{"id":19128,"date":"2024-09-20T08:46:28","date_gmt":"2024-09-20T13:46:28","guid":{"rendered":"https:\/\/bolttech.io\/insight\/%eb%b3%b4%ed%97%98-%ec%9c%a0%ed%86%b5%ec%97%90%ec%84%9c-%ec%9d%bc%ec%96%b4%eb%82%98%ea%b3%a0-%ec%9e%88%eb%8a%94-2%ea%b0%80%ec%a7%80-%ec%a4%91%ec%9a%94%ed%95%9c-%eb%b3%80%ed%99%94\/"},"modified":"2024-09-20T08:46:32","modified_gmt":"2024-09-20T13:46:32","slug":"%eb%b3%b4%ed%97%98-%ec%9c%a0%ed%86%b5%ec%97%90%ec%84%9c-%ec%9d%bc%ec%96%b4%eb%82%98%ea%b3%a0-%ec%9e%88%eb%8a%94-2%ea%b0%80%ec%a7%80-%ec%a4%91%ec%9a%94%ed%95%9c-%eb%b3%80%ed%99%94","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/ko\/insights\/%eb%b3%b4%ed%97%98-%ec%9c%a0%ed%86%b5%ec%97%90%ec%84%9c-%ec%9d%bc%ec%96%b4%eb%82%98%ea%b3%a0-%ec%9e%88%eb%8a%94-2%ea%b0%80%ec%a7%80-%ec%a4%91%ec%9a%94%ed%95%9c-%eb%b3%80%ed%99%94\/","title":{"rendered":"\ubcf4\ud5d8 \uc720\ud1b5\uc5d0\uc11c \uc77c\uc5b4\ub098\uace0 \uc788\ub294 2\uac00\uc9c0 \uc911\uc694\ud55c \ubcc0\ud654"},"content":{"rendered":"\n

\uc791\uc131\uc790 : Jim Dwane<\/strong> bolt CEO<\/strong><\/p>\n\n

21\uc138\uae30\ub85c \uc811\uc5b4\ub4e4\uc218\ub85d \ubcf4\ud5d8 \uc0b0\uc5c5\uc5d0\uc11c \uae30\uc220\uc758 \uc5ed\ud560\uc740 \ub354 \ucee4\uc9d1\ub2c8\ub2e4.<\/p>\n\n

\uc778\uc288\uc5b4\ud14c\ud06c\uc5d0 \ub300\ud55c \ud22c\uc790\ub294 2003\ub144 3\uc5b5 \ub2ec\ub7ec\uc5d0\uc11c 2019\ub144 58\uc5b5 \ub2ec\ub7ec\ub85c \uae09\uc99d\ud588\ub2e4\uace0 McKinsey & Company\uc758 \ucee8\uc124\ud134\ud2b8\uc778 Michael Krause<\/a>\ub294 \ub9d0\ud569\ub2c8\ub2e4.\n\uc774 \ud1b5\uacc4\ub294 \ubcf4\ud5d8 \uae30\uc220\uc758 \uc131\uc7a5\uc744 \uc644\ubcbd\ud558\uac8c \ubcf4\uc5ec\uc8fc\uba70 \uc0c1\ub300\uc801\uc73c\ub85c \uc9e7\uc740 \uae30\uac04\uc5d0 \uc5bc\ub9c8\ub098 \ubc1c\uc804\ud588\ub294\uc9c0 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. <\/p>\n\n

\uc810\uc810 \ub354 \ub9ce\uc740 \ubcf4\ud5d8\uc0ac\uc640 \uace0\uac1d\uc774 \ub514\uc9c0\ud138 \ucc44\ub110\uc744 \uc218\uc6a9\ud558\uace0 \uc788\uc73c\uba70, \ubcf4\ud5d8 \uad6c\ub9e4 \ubc0f \ud310\ub9e4 \ubc29\uc2dd\ub3c4 \ube60\ub974\uac8c \uc9c4\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\n\ub610\ud55c \uc120\ud0dd\uc758 \ubbfc\uc8fc\ud654\ub97c \uc774\ub8e8\uace0 \ub450 \uac00\uc9c0 \uc8fc\uc694 \ubc29\uc2dd\uc73c\ub85c \uc18c\ube44\uc790\uc758 \uae30\ub300\uce58\ub97c \ub192\uc600\uc2b5\ub2c8\ub2e4. <\/p>\n\n

\ud1b5\uc2e0 \uc0ac\uc5c5\uc790\ub294 \uc774\uc81c \uc9c4\uc815\ud55c \uc120\ud0dd\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/h2>\n\n

\uc624\ub7ab\ub3d9\uc548 \ubcf4\ud5d8\uc740 \uc720\ud1b5 \uad00\uc810\uc5d0\uc11c \ubcfc \ub54c \uc0c1\ub2f9\ud788 \uc30d\ubc29\uc801\uc774\uace0 \ud611\uc18c\ud55c \uc0b0\uc5c5\uc774\uc5c8\uc2b5\ub2c8\ub2e4.\n\ubcf4\ud5d8 \uace0\uac1d\uc740 \ub300\ubd80\ubd84 \ub300\ub9ac\uc810\uc744 \ud1b5\ud574 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n\n

\uc774\ub294 \uace0\uac1d\uc774 \uad6c\ub9e4 \uc5ec\uc815\uc5d0\uc11c \uc601\ud5a5\ub825\uc744 \ud589\uc0ac\ud560 \uc218 \uc788\ub294 \uae30\ud68c\uac00 \uac70\uc758 \uc5c6\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud588\uc2b5\ub2c8\ub2e4.\n\uace0\uac1d\uc740 \ubcf4\ud5d8\uc744 \ucc3e\uae30 \uc704\ud574 \uc124\uacc4\uc0ac\ub97c \ucc3e\uc544\uac00\uace0, \uc124\uacc4\uc0ac\ub294 \ubcf4\ud5d8\uc99d\uad8c\uc744 \ud310\ub9e4\ud558\uba70, \uace0\uac1d\uc740 \uc790\uc2e0\uc774 \ucd5c\uace0\uc758 \uc0c1\ud488\uc744 \ubc1b\uace0 \uc788\ub2e4\ub294 \uac83\uc744 \uc2e0\ub8b0\ud574\uc57c \ud569\ub2c8\ub2e4. <\/p>\n\n

\uadf8\ub7ec\ub098 1993\ub144\ubd80\ud130<\/a> \ud504\ub85c\uadf8\ub808\uc2dc\ube0c\ub294 \ube44\uad50 \uc694\uae08\uc744 \uc81c\uacf5\ud558\uae30 \uc2dc\uc791\ud558\uba74\uc11c \ud310\ub3c4\ub97c \uc601\uc6d0\ud788 \ubc14\uafb8\uc5b4 \ub193\uc558\uc2b5\ub2c8\ub2e4.\n\uc774\uac83\uc740 \ubcf4\ud5d8 \uace0\uac1d\ub4e4 \uc0ac\uc774\uc5d0\uc11c \uc5c4\uccad\ub09c \uc778\uae30\ub97c \uc5bb\uc5c8\uc2b5\ub2c8\ub2e4.\n\uc2e4\uc81c\ub85c J.D. Power<\/a>\uc5d0 \ub530\ub974\uba74 \ube44\uad50 \uc1fc\ud551\uc5d0 \uc911\uc810\uc744 \ub454 \ucd5c\uace0\uc758 \ub450 \ubcf4\ud5d8\uc0ac\uc778 Progressive\uc640 GEICO\ub294 2019\ub144 4\uc6d4\ubd80\ud130 2020\ub144 4\uc6d4\uae4c\uc9c0 \ubcf4\ud5d8\ub8cc \uc99d\uac00\ubd84\uc758 92%\ub97c \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n\n

\uc774\uc81c \uace0\uac1d\uc740 \ucd5c\uc0c1\uc758 \ubcf4\uc7a5\uc744 \ubc1b\uace0 \uc788\ub2e4\ub294 \uc5d0\uc774\uc804\ud2b8\uc758 \ub9d0\uc744 \ubbff\uc744 \ud544\uc694 \uc5c6\uc774 \uc11c\ub85c \ub2e4\ub978 \uc81c\uacf5\uc5c5\uccb4\uc758 \uc5ec\ub7ec \uc815\ucc45\uc744 \ub098\ub780\ud788 \ube44\uad50\ud558\uace0 \ub9ce\uc740 \ud61c\ud0dd\uc744 \ubc1b\uace0 \uc788\ub294\uc9c0 \ud655\uc2e4\ud788 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n\ub610\ud55c \uc774 \ubaa8\ub378\uc744 \uc0ac\uc6a9\ud558\uba74 \uc815\ucc45 \uac04\uc758 \ubbf8\ubb18\ud55c \ub258\uc559\uc2a4\ub97c \ud30c\uc545\ud558\uace0 \uad6c\ub9e4 \ud488\ubaa9\uc5d0 \ub300\ud55c \uc804\ubc18\uc801\uc778 \uc9c0\uc2dd \uc218\uc900\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n

\uadf8\ub9ac\uace0 \uadf8\uac83\uc740 \ubcf4\ud5d8 \ubbfc\uc8fc\ud654\uc758 \ud55c \ud615\ud0dc\ub85c, \ubcf4\ud5d8\uc0ac\ub4e4\uc774 \uc120\ud0dd\uad8c\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n

\"젊은<\/figure>\n\n

POS(Point of Sale) \ubcf4\ud5d8\uc758 \uc9c4\ud654<\/h2>\n\n

\ubcf4\ud5d8\uc758 \ubbfc\uc8fc\ud654\uc5d0 \ud06c\uac8c \uae30\uc5ec\ud55c \ub610 \ub2e4\ub978 \uc8fc\uc694 \ubcc0\ud654\ub294 \uae30\uc220 \ud30c\uad34\uc785\ub2c8\ub2e4.\n\ubcf4\ud5d8\uc5c5\uacc4 \ubc16\uc758 \ud601\uc2e0\uac00\ub4e4\uc740 P&C \ubcf4\ud5d8\uc744 \ud310\ub9e4\ud558\uae30 \uc2dc\uc791\ud588\uace0 \uc2e4\uc9c8\uc801\uc778 \uc131\uacf5\uc744 \uac70\ub450\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n

\ucd5c\uadfc\uae4c\uc9c0 POS(Point-of-Sale) \ubcf4\ud5d8\uc740 \ub9ac\ub4dc \uc81c\ub108\ub808\uc774\uc158(lead generation) \ubc29\uc2dd\uc73c\ub85c \uc2e4\ud589\ub418\uc5c8\uc2b5\ub2c8\ub2e4.\n\uc608\ub97c \ub4e4\uc5b4, \uace0\uac1d\uc774 \uc790\ub3d9\ucc28\ub97c \uad6c\ub9e4\ud558\ub294 \uacbd\uc6b0 \uadf8 \uc790\ub9ac\uc5d0\uc11c \uc790\ub3d9\ucc28 \ubcf4\ud5d8 \uacac\uc801\uc744 \ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n\uadf8\uac83\ub3c4 \uc77c\ub9ac\uac00 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n

\uadf8\ub7ec\ub098 \uc6b0\ub9ac\ub294 \uc774\uc81c \ub354 \uc774\uc0c1 \ubcf4\ud5d8\uc0ac\uc640 \ubcf4\ud5d8 \ub300\ub9ac\uc778\uc758 \uc804\uc720\ubb3c\uc774 \uc544\ub2cc \uc2dc\uc810\uc5d0 \uc774\ub974\ub800\uc2b5\ub2c8\ub2e4.\n\uc774\uc81c \ube44\ubcf4\ud5d8 \ud68c\uc0ac\ub294 \uae30\uc874 \uc0c1\ud488\uc5d0 \ubcf4\ud5d8 \uc0c1\ud488\uc744 \ucd94\uac00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n\uc784\ubca0\ub514\ub4dc \ubcf4\ud5d8\uc73c\ub85c \uc54c\ub824\uc9c4 \uc774 \ud504\ub85c\uc81d\ud2b8\uc5d0\ub294 “\ubaa8\ub4e0 \ubd80\ubb38\uc758 \uc81c3\uc790 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4 \uc81c\uacf5\uc5c5\uccb4 \ub610\ub294 \uac1c\ubc1c\uc790\uac00 \ud601\uc2e0\uc801\uc778 \ubcf4\ud5d8 \uc194\ub8e8\uc158\uc744 \uace0\uac1d \uc81c\uc548 \ubc0f \uacbd\ud5d8\uc5d0 \uc6d0\ud65c\ud558\uac8c \ud1b5\ud569\ud560 \uc218 \uc788\ub3c4\ub85d \ubcf4\ud5d8 \uae30\ub2a5\uc744 \uae30\uc220\uc5d0 \ucd94\uc0c1\ud654\ud558\ub294 \uac83”\uc774 \ud3ec\ud568\ub41c\ub2e4\uace0 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378 \ud601\uc2e0 \uc804\ubb38\uac00 \uc778 Simon Torrance<\/a>\ub294 \uc124\uba85\ud569\ub2c8\ub2e4. <\/p>\n\n

\uc88b\uc740 \uc608: \uae08\uc735 \ud68c\uc0ac NerdWallet\uc740 \ubcf4\ud5d8 \uc801\uc6a9 \ubc94\uc704 \uc120\ud0dd\uc5d0 \ub300\ud55c \uc720\uc6a9\ud55c \uc870\uc5b8\uc744 \uc81c\uacf5\ud558\uace0 \uc18c\ube44\uc790\uc758 \uace0\uc720\ud55c \uc694\uad6c\uc5d0 \ub9de\ub294 \uc815\ucc45\uc744 \uc548\ub0b4\ud569\ub2c8\ub2e4.\nNerdWallet\uc758 \uacbd\uc6b0 \uc774 \uc81c\ud488\uc740 \uace0\uac1d \uc5ec\uc815\uc5d0 \uac00\uce58\ub97c \ub354\ud569\ub2c8\ub2e4. <\/p>\n\n

\uc694\ucee8\ub300, \ubcf4\ud5d8 \ud68c\uc0ac\ub294 \ubcf4\ud5d8\uc744 \ud310\ub9e4\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc0c1\ud488 \uad6c\ub9e4 \uacbd\ud5d8\uc758 \ubaa9\uc801\uc9c0\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n\uadf8\ub9ac\uace0 \ud1a0\ub79c\uc2a4(Torrance)\uc640 \uac19\uc740 \uc804\ubb38\uac00\ub4e4\uc774 3\uc870 \ub2ec\ub7ec \uaddc\ubaa8\uc758 \uc2dc\uc7a5 \uae30\ud68c\ub97c \ucc3d\ucd9c\ud558\uae30 \uc704\ud574 \uc784\ubca0\ub514\ub4dc \ubcf4\ud5d8\uc744 \uacc4\ud68d\ud558\uace0 \uc788\ub2e4\ub294 \uc810\uc744 \uac10\uc548\ud560 \ub54c, \uc65c \uadf8\ub807\uac8c \ub9ce\uc740 \ud68c\uc0ac\ub4e4\uc774 \uc774 \ud504\ub85c\uc81d\ud2b8\uc5d0 \ucc38\uc5ec\ud558\uace0 \uc2f6\uc5b4 \ud558\ub294\uc9c0 \uc27d\uac8c \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n

\uc0c8\ub85c\uc6b4 \ubcf4\ud5d8 \uc0dd\ud0dc\uacc4\uc5d0 \uc801\uc751\ud558\uae30<\/h2>\n\n

\ucd5c\uadfc \uba87 \ub144 \ub3d9\uc548 \ubcf4\ud5d8 \ubd84\uc57c\uc5d0\uc11c \ubbfc\uc8fc\ud654\ub97c \ud5a5\ud55c \ubd84\uba85\ud55c \uc6c0\uc9c1\uc784\uc774 \uc788\uc5c8\uc73c\uba70, \uc774\ub294 \uc8fc\ub85c \uae30\uc220 \ubc1c\uc804\uc5d0 \ud798\uc785\uc740 \ubc14 \ucef8\uc2b5\ub2c8\ub2e4.\n\uc774\ub85c \uc778\ud574 \uc0c8\ub85c\uc6b4 \ubcf4\ud5d8 \uc0dd\ud0dc\uacc4\uac00 \ud615\uc131\ub418\uc5c8\uc73c\uba70, \uc774\ub294 \uc5c5\uacc4\uc5d0 \uc885\uc0ac\ud558\ub294 \ubaa8\ub4e0 \uc0ac\ub78c\uc774 \uc801\uc751\ud574\uc57c \ud558\ub294 \uac83\uc785\ub2c8\ub2e4. <\/p>\n\n

EY-\ud30c\ub974\ud14c\ub17c\uc758 \ub9e4\ub2c8\uc9d5 \ub514\ub809\ud130\uc778 \ub9c8\ud2f4 \uc2a4\ud54f(Martin Spit<\/a>)\uc740 \ubcf4\ud5d8 \uc784\uc6d0 4\uba85 \uc911 3\uba85\uc774 \uc774 \uc0c8\ub85c\uc6b4 \uc0dd\ud0dc\uacc4\uac00 \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud558\ub294 \ub370 \uc911\uc694\ud558\ub2e4\uace0 \uc0dd\uac01\ud55c\ub2e4\uace0 \ubc1d\ud614\uc2b5\ub2c8\ub2e4.\n\uc880 \ub354 \uad6c\uccb4\uc801\uc73c\ub85c \ub9d0\ud558\uc790\uba74, \uc6b4\uc1a1\uc5c5\uccb4\ub294 \uc790\uc0ac \uc0c1\ud488\uc774 \uc81c\uacf5\ub418\ub294 \uacf3\uc744 \ub2e4\uc591\ud654\ud574\uc57c \ud569\ub2c8\ub2e4. <\/p>\n\n

\uadf8\ub9ac\uace0 \uae30\uc874 \ubcf4\ud5d8 \uc5c5\uccb4\uc640 \uc774 \ubd84\uc57c\uc5d0 \uc9c4\uc785\ud558\ub294 \ube44\ubcf4\ud5d8 \ub514\uc9c0\ud138 \uae30\uc5c5\uc740 \ub2e8\uc21c\ud55c \uc81c\ud488\uc774 \uc544\ub2cc \ubaa9\uc801\uc9c0\ub97c \ub9cc\ub4dc\ub294 \ub370 \uc9d1\uc911\ud574\uc57c \ud569\ub2c8\ub2e4.\n\uc774 \ub300\uc0c1\uc740 \uacac\uace0\ud558\uace0 \uace0\ub3c4\ub85c \uac1c\uc778\ud654\ub418\uc5b4 \uc788\uc73c\uba70 \uace0\uac1d\uc744 \uc704\ud55c \uac00\uce58\ub85c \uac00\ub4dd \ucc28 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. <\/p>\n\n

\ub610\ud55c \uc774\ub7ec\ud55c \uae30\uc5c5\uc740 \uace0\uac1d \uc0dd\uc560 \uac00\uce58\ub97c \ub192\uc774\uae30 \uc704\ud574 \uace0\uac1d \uad00\uacc4\ub97c \uc2ec\ud654\ud558\uace0 \ucda9\uc131\ub3c4\ub97c \uac15\ud654\ud560 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \ubc29\ubc95\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ubaa8\uc0c9\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n

\uc774\ub97c \uc798 \uc218\ud589\ud558\uba74 21\uc138\uae30\ub85c \ub354 \ub098\uc544\uac08 \ub54c \ud6cc\ub96d\ud55c \ubaa8\uc2b5\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n

\uc774\ubbf8\uc9c0 \uc791\uc131\uc790: lacheev\/\u00a9123RF.com, mavoimage\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\uc791\uc131\uc790 : Jim Dwane bolt CEO 21\uc138\uae30\ub85c \uc811\uc5b4\ub4e4\uc218\ub85d \ubcf4\ud5d8 \uc0b0\uc5c5\uc5d0\uc11c \uae30\uc220\uc758 \uc5ed\ud560\uc740 \ub354 \ucee4\uc9d1\ub2c8\ub2e4. \uc778\uc288\uc5b4\ud14c\ud06c\uc5d0 \ub300\ud55c \ud22c\uc790\ub294 2003\ub144 3\uc5b5 \ub2ec\ub7ec\uc5d0\uc11c 2019\ub144 58\uc5b5 \ub2ec\ub7ec\ub85c \uae09\uc99d\ud588\ub2e4\uace0 McKinsey & Company\uc758 \ucee8\uc124\ud134\ud2b8\uc778 Michael Krause\ub294 \ub9d0\ud569\ub2c8\ub2e4. \uc774 \ud1b5\uacc4\ub294 \ubcf4\ud5d8 \uae30\uc220\uc758 \uc131\uc7a5\uc744 \uc644\ubcbd\ud558\uac8c \ubcf4\uc5ec\uc8fc\uba70 \uc0c1\ub300\uc801\uc73c\ub85c \uc9e7\uc740 \uae30\uac04\uc5d0 \uc5bc\ub9c8\ub098 \ubc1c\uc804\ud588\ub294\uc9c0 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc810\uc810 \ub354 \ub9ce\uc740 \ubcf4\ud5d8\uc0ac\uc640 \uace0\uac1d\uc774 \ub514\uc9c0\ud138 \ucc44\ub110\uc744 \uc218\uc6a9\ud558\uace0 \uc788\uc73c\uba70, \ubcf4\ud5d8 \uad6c\ub9e4 […]<\/p>\n","protected":false},"featured_media":9907,"template":"","insight-category":[],"class_list":["post-19128","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/insight\/19128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/media\/9907"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/media?parent=19128"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/insight-category?post=19128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}