{"id":18680,"date":"2024-09-19T20:53:05","date_gmt":"2024-09-20T01:53:05","guid":{"rendered":"https:\/\/bolttech.io\/insight\/%ec%b5%9c%ea%b3%a0%ea%b3%a0%ea%b0%9d%ec%b1%85%ec%9e%84%ec%9e%90cco%ea%b0%80-crm-%ed%94%84%eb%a1%9c%ea%b7%b8%eb%9e%a8%ec%97%90%ec%84%9c-%eb%b3%b4%ed%97%98%ec%9d%84-%ec%88%98%ec%9a%a9%ed%95%b4\/"},"modified":"2024-09-19T20:53:10","modified_gmt":"2024-09-20T01:53:10","slug":"%ec%b5%9c%ea%b3%a0%ea%b3%a0%ea%b0%9d%ec%b1%85%ec%9e%84%ec%9e%90cco%ea%b0%80-crm-%ed%94%84%eb%a1%9c%ea%b7%b8%eb%9e%a8%ec%97%90%ec%84%9c-%eb%b3%b4%ed%97%98%ec%9d%84-%ec%88%98%ec%9a%a9%ed%95%b4","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/ko\/insights\/%ec%b5%9c%ea%b3%a0%ea%b3%a0%ea%b0%9d%ec%b1%85%ec%9e%84%ec%9e%90cco%ea%b0%80-crm-%ed%94%84%eb%a1%9c%ea%b7%b8%eb%9e%a8%ec%97%90%ec%84%9c-%eb%b3%b4%ed%97%98%ec%9d%84-%ec%88%98%ec%9a%a9%ed%95%b4\/","title":{"rendered":"\ucd5c\uace0\uace0\uac1d\ucc45\uc784\uc790(CCO)\uac00 CRM \ud504\ub85c\uadf8\ub7a8\uc5d0\uc11c \ubcf4\ud5d8\uc744 \uc218\uc6a9\ud574\uc57c \ud558\ub294 \uc774\uc720"},"content":{"rendered":"\n<p>\uc9c8\ubb38\uc744 \ubc1b\uc73c\uba74 \ubcf4\ud5d8\uc0ac\ub294 \uc784\ubca0\ub514\ub4dc \ubcf4\ud5d8\uc774 \uc720\ud1b5 \ubaa9\ud45c\ub97c \uc5b4\ub5bb\uac8c \ubc1c\uc804\uc2dc\ud0a4\ub294\uc9c0 \ube60\ub974\uac8c \uc124\uba85\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n\uadf8\ub4e4\uc740 \uc885\uc885 \ud574\ub2f9 \ubcf4\uc7a5\uc744 \uad6c\ub9e4\ud558\ub294 \uace0\uac1d\uc744 \uc704\ud574 \uc784\ubca0\ub514\ub4dc \ubcf4\uc7a5\uc758 \uba87 \uac00\uc9c0 \uc774\uc810\uc744 \uc5b8\uae09\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n<p>\uadf8\ub7ec\ub098 \uc784\ubca0\ub514\ub4dc \ubcf4\ud5d8\uc774 \uc11c\ube44\uc2a4\ub098 \uc81c\ud488 \uad6c\ub9e4\uc640 \ud568\uaed8 \ud574\ub2f9 \ubcf4\uc7a5\uc744 \uc81c\uacf5\ud558\ub294 \ube44\ubcf4\ud5d8 \ube44\uc988\ub2c8\uc2a4 \ud30c\ud2b8\ub108\uc5d0\uac8c \uc5b4\ub5a4 \uc774\uc810\uc774 \uc788\ub294\uc9c0 \ubcf4\ud5d8\uc0ac\uc5d0 \ubb3c\uc5b4\ubcf4\uba74 \uce68\ubb35\uc774 \ub4a4\ub530\ub97c \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n\ubcf4\ud5d8\uc0ac\ub294 \uc784\ubca0\ub514\ub4dc \ubcf4\ud5d8\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \ube44\uc988\ub2c8\uc2a4 \ud30c\ud2b8\ub108\uac00 \uc5b4\ub5a4 \uc774\uc810\uc744 \uc5bb\uc744 \uc218 \uc788\ub294\uc9c0 \uc54c\uace0 \uc788\uc9c0\ub9cc, \uc774\ub7ec\ud55c \ud61c\ud0dd\uc744 \uc790\uc2e0\uc774\ub098 \ud53c\ubcf4\ud5d8\uc790\uc5d0 \ub300\ud55c \ud61c\ud0dd\ub9cc\ud07c \uc989\uc2dc \ucc98\ub9ac\ud558\uc9c0 \uc54a\uae30 \ub54c\ubb38\uc5d0 \ub2e4\ub978 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc5b4\ub5a4 \ud61c\ud0dd\uc774 \uc788\ub294\uc9c0 \uba85\ud655\ud788 \ud558\ub294 \ub370 \uc2dc\uac04\uc774 \uac78\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n<p>\ube44\uc988\ub2c8\uc2a4 \ud30c\ud2b8\ub108\uc758 \ucd5c\uace0 \uace0\uac1d \ucc45\uc784\uc790(CCO)\uac00 \uace0\uac1d \uc720\uc9c0 \uad00\ub9ac(CRM) \uc2dc\uc2a4\ud15c\uc758 \uc77c\ubd80\ub85c \ubcf4\ud5d8\uc744 \uc218\uc6a9\ud574\uc57c \ud558\ub294 \uc774\uc720\ub97c \uc124\uba85\ud560 \uc218 \uc788\ub294 \ubcf4\ud5d8\uc0ac\ub294 \ubcf4\ub2e4 \uc27d\uac8c \uac15\ub825\ud55c \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uace0 \ub354 \ub098\uc740 \ubc30\ud3ec\ub97c \ud1b5\ud574 \uac00\uce58\ub97c \ucc3d\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<h2 class=\"wp-block-heading\">\uc2e0\ub8b0\uc758 \uc911\uc694\uc131<\/h2>\n\n<p>\ucd5c\uace0 \uace0\uac1d \ucc45\uc784\uc790(CCO)\uc758 \uc5ed\ud560\uc740 \uae30\uc5c5\uc758 \uace0\uac1d\uc5d0\uac8c \uc9d1\uc911\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.\n\uc11c\ube44\uc2a4, \uc720\uc9c0 \ubc0f \uad00\uacc4\ub294 \ubaa8\ub450 CCO\uc758 \uc870\ud0c0\uc2e4\uc5d0 \uc18d\ud558\uba70, \ubaa8\ub4e0 \uace0\uac1d \ub300\uba74 \ubd80\uc11c \ubc0f \ud300\uc744 \uc704\ud55c \ud1b5\uc77c\ub41c \ube44\uc804\uc744 \ub9cc\ub4e4\uace0 \uc639\ud638\ud558\ub294 \uac83\uc774 CCO\uc758 \uc784\ubb34\uc785\ub2c8\ub2e4. <\/p>\n\n<p>\uace0\uac1d\ub9c8\ub2e4 \ube44\uc988\ub2c8\uc2a4\uc640 \ub2e4\ub978 \uad00\uacc4\ub97c \ub9fa\uace0 \uc788\uc2b5\ub2c8\ub2e4.\n\uc77c\ubd80\ub294 \uc0ac\uc5c5\uc774 \ucda9\uc871\uc2dc\ud0ac \uc218 \uc788\ub294 \ud2b9\uc815 \uc694\uad6c \uc0ac\ud56d\uc774 \uc788\uc744 \ub54c\ub9cc \uc0b0\ubc1c\uc801\uc73c\ub85c \uc0ac\uc5c5\uc5d0 \ucc38\uc5ec\ud569\ub2c8\ub2e4.\n\ub2e4\ub978 \uc0ac\ub78c\ub4e4\uc740 \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \ub354 \uae4a\uc740 \uad00\uacc4\ub97c \ubc1c\uc804\uc2dc\ud0b5\ub2c8\ub2e4.  <\/p>\n\n<p>\uc774\uac83\uc740 \uc624\ub7ab\ub3d9\uc548 \uc0ac\uc2e4\uc774\uc5c8\uc2b5\ub2c8\ub2e4.\n\uadf9\uc7a5 \ud2f0\ucf13 \uad6c\ub9e4\uc790\uc758 \ud589\ub3d9\uc744 \uc870\uc0ac\ud55c \uacb0\uacfc, \uc5d8 <a href=\"https:\/\/www.researchgate.net\/profile\/Ellen-Garbarino\/publication\/238338575_The_Different_Roles_of_Satisfaction_Trust_and_Commitment_in_Customer_Relationships\/links\/0f3175392c1ad8b6f2000000\/The-Different-Roles-of-Satisfaction-Trust-and-Commitment-in-Customer-Relationships.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\ub80c \uac00\ubc14\ub9ac\ub178(Ellen Garbarino)\uc640 \ub9c8\ud06c S. \uc874\uc2a8(Mark S. Johnson<\/a> )\uc740 \ube44\uc815\uae30 \uace0\uac1d\uc774 \uac00\uc7a5 \ucd5c\uadfc\uc758 \uad6c\ub9e4\ub098 \uc0c1\ud638 \uc791\uc6a9\uc5d0 \ub300\ud55c \ub9cc\uc871\ub3c4\ub97c \ubc14\ud0d5\uc73c\ub85c \ube44\uc988\ub2c8\uc2a4\uc640\uc758 \uad00\uacc4\ub97c \uc720\uc9c0\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4.\n\uadf8\ub7ec\ub098 \uad6c\ub3c5\uc790\uc640 \uac19\uc740 \ud5cc\uc2e0\uc801\uc778 \uace0\uac1d\uc740 \ucda9\uc131\ub3c4\uc640 \uc2e0\ub8b0\ub97c \uae30\ubc18\uc73c\ub85c \ube44\uc988\ub2c8\uc2a4\uc640\uc758 \uad00\uacc4\ub97c \uc720\uc9c0\ud569\ub2c8\ub2e4.  <\/p>\n\n<p>\ubcf4\ud5d8\uc774\ub4e0 \uc544\ub2c8\ub4e0 \ubaa8\ub4e0 \ube44\uc988\ub2c8\uc2a4\ub294 \uace0\uac1d\uacfc \uae4a\uace0 \ucda9\uc131\uc2a4\ub7ec\uc6b4 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uae30 \uc704\ud574 \ub178\ub825\ud569\ub2c8\ub2e4.\n\ub530\ub77c\uc11c \uc2e0\ub8b0\ub294 \ucd5c\uace0 \uace0\uac1d \ucc45\uc784\uc790(CCO)\uc5d0\uac8c \ud544\uc218\uc801\uc778 \uace0\ub824 \uc0ac\ud56d\uc774 \ub429\ub2c8\ub2e4. <\/p>\n\n<p>\ub9ce\uc740 \uace0\uac1d\uc5d0\uac8c \uc2e0\ub8b0\ub294 \ud2b9\ud788 \uace0\uac1d\uc774 \ubb38\uc81c\uc5d0 \uc9c1\uba74\ud588\uc744 \ub54c \ud574\ub2f9 \ube44\uc988\ub2c8\uc2a4\uac00 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub2e4\ub294 \uc778\uc2dd\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4.\n\ud68c\uc0ac\ub97c \uc2e0\ub8b0\ud558\ub294 \uace0\uac1d\uc740 &#8220;\ubb38\uc81c\uac00 \ubc1c\uc0dd\ud588\uc744 \ub54c \uc88b\uc740 \uc11c\ube44\uc2a4\ub97c \ubc1b\uc744 \uc218 \uc788\ub2e4\ub294 \uac83\uc744 \uc54c\uace0 \uc788\ub2e4&#8221;\uace0 HubSpot\uc758 <a href=\"https:\/\/blog.hubspot.com\/customers\/3-ways-to-delight-your-customers-to-earn-their-trust?__hstc=103362207.8432e18fe1b4e270bd8d783f6794e506.1724072077526.1724252449792.1724256511253.9&amp;__hssc=103362207.7.1725281480091&amp;__hsfp=3405490495\" target=\"_blank\" rel=\"noreferrer noopener\">Jay Fuchs\ub294<\/a> \uc37c\uc2b5\ub2c8\ub2e4. <\/p>\n\n<p>\ubcf4\ud5d8\uc740 \uc774\ub7ec\ud55c \uc885\ub958\uc758 \uace0\uac1d \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\n\uc774\ub294 \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud560 \uacbd\uc6b0 \uace0\uac1d\uc5d0\uac8c \uc548\uc804\ub9dd\uc774 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90c\uc73c\ub85c\uc368 \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4.\n\uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uc640 \ud568\uaed8 \uad6c\ub9e4\ud558\ub294 \ubcf4\uc7a5(\ud574\ub2f9 \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uc5d0 \ud2b9\ubcc4\ud788 \ub9de\ucda4\ud654\ub41c \ubcf4\uc7a5)\uc740 \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud588\uc744 \ub54c \uace0\uac1d\uc774 &#8220;\uc88b\uc740 \uc190&#8221;\uc5d0 \uc788\uc744 \uac83\uc774\ub77c\ub294 \ud655\uc2e0\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.  <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/family-handing-credit-card-1024x683.jpg\" alt=\"&#xD638;&#xD154;&#xC5D0;&#xC11C; &#xCCB4;&#xD06C;&#xC778;&#xD558;&#xB294; &#xD589;&#xBCF5;&#xD55C; &#xAC00;&#xC871;&#xC758; &#xBAA8;&#xC2B5;\" class=\"wp-image-11259\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/family-handing-credit-card-1024x683.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/family-handing-credit-card-300x200.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/family-handing-credit-card-768x512.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/family-handing-credit-card.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">CRM\uc744 \uc5c5\ubb34\uc5d0 \ud65c\uc6a9\ud558\uae30<\/h2>\n\n<p>\uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4 \uad6c\ub9e4\uc5d0 \ud3ec\ud568\ub418\ub294 \uc784\ubca0\ub514\ub4dc \ubcf4\ud5d8\uc740 \uc81c\ub300\ub85c \uc791\ub3d9\ud558\uae30 \uc704\ud574 \uae30\uc220\uc5d0 \ud06c\uac8c \uc758\uc874\ud569\ub2c8\ub2e4.\n\uc774\ub294 \uc5b8\ub354\ub77c\uc774\ud305\uc774 \ub354 \ubcf5\uc7a1\ud55c \uc704\ud5d8\uc758 \uacbd\uc6b0\uc5d0 \ud2b9\ud788 \uadf8\ub807\uc2b5\ub2c8\ub2e4. <\/p>\n\n<p>\ucd5c\uace0 \uace0\uac1d \ucc45\uc784\uc790(CCO)\ub294 \ud300\uc758 \uc131\uacf5\uc744 \ub3d5\uae30 \uc704\ud574 \uae30\uc220\uc5d0 \uc758\uc874\ud569\ub2c8\ub2e4.<\/p>\n\n<p>\uace0\uac1d \uad00\uacc4 \uad00\ub9ac(CRM) \uc2dc\uc2a4\ud15c\uc740 \uae30\uc5c5\uc774 \uace0\uac1d\uc5d0 \ub300\ud55c \uc138\ubd80 \uc815\ubcf4\ub97c \ucd94\uc801\ud558\uace0 \ud574\ub2f9 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uad00\ub9ac\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \ub3c4\uad6c\uc785\ub2c8\ub2e4.\nCRM \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub294 \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc720\ud615 \uc911 \ud558\ub098\ub85c, 2018\ub144\uc5d0 400\uc5b5 \ub2ec\ub7ec\ub97c \uae30\ub85d\ud55c \uac83\uc73c\ub85c \ucd94\uc815\ub418\ub294 \uae00\ub85c\ubc8c \uc2dc\uc7a5 \uac00\uce58\uac00 \uc788\ub2e4\uace0 Investopedia\uc758 <a href=\"https:\/\/www.investopedia.com\/terms\/c\/customer_relation_management.asp\" target=\"_blank\" rel=\"noreferrer noopener\">Marshall Hargrave<\/a> \ub294 \uc37c\uc2b5\ub2c8\ub2e4. <\/p>\n\n<p>CRM\uc5d0\uc11c \uc218\uc9d1\ub418\ub294 \ub370\uc774\ud130\uc5d0\ub294 \ub2e4\uc74c\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\uace0\uac1d \uc0c1\ud638 \uc791\uc6a9\uc5d0 \uad00\ud55c \ub0a0\uc9dc, \uc2dc\uac04 \ubc0f \uacb0\uacfc.<\/li>\n\n\n\n<li>\uae30\ubcf8 \uc5f0\ub77d\ucc98 \uc815\ubcf4\ubd80\ud130 \ud68c\uc0ac \uc6f9 \uc0ac\uc774\ud2b8\uc640 \uace0\uac1d\uc758 \uc0c1\ud638 \uc791\uc6a9\uc5d0 \ub300\ud55c \uc138\ubd84\ud654\ub41c \ucd94\uc801\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uace0\uac1d \ub370\uc774\ud130.<\/li>\n\n\n\n<li>\uace0\uac1d\uc758 \uc694\uad6c \uc0ac\ud56d, \uc0c1\ud638 \uc791\uc6a9 \ubc0f \uc7a0\uc7ac\ub825\uc5d0 \ub300\ud55c \ucc38\uace0 \uc0ac\ud56d.<\/li>\n<\/ul>\n\n<p>CRM \ub370\uc774\ud130\ub294 \uace0\uac1d \uc11c\ube44\uc2a4 \uc9c1\uc6d0\uc774 \uc8fc\uc5b4\uc9c4 \uc21c\uac04\uc5d0 \uace0\uac1d\uc5d0 \ub300\ud55c \uad00\ub828 \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uc5ec \uc5f0\uacb0\uc744 \ub9cc\ub4dc\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.\n\uc774\ub7ec\ud55c \uc5f0\uacb0\uc740 \uace0\uac1d \uc2e0\ub8b0\uc758 \ud1a0\ub300\uac00 \ub429\ub2c8\ub2e4. <\/p>\n\n<h2 class=\"wp-block-heading\">\uc784\ubca0\ub514\ub4dc \ubcf4\ud5d8 \uad00\uacc4 \uad6c\ucd95<\/h2>\n\n<p>\uace0\uac1d\uc758 \uc2e0\ub8b0\ub97c \uc815\uc758\ud558\ub294 \uac83\uc740 \uc5b4\ub824\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\uac83\uc744 \uce21\uc815\ud558\ub294 \uac83\uc740 \ud6e8\uc52c \ub354 \uc5b4\ub824\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\nPwC\uc758 \uc18c\ube44\uc790 \uc2dc\uc7a5 \ub2f4\ub2f9 \ubd80\ud68c\uc7a5 <a href=\"https:\/\/nrf.com\/blog\/impact-trust-consumer-relationships\" target=\"_blank\" rel=\"noreferrer noopener\">\uc778 \ubc14\ubc14\ub77c \ubd80\ucf54\ubc14\uce20(Barbara Bukovac<\/a>)\uc5d0 \ub530\ub974\uba74, \uc2e0\ub8b0\uc5d0 \ub300\ud55c \uace0\uac1d\uacfc \uc9c1\uc6d0\uc758 \ub17c\uc758\uc5d0\uc11c \uc138 \uac00\uc9c0 \uc8fc\uc81c\uac00 \uc77c\uad00\ub418\uac8c \ub4f1\uc7a5\ud569\ub2c8\ub2e4. <\/p>\n\n<ul class=\"wp-block-list\">\n<li>\ub370\uc774\ud130 \ubcf4\ud638 \ubc0f \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638.<\/li>\n\n\n\n<li>\uc9c1\uc6d0\uc5d0 \ub300\ud55c \ub300\uc6b0.<\/li>\n\n\n\n<li>\uc724\ub9ac\uc801 \ube44\uc988\ub2c8\uc2a4 \uad00\ud589.<\/li>\n<\/ul>\n\n<p>\uc784\ubca0\ub514\ub4dc \ubcf4\ud5d8\uc740 CCO\uac00 \uc774\ub7ec\ud55c \uac01 \uc8fc\uc81c\ub97c \uace0\uac1d\uc5d0\uac8c \uc804\ub2ec\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<h3 class=\"wp-block-heading\">\ub370\uc774\ud130 \ubcf4\ud638 \ubc0f \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638<\/h3>\n\n<p>\uace0\uac1d\uc740 \uc790\uc2e0\uc758 \ub370\uc774\ud130\ub97c \uae30\uaebc\uc774 \uacf5\uc720\ud569\ub2c8\ub2e4.\nFormation.ai \uc758 2020\ub144 <a href=\"https:\/\/info.formation.ai\/rs\/435-BMS-371\/images\/Formation_Brandloyalty_datastudy_vFINAL.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\ubcf4\uace0\uc11c\uc5d0<\/a> \ub530\ub974\uba74 \uc751\ub2f5\uc790\uc758 81%\uac00 \ubcf4\ub2e4 \uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uc744 \uc5bb\uae30 \uc704\ud574 \uae30\uc5c5\uacfc \uae30\ubcf8\uc801\uc778 \uac1c\uc778 \uc815\ubcf4\ub97c \uad50\ud658\ud560 \uc758\ud5a5\uc774 \uc788\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4.\n\uae30\uc5c5\uc774 \ub370\uc774\ud130\ub97c \uc5b4\ub5bb\uac8c \uc0ac\uc6a9\ud560 \uac83\uc778\uc9c0\uc5d0 \ub300\ud574 \ud22c\uba85\ud558\uac8c \uacf5\uac1c\ud560 \ub54c \uace0\uac1d\uc758 83%\ub294 \uc815\ubcf4 \uacf5\uc720 \uc758\ud5a5\uc774 \uc99d\uac00\ud55c\ub2e4\uace0 \ub2f5\ud588\uc73c\uba70, 34%\ub294 \ub9e4\uc6b0 \uacf5\uc720\ud558\ub824\ub294 \uc758\ud5a5\uc774 \uc788\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4.  <\/p>\n\n<p>\uadf8\ub7ec\ub098 \uac1c\uc778\ud654\uac00 \uc804\ubd80\ub294 \uc544\ub2d9\ub2c8\ub2e4.\n\uc751\ub2f5\uc790\uc758 \ub300\ub2e4\uc218(77%)\ub294 \uae30\uc5c5\uc774 \uace0\uac1d\uc758 \ucda9\uc131\ub3c4\ub97c \uc5bb\uae30 \uc704\ud574 \ucda9\ubd84\ud55c \ub178\ub825\uc744 \uae30\uc6b8\uc774\uc9c0 \uc54a\uace0 \uc788\ub2e4\uace0 \ub2f5\ud588\ub2e4.\n&#8220;\uc18c\ube44\uc790\ub294 \uc790\uc2e0\uc758 \uc815\ubcf4\uc5d0 \ub300\ud55c \ub300\uac00\ub85c \ubb34\uc5b8\uac00\ub97c \ubc1b\uae30\ub97c \uc6d0\ud55c\ub2e4&#8221;\uace0 ZDNet\uc758 \ub9c8\ucf00\ud305 \ucee8\uc124\ud134\ud2b8 <a href=\"https:\/\/www.zdnet.com\/article\/four-out-of-five-consumers-will-trade-data-for-personalisation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Eileen Brown<\/a> \uc740 \uc37c\uc2b5\ub2c8\ub2e4.  <\/p>\n\n<p>\uc798 \uc2e4\ud589\ub41c \uc784\ubca0\ub514\ub4dc \ubcf4\ud5d8 \ud504\ub85c\uadf8\ub7a8\uc740 \ud22c\uba85\uc131 \ubc0f \ub370\uc774\ud130 \ubcf4\ud638\uc5d0 \ub300\ud55c \uace0\uac1d\uc758 \uc694\uad6c\ub97c \ucda9\uc871\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uacf5\uc720 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc218\uc775\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n\uc608\ub97c \ub4e4\uc5b4, \uc784\ubca0\ub514\ub4dc \ubcf4\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ube44\uc988\ub2c8\uc2a4\ub294 \ubcf4\uc7a5\uacfc \uad00\ub828\ub41c \uc815\ubcf4\uac00 \ud574\ub2f9 \ubcf4\uc7a5\uc744 \uc81c\uacf5\ud558\ub294 \ub370 \uc5b4\ub5bb\uac8c \uc0ac\uc6a9\ub418\ub294\uc9c0 \ubcf4\uc5ec\uc90c\uc73c\ub85c\uc368 \ud22c\uba85\uc131\uc744 \uc81c\uacf5\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.\n\ubcf4\ud5d8\uc0ac\uc640 \ube44\uc988\ub2c8\uc2a4 \ud30c\ud2b8\ub108\uc758 CCO\uac00 \ud611\ub825\ud558\uc5ec \ub370\uc774\ud130 \ubcf4\uc548 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uba74 \ubcf4\ub2e4 \uac15\ub825\ud55c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uace0 \uace0\uac1d\uc744 \uc704\ud55c \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.  <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/woman-on-phone-taking-notes-1024x683.jpg\" alt=\"&#xC0AC;&#xBB34;&#xC2E4; &#xB9AC;&#xC149;&#xC158; &#xAD6C;&#xC5ED;&#xC758; &#xCC45;&#xC0C1;&#xC5D0;&#xC11C; &#xB3D9;&#xB8CC;&#xC640; &#xD568;&#xAED8; &#xC77C;&#xD558;&#xBA74;&#xC11C; &#xBA54;&#xBAA8;&#xB97C; &#xC801;&#xACE0; &#xC804;&#xD654; &#xD1B5;&#xD654;&#xB97C; &#xD558;&#xB294; &#xC544;&#xD504;&#xB9AC;&#xCE74;&#xACC4; &#xBBF8;&#xAD6D;&#xC778; &#xC0AC;&#xC5C5;&#xAC00;\" class=\"wp-image-11249\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/woman-on-phone-taking-notes-1024x683.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/woman-on-phone-taking-notes-300x200.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/woman-on-phone-taking-notes-768x512.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/woman-on-phone-taking-notes.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">\uc885\uc5c5\uc6d0\uc5d0 \ub300\ud55c \ub300\uc6b0<\/h3>\n\n<p>\uc9c1\uc6d0\uc5d0 \ub300\ud55c \ucc98\uc6b0\ub294 \uc18c\ube44\uc790 \ucda9\uc131\ub3c4\uc5d0\ub3c4 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.\n\uc5d0\ub378\ub9cc(Edelman)\uc758 <a href=\"https:\/\/www.edelman.com\/sites\/g\/files\/aatuss191\/files\/2020-06\/2020%20Edelman%20Trust%20Barometer%20Specl%20Rept%20Brand%20Trust%20in%202020.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\uc870\uc0ac\uc5d0<\/a> \ub530\ub974\uba74, \uc751\ub2f5\uc790\uc758 27%\ub294 \uccab \uad6c\ub9e4\ub97c \uacb0\uc815\ud560 \ub54c \uc9c1\uc6d0\uc5d0 \ub300\ud55c \ud68c\uc0ac\uc758 \ub300\uc6b0\uac00 \uc8fc\uc694 \uace0\ub824 \uc0ac\ud56d\uc774\ub77c\uace0 \ub2f5\ud588\uc73c\uba70, 29%\ub294 \uc9c1\uc6d0 \ub300\uc6b0\uac00 \ucda9\uc131 \uace0\uac1d\uc774 \ub418\uaca0\ub2e4\ub294 \uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce5c\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4.\n\ud32c\ub370\ubbf9\uc73c\ub85c \uc778\ud574 \uadf8\ub4e4\uc758 \uad6c\ub9e4\uac00 \uc5b4\ub5bb\uac8c \ubc14\ub00c\uc5c8\ub294\uc9c0 \ubb3c\uc5c8\uc744 \ub54c, 31%\ub294 \uadf8\ub4e4\uc774 \uc608\uc804\ubcf4\ub2e4 \ud68c\uc0ac\ub4e4\uc774 \uadf8\ub4e4\uc758 \uc9c1\uc6d0\ub4e4\uc744 \ub300\ud558\ub294 \ubc29\uc2dd\uc5d0 \ub354 \uc2e0\uacbd\uc744 \uc4f4\ub2e4\uace0 \ub9d0\ud588\ub2e4.  <\/p>\n\n<p>\uc18c\ube44\uc790\ub294 \ub450 \uac00\uc9c0 \ubc29\ubc95\uc73c\ub85c \uc9c1\uc6d0 \ub300\uc6b0\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \ubc1b\ub294 \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4: \ud68c\uc0ac\uc758 \uacf5\uac1c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ud1b5\ud558\uac70\ub098 \uc9c1\uc6d0\uacfc\uc758 \uac1c\uc778\uc801\uc778 \uc0c1\ud638 \uc791\uc6a9\uc744 \ud1b5\ud574.\n\uac1c\ubcc4\uc801\uc778 \uc0c1\ud638 \uc791\uc6a9\uc740 \ud070 \uc2e0\ub8b0\uc758 \uc6d0\ucc9c\uc785\ub2c8\ub2e4.\nEdelman \uc5f0\uad6c\uc5d0\uc11c \uc751\ub2f5\uc790\uc758 45%\ub294 \uc9c1\uc6d0\ub4e4\uc774 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uac1c\uc778\uc801\uc778 \uc720\ub300\uac10\uacfc \ub17c\uc758 \uc911\uc778 \uc8fc\uc81c\ub85c \uc778\ud574 &#8220;\ube0c\ub79c\ub4dc \uc2e0\ub8b0\ub97c \uc704\ud55c \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ub300\ubcc0\uc778&#8221;\uc774\ub77c\uace0 \uc0dd\uac01\ud55c\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4.  <\/p>\n\n<p>\uac1c\ubcc4 \uc9c1\uc6d0\uc744 \uc2e0\ub8b0\ud558\ub824\ub294 \uace0\uac1d\uc758 \uc758\uc9c0\ub294 \ub0b4\uc7ac\ud654\ub41c \ubcf4\ud5d8 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \ub370 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.\n\uace0\uac1d \uc11c\ube44\uc2a4 \uc9c1\uc6d0\uc774 CRM\uc744 \ud1b5\ud574 \ubcf4\ud5d8 \uc815\ubcf4\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc73c\uba74 \ub0b4\uc7a5\ub41c \ubcf4\uc7a5\uc758 \ud61c\ud0dd\uc744 \ubc1b\uc744 \uc218 \uc788\ub294 \uace0\uac1d\uc5d0\uac8c \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \uad00\uc810\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n\uace0\uac1d\uc740 \uc9c1\uc811 \ub300\ud654\ud558\ub294 \uc9c1\uc6d0\uc73c\ub85c\ubd80\ud130 \uad6c\ub9e4\uc640 \ubcf4\ud5d8\uc744 \ubaa8\ub450 \uc2e0\ub8b0\ud560 \uac00\ub2a5\uc131\uc774 \ub354 \ub192\uc2b5\ub2c8\ub2e4.  <\/p>\n\n<h3 class=\"wp-block-heading\">\uc724\ub9ac\uc801 \ube44\uc988\ub2c8\uc2a4 \uad00\ud589<\/h3>\n\n<p>\ub610\ud55c \ud32c\ub370\ubbf9\uc740 \ud2b9\ud788 \uae30\uc5c5\ub4e4 \uc0ac\uc774\uc5d0\uc11c \uc724\ub9ac\uc801 \ud589\ub3d9\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \uad00\uc2ec\uc744 \ubd88\ub7ec\uc77c\uc73c\ucf30\uc2b5\ub2c8\ub2e4.\n\ub51c\ub85c\uc774\ud2b8\uc758 \ucd5c\uace0\uacbd\ud5d8\ucc45\uc784\uc790(Chief Experience Officer) <a href=\"https:\/\/www.deloittedigital.com\/content\/dam\/deloittedigital\/us\/documents\/offerings\/offering-20200730-double-down-humanity.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\uc778 \uc544\uba5c\ub9ac\uc544 \ub358\ub86d(Amelia Dunlop<\/a> )\uacfc \ub3d9\ub8cc \uc5f0\uad6c\uc6d0\ub4e4\uc5d0 \ub530\ub974\uba74, \uace0\uac1d\uc758 82%\uac00 \uc9c1\uc6d0\uc758 \uc548\uc804\uacfc \uc6f0\ube59\uc744 \ubcf4\ud638\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub454 \uae30\uc5c5\uc744 \uc120\ud638\ud560 \uac00\ub2a5\uc131\uc774 \ub354 \ub192\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n\n<p>\uae30\uc5c5 \uc724\ub9ac\ub294 \uad11\ubc94\uc704\ud55c \uc8fc\uc81c\uc774\uba70 \uc784\ubca0\ub514\ub4dc \ubcf4\ud5d8\uc740 \ubaa8\ub4e0 \uac83\uc744 \ub2e4\ub8f0 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.\n\uadf8\ub7ec\ub098 \uc784\ubca0\ub514\ub4dc \ucee4\ubc84\ub9ac\uc9c0\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc740 \ud55c \uac00\uc9c0 \uc724\ub9ac\uc801 \ud3ec\uc778\ud2b8\uc5d0 \ub300\ud55c \uac15\ub825\ud55c \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud569\ub2c8\ub2e4: \uc774 \ud68c\uc0ac\uc640 \uadf8 \uc81c\ud488\uc740 \uc2e0\ub8b0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n<p>\uace0\uac1d\uc740 \ubcf4\ud5d8\uc5d0 \ub300\ud574 \uc798 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4.\n\uadf8\ub4e4\uc740 \ubcf4\ud5d8\uc0ac\uac00 \uc704\ud5d8\uc744 \ud3c9\uac00\ud55c\ub2e4\ub294 \uac83\uc744 \uc54c\uace0 \uc788\uc73c\uba70, \uc704\ud5d8\uc774 \ub108\ubb34 \ud06c\uba74 \uc5b4\ub5a4 \ubcf4\ud5d8\uc0ac\ub3c4 \uc774\uc5d0 \ub300\ud55c \ubcf4\uc7a5\uc744 \uc81c\uacf5\ud558\uc9c0 \uc54a\ub294\ub2e4\ub294 \uac83\uc744 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4.\n\uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud574 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ud3ec\ud568\ub41c \ubcf4\uc7a5\uc740 \uc804\ubb38\uac00\uac00 \ud574\ub2f9 \uad6c\ub9e4\uc640 \uad00\ub828\ub41c \uc704\ud5d8\uc744 \ud3c9\uac00\ud588\uc73c\uba70 \ubcf4\ud5d8\uc5d0 \uac00\uc785\ud558\uae30\uc5d0 \ub108\ubb34 \ud06c\uc9c0 \uc54a\ub2e4\uace0 \ud310\ub2e8\ud588\ub2e4\ub294 \uc2e0\ud638\uc785\ub2c8\ub2e4.  <\/p>\n\n<p>\uc784\ubca0\ub514\ub4dc \ucee4\ubc84\ub9ac\uc9c0\ub97c \uc81c\uacf5\ud558\uba74 \ud22c\uba85\uc131\ub3c4 \ud5a5\uc0c1\ub429\ub2c8\ub2e4.\n\ubcf4\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ud68c\uc0ac\ub294 \uc790\uc0ac\uc758 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uac00 \uc644\ubcbd\ud558\uc9c0 \uc54a\uc744 \uc218 \uc788\uc74c\uc744 \uc778\uc815\ud558\uc9c0\ub9cc \ud68c\uc0ac\uc640 \ubcf4\ud5d8 \ud30c\ud2b8\ub108\uac00 \uc774\ub97c \uc9c0\uc9c0\ud55c\ub2e4\ub294 \uac83\uc744 \uc778\uc815\ud569\ub2c8\ub2e4. <\/p>\n\n<p>\ud32c\ub370\ubbf9\uc740 \uace0\uac1d \uc2e0\ub8b0\uc5d0 \uae0d\uc815\uc801\uc778 \uc21c \uc601\ud5a5\uc744 \ubbf8\uce5c \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4.\nPwC\uc758 \ubbf8\uad6d \ucd5c\uace0 \uc804\ub7b5 \ubc0f \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ucc45\uc784\uc790\uc778 <a href=\"https:\/\/www.pwc.com\/us\/en\/library\/trust-in-business-survey.html\" target=\"_blank\" rel=\"noreferrer noopener\">J.C. \ub77c\ud53c\uc5d0\ub974(J.C. Lapierre<\/a>)\ub294 2020\ub144 \uc774\uc804\ubcf4\ub2e4 \ub354 \ub9ce\uc740 \uace0\uac1d\uc774 \uae30\uc5c5\uc5d0 \ub300\ud55c \uc2e0\ub8b0\uac00 \ub192\uc544\uc84c\ub2e4\uace0 \ub9d0\ud569\ub2c8\ub2e4.\n\uc784\ubca0\ub514\ub4dc \ubcf4\ud5d8\uc740 \ubcf4\ud5d8\uc0ac\uc640 \ube44\uc988\ub2c8\uc2a4 \ud30c\ud2b8\ub108 \ubaa8\ub450\uac00 \uc774\ub7ec\ud55c \uc2e0\ub8b0 \uad00\uacc4\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uad6c\ucd95\ud558\uace0 \uac15\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.  <\/p>\n\n<p><em>\uc774\ubbf8\uc9c0 \uc791\uc131\uc790: akkamulator\/\u00a9123RF.com, macniak\/\u00a9123RF.com, langstrup\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc9c8\ubb38\uc744 \ubc1b\uc73c\uba74 \ubcf4\ud5d8\uc0ac\ub294 \uc784\ubca0\ub514\ub4dc \ubcf4\ud5d8\uc774 \uc720\ud1b5 \ubaa9\ud45c\ub97c \uc5b4\ub5bb\uac8c \ubc1c\uc804\uc2dc\ud0a4\ub294\uc9c0 \ube60\ub974\uac8c \uc124\uba85\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uc885\uc885 \ud574\ub2f9 \ubcf4\uc7a5\uc744 \uad6c\ub9e4\ud558\ub294 \uace0\uac1d\uc744 \uc704\ud574 \uc784\ubca0\ub514\ub4dc \ubcf4\uc7a5\uc758 \uba87 \uac00\uc9c0 \uc774\uc810\uc744 \uc5b8\uae09\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc784\ubca0\ub514\ub4dc \ubcf4\ud5d8\uc774 \uc11c\ube44\uc2a4\ub098 \uc81c\ud488 \uad6c\ub9e4\uc640 \ud568\uaed8 \ud574\ub2f9 \ubcf4\uc7a5\uc744 \uc81c\uacf5\ud558\ub294 \ube44\ubcf4\ud5d8 \ube44\uc988\ub2c8\uc2a4 \ud30c\ud2b8\ub108\uc5d0\uac8c \uc5b4\ub5a4 \uc774\uc810\uc774 \uc788\ub294\uc9c0 \ubcf4\ud5d8\uc0ac\uc5d0 \ubb3c\uc5b4\ubcf4\uba74 \uce68\ubb35\uc774 \ub4a4\ub530\ub97c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubcf4\ud5d8\uc0ac\ub294 \uc784\ubca0\ub514\ub4dc \ubcf4\ud5d8\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \ube44\uc988\ub2c8\uc2a4 [&hellip;]<\/p>\n","protected":false},"featured_media":11285,"template":"","insight-category":[],"class_list":["post-18680","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/insight\/18680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/media\/11285"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/media?parent=18680"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/insight-category?post=18680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}