0dc\ub85c \uace0\uac1d\uc5d0\uac8c \ub354 \ub9ce\uc740 \uac00\uce58\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n

\uad81\uadf9\uc801\uc73c\ub85c \ubaa8\ub4e0 \uc0c1\uc5c5 \ubcf4\ud5d8 \ud50c\ub7ab\ud3fc\uc758 \ubaa9\ud45c\ub294 \uace0\uac1d\uc774 \uccad\uad6c\uc11c\ub97c \uc9c0\ubd88\ud558\uac70\ub098 \uccad\uad6c\ub97c \uc81c\uae30\ud558\uc9c0 \uc54a\ub294 \ud55c \ubcf4\ud5d8\uc0ac\uc640 \uc5f0\ub77d\ud560 \uc218 \uc5c6\ub294 \uc804\ud1b5\uc801\uc778 \ubcf4\ud5d8 \uad00\uacc4\ub97c \ub118\uc5b4\uc11c\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n

“\ubcf4\ud5d8\uc0ac\ub4e4\uc740 \uad6c\ub9e4 \ud6c4 \uc8fc\uc694 \uace0\uac1d \uc0c1\ud638 \uc791\uc6a9\uc774 \uccad\uad6c\uc11c\ub97c \uc81c\ucd9c\ud558\uac70\ub098 \uccad\uad6c\uc11c\ub97c \uc9c0\ubd88\ud558\ub294 \uac83\uc774\ub77c\ub294 \uc0ac\uc2e4\ub85c \uc778\ud574 \ud56d\uc0c1 \uc5b4\ub824\uc6c0\uc744 \uacaa\uc5b4 \uc654\uc73c\uba70, \uc774\ub294 \ubd80\uc815\uc801\uc774\uace0 \uc2a4\ud2b8\ub808\uc2a4\uac00 \ub9ce\uc740 \uacbd\ud5d8\uc778 \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0c8\ub85c\uc6b4 \ub514\uc9c0\ud138 \ucc44\ub110\uc744 \uc0ac\uc6a9\ud558\ub294 \uac83\uc740 \uccad\uad6c\uc11c \uc9c0\ubd88 \ubc0f \uccad\uad6c \uc81c\ucd9c \uc678\uc5d0\ub3c4 \ud53c\ubcf4\ud5d8\uc790\uc640 \uc9c0\uc18d\uc801\uc774\uace0 \uc7a5\uae30\uc801\uc778 \uad00\uacc4\ub97c \ud615\uc131\ud558\ub294 \uac83\uc785\ub2c8\ub2e4”\ub77c\uace0 Novarica\uc758 \uc5f0\uad6c \ubc0f \ucee8\uc124\ud305 \ub2f4\ub2f9 \ubd80\uc0ac\uc7a5\uc778 Jeff Goldberg<\/a>\ub294 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n\n

\uc62c\ubc14\ub978 \ub3c4\uad6c\ub97c \ud1b5\ud574 \uc0c1\uc5c5 \ubcf4\ud5d8\uc0ac\ub294 \ub514\uc9c0\ud138 \uacbd\ud5d8\uc5d0 \ub300\ud55c \uace0\uac1d\uc758 \uc694\uad6c\uc640 \uc695\uad6c\ub97c \ucda9\uc871\ud558\ub294 \ud50c\ub7ab\ud3fc\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n\uace0\uac1d\uc740 \uc628\ub77c\uc778\uc73c\ub85c \ube44\uc988\ub2c8\uc2a4 \ubcf4\ud5d8\uc5d0 \uac00\uc785\ud558\uae30\ub97c \uc5f4\ub9dd\ud569\ub2c8\ub2e4.\n\ud6a8\uc728\uc801\uc774\uace0 \uc990\uac70\uc6b4 \uad6c\ub9e4 \ud658\uacbd\uc744 \uad6c\ucd95\ud558\ub294 \uac83\uc740 \uc0c1\uc5c5 \ubcf4\ud5d8\uc0ac\uc758 \ubaab\uc785\ub2c8\ub2e4. <\/p>\n\n

\uc774\ubbf8\uc9c0 \uc791\uc131\uc790: rido\/\u00a9123RF.com, kasto\/\u00a9123RF.com, dotshock\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ube44\uc988\ub2c8\uc2a4\ub294 \uc628\ub77c\uc778\uc5d0\uc11c \ubc88\ucc3d\ud558\uace0 \uc788\uc9c0\ub9cc \uc0c1\uc5c5 \ud1b5\uc2e0 \uc0ac\uc5c5\uc790\ub294 \ub514\uc9c0\ud138 \uacbd\ud5d8 \uc9c1\uc811 \ud310\ub9e4 \ud50c\ub7ab\ud3fc\uc744 \ucd9c\uc2dc\ud558\ub294 \ub370 \ub290\ub9bd\ub2c8\ub2e4. \ud55c\ud3b8, \uace0\uac1d\uc740 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ubcf4\ud5d8\uc0ac\uc5d0 \ubcf4\ub2e4 \uac1c\uc778\ud654\ub41c \uad00\uc2ec\uc744 \uc694\uad6c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\ud589\ud788\ub3c4 \ub450 \ubb38\uc81c \ubaa8\ub450 \uacf5\ud1b5 \uc194\ub8e8\uc158\uc744 \uacf5\uc720\ud569\ub2c8\ub2e4. \uac15\ub825\ud55c \uc0c1\uc5c5 \ubcf4\ud5d8 \ud50c\ub7ab\ud3fc\uc740 \uc9c1\uc811 \ud310\ub9e4\ub97c \ud6a8\uc728\uc801\uc774\uace0 \ud6a8\uacfc\uc801\uc73c\ub85c \ub9cc\ub4e4 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uace0\uac1d-\ubcf4\ud5d8\uc0ac \uad00\uacc4\ub97c \uac15\ud654\ud558\ub294 \ubcf4\ub2e4 \uc990\uac70\uc6b4 \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc0c1\uc5c5 \ubcf4\ud5d8\uc5d0 \ub300\ud55c […]<\/p>\n","protected":false},"featured_media":8029,"template":"","insight-category":[],"class_list":["post-20789","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/insight\/20789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/media\/8029"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/media?parent=20789"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/insight-category?post=20789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}