{"id":18626,"date":"2024-09-19T20:51:39","date_gmt":"2024-09-20T01:51:39","guid":{"rendered":"https:\/\/bolttech.io\/insight\/2023%eb%85%84-%ec%9d%b4%ed%9b%84-%eb%b3%b4%ed%97%98-%ea%b3%a0%ea%b0%9d%ec%9d%98-%ea%b8%b0%eb%8c%80%ec%b9%98\/"},"modified":"2024-10-29T08:52:12","modified_gmt":"2024-10-29T13:52:12","slug":"2023%eb%85%84-%ec%9d%b4%ed%9b%84-%eb%b3%b4%ed%97%98-%ea%b3%a0%ea%b0%9d%ec%9d%98-%ea%b8%b0%eb%8c%80%ec%b9%98","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/ko\/insights\/2023%eb%85%84-%ec%9d%b4%ed%9b%84-%eb%b3%b4%ed%97%98-%ea%b3%a0%ea%b0%9d%ec%9d%98-%ea%b8%b0%eb%8c%80%ec%b9%98\/","title":{"rendered":"2023\ub144 \uc774\ud6c4 \ubcf4\ud5d8 \uace0\uac1d\uc758 \uae30\ub300\uce58"},"content":{"rendered":"\n

2023\ub144\uc774 \ub2e4 \ub418\uc5b4\uac00\ub294 \uc9c0\uae08, \ud22c\ubc15\ud55c \ub514\uc9c0\ud138 \ubcf4\ud5d8 \uacbd\ud5d8\uc5d0 \ub300\ud55c \uace0\uac1d\uc758 \uc778\ub0b4\uc2ec\uc740 \ud55c\uacc4\uc5d0 \ub2e4\ub2e4\ub790\uc2b5\ub2c8\ub2e4.<\/p>\n\n

\ub2e4\ub978 \uc628\ub77c\uc778 \uac70\ub798 \ubc0f \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub300\ud55c \uace0\uac1d\uc758 \uc77c\uc0c1\uc801\uc778 \uacbd\ud5d8\uc740 \uc774\uc81c \uc628\ub77c\uc778 \ubcf4\ud5d8 \uc720\ud1b5\uc5d0 \ub300\ud55c \uae30\ub300\uce58\ub97c \ucd5c\uc18c\ud654\ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ub354 \uc774\uc0c1 \uc5ec\ub7ec \uc591\uc2dd\uc744 \uc0b4\ud3b4\ubcf4\uace0, \uc5ec\uae30\uc800\uae30\uc11c \uc57d\uac04\uc758 \uc815\ubcf4\ub97c \uc218\uc9d1\ud55c \ub2e4\uc74c, \uacac\uc801\uc744 \ubc1b\uac70\ub098 \ucee4\ubc84\ub9ac\uc9c0\ub97c \uc5bb\uae30 \uc704\ud574 \ud654\uba74\uc744 \ud3ec\uae30\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n\n

\uc624\ub298\ub0a0\uc758 \ubcf4\ud5d8 \uace0\uac1d\uc740 \uc790\uc2e0\uc758 \uc694\uad6c\uc5d0 \ub9de\ub294 \ucd5c\ucca8\ub2e8 \uc628\ub77c\uc778 \uacbd\ud5d8\uc744 \uae30\ub300\ud569\ub2c8\ub2e4. \uace0\uac1d\uc740 \ub9de\ucda4\ud615 \uc11c\ube44\uc2a4\ub97c \uae30\ub300\ud569\ub2c8\ub2e4. \uc9c8\ubb38\uc774 \uc788\uc744 \ub54c \uace0\uac1d\uc740 \ub514\uc9c0\ud138 \uc5ec\uc815\uc5d0 \uc774\ubbf8 \uc775\uc219\ud55c \uc9c0\uc2dd\uc774 \ud48d\ubd80\ud55c \uc0ac\ub78c\uc5d0\uac8c \uc989\uc2dc \uc5f0\ub77d\ud560 \uc218 \uc788\uae30\ub97c \uae30\ub300\ud569\ub2c8\ub2e4.<\/p>\n\n

\uc774\ub7ec\ud55c \uae30\ub300\uce58\ub97c \ucda9\uc871\ud558\ub294 \ubcf4\ud5d8\uc0ac\ub294 \ub354 \uac15\ub825\ud558\uace0 \ucda9\uc131\ub3c4 \ub192\uc740 \uace0\uac1d \uae30\ubc18\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2e4\ud328\ud558\ub294 \uace0\uac1d\uc740 \ub2e4\ub978 \uacf3\uc73c\ub85c \ub208\uc744 \ub3cc\ub9b4 \uac83\uc73c\ub85c \uc608\uc0c1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n

\ucd5c\ucca8\ub2e8 \uc628\ub77c\uc778 \uacbd\ud5d8<\/h2>\n\n

\ucd5c\uadfc \ud32c\ub370\ubbf9\uc740 \uace0\uac1d\uc758 \uc628\ub77c\uc778 \uacbd\ud5d8\uc744 \ubcc0\ud654\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \uacbd\ud5d8\uc758 \ubcc0\ud654\ub85c \uc778\ud574 \ubcf4\ud5d8 \uac00\uc785\uc744 \ud3ec\ud568\ud55c \ubbf8\ub798\uc758 \uc628\ub77c\uc778 \uac70\ub798\uc5d0 \ub300\ud55c \uae30\ub300\uce58\ub3c4 \ubc14\ub00c\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n

“COVID-19\ub85c \uc778\ud574 \ub300\ub2e4\uc218\uc758 \uc778\uad6c\uac00 Amazon \ubc0f Apple\uacfc \uac19\uc740 \ub6f0\uc5b4\ub09c \uc628\ub77c\uc778 \uc11c\ube44\uc2a4\uc758 \uc990\uac70\uc6c0\uc5d0 \ub178\ucd9c\ub428\uc5d0 \ub530\ub77c \uc18c\ube44\uc790\ub294 \uc774\uc81c \ubaa8\ub4e0 \ud68c\uc0ac\uc640 \ubaa8\ub4e0 \uc0b0\uc5c5\uc774 \ub3d9\uc77c\ud55c \uc218\uc900\uc758 \uc804\ubb38 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uae30\ub97c \uae30\ub300\ud569\ub2c8\ub2e4. \uc774\ub294 \uac1c\uc778 \ubcf4\ud5d8\uc5d0 \ub300\ud55c \uae30\ub300\uce58\ub97c \ub192\uc785\ub2c8\ub2e4”\ub77c\uace0 \ubbf8\ub798\ud559\uc790 Jim Carroll<\/a>\uc740 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n\n

\ub514\uc9c0\ud138 \uacbd\ud5d8\uc774 \uc88b\uc740 \uacbd\uc6b0 \uace0\uac1d\uc740 \ube60\ub974\uac8c \uc120\ud638\ud558\uac8c \ub429\ub2c8\ub2e4. \ud55c \uc5f0\uad6c\uc5d0<\/a> \ub530\ub974\uba74 \uace0\uac1d\uc758 55%\ub294 \uc804\ud654\ub098 \ub300\uba74 \uc1fc\ud551 \uc635\uc158\uacfc \uac19\uc740 \uae30\uc874 \ucc44\ub110\ubcf4\ub2e4 \ub514\uc9c0\ud138 \ucc44\ub110\uc744 \uc120\ud638\ud569\ub2c8\ub2e4. \uc80a\uc740 \uc1fc\ud551\uac1d\ub4e4 \uc0ac\uc774\uc5d0\uc11c\ub294 \uc774 \uc218\uce58\uac00 68%\ub85c \uc99d\uac00\ud55c\ub2e4. \uace0\uac1d\uc758 40%\ub294 \uae30\uc5c5\uc774 \uc120\ud638\ud558\ub294 \ube44\uc988\ub2c8\uc2a4 \ubc29\uc2dd\uc744 \uc81c\uacf5\ud558\uc9c0 \uc54a\ub294 \uacbd\uc6b0 \ub2e4\ub978 \uacf3\uc5d0\uc11c \uc1fc\ud551\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n

“\uc624\ub298\ub0a0\uc758 \ubcf4\ud5d8 \uc2dc\uc7a5\uc5d0\uc11c\ub294 \uace0\ud488\uc9c8 \uc0c1\ud488\uacfc \uc11c\ube44\uc2a4\ub9cc \uc81c\uacf5\ud558\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \ucda9\ubd84\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc9c0\uc18d\uc801 \uc0c1\ud488 \uc124\uacc4 \ud68c\uc0ac\uc778 \ud000\ud140 \uba54\ud2b8\ub9ad(Quantum Metric)\uc758 \uc0b0\uc5c5 \ub9c8\ucf00\ud305 \ubc0f \uae08\uc735 \uc11c\ube44\uc2a4 \ub2f4\ub2f9 \uc774\uc0ac\uc778 \ud06c\ub9ac\uc2a4\ud2f0\ub098 \ub9ac\uce58(Kristina Leach<\/a>)\ub294 “\uc774\uc81c \ubcf4\ud5d8 \ud68c\uc0ac\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4\uc640 \uac19\uc774 \ub300\ubd80\ubd84\uc758 \uace0\uac1d\uc774 \ub9e4\uc77c \ubc29\ubb38\ud558\ub294 \uc0ac\uc774\ud2b8\uc5d0 \ud544\uc801\ud558\ub294 \uae0d\uc815\uc801\uc778 \ub514\uc9c0\ud138 \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud574\uc57c \ud55c\ub2e4”\uace0 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n\n

Amazon \ubc0f Facebook\uacfc \uac19\uc740 \uc0ac\uc774\ud2b8\ub294 \uc628\ub77c\uc778 \uc1fc\ud551 \uacbd\ud5d8\uc5d0 \ub300\ud55c \uace0\uac1d\uc758 \uae30\ub300\uce58\uc5d0 \ub300\ud55c \uae30\uc900\uc744 \uc124\uc815\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uae30\uc900\uc744 \ucda9\uc871\ud558\uac70\ub098 \ucd08\uacfc\ud558\ub294 \uac83\uc740 \ubcf4\ud5d8\uc0ac\ub97c \ud3ec\ud568\ud55c \ub2e4\ub978 \ubaa8\ub4e0 \uc0ac\ub78c\uc5d0\uac8c \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n

\ub9de\ucda4\ud615 \uc11c\ube44\uc2a4\ub97c \uc6d0\ud558\ub294 \ubcf4\ud5d8 \uace0\uac1d\uc5d0\uac8c\ub294 \ud56d\uc0c1 \ud2b9\uc815 \uc635\uc158\uc774 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ubcf4\ud5d8 \ub300\ub9ac\uc810\uacfc \uc911\uac1c\uc778\uc740 \uc885\uc885 \uace0\uac1d\uacfc \uc7a5\uae30\uc801\uc778 \uad00\uacc4\ub97c \ud615\uc131\ud558\uc5ec \ub9de\ucda4\ud615 \ucd94\ucc9c\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc220\uc758 \ud504\ub85c\uc138\uc2a4 \uac00\uc18d\ud654: \uc624\ub298\ub0a0 \ubcf4\ud5d8\uc0ac\ub294 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uc5ec \uace0\uac1d\uc758 \uc694\uad6c\uc5d0 \ub9de\ub294 \ubcf4\uc7a5\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n

\"\"<\/figure>\n\n

Hyper-Personalized \uc11c\ube44\uc2a4 \ubc0f \ucd94\ucc9c<\/h2>\n\n

\uc628\ub77c\uc778 \uae30\uc5c5\uc774 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \uc628\ub77c\uc778 \uace0\uac1d\uc5d0\uac8c \uac1c\uc778\ud654\ub41c \ucd94\ucc9c\uc744 \uc81c\uacf5\ud568\uc5d0 \ub530\ub77c \uace0\uac1d\uc740 \ubcf4\ud5d8 \ud68c\uc0ac\ub97c \ud3ec\ud568\ud558\uc5ec \uc628\ub77c\uc778\uc5d0\uc11c \uc77c\ub300\uc77c \uc5f0\uacb0\uc744 \uae30\ub300\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n

\uace0\uac1d\uc740 \uc5b4\ub5a4 \uc885\ub958\uc758 \uac1c\uc778\ud654\ub41c \uc11c\ube44\uc2a4\uc640 \ucd94\ucc9c\uc744 \uae30\ub300\ud569\ub2c8\uae4c? \ud55c \uac00\uc9c0 \uc608\ub294 \ubc00\uc811\ud558\uac8c \uad00\ub828\ub41c \uc694\uad6c \uc0ac\ud56d\uc744 \ud574\uacb0\ud558\ub294 \ubcf4\ud5d8 \ubcf4\uc7a5\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ubbf8\uad6d \uc560\uc644\ub3d9\ubb3c \uc81c\ud488 \ud611\ud68c(American Pet Products Association) \uc124\ubb38 \uc870\uc0ac\uc5d0<\/a> \ub530\ub974\uba74 2020\ub144\uc5d0 \uc0c8 \uc9d1\uc744 \uc1fc\ud551\ud55c \uc0c8\ub85c\uc6b4 \uc560\uc644\ub3d9\ubb3c \uc8fc\uc778\uc758 79%\uac00 \uc790\uc2e0\uc758 \ud544\uc694\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc790\uc2e0\uc758 \uc560\uc644\ub3d9\ubb3c\uc758 \ud544\uc694\ub3c4 \ucda9\uc871\uc2dc\ud0a4\ub294 \uc7a5\uc18c\ub97c \ucc3e\uaca0\ub2e4\uace0 \uc8fc\uc7a5\ud588\uc2b5\ub2c8\ub2e4. PwC\uac00 \uc9c0\uc801\ud55c \ubc14\uc640 \uac19\uc774, \uace0\uac1d\uc774 \ubc18\ub824\ub3d9\ubb3c\uc744 \uae30\ub974\uace0 \uc788\ub2e4\ub294 \uac83\uc744 \uc54c\uace0 \uc788\ub294 \ubcf4\ud5d8\uc0ac\ub4e4\uc740 \uc8fc\ud0dd \uc18c\uc720\uc790 \ubcf4\ud5d8 \ubc0f \uae30\ud0c0 \uc720\ud615\uc758 \ubcf4\uc7a5\uacfc \uad00\ub828\ud558\uc5ec \uac1c\uc778\ud654\ub41c \uc11c\ube44\uc2a4\uc640 \ucd94\ucc9c\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n

\ub610\ud55c \uace0\uac1d\uc740 \uc774\ub7ec\ud55c \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub300\ud55c \ud32c\ub370\ubbf9\uc758 \ucd08\uc810\uc73c\ub85c \uc778\ud574 \uac74\uac15 \ubc0f \uc548\uc804\uacfc \uad00\ub828\ub41c \uad8c\uc7a5 \uc0ac\ud56d\uc744 \uc6b0\uc120\uc2dc\ud569\ub2c8\ub2e4. 35\uc138 \ubbf8\ub9cc\uc758 \uace0\uac1d\uc740 \ud2b9\ud788 \uc548\uc804, \uac74\uac15 \ubc0f \uc6f0\ube59\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ub9de\ucda4\ud615 \ucd94\ucc9c\uc5d0 \uad00\uc2ec\uc774 \uc788\ub2e4\uace0 Accenture\uc758 \uc218\uc11d \uc804\ubb34 \uc774\uc0ac \uacb8 \uae00\ub85c\ubc8c \ubcf4\ud5d8 \ucc45\uc784\uc790\uc778 Kenneth Saldanha<\/a>\ub294 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n\n

\ud32c\ub370\ubbf9\uc73c\ub85c \uc778\ud574 \ub354 \uc774\uc0c1 2020\ub144\uacfc \uac19\uc740 \ub450\ub824\uc6c0\uacfc \ubd88\ud655\uc2e4\uc131\uc774 \ubc1c\uc0dd\ud558\uc9c0\ub294 \uc54a\uc9c0\ub9cc, \ub2e4\ub978 \uc790\uc5f0\uc7ac\ud574\uc640 \uc0ac\uac74\uc73c\ub85c \uc778\ud574 \uace0\uac1d\uc740 \uc548\uc804\uacfc \uac74\uac15\uc5d0 \uacc4\uc18d \uc9d1\uc911\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, 2021\ub144\uc5d0 \ubc1c\uc0dd\ud55c \uc218\ub9ce\uc740 \uc545\ucc9c\ud6c4 \uc0ac\uac74\uc740 \uae30\ud6c4 \ubcc0\ud654\ub85c \uc778\ud574 \uadf8\ub7ec\ud55c \ub0a0\uc528\uac00 \ub354 \uc790\uc8fc \ubc1c\uc0dd\ud560 \uc218 \uc788\ub294 \ubbf8\ub798\uc758 \uc548\uc804\uc5d0 \ub300\ud55c \uc6b0\ub824\ub97c \ubd88\ub7ec\uc77c\uc73c\ucf30\ub2e4\uace0 Munich Re\uc758 \uc218\uc11d \uae30\ud6c4 \ubc0f \uc9c0\ub9ac \uacfc\ud559\uc790\uc778 Ernst Rauch<\/a>\ub294 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n\n

\uacfc\uac70\uc5d0\ub294 \ubcf4\ud5d8 \uace0\uac1d\uc774 \ubcf4\ud5d8\uc744 \uc790\uc2e0\uc758 \uc7ac\uc0b0\uc744 \ubcf4\ud638\ud558\uac70\ub098 \ucc45\uc784\uc744 \ud68c\ud53c\ud558\uae30 \uc704\ud55c \uae08\uc735 \ub3c4\uad6c\ub85c\ub9cc \uc5ec\uacbc\uc2b5\ub2c8\ub2e4. \ud3ed\ud48d\uc73c\ub85c \uc9d1\uc774 \ud30c\uad34\ub418\uc5c8\uc744 \ub54c, \ubcf4\ud5d8\uc740 \uadf8\ub4e4\uc774 \uc7ac\uac74\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ubc29\ubb38\uac1d\uc774 \ubbf8\ub044\ub7ec\uc838 \ub118\uc5b4\uc84c\uc744 \uacbd\uc6b0, \ubcf4\ud5d8\uc740 \uc18c\uc1a1 \ube44\uc6a9\uc73c\ub85c\ubd80\ud130 \uadf8\ub4e4\uc744 \ubcf4\ud638\ud574 \uc8fc\uc5c8\ub2e4. \uadf8\ub7ec\ub098 \uc138\uc0c1\uc744 \ubc14\ub77c\ubcf4\ub294 \uace0\uac1d\uc758 \uc2dc\uac01\uc774 \ubcc0\ud654\ud568\uc5d0 \ub530\ub77c \ubcf4\ud5d8\uc5d0 \ub300\ud55c \uc811\uadfc \ubc29\uc2dd\ub3c4 \ubcc0\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n

“\uc624\ub298\ub0a0 \uc18c\ube44\uc790\ub4e4\uc740 \ud6e8\uc52c \ub354 \ud3ec\uc6a9\uc801\uc774 \ub418\uc5c8\uace0 \uc548\uc804\ub9dd\uc774 \ub418\ub294 \uac83 \uc678\uc5d0\ub3c4 \ubcf4\ud5d8\uc758 \ub2e4\ub978 \uc774\uc810\uc744 \uace0\ub824\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4”\ub77c\uace0 Niva Bupa Health Insurance\uc758 \uc218\uc11d \ubd80\uc0ac\uc7a5 \uacb8 \ub9c8\ucf00\ud305 \ucc45\uc784\uc790\uc778 Nimish Aggarwal<\/a>\uc740 \ub9d0\ud569\ub2c8\ub2e4. \uace0\uac1d\uc740 \ubcf4\ud5d8\uc774 \ubcf4\ub2e4 \ucd1d\uccb4\uc801\uc778 \ubc29\uc2dd\uc73c\ub85c \uc790\uc2e0\uc758 \uc0b6\uc744 \ud574\uacb0\ud558\uae30\ub97c \uc6d0\ud558\uba70 \ubcf4\ud5d8\uc0ac\uac00 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc774\ub7ec\ud55c \uc9c0\uc6d0\uc744 \uc81c\uacf5\ud558\uae30\ub97c \uae30\ub300\ud569\ub2c8\ub2e4.<\/p>\n\n

\uace0\uac1d\uc740 \uc774\ubbf8 \ub370\uc774\ud130 \uc911\uc2ec\uc758 \uace0\ub3c4\ub85c \uac1c\uc778\ud654\ub41c \uc11c\ube44\uc2a4\uc758 \uc774\uc810\uc744 \uacbd\ud5d8\ud558\uace0 \uc788\ub294\ub370, \uc774\ub294 \uc774\ub7ec\ud55c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud55c \ub3c4\uad6c\uac00 \uc874\uc7ac\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ubcf4\ud5d8\uc0ac\ub294 \uc774\ub7ec\ud55c \uae30\uc874 \ub3c4\uad6c\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \ub2a5\ub825\uc758 \uc774\uc810\uc744 \ub204\ub9ac\uace0 \uc788\uc73c\uba70, \uc774\ub97c \ud1b5\ud574 \uc810\uc810 \ub354 \ub9ce\uc740 \uc555\ubc15\uc744 \ubc1b\ub294 \ubb38\uc81c\uc5d0 \uc9c1\uba74\ud574 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n

\ub370\uc774\ube44\ub4dc C. \uc5d0\ub378\ub9cc(David C. Edelman)\uacfc \ub9c8\ud06c \uc5d0\uc774\ube0c\ub7ec\ud584(Mark Abraham<\/a>)\uc740 \ud558\ubc84\ub4dc \ube44\uc988\ub2c8\uc2a4 \ub9ac\ubdf0(Harvard Business Review)\uc5d0\uc11c “\uc6b0\ub9ac\ub294 \uc774\uc81c \uac1c\uc778\ud654\ub41c \uace0\uac1d \ub370\uc774\ud130\ub97c \ub300\uaddc\ubaa8\ub85c \ucea1\ucc98, \ubd84\uc11d \ubc0f \ud65c\uc6a9\ud558\ub294 \ub2a5\ub825\uacfc AI\ub97c \uc0ac\uc6a9\ud558\uc5ec \uace0\uac1d \uc5ec\uc815\uc744 \uc774\ud574, \ud615\uc131, \ub9de\ucda4\ud654 \ubc0f \ucd5c\uc801\ud654\ud558\ub294 \ub2a5\ub825\uc5d0\uc11c \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\ub294 \uc2dc\uc810\uc5d0 \uc640 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub3c4\uad6c\ub97c \ud65c\uc6a9\ud558\uae30 \uc704\ud574 \ubcf4\ud5d8\uc0ac\ub294 \ub514\uc9c0\ud138 \uc9c0\uc2dd\uacfc \uace0\uac1d\uc758 \uad00\uc810\uc744 \uc720\ud1b5\uc758 \ubaa8\ub4e0 \uce21\uba74\uc5d0 \ud1b5\ud569\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n

\"\"<\/figure>\n\n

\ucef4\ud4e8\ud130\uc5d0\uc11c \uc5d0\uc774\uc804\ud2b8\ub85c \uc6d0\ud65c\ud558\uac8c \uc804\ud658<\/h2>\n\n

\ub51c\ub85c\uc774\ud2b8(Deloitte)\uc758 \uac8c\ub9ac \uc1fc(Gary Shaw<\/a>)\ub294 \uae30\uc220\uc5d0\uc11c \uc124\uacc4\uc0ac\ub85c\uc758 \uc6d0\ud65c\ud55c \uc804\ud658\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc774 \ud5a5\ud6c4 \uba87 \ub144 \ub3d9\uc548 \ubcf4\ud5d8 \uc0b0\uc5c5 \uc131\uc7a5\uc758 \ud575\uc2ec\uc774\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4. \ubcf4\ud5d8\uc0ac\uac00 \uc790\ub3d9\ud654\ub97c \ud1b5\ud574 \uae30\uc220 \ud504\ub85c\uc138\uc2a4\ub97c \uac04\uc18c\ud654\ud558\uace0 \uae30\uc220-\uc778\uc801 \ud578\ub4dc\uc624\ud504\ub97c \uac1c\uc120\ud558\uba74 \uace0\uac1d \uacbd\ud5d8\uc744 \uac1c\uc120\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc790\uccb4 \ubc31\uc5d4\ub4dc \ud504\ub85c\uc138\uc2a4\ub97c \ubcf4\ub2e4 \ud6a8\uc728\uc801\uc73c\ub85c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n

\ubaa8\ub4e0 \ubcf4\ud5d8 \uace0\uac1d\uc774 \uc628\ub77c\uc778\uc73c\ub85c \ubcf4\ud5d8 \uc5ec\uc815\uc744 \uc2dc\uc791\ud558\uac70\ub098 \ucd94\uad6c\ud558\ub294 \uac83\uc740 \uc544\ub2c8\uae30 \ub54c\ubb38\uc5d0 \uc6d0\ud65c\ud55c \uc804\ud658\ub3c4 \uc911\uc694\ud569\ub2c8\ub2e4. \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc5ec\uc804\ud788 \ub514\uc9c0\ud138 \ub3c4\uad6c\uc640 \ud50c\ub7ab\ud3fc\uc744 \uc0ac\uc6a9\ud558\uae30\ubcf4\ub2e4\ub294 \uc5d0\uc774\uc804\ud2b8\uc5d0\uac8c \uc9c1\uc811 \uc804\ud654\ud558\uac70\ub098 \ubc29\ubb38\ud558\ub294 \uac83\uc744 \uc120\ud0dd\ud55c\ub2e4\uace0 J.D. Power\uc758 \ubcf4\ud5d8 \uc778\ud154\ub9ac\uc804\uc2a4 \uc774\uc0ac\uc778 Robert M. Lajdziak<\/a>\uc740 \ub9d0\ud569\ub2c8\ub2e4. \ubcf4\ud5d8\uc0ac\ub294 \uace0\uac1d \ub300\uba74 \uc9c1\uc6d0\uacfc \uc5d0\uc774\uc804\ud2b8\uc5d0\uac8c \uc5c5\ubb34\ub97c \uac04\uc18c\ud654\ud558\ub294 AI \uc9c0\uc6d0 \ub3c4\uad6c\ub97c \uc81c\uacf5\ud558\uc5ec \uc774\ub7ec\ud55c \uace0\uac1d\uc758 \ucc38\uc5ec\ub97c \uc720\uc9c0\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c \ub300\uba74 \ud68c\uc758 \ub610\ub294 \uc804\ud654 \ud1b5\ud654\uc5d0\uc11c \uac01 \ub2f9\uc0ac\uc790\uac00 \uc778\uc801 \uc694\uc18c\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n

\ucef4\ud4e8\ud130-\uc5d0\uc774\uc804\ud2b8 \ud30c\ud2b8\ub108\uc2ed\uc740 \ubcf4\ud5d8\uc0ac\uac00 \ubcf4\ud5d8 \uc801\uc6a9\uc744 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \ubcf4\uc7a5\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uba70, \uc774\ub294 \uc608\uce21\ud560 \uc218 \uc5c6\ub294 \uc694\uc728 \ubcc0\ub3d9\uc758 \uc2dc\ub300\uc5d0 \ud2b9\ud788 \uc911\uc694\ud55c \uae30\ub2a5\uc785\ub2c8\ub2e4.<\/p>\n\n

“\uc0c8\ub85c\uc6b4 \ubcf4\ud5d8 \uc2dc\uc7a5\uc740 \uc704\ud5d8 \ubd84\uc11d\uc5d0 \uc758\ud574 \ub4b7\ubc1b\uce68\ub429\ub2c8\ub2e4”\ub77c\uace0 Willis Towers Watson\uc758 \ubd81\ubbf8 \uc911\uac1c \ucc45\uc784\uc790\uc778 Jon Drummond<\/a>\ub294 \ub9d0\ud569\ub2c8\ub2e4. \uc778\uacf5 \uc9c0\ub2a5 \ubc0f \ucd5c\ucca8\ub2e8 \ub370\uc774\ud130 \ubd84\uc11d\uc740 \ubcf4\ud5d8\uc0ac\uac00 \uc704\ud5d8\uc744 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \ubd84\uc11d\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \ubcf4\ud5d8 \uace0\uac1d\uc740 \uc790\uc2e0\uc758 \uc694\uad6c\ub97c \ucda9\uc871\ud558\ub294 \ubcf4\ud5d8 \uc0c1\ud488\ubfd0\ub9cc \uc544\ub2c8\ub77c \uace0\uc720\ud55c \uc704\ud5d8 \ud504\ub85c\ud544\uc744 \uc5fc\ub450\uc5d0 \ub450\uace0 \ubcf4\ud5d8\uc5d0 \uac00\uc785\ub41c \ubcf4\uc7a5\uc744 \ubc1b\uc744 \uc218 \uc788\ub294 \uc138\uc0c1\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n

AI\uac00 \ub354 \ub098\uc740 \ub370\uc774\ud130 \ubd84\uc11d\uc744 \uac00\ub2a5\ud558\uac8c \ud568\uc5d0 \ub530\ub77c \uac1c\uc778\ud654\ub41c \uc5b8\ub354\ub77c\uc774\ud305\uc774 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc635\uc158\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc740 \uc628\ub77c\uc778\uc5d0\uc11c \ub300\uba74 \ucc44\ub110\ub85c \uc804\ud658\ud560 \uc218 \uc788\uc73c\uba70, \uace0\uac1d \uc11c\ube44\uc2a4 \uc9c1\uc6d0, \uc5d0\uc774\uc804\ud2b8 \ubc0f \uc911\uac1c\uc778\uc774 \ud2b9\uc815 \uc815\ubcf4\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uace0 \uac1c\uc778\ud654\ub41c \ucee4\ubc84\ub9ac\uc9c0\uc640 \uac1c\uc778\ud654\ub41c \ucd94\ucc9c\uc744 \uc81c\uacf5\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc548\uc804\ud558\uac8c \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n

2023\ub144\uc5d0 \uc811\uc5b4\ub4e4\uba74\uc11c \ub514\uc9c0\ud138 \ubcf4\ud5d8 \uac70\ub798\uc5d0 \ub300\ud55c \uace0\uac1d\uc758 \uc758\uc874\ub3c4\ub294 \uc904\uc5b4\ub4e4\uc9c0 \uc54a\uc744 \uac83\uc73c\ub85c \ubcf4\uc774\uba70, \uc774\ub7ec\ud55c \uae30\ub300\ub294 \ubcf4\ud5d8\uc0ac\uc5d0 \ucd94\uac00\uc801\uc778 \uc555\ubc15\uc744 \uac00\ud560 \uac83\uc785\ub2c8\ub2e4. \ub2e4\ud589\ud788\ub3c4 \uace0\uac1d\uc758 \uae30\ub300\uc640 \uc694\uad6c\ub97c \ucda9\uc871\ud558\uae30 \uc704\ud574 \ub514\uc9c0\ud138 \ub3c4\uad6c\uc640 \ud50c\ub7ab\ud3fc\uc744 \ucc44\ud0dd\ud558\ub294 \ubcf4\ud5d8\uc0ac, \uc5d0\uc774\uc804\ud2b8 \ubc0f \uc911\uac1c\uc778\uc740 \uc790\uc2e0\uc758 \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub3c4 \uc5bb\uc2b5\ub2c8\ub2e4.<\/p>\n\n

\uc774\ubbf8\uc9c0 \uc791\uc131\uc790: scyther5\/\u00a9123RF.com, rido\/\u00a9123RF.com, stockbroker\/\u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

2023\ub144\uc774 \ub2e4 \ub418\uc5b4\uac00\ub294 \uc9c0\uae08, \ud22c\ubc15\ud55c \ub514\uc9c0\ud138 \ubcf4\ud5d8 \uacbd\ud5d8\uc5d0 \ub300\ud55c \uace0\uac1d\uc758 \uc778\ub0b4\uc2ec\uc740 \ud55c\uacc4\uc5d0 \ub2e4\ub2e4\ub790\uc2b5\ub2c8\ub2e4. \ub2e4\ub978 \uc628\ub77c\uc778 \uac70\ub798 \ubc0f \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub300\ud55c \uace0\uac1d\uc758 \uc77c\uc0c1\uc801\uc778 \uacbd\ud5d8\uc740 \uc774\uc81c \uc628\ub77c\uc778 \ubcf4\ud5d8 \uc720\ud1b5\uc5d0 \ub300\ud55c \uae30\ub300\uce58\ub97c \ucd5c\uc18c\ud654\ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ub354 \uc774\uc0c1 \uc5ec\ub7ec \uc591\uc2dd\uc744 \uc0b4\ud3b4\ubcf4\uace0, \uc5ec\uae30\uc800\uae30\uc11c \uc57d\uac04\uc758 \uc815\ubcf4\ub97c \uc218\uc9d1\ud55c \ub2e4\uc74c, \uacac\uc801\uc744 \ubc1b\uac70\ub098 \ucee4\ubc84\ub9ac\uc9c0\ub97c \uc5bb\uae30 \uc704\ud574 \ud654\uba74\uc744 \ud3ec\uae30\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc624\ub298\ub0a0\uc758 \ubcf4\ud5d8 \uace0\uac1d\uc740 \uc790\uc2e0\uc758 \uc694\uad6c\uc5d0 \ub9de\ub294 \ucd5c\ucca8\ub2e8 […]<\/p>\n","protected":false},"featured_media":11700,"template":"","insight-category":[],"class_list":["post-18626","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/insight\/18626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/media\/11700"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/media?parent=18626"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/ko\/wp-json\/wp\/v2\/insight-category?post=18626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}