{"id":19155,"date":"2024-09-20T08:46:38","date_gmt":"2024-09-20T13:46:38","guid":{"rendered":"https:\/\/bolttech.io\/insight\/%eb%94%94%ec%a7%80%ed%84%b8-%ec%82%ac%ec%9a%a9%ec%9e%90-%ea%b2%bd%ed%97%98%ec%9d%84-%ec%97%85%ea%b7%b8%eb%a0%88%ec%9d%b4%eb%93%9c%ed%95%98%ec%97%ac-%eb%a7%88%ec%bc%80%ed%8c%85%ea%b3%bc-%ec%98%81\/"},"modified":"2024-09-20T08:46:42","modified_gmt":"2024-09-20T13:46:42","slug":"%eb%94%94%ec%a7%80%ed%84%b8-%ec%82%ac%ec%9a%a9%ec%9e%90-%ea%b2%bd%ed%97%98%ec%9d%84-%ec%97%85%ea%b7%b8%eb%a0%88%ec%9d%b4%eb%93%9c%ed%95%98%ec%97%ac-%eb%a7%88%ec%bc%80%ed%8c%85%ea%b3%bc-%ec%98%81","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/ko\/insights\/%eb%94%94%ec%a7%80%ed%84%b8-%ec%82%ac%ec%9a%a9%ec%9e%90-%ea%b2%bd%ed%97%98%ec%9d%84-%ec%97%85%ea%b7%b8%eb%a0%88%ec%9d%b4%eb%93%9c%ed%95%98%ec%97%ac-%eb%a7%88%ec%bc%80%ed%8c%85%ea%b3%bc-%ec%98%81\/","title":{"rendered":"\ub514\uc9c0\ud138 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \uc5c5\uadf8\ub808\uc774\ub4dc\ud558\uc5ec \ub9c8\ucf00\ud305\uacfc \uc601\uc5c5\uc744 \uac1c\uc120\ud558\ub294 \ubc29\ubc95"},"content":{"rendered":"\n

\uc624\ub298\ub0a0\uc758 \ubcf4\ud5d8 \uace0\uac1d\uc5d0\uac8c \ubcf4\ud5d8\uc5d0 \uac00\uc785\ud558\ub294 \uac83\uc740 \uc5d0\uc774\uc804\ud2b8\ub098 \uc911\uac1c\uc778\uc5d0\uac8c \uc804\ud654\ud558\ub294 \uac83\ub9cc\ud07c\uc774\ub098 \uc628\ub77c\uc778\uc5d0\uc11c \ucd5c\uace0\uc758 \uac70\ub798\ub97c \uc1fc\ud551\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.\n\uc774\ub294 \uc190\ud574\ubcf4\ud5d8\uc0ac\uac00 \ucc3d\ucd9c\ud558\uace0\uc790 \ud558\ub294 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc5d0 \uc911\ub300\ud55c \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. <\/p>\n\n

\ub514\uc9c0\ud138 \uacbd\ud5d8 \ud50c\ub7ab\ud3fc \ub77c\uc774\ud504\ub808\uc774(Liferay)\uc758 \ub9c8\ucf00\ud305 \uc5b4\uce74\uc6b4\ud2b8 \ub9e4\ub2c8\uc800 \uc0ac\ub77c \uc81c\uc778 \uc2a4\ud1a4(Sarah Jane Stone<\/a> )\uc740 “\uace0\uac1d\uc740 \ubcf4\ud5d8\uc5d0 \uac00\uc785\ud560 \ub54c \uc77c\uc0c1\uc801\uc73c\ub85c \uc5ec\ub7ec \ucc44\ub110\uc744 \uc0ac\uc6a9\ud558\uba70, \ubcf4\ud5d8\uc0ac\ub294 \uc774\uc5d0 \ub300\uc751\ud558\uae30 \uc704\ud574 \uc634\ub2c8\ucc44\ub110 \uacbd\ud5d8\uc744 \ub9cc\ub4e4\uc5b4\uc57c \ud55c\ub2e4”\uace0 \ub9d0\ud569\ub2c8\ub2e4.\n“\ub514\uc9c0\ud138 \ud30c\uad34\ub294 \uc774\ubbf8 \uacbd\ud5d8\ud558\uace0 \uc788\uc9c0\ub9cc, \uc804\ud1b5\uc801\uc778 \ubcf4\ud5d8 \ubd80\ubb38\uc740 \ub514\uc9c0\ud138\uc5d0 \uc815\ud1b5\ud55c \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc758 \uae30\ub300\uc5d0 \ubd80\uc751\ud558\ub294 \uac83\uc744 \uc6b0\uc120\uc2dc\ud574\uc57c \ud569\ub2c8\ub2e4.” <\/p>\n\n

\uc774\ub7ec\ud55c \uc6d0\ud65c\ud55c \uace0\uac1d \uacbd\ud5d8\uc740 \ub514\uc9c0\ud138 \ud2b8\ub79c\uc2a4\ud3ec\uba54\uc774\uc158\uc744 \ud1b5\ud574\uc11c\ub9cc \ub2ec\uc131\ud560 \uc218 \uc788\uc73c\uba70, \ub9ce\uc740 \uacbd\uc601\uc9c4\uc774 \uc774 \uc0ac\uc2e4\uc744 \uc78a\uc9c0 \uc54a\ub294 \uac83 \uac19\uc2b5\ub2c8\ub2e4.\nAite Group\uc758 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uace0\uac1d \uacbd\ud5d8 \uac1c\uc120\uc774 \uac00\uc7a5 \uc77c\ubc18\uc801\uc778 \ub514\uc9c0\ud138 \ud2b8\ub79c\uc2a4\ud3ec\uba54\uc774\uc158 \ubaa9\ud45c\uc600\ub2e4\uace0 Aite\uc758 \uc120\uc784 \ubd84\uc11d\uac00\uc778 Jay Sarzen<\/a>\uc740 \ub9d0\ud569\ub2c8\ub2e4.\n\uace0\uac1d\uc740 Amazon\uacfc \uac19\uc740 \ub2e4\ub978 \ube0c\ub79c\ub4dc\uc5d0\uc11c \ubc1b\ub294 \uac83\uacfc \uac19\uc740 \uc6d0\ud65c\ud55c \ub514\uc9c0\ud138 \uacbd\ud5d8\uc744 \ubcf4\ud5d8\uc0ac\uc5d0 \uc694\uad6c\ud558\uace0 \uc788\uc73c\uba70, \ubcf4\ud5d8\uc0ac\ub294 \uc774\ub7ec\ud55c \uae30\ub300\uc5d0 \ubd80\uc751\ud558\uae30 \uc704\ud574 \uc6b4\uc601\uc744 \ubcc0\uacbd\ud558\ub294 \ubc29\ubc95\uc744 \uacb0\uc815\ud574\uc57c \ud569\ub2c8\ub2e4. <\/p>\n\n

\ub514\uc9c0\ud138 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \uac1c\uc120\ud558\ub294 \uac83\uc740 \uc0c8\ub85c\uc6b4 \uc18c\ube44\uc790 \uc694\uad6c\ub97c \ucda9\uc871\ud558\uace0 P&C \ud1b5\uc2e0\uc0ac\uc758 \ub9c8\ucf00\ud305 \ubc0f \uc601\uc5c5 \ud65c\ub3d9\uc744 \ud604\ub300\ud654\ud558\ub294 \uc5f4\uc1e0\uc785\ub2c8\ub2e4.<\/p>\n\n

\ub514\uc9c0\ud138 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc774 \uc911\uc694\ud55c \uc774\uc720<\/h2>\n\n

\ubcf4\ud5d8 \uc0b0\uc5c5\uc740 \ub514\uc9c0\ud138\ud654 \ud655\ub300\ub77c\ub294 \ud55c \ubc29\ud5a5\uc73c\ub85c \ub098\uc544\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4.\n\uc911\uac1c\uc778\uacfc \uc5d0\uc774\uc804\ud2b8\uac00 \uc81c\uacf5\ud558\ub294 \uace0\uac1d \uacbd\ud5d8\uc740 \uc5ec\uc804\ud788 \uc911\uc694\ud558\uc9c0\ub9cc \uace7 \uc628\ub77c\uc778 \uacbd\ud5d8\uc774 \uc6b0\uc120\ud558\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. <\/p>\n\n

\uc774\uc790\ubca8 \uc0b0\ud14c\ub099(Isabelle Santenac<\/a>)\uacfc EY \ubcf4\ud5d8 \uc790\ubb38 \ud300\uc758 \ub3d9\ub8cc\ub4e4\uc740 \ub514\uc9c0\ud138 \ubc0f \ub2e4\uc774\ub809\ud2b8 \ucc44\ub110\uc740 \ubcf4\ud5d8 \uc0b0\uc5c5\uc758 \ubbf8\ub798\uc774\uba70, \uac00\uc7a5 \uc131\uacf5\uc801\uc778 \uae30\uc5c5\uc740 \uc774\ub7ec\ud55c \ucc44\ub110\uc744 \ubd84\uc11d \ubc0f \ub370\uc774\ud130\uc640 \uacb0\ud569\ud558\uc5ec \uace0\uac1d\uc744 \uc815\ud655\ud558\uac8c \ud0c0\uac9f\ud305\ud558\uace0 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\ub294 \uae30\uc5c5\uc774 \ub420 \uac83\uc774\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n\n

“\uc774\ub7ec\ud55c \uae30\uc5c5\ub4e4\uc740 \uce5c\ubc00\ub3c4 \ucc44\ub110\uacfc \ub514\uc9c0\ud138 \ucc38\uc5ec \uc804\ub7b5\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc720\uc9c0\uc728\uacfc \ucda9\uc131\ub3c4\ub97c \ub192\uc77c \uac83\uc785\ub2c8\ub2e4”\ub77c\uace0 \uadf8\ub4e4\uc740 \uc37c\uc2b5\ub2c8\ub2e4.\n“\uadf8\ub4e4\uc740 \uc790\ub3d9\ud654\ub41c \uac00\uaca9 \uac80\ud1a0\ub97c \uc0ac\uc6a9\ud558\uc5ec \uac00\uc7a5 \uacbd\uc7c1\ub825 \uc788\ub294 \uc2dc\uc7a5 \uac00\uaca9\uc73c\ub85c \uc815\ucc45\uc744 \uc790\ub3d9\uc73c\ub85c \uac31\uc2e0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \ubcf4\ud5d8\uc0ac\ub294 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \ud0c0\uac9f\ud305\ud558\uace0 \uad50\ucc28 \ud310\ub9e4\ud558\uba70 \uac15\ub825\ud55c \uc140\ud504 \uc11c\ube44\uc2a4 \uae30\ub2a5\uc744 \uad6c\ucd95\ud560 \uac83\uc785\ub2c8\ub2e4. \ub610\ud55c AI \ubc0f \uba38\uc2e0 \ub7ec\ub2dd\uc744 \uac16\ucd98 \ub514\uc9c0\ud138 \uc5d0\uc774\uc804\ud2b8\uac00 \ud14d\uc2a4\ud2b8, \ube44\ub514\uc624 \ubc0f \uc74c\uc131 \uc778\uc2dd \uae30\uc220\uc744 \uc0ac\uc6a9\ud558\uc5ec \uace0\uac1d\uacfc \uc18c\ud1b5\ud560 \uc218 \uc788\ub3c4\ub85d \ud560 \uac83\uc785\ub2c8\ub2e4.” <\/p>\n\n

J.D. \ud30c\uc6cc(J.D. Power)\uc758 \ud1b0 \uc288\ud37c(Tom Super)\uc640 \ucf5c\ub9b0 \ucf00\uc5b8\uc988(Colleen Cairns<\/a>)\ub294 “\uace0\uac1d\ub4e4\uc740 \uc774\uc81c \uc815\ucc45 \uc785\uc548\uc790\uac00 \uc544\ub2c8\ub77c \uc9c1\uc811 \uacb0\uc815\uc744 \ub0b4\ub9ac\uace0 \uc788\uc73c\uba70, \uac1c\uc778\ud654\ub41c \uc628\ub77c\uc778 \uacbd\ud5d8\uc744 \uc694\uad6c\ud558\uace0 \uc788\ub2e4”\uace0 \ub9d0\ud569\ub2c8\ub2e4.\n“\uc1fc\ud551 \uacbd\ud5d8 \uc911\uc5d0 \ub514\uc9c0\ud138 \uc624\ud37c\ub9c1\uc744 \uc0ac\uc6a9\ud558\ub294 \uc1fc\ud551\uac1d\uc740 \uae30\uc874 \ucc44\ub110\uc744 \uc0ac\uc6a9\ud558\ub294 \uc1fc\ud551\uac1d\ubcf4\ub2e4 \uacac\uc801 \ud504\ub85c\uc138\uc2a4\uc5d0 \ub354 \ub9cc\uc871\ud569\ub2c8\ub2e4”\ub77c\uace0 \uadf8\ub4e4\uc740 \uc37c\uc2b5\ub2c8\ub2e4.\n“\uc608\ub97c \ub4e4\uc5b4, \uc628\ub77c\uc778 \uc9c0\uc6d0\uc740 \uc1fc\ud551\uac1d\uc758 6%\ub9cc\uc774 \uc0ac\uc6a9\ud558\uc9c0\ub9cc \uc774\ub7ec\ud55c \uc1fc\ud551\uac1d\uc758 \ud3c9\uade0 \uacac\uc801 \ub9cc\uc871\ub3c4\ub294 773\uc810\uc73c\ub85c \uc6f9\uc0ac\uc774\ud2b8 \uc1fc\ud551\uac1d\uc758 \uacac\uc801 \ub9cc\uc871\ub3c4\ubcf4\ub2e4 62\ud3ec\uc778\ud2b8 \ub192\uc2b5\ub2c8\ub2e4.” <\/p>\n\n

\ub514\uc9c0\ud138 \uacbd\ud5d8\uc740 \uace0\uac1d \ub9cc\uc871\ub3c4\uc5d0\ub3c4 \uc9c0\uc18d\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n\ubaa8\ube44\ud034\ud2f0(Mobiquity)\uc758 \ube0c\ub77c\uc774\uc5b8 \ub808\ube48(Brian Levine<\/a> )\uc740 \ub098\uc05c \uacbd\ud5d8\uc774 \ubcf4\ud5d8\uc0ac\uc5d0 \ud574\ub97c \ub07c\uce58\ub294 \ubc18\uba74 \uc88b\uc740 \uacbd\ud5d8\uc740 \ucda9\uc131\ub3c4 \ub192\uc740 \uace0\uac1d\uc744 \ub9cc\ub4e0\ub2e4\ub294 \uac83\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uba87 \uac00\uc9c0 \uc5f0\uad6c\ub97c \uc9c0\uc801\ud569\ub2c8\ub2e4.\n\uad6c\uccb4\uc801\uc73c\ub85c \ub9d0\ud558\uc790\uba74, \ubd88\ub9cc\uc871\ud55c \ubbf8\uad6d \ubcf4\ud5d8 \uace0\uac1d\uc740 \uc790\uc2e0\uc758 \uacbd\ud5d8\uc744 \ub2e4\ub978 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ub9d0\ud560 \uac00\ub2a5\uc131\uc774 40% \ub354 \ub192\uc73c\uba70, \uc601\uad6d \ubcf4\ud5d8 \uace0\uac1d\uc758 91%\ub294 \uc6b0\uc218\ud55c \ub514\uc9c0\ud138 \uace0\uac1d \uc11c\ube44\uc2a4\uac00 \ucda9\uc131\ub3c4\ub97c \ub192\uc778\ub2e4\uace0 \uc8fc\uc7a5\ud569\ub2c8\ub2e4. <\/p>\n\n

\"\"<\/figure>\n\n

\ud6cc\ub96d\ud55c \ub514\uc9c0\ud138 \uacbd\ud5d8\uc740 \uc2e4\uc81c\ub85c \uc5b4\ub5a4 \ubaa8\uc2b5\uc77c\uae4c\uc694?<\/h2>\n\n

\ubcf4\ud5d8 \uace0\uac1d\uc774 \ucd94\uad6c\ud558\ub294 \ub514\uc9c0\ud138 \uacbd\ud5d8\uc744 \ub9cc\ub4dc\ub294 \ub370\ub294 \ub9ce\uc740 \uc694\uc18c\uac00 \uc788\uc9c0\ub9cc \uc6d0\ud65c\ud55c \uacbd\ud5d8\uc774 \uc808\ub300\uc801\uc73c\ub85c \uc911\uc694\ud569\ub2c8\ub2e4.\n\uace0\uac1d\uc740 \uac00\ub2a5\ud55c \ud55c \uc801\uc740 \uc0c1\ud638 \uc791\uc6a9\uc73c\ub85c \uc6d0\ud558\ub294 \uacb0\uacfc\ub97c \uc2e0\uc18d\ud558\uac8c \ub2ec\uc131\ud560 \uc218 \uc788\uc5b4\uc57c \ud55c\ub2e4\uace0 EasySend\uc758 \uc131\uc7a5 \ub9c8\ucf00\ud305 \uad00\ub9ac\uc790\uc778 Jude Sherman<\/a>\uc740 \ub9d0\ud569\ub2c8\ub2e4. <\/p>\n\n

\uadf8\ub7ec\ub098 \uc5d0\uc774\uc804\ud2b8\uc640 \uc0c1\uc758\ud558\uc9c0 \uc54a\uace0 \ubcf4\ud5d8 \uad6c\ub9e4\ub97c \uc644\ub8cc\ud558\ub294 \uac83\uc774 \ud56d\uc0c1 \uac00\ub2a5\ud558\uac70\ub098 \ubc14\ub78c\uc9c1\ud55c \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4.\n\uc774 \uacbd\uc6b0 \ub514\uc9c0\ud138 \ud310\ub9e4 \ucc44\ub110\uacfc \uc6b4\uc1a1\uc5c5\uccb4 \uc9c1\uc6d0 \uac04\uc758 \uc778\uacc4\ub3c4 \uc6d0\ud65c\ud574\uc57c \ud55c\ub2e4\uace0 SmartFinancial\uc758 \uacf5\ub3d9 \uc124\ub9bd\uc790 \uacb8 CEO\uc778 Lev Barinskiy<\/a>\ub294 \ub9d0\ud569\ub2c8\ub2e4.\n“\ub514\uc9c0\ud138\uacfc \uac1c\uc778\uc774\ub77c\ub294 \ub450 \uac00\uc9c0 \uad6c\uc131 \uc694\uc18c\ub294 \uc11c\ub85c\ub97c \ubcf4\uc644\ud574\uc57c \ud558\uba70, \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uba54\uc2dc\uc9c0\ub294 \uae30\uc220\uacfc \uc778\uac04 \uad00\uacc4\uc758 \uacb0\ud569\uc744 \ubc18\uc601\ud574\uc57c \ud569\ub2c8\ub2e4.” <\/p>\n\n

\uc774 \uac1c\ub150\uc774 \uc2e4\uc81c\ub85c \uc791\ub3d9\ud558\ub294 \uad6c\uccb4\uc801\uc778 \uc608\ub294 \ucc57\ubd07\uc758 \ud615\ud0dc\ub85c \ucc3e\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n\ucc57\ubd07\uc740 \uc18c\ub9e4\uc5c5\uc5d0\uc11c\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c \ubcf4\ud5d8 \uace0\uac1d \uacbd\ud5d8\uc744 \ud5a5\uc0c1\uc2dc\ud0a8\ub2e4\uace0 Globant\uc758 Sean Kennedy\uc640 Federico Pienovi<\/a>\ub294 \ub9d0\ud569\ub2c8\ub2e4.\n\uc0ac\uc2e4, \uadf8\ub4e4\uc740 \uc778\uac04\ubcf4\ub2e4 \ub354 \ud6a8\uacfc\uc801\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n

“\ucc57\ubd07\uc740 \ubcf4\ud5d8 \uc218\uba85\uc8fc\uae30\uc758 \uac70\ub798 \ub2e8\uacc4\uc5d0\uc11c \uac10\uc815\uc744 \uc911\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4”\ub77c\uace0 \uadf8\ub4e4\uc740 \uc37c\uc2b5\ub2c8\ub2e4.\n“\uc5b4\ub5a4 \uba74\uc5d0\uc11c \ucc57\ubd07\uc740 \uc6f9 \uac80\uc0c9\uc758 \ud655\uc7a5\uc785\ub2c8\ub2e4. \ucc28\uc774\uc810\uc740 \ub354 \uae4a\uc774 \ub4e4\uc5b4\uac00 \ub2e4\ub978 \ubc29\ubc95\uc73c\ub85c\ub294 \uc811\uadfc\ud558\uae30 \uc5b4\ub824\uc6b4 \uc815\ubcf4\ub97c \uace0\uac1d\uc5d0\uac8c \uc81c\uacf5\ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \ub610\ud55c \ucc57\ubd07\uc740 \uc77c\uc0c1\uc801\uc778 \uc791\uc5c5\uc744 \uac04\uc18c\ud654\ud558\uc5ec \ubcf4\ud5d8 \uac00\uc785\uc790\uac00 \ubcf4\ud5d8\uc0ac\uc640 \uac70\ub798\ud560 \ub54c \uc77c\ubc18\uc801\uc73c\ub85c \uacbd\ud5d8\ud558\ub294 \uc88c\uc808\uac10\uc744 \uc5c6\uc560\uc90d\ub2c8\ub2e4.” <\/p>\n\n

\ub610 \ub2e4\ub978 \uc608\ub294 \uc7a0\uc7ac \uace0\uac1d\uc774 \uacac\uc801\uc744 \ubc1b\ub294 \uc18d\ub3c4\uc640 \uc6a9\uc774\uc131\uc785\ub2c8\ub2e4.\n\uacac\uc801\uc744 \ubc1b\uc744 \ub54c \uace0\uac1d\uc740 \uc637\uc774\ub098 \uac00\uc815\uc6a9\ud488\uc744 \uc628\ub77c\uc778\uc73c\ub85c \uc1fc\ud551\ud560 \ub54c\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c \uac00\uaca9\uc744 \ube44\uad50\ud560 \uc218 \uc788\ub294 \uae30\ub2a5\uc744 \uae30\ub300\ud55c\ub2e4\uace0 WaterStreet Company<\/a>\uc758 \ud300\uc740 \uc501\ub2c8\ub2e4.\n\uc774 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud574 \uc6b4\uc1a1\uc5c5\uccb4\ub294 \uace0\uac1d\uc774 \ud544\uc694\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uace0 \uc9c1\uc811 \uacac\uc801\uc744 \uc0dd\uc131\ud560 \uc218 \uc788\ub294 \uc790\ub3d9\ud654\ub41c \uc628\ub77c\uc778 \uacac\uc801 \uc2dc\uc2a4\ud15c\uc744 \uad6c\ucd95\ud574\uc57c \ud569\ub2c8\ub2e4.\n\uc774\ub294 \uc815\ucc45 \uad00\ub9ac\uc790\uac00 \uc77c\ubc18\uc801\uc73c\ub85c \uc0ac\uc6a9\ud558\ub294 \ub0b4\ubd80 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ubc0f \uccb4\ud06c\ub9ac\uc2a4\ud2b8\ub97c \uc7ac\uad6c\uc131\ud558\uc5ec \ub2ec\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n

\ub514\uc9c0\ud138 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \uac1c\uc120\ud558\uae30 \uc704\ud55c \uc804\ub7b5<\/h2>\n\n

\uc6b0\ub9ac\ub294 \ub514\uc9c0\ud138 \uacbd\ud5d8\uc744 \uac1c\uc120\ud574\uc57c \ud558\ub294 \uc774\uc720\uc640 \uadf8 \uacbd\ud5d8\uc774 \uc5b4\ub5a4 \ubaa8\uc2b5\uc774\uc5b4\uc57c \ud558\ub294\uc9c0 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4.\n\uc774\uc81c \uacbd\uc601\uc9c4\uc774 \ub9c8\ucf00\ud130, \uc601\uc5c5 \uc9c1\uc6d0 \ubc0f \uac1c\ubc1c\uc790\ub97c \ud55c\ub370 \ubaa8\uc744 \uc218 \uc788\ub294 \ubc29\ubc95\uacfc \uc6b0\uc218\ud55c \ub514\uc9c0\ud138 \uacbd\ud5d8\uc744 \uc2e4\ud604\ud558\uae30 \uc704\ud574 \ud574\uc57c \ud560 \uc77c\uc5d0 \ub300\ud574 \uc815\ud655\ud788 \ub17c\uc758\ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4. <\/p>\n\n

\uccab \ubc88\uc9f8 \ub2e8\uacc4\ub294 \uace0\uac1d \uc5ec\uc815 \uc9c0\ub3c4\ub97c \uacc4\ud68d\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.\n\uc774\ub294 \uc77c\ubc18\uc801\uc778 \uace0\uac1d\uc774 \uc5b4\ub5bb\uac8c \uc0dd\uacbc\ub294\uc9c0, \uadf8\ub4e4\uc758 \uae30\ub300\uce58, \uadf8\ub9ac\uace0 \ubcf4\ud5d8 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud560 \ub54c \uc5b4\ub5a4 \uc5ec\uc815\uc744 \uac70\uce58\ub294\uc9c0\ub97c \ud30c\uc545\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud55c\ub2e4\uace0 Majorel<\/a>\uc758 \ud3b8\uc9d1 \ud300\uc740 \uc501\ub2c8\ub2e4. <\/p>\n\n

“\uace0\uac1d \uc5ec\uc815 \uc9c0\ub3c4(Customer Journey Map)\ub294 \ub514\uc9c0\ud138 \uc138\uacc4\ub85c\uc758 \uc5ec\ud589 \uacc4\ud68d\uc774\uba70 \uace0\uac1d\uacfc\uc758 \ud30c\ud2b8\ub108\uc2ed \uad00\uacc4\ub85c\uc758 \uc5ec\ud589 \uacc4\ud68d\uc785\ub2c8\ub2e4”\ub77c\uace0 \uadf8\ub4e4\uc740 \uc124\uba85\ud569\ub2c8\ub2e4.\n“\uace0\uac1d\uc774 \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778\uc5d0\uc11c \ubcf4\ud5d8 \ud68c\uc0ac, \ubcf4\ud5d8 \uc0c1\ud488 \ub610\ub294 \uace0\uac1d \uc11c\ube44\uc2a4\ub97c \uc811\ud560 \ub54c \uac10\uc815\uc801\uc73c\ub85c\ub098 \uae30\ub2a5\uc801\uc73c\ub85c \uacbd\ud5d8\ud558\ub294 \ubaa8\ub4e0 \uacbd\ud5d8\uc744 \uae30\ub85d\ud569\ub2c8\ub2e4.” <\/p>\n\n

\ub2e4\uc74c\uc73c\ub85c, \ubcf4\ud5d8 \uacbd\uc601\uc9c4\uc740 \uac1c\uc120\uc744 \uc8fc\ub3c4\ud560 \ud300\uc744 \uad6c\uc131\ud574\uc57c \ud569\ub2c8\ub2e4.\n\ub9c8\ucf00\ud305 \ubd80\uc11c\uc640 \uc601\uc5c5 \ubd80\uc11c\ub294 \ub514\uc9c0\ud138 \uacbd\ud5d8\uc744 \ub514\uc790\uc778\ud560 \ub54c \uc790\uc2e0\uc758 \uc758\uacac\uc744 \uc81c\uc2dc\ud558\uace0 \uc2f6\uc5b4 \ud558\uaca0\uc9c0\ub9cc, \ub2e4\ub978 \uc804\ubb38\uac00\ub4e4\uc758 \ubaa9\uc18c\ub9ac\ub3c4 \uc78a\uc9c0 \ub9d0\uc544\uc57c \ud569\ub2c8\ub2e4. <\/p>\n\n

\ud540\ud14c\ud06c \ud68c\uc0ac\uc778 Broadridge\uc758 \ucd5c\uace0 \ub514\uc9c0\ud138 \ucc45\uc784\uc790\uc778 Rob Krugman<\/a>\uc740 \ub514\uc9c0\ud138 \ud1a0\ub860\uc5d0\uc11c \uc0ac\uc6a9\uc131 \ubc0f \ub514\uc790\uc778 \ub9ac\ub4dc\ub97c \ud3ec\ud568\ud558\ub294 \uac83\uc774 \ud544\uc218\uc801\uc774\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4.\n\uc774\ub807\uac8c \ud558\uba74 \uae30\ub2a5\uc744 \ub17c\uc758\ud560 \ub54c \ucd5c\uc885 \uc0ac\uc6a9\uc790\ub97c \uc5fc\ub450\uc5d0 \ub450\uace0 \ub354 \ub098\uc740 \uacb0\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n“\uc774 \ud504\ub85c\uc138\uc2a4\ub294 \uc6b0\uc120\uc21c\uc704\uac00 \ub2e8\uc21c\ud788 \ud68c\uc758\uc2e4\uc758 \uace0\uc704\uc9c1\uc774\ub098 \uac00\uc7a5 \ud070 \ubaa9\uc18c\ub9ac\ub97c \ub0b4\ub294 \uac1c\uc778\uc5d0 \uc758\ud574 \uacb0\uc815\ub418\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uc2dc\uc7a5\uacfc \uace0\uac1d\uc5d0 \uc758\ud574 \uacb0\uc815\ub418\ub3c4\ub85d \ud569\ub2c8\ub2e4. \ub610\ud55c \ud300\uc774 \ud6a8\uacfc\uac00 \uc788\ub294 \uac83\uacfc \uadf8\ub807\uc9c0 \uc54a\uc740 \uac83\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uc7ac\uace0\ud558\uace0 \uc801\uc808\ud55c \uc870\uc815\uc744 \ud574\uc57c \ud558\ub294 \uacfc\uc81c\uc785\ub2c8\ub2e4.” <\/p>\n\n

\ub9c8\uc9c0\ub9c9\uc73c\ub85c, \ubaa8\ub4e0 \ub2f9\uc0ac\uc790\uac00 \uc131\uacf5\uc744 \uac70\ub450\uae30 \uc704\ud574 \uc62c\ubc14\ub978 \uc0ac\uace0 \ubc29\uc2dd\uc744 \ucc44\ud0dd\ud574\uc57c \ud569\ub2c8\ub2e4. \ub9e5\ud0a8\uc9c0(McKinsey)\uc758<\/a> 2017\ub144 \ubcf4\uace0\uc11c “\ubcf4\ud5d8\uc758 \ub514\uc9c0\ud138 \ud30c\uad34: \uc18c\uc74c \ud574\uc18c(Digital Disruption in Insurance: Cutting Through the Noise)”\ub294 \ubcf4\ud5d8\uc0ac\uac00 \uae30\uc220 \ubc1c\uc804\uacfc \ubcc0\ud654\ud558\ub294 \uace0\uac1d \uae30\ub300\uce58\uc5d0 \ubc1c\ub9de\ucd94\ub824\uba74 \ubc18\ubcf5\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc758 \uc911\uc694\uc131\uc744 \uac15\uc870\ud588\uc2b5\ub2c8\ub2e4.\n\ubcf4\ud5d8\uc0ac\ub294 \uac1c\ubc1c \uacfc\uc815\uc5d0\uc11c \uace0\uac1d\uacfc \ud568\uaed8 \uc81c\ud488\uc744 \ud14c\uc2a4\ud2b8\ud558\uc5ec \ucd5c\uc18c\ud55c\uc758 \uc2e4\ud589 \uac00\ub2a5\ud55c \uc81c\ud488 \uc0dd\uc131\uc744 \uac00\uc18d\ud654\ud560 \uc218 \uc788\ub294 \uc989\uac01\uc801\uc778 \ud53c\ub4dc\ubc31\uc744 \ubc1b\uc544\uc57c \ud569\ub2c8\ub2e4. <\/p>\n\n

\"\"<\/figure>\n\n

\ub354 \ub098\uc740 \ub514\uc9c0\ud138 \uacbd\ud5d8 \uad6c\ucd95<\/h2>\n\n

\ub354 \ub098\uc740 \ub514\uc9c0\ud138 \uacbd\ud5d8\uc744 \uad6c\ucd95\ud558\ub294 \uac83\uc740 \uc18c\ube44\uc790 \uc9c1\uc811 \ud310\ub9e4<\/a> \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc2dc\uc791\ub429\ub2c8\ub2e4.\nDTC \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \ubcf4\ud5d8\uc0ac\ub294 \uc704\uc5d0\uc11c \ub17c\uc758\ud55c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uace0\uac1d \uacbd\ud5d8\uc744 \ub354\uc6b1 \uac1c\uc120\ud558\ub294 \ub370 \ud544\uc694\ud55c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud560 \uc218 \uc788\ub2e4\uace0 Global Web Index\uc758 Sam Ernest-Jones<\/a> \ub294 \ub9d0\ud569\ub2c8\ub2e4. <\/p>\n\n

\uadf8\ub7ec\ub098 \ub300\ubd80\ubd84\uc758 \ud1b5\uc2e0\uc0ac\ub294 \ub514\uc9c0\ud138 \uace0\uac1d \uacbd\ud5d8\uc744 \uac1c\uc778\ud654\ud558\uae30 \uc2dc\uc791\ud558\uae30 \uc704\ud574 \uc790\uc0ac \ud50c\ub7ab\ud3fc\uc758 \ub370\uc774\ud130\ub97c \uae30\ub2e4\ub9b4 \ud544\uc694\uac00 \uc5c6\uc2b5\ub2c8\ub2e4.\n\uac00\ub2a5\ud55c \uacbd\uc6b0 \uc608\uce21 \ub370\uc774\ud130 \ubd84\uc11d \uc194\ub8e8\uc158\uc744 \uc0ac\uc6a9\ud558\uc5ec \uace0\uac1d\uc5d0\uac8c \uac00\uc7a5 \uc801\ud569\ud55c \uc81c\ud488\uc744 \uc2dd\ubcc4\ud574\uc57c \ud55c\ub2e4\uace0 The Digital Insurer\uc758 Mark van den Broek<\/a> et al\uc740 \ub9d0\ud569\ub2c8\ub2e4.\n\ub610\ud55c \ubcf4\ud5d8\uc0ac\ub294 \ub370\uc774\ud130 \ubd84\uc11d\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc9d1\uc911\ud574\uc57c \ud560 \uac00\uc7a5 \uc801\ud569\ud55c \ucc44\ub110\uc744 \uc2dd\ubcc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n

\uc774\ub7ec\ud55c \ucc44\ub110\uc774 \ud30c\uc545\ub418\uba74 \ubcf4\ud5d8\uc0ac\ub294 \uc774\ub7ec\ud55c \ucc44\ub110\uc5d0 \ud569\ub2f9\ud55c \uc8fc\uc758\ub97c \uae30\uc6b8\uc5ec\uc57c \ud569\ub2c8\ub2e4.\n\uc634\ub2c8\ucc44\ub110 \uacbd\ud5d8\uc5d0 \ub300\ud55c \ud22c\uc790\ub294 \uace0\uac1d\uc774 \ud37c\ub110\uc5d0\uc11c \uc774\ud0c8\ud558\ub294 \uac83\uc744 \ubc29\uc9c0\ud558\ub294 \ub370 \ud544\uc218\uc801\uc774\ub77c\uace0 \uace0\uac1d \ucc38\uc5ec \uc194\ub8e8\uc158 Lucep\uc758 \uacf5\ub3d9 \uc124\ub9bd\uc790\uc778 Zal Dastur<\/a>\ub294 \ub9d0\ud569\ub2c8\ub2e4.\n\uace0\uac1d\uc774 \uc0ac\uc6a9\ud558\ub294 \ucc44\ub110\uc5d0 \uad00\uacc4\uc5c6\uc774 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc744 \uc5b4\ub514\uc5d0 \ub450\uc5c8\ub4e0 \uc120\ud0dd\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4.\n“\uace0\uac1d\uc740 \uc5ec\ub7ec \uc6b4\uc1a1\uc5c5\uccb4 \ubc0f \ubcf4\ud5d8 \ub300\ub9ac\uc810\uc758 \uacac\uc801\uc744 \ube44\uad50\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 ‘\uc9c0\uae08 \uad6c\ub9e4’ \ub9c1\ud06c \uc704\uc5d0 \uc774\ubbf8 \uc785\ub825\ub41c \uc790\uc2e0\uc758 \uc138\ubd80 \uc815\ubcf4\ub97c \ubcf4\uba74 \ucc98\uc74c\ubd80\ud130 \ube48 \uc591\uc2dd\uc744 \ucc44\uc6b0\ub294 \uc0ac\ub78c\ub4e4\uc5d0 \ube44\ud574 \uc81c\ucd9c\uc744 \ubc14\ub85c \ub204\ub97c \uac00\ub2a5\uc131\uc774 \ub354 \ud07d\ub2c8\ub2e4.” <\/p>\n\n

\uadf8\ub7ec\ub098 \ud504\ub860\ud2b8\uc5d4\ub4dc \ud1b5\uc2e0\uc0ac\ub9cc \uace0\ub824\ud574\uc57c \ud558\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4.<\/p>\n\n

\ub808\uac70\uc2dc \uc2dc\uc2a4\ud15c\uc744<\/a> \uc5c5\ub370\uc774\ud2b8\ud558\ub294 \uac83\uc740 \ub514\uc9c0\ud138 \uace0\uac1d \uacbd\ud5d8\uc744 \uc5c5\uadf8\ub808\uc774\ub4dc\ud558\ub294 \ub370 \uc788\uc5b4 \ub9e4\uc6b0 \uc911\uc694\ud558\ub2e4\uace0 KPMG\uc758 Will Pritchett\uacfc Louise Portelli<\/a>\ub294 \ub9d0\ud569\ub2c8\ub2e4.\n“\ub9ce\uc740 \ubcf4\ud5d8\uc0ac\ub4e4\uc740 \uae30\uc220 \ucd5c\uc885 \uc0c1\ud0dc \uc544\ud0a4\ud14d\ucc98\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \uad00\uc810 \uc5c6\uc774 \uc774\ub8e8\uc5b4\uc9c4 \uc218\ub144\uac04\uc758 \uc778\uc218 \ubc0f \uae30\uc220 \uad6c\ub9e4\ub97c \ud1b5\ud574 \ubb3c\ub824\ubc1b\uc740 \ubaa8\ub180\ub9ac\uc2dd \ube44\uc988\ub2c8\uc2a4 \ubc0f \uae30\uc220 \uc790\uc0b0\uc5d0 \uc9d3\ub20c\ub824 \uc788\uc2b5\ub2c8\ub2e4. \ub808\uac70\uc2dc \ubb38\uc81c\ub97c \ud574\uacb0\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ub514\uc9c0\ud138 \uc194\ub8e8\uc158\uc744 \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub807\uc9c0 \uc54a\uc73c\uba74 \uae30\uc5c5\uc740 \uace0\uac1d \uacbd\ud5d8\uc744 \uac1c\uc778\ud654\ud558\ub294 \ub370 \ud544\uc694\ud55c \ub370\uc774\ud130\ub97c \ud601\uc2e0\ud558\uace0 \ucd94\ucd9c\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.” <\/p>\n\n

\uc774\ubbf8\uc9c0 \uc791\uc131\uc790: Viacheslav Iakobchuk\/\u00a9123rf.com, Thom Holmes<\/a>, Alvaro Reyes<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\uc624\ub298\ub0a0\uc758 \ubcf4\ud5d8 \uace0\uac1d\uc5d0\uac8c \ubcf4\ud5d8\uc5d0 \uac00\uc785\ud558\ub294 \uac83\uc740 \uc5d0\uc774\uc804\ud2b8\ub098 \uc911\uac1c\uc778\uc5d0\uac8c \uc804\ud654\ud558\ub294 \uac83\ub9cc\ud07c\uc774\ub098 \uc628\ub77c\uc778\uc5d0\uc11c \ucd5c\uace0\uc758 \uac70\ub798\ub97c \uc1fc\ud551\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub294 \uc190\ud574\ubcf4\ud5d8\uc0ac\uac00 \ucc3d\ucd9c\ud558\uace0\uc790 \ud558\ub294 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc5d0 \uc911\ub300\ud55c \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uacbd\ud5d8 \ud50c\ub7ab\ud3fc \ub77c\uc774\ud504\ub808\uc774(Liferay)\uc758 \ub9c8\ucf00\ud305 \uc5b4\uce74\uc6b4\ud2b8 \ub9e4\ub2c8\uc800 \uc0ac\ub77c \uc81c\uc778 \uc2a4\ud1a4(Sarah Jane Stone )\uc740 “\uace0\uac1d\uc740 \ubcf4\ud5d8\uc5d0 \uac00\uc785\ud560 \ub54c \uc77c\uc0c1\uc801\uc73c\ub85c \uc5ec\ub7ec \ucc44\ub110\uc744 \uc0ac\uc6a9\ud558\uba70, \ubcf4\ud5d8\uc0ac\ub294 \uc774\uc5d0 \ub300\uc751\ud558\uae30 \uc704\ud574 \uc634\ub2c8\ucc44\ub110 \uacbd\ud5d8\uc744 \ub9cc\ub4e4\uc5b4\uc57c \ud55c\ub2e4”\uace0 \ub9d0\ud569\ub2c8\ub2e4. “\ub514\uc9c0\ud138 […]<\/p>\n","protected":false},"featured_media":9887,"template":"","insight-category":[],"class_list":["post-19155","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/insight\/19155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/media\/9887"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/media?parent=19155"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/insight-category?post=19155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}