{"id":21359,"date":"2024-09-30T14:45:51","date_gmt":"2024-09-30T19:45:51","guid":{"rendered":"https:\/\/bolttech.io\/insights\/focus-on-customers-%e3%82%af%e3%83%a9%e3%82%b9%e6%9c%80%e9%ab%98%e3%81%ae%e3%83%87%e3%82%b8%e3%82%bf%e3%83%ab%e4%bd%93%e9%a8%93%e3%81%ae%e6%a7%8b%e9%80%a0\/"},"modified":"2024-11-06T17:32:51","modified_gmt":"2024-11-06T22:32:51","slug":"focus-on-customers-%e3%82%af%e3%83%a9%e3%82%b9%e6%9c%80%e9%ab%98%e3%81%ae%e3%83%87%e3%82%b8%e3%82%bf%e3%83%ab%e4%bd%93%e9%a8%93%e3%81%ae%e6%a7%8b%e9%80%a0","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/ja\/insights\/focus-on-customers-%e3%82%af%e3%83%a9%e3%82%b9%e6%9c%80%e9%ab%98%e3%81%ae%e3%83%87%e3%82%b8%e3%82%bf%e3%83%ab%e4%bd%93%e9%a8%93%e3%81%ae%e6%a7%8b%e9%80%a0\/","title":{"rendered":"Focus on Customers: \u30af\u30e9\u30b9\u6700\u9ad8\u306e\u30c7\u30b8\u30bf\u30eb\u4f53\u9a13\u306e\u69cb\u9020"},"content":{"rendered":"\n<p>\u512a\u308c\u305f\u9867\u5ba2\u4f53\u9a13\u3068\u306f\u3001\u5358\u306b\u8cea\u306e\u9ad8\u3044\u4f53\u9a13\u3067\u306f\u306a\u3044\u3002 \u5b9a\u91cf\u7684\u306a\u3082\u306e\u3067\u3082\u3042\u308b\u3002<\/p>\n\n<p><a href=\"https:\/\/hbr.org\/2014\/08\/the-value-of-customer-experience-quantified\" target=\"_blank\" rel=\"noreferrer noopener\">Peter Kriss<\/a> \u304c Harvard Business Review \u306e\u8a18\u4e8b\u3067\u6982\u8aac\u3057\u305f\u3088\u3046\u306b\u3001\u9867\u5ba2\u4f53\u9a13\u306f\u3001\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3068\u5c06\u6765\u306e\u9867\u5ba2\u306e\u652f\u51fa\u306e\u4e21\u65b9\u306b\u76f4\u63a5\u7684\u304b\u3064\u5287\u7684\u306b\u95a2\u9023\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n<p>\u3053\u308c\u3089\u306e\u7d50\u679c\u306f\u30c7\u30b8\u30bf\u30eb\u9818\u57df\u306b\u3082\u53cd\u6620\u3055\u308c\u308b\u3002 \u4f01\u696d\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30e2\u30d0\u30a4\u30eb\u30b5\u30a4\u30c8\u3001\u305d\u306e\u4ed6\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u30fc\u304b\u3089\u30a2\u30af\u30bb\u30b9\u53ef\u80fd\u306a\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30a4\u30b9\u3092\u5229\u7528\u3057\u305f\u9867\u5ba2\u306e\u4f53\u9a13\u306f\u3001\u305d\u306e\u4f01\u696d\u3092\u53cb\u4eba\u306b\u85a6\u3081\u308b\u304b\u3069\u3046\u304b\u3001\u307e\u305f\u9867\u5ba2\u81ea\u8eab\u304c\u305d\u306e\u4f01\u696d\u3068\u4ed8\u304d\u5408\u3044\u7d9a\u3051\u308b\u304b\u3069\u3046\u304b\u306b\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u3002<\/p>\n\n<p>\u3053\u3053\u3067\u306f\u3001\u640d\u5bb3\u4fdd\u967a\u306e\u9867\u5ba2\u5411\u3051\u306b\u512a\u308c\u305f\u30c7\u30b8\u30bf\u30eb\u4f53\u9a13\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306b\u4f55\u304c\u5fc5\u8981\u304b\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n\n<h4 class=\"wp-block-heading\">\u30ef\u30fc\u30eb\u30c9\u30af\u30e9\u30b9\u306e\u30c7\u30b8\u30bf\u30eb\u4f53\u9a13\u306b\u6b20\u304b\u305b\u306a\u3044\u8981\u7d20<\/h4>\n\n<p>\u6700\u8fd1\u306eAberdeen Group\u306e\u8abf\u67fb\u306b\u3064\u3044\u3066\u5831\u544a\u3057\u3066\u3044\u308b <a href=\"https:\/\/www.digitalcommerce360.com\/2013\/12\/31\/why-omnichannel-strategy-matters\/\" target=\"_blank\" rel=\"noreferrer noopener\">Paul Demery<\/a> \u306f\u3001\u5f37\u529b\u306a\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u6a5f\u80fd\u3092\u6301\u3064\u4f01\u696d\u304c\u9867\u5ba2\u306e89%\u3092\u7dad\u6301\u3057\u3066\u3044\u308b\u3068\u6307\u6458\u3057\u3066\u3044\u307e\u3059\u3002 \u30b7\u30b9\u30c6\u30e0\u304c\u8106\u5f31\u306a\u4f01\u696d\u3067\u306f\u3001\u3053\u306e\u6570\u5b57\u306f33%\u306b\u4f4e\u4e0b\u3057\u307e\u3059\u3002<\/p>\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30fb\u30c1\u30e3\u30cd\u30eb\u306f\u3001\u30aa\u30e0\u30cb\u30fb\u30c1\u30e3\u30cd\u30eb\u4f53\u9a13\u306e\u4e2d\u3067\u307e\u3059\u307e\u3059\u5927\u304d\u304f\u306a\u3063\u3066\u3044\u308b\u3002 \u5927\u307e\u304b\u306b\u8a00\u3048\u3070\u3001\u30c7\u30b8\u30bf\u30eb\u30fb\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306b\u306f\u3001\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u30fc\u3001\u30bf\u30d6\u30ec\u30c3\u30c8\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306a\u3069\u3001\u30c7\u30b8\u30bf\u30eb\u624b\u6bb5\u3092\u901a\u3058\u305f\u3042\u3089\u3086\u308b\u9867\u5ba2\u3068\u306e\u3084\u308a\u53d6\u308a\u304c\u542b\u307e\u308c\u308b\u3002<\/p>\n\n<p>\u3057\u304b\u3057\u3001\u5168\u4f53\u7684\u306b\u512a\u308c\u305f\u9867\u5ba2\u4f53\u9a13\u304c\u3001\u81ea\u52d5\u7684\u306b\u5f37\u529b\u306a\u30c7\u30b8\u30bf\u30eb\u4f53\u9a13\u306b\u3064\u306a\u304c\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3068\u3001Software Advice\u306e <a href=\"https:\/\/hbr.org\/2015\/11\/what-a-great-digital-customer-experience-actually-looks-like\" target=\"_blank\" rel=\"noreferrer noopener\">Craig Borowski<\/a>\u6c0f\u306f\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002 \u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u6d88\u8cbb\u8005\u306f\u3001\u975e\u5e38\u306b\u7570\u306a\u308b\u7fbd\u3092\u6301\u3064\u9ce5\u3067\u3059\u300d\u3068Borowski\u6c0f\u306fHarvard Business Review\u306b\u66f8\u3044\u3066\u3044\u307e\u3059\u3002 \u5b9f\u969b\u3001\u300c\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u3001\u30c7\u30b8\u30bf\u30eb\u4f53\u9a13\u304c\u60aa\u3044\u3053\u3068\u306b\u5bfe\u3059\u308b\u6e80\u8db3\u306e\u3044\u304f\u8a00\u3044\u8a33\u306f\u3042\u308a\u307e\u305b\u3093\u300d\u3002<\/p>\n\n<p>\u30ac\u30fc\u30c8\u30ca\u30fc\u306e<a href=\"https:\/\/blogs.gartner.com\/laura-mclellan\/10-proof-points-why-customer-experience-is-the-next-big-thing\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30ed\u30fc\u30e9\u30fb\u30de\u30af\u30ec\u30e9\u30f3<\/a>\u306f\u3001\u4e00\u6d41\u306e\u30c7\u30b8\u30bf\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u304c\u5fc5\u9808\u3067\u3042\u308b\u7406\u7531\u3092\u793a\u3059\u8ffd\u52a0\u306e\u7d71\u8a08\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u9867\u5ba2\u306e 89%<\/strong> \u306f\u3001\u4f01\u696d\u3068\u30d3\u30b8\u30cd\u30b9\u3092\u884c\u3046\u306e\u304c\u7c21\u5358\u3067\u306f\u306a\u3044\u3053\u3068\u306b\u4e0d\u6e80\u3092\u611f\u3058\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u9867\u5ba2\u306e 58% \u306f<\/strong> \u3001\u30c1\u30e3\u30cd\u30eb\u9593\u3067\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306b\u4e00\u8cab\u6027\u304c\u306a\u3044\u5834\u5408\u306b\u4e0d\u6e80\u3092\u8868\u660e\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>89%\u306e\u4f01\u696d\u304c<\/strong> \u3001\u4e3b\u306b\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u30d9\u30fc\u30b9\u3067\u7af6\u4e89\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u4f01\u696d\u306e 65%<\/strong> \u306b\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc \u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5b8c\u74a7\u306b\u3059\u308b\u8cac\u4efb\u3092\u6301\u3064\u300c\u6700\u9ad8\u9867\u5ba2\u8cac\u4efb\u8005\u300d\u304c\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u4e0a\u8a18\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001 <strong>84%<\/strong> \u306e\u4f01\u696d\u306f\u307e\u3060\u7269\u7406\u7684\u304a\u3088\u3073\u30c7\u30b8\u30bf\u30eb\u7684\u306a\u9867\u5ba2\u4f53\u9a13\u3092\u5b8c\u5168\u306b\u7d71\u5408\u3057\u3066\u3044\u307e\u305b\u3093\u3002<\/li>\n<\/ul>\n\n<p>\u30c7\u30b8\u30bf\u30eb\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u6700\u5927\u306e\u61f8\u5ff5\u4e8b\u9805\u3001\u3064\u307e\u308a\u4f01\u696d\u306b\u3068\u3063\u3066\u306e\u6700\u5927\u306e\u61f8\u5ff5\u4e8b\u9805\u306b\u306f\u3001\u53ef\u7528\u6027\u3001\u4e00\u8cab\u6027\u3001\u30b9\u30d4\u30fc\u30c9\u3001\u500b\u6027\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>\u53ef\u7528\u6027<\/strong><\/h3>\n\n<p>\u30c7\u30b8\u30bf\u30eb \u30ab\u30b9\u30bf\u30de\u30fc \u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30a4\u30b9\u306f\u3001\u9867\u5ba2\u3068\u306e\u3084\u308a\u53d6\u308a\u304b\u3089\u55b6\u696d\u6642\u9593\u3084\u4f11\u65e5\u306e\u5236\u9650\u3092\u53d6\u308a\u9664\u304d\u307e\u3059\u304c\u3001\u4ed6\u306e\u53ef\u7528\u6027\u306e\u8ab2\u984c\u3092\u8ab2\u3057\u307e\u3059\u3002<\/p>\n\n<p>UX Magazine\u306e <a href=\"https:\/\/uxmag.com\/articles\/5-elements-of-omni-channel-user-experiences\" target=\"_blank\" rel=\"noreferrer noopener\">Danny Bluestone<\/a> \u6c0f\u306f\u3001\u9867\u5ba2\u306f\u81ea\u5206\u306e\u6761\u4ef6\u3067\u4f01\u696d\u3068\u5bfe\u8a71\u3067\u304d\u308b\u3053\u3068\u3092\u671b\u3093\u3067\u3044\u308b\u3068\u8ff0\u3079\u3001\u305d\u308c\u3092\u81ea\u5206\u306e\u30c7\u30d0\u30a4\u30b9\u3067\u5b9f\u73fe\u3067\u304d\u308b\u3053\u3068\u3092\u671b\u3093\u3067\u3044\u307e\u3059\u3002 \u5f37\u529b\u306a\u30c7\u30b8\u30bf\u30eb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30c7\u30d0\u30a4\u30b9\u306b\u5bfe\u5fdc\u3057\u3001\u305d\u308c\u3089\u3059\u3079\u3066\u3067\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u5bfe\u8a71\u3059\u308b\u65b9\u6cd5\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002 Bluestone\u306b\u3088\u308b\u3068\u3001\u6700\u9ad8\u306e\u30b7\u30b9\u30c6\u30e0\u306f\u300c\u30c1\u30e3\u30cd\u30eb\u30cb\u30e5\u30fc\u30c8\u30e9\u30eb\u300d\u3067\u3042\u308a\u3001\u3069\u306e\u30c7\u30d0\u30a4\u30b9\u3067\u3082\u540c\u3058\u54c1\u8cea\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002  <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>\u901f\u5ea6<\/strong><\/h3>\n\n<p>\u30a6\u30a7\u30d6\u958b\u767a\u696d\u754c\u306e\u30d6\u30ed\u30b0\u306e\u30c1\u30fc\u30e0\u306f <a href=\"https:\/\/skilled.co\/resources\/speed-affects-website-infographic\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u3001Skilled.co<\/a> \u3044\u304f\u3064\u304b\u306e\u6570\u5b57\u3092\u8a08\u7b97\u3057\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u8a2a\u554f\u8005\u306e\u7d04\u534a\u6570\u304c\u30da\u30fc\u30b8\u304c2\u79d2\u4ee5\u5185\u306b\u8aad\u307f\u8fbc\u307e\u308c\u308b\u3053\u3068\u3092\u671f\u5f85\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002 \u30e2\u30d0\u30a4\u30eb\u30b5\u30a4\u30c8\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u3082\u3046\u5c11\u3057\u5bdb\u5bb9\u3067\u3001\u7d043\u5206\u306e2\u306e\u4eba\u304c4\u79d2\u3067\u30da\u30fc\u30b8\u304c\u958b\u304f\u3068\u4e88\u60f3\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n<p>\u53ce\u7a6b\u306f\uff1f \u30b9\u30d4\u30fc\u30c9\u304c\u9375\u3060\u3002 \u30c7\u30b8\u30bf\u30eb\u30fb\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30a4\u30b9\u306f\u3001\u3067\u304d\u308b\u3060\u3051\u591a\u304f\u306e\u30c7\u30d0\u30a4\u30b9\u3067\u30ed\u30fc\u30c9\u9045\u5ef6\u304c\u751f\u3058\u306a\u3044\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002  <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>\u4e00\u8cab\u6027<\/strong><\/h3>\n\n<p>\u30cb\u30fc\u30eb\u30bb\u30f3\u30fb\u30ce\u30fc\u30de\u30f3\u30fb\u30b0\u30eb\u30fc\u30d7\u306e <a href=\"https:\/\/www.nngroup.com\/articles\/omnichannel-consistency\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30ad\u30e0\u30fb\u30d5\u30e9\u30cf\u30c6\u30a3<\/a> \u6c0f\u306b\u3088\u308b\u3068\u3001\u30c7\u30b8\u30bf\u30eb\u30c1\u30e3\u30cd\u30eb\u304c\u4e00\u8cab\u6027\u3092\u6301\u3061\u3001\u4e92\u3044\u306b\u30b9\u30e0\u30fc\u30ba\u306b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3068\u308b\u3068\u3001\u9867\u5ba2\u306e\u6e80\u8db3\u5ea6\u304c\u9ad8\u307e\u308a\u3001\u4ea4\u6d41\u3084\u53cb\u4eba\u3078\u306e\u7d39\u4ecb\u610f\u6b32\u304c\u9ad8\u307e\u308b\u3068\u3044\u3046\u3002<\/p>\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30fb\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306b\u304a\u3051\u308b\u4e00\u8cab\u6027\u306e\u5358\u7d14\u3060\u304c\u6709\u540d\u306a\u4f8b\u306e\u3072\u3068\u3064\u306b\u3001\u30a2\u30de\u30be\u30f3\u306e\u30ab\u30fc\u30c8\u6a5f\u80fd\u304c\u3042\u308b\u3002 \u30e6\u30fc\u30b6\u30fc\u304cAmazon\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u30ed\u30b0\u30a4\u30f3\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u30ab\u30fc\u30c8\u306f\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u306e\u30a6\u30a7\u30d6\u30d6\u30e9\u30a6\u30b6\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3001Amazon\u306eKindle\u30c7\u30d0\u30a4\u30b9\u306e\u3044\u305a\u308c\u304b\u3089\u898b\u3066\u3082\u3001\u3042\u308b\u3044\u306f3\u3064\u3059\u3079\u3066\u304b\u3089\u540c\u6642\u306b\u898b\u3066\u3082\u3001\u540c\u3058\u5546\u54c1\u304c\u8868\u793a\u3055\u308c\u308b\u3002<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>\u4eba\u683c<\/strong><\/h3>\n\n<p>Moxie\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u62c5\u5f53\u30d0\u30a4\u30b9\u30d7\u30ec\u30b8\u30c7\u30f3\u30c8\u3067\u3042\u308b <a href=\"https:\/\/www.mycustomer.com\/community\/blogs\/nikhil-govindaraj\/when-the-digital-experience-is-as-good-as-in-store\" target=\"_blank\" rel=\"noreferrer noopener\">Nikhil Govindaraj<\/a>\u6c0f\u306b\u3088\u308b\u3068\u3001\u30e2\u30d0\u30a4\u30eb\u30c7\u30b8\u30bf\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u521d\u671f\u306e\u8a66\u307f\u3067\u306f\u3001\u5e97\u8217\u3067\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c20\u301c30%\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f3%\u3067\u3057\u305f\u3002 \u3053\u308c\u306f\u3001\u30c1\u30e3\u30cd\u30eb\u3068\u3057\u3066\u306e\u30e2\u30d0\u30a4\u30eb\u3092\u975e\u96e3\u3059\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002 \u3080\u3057\u308d\u3001\u30c7\u30b8\u30bf\u30eb\u30c1\u30e3\u30cd\u30eb\u306f\u3001\u5bfe\u9762\u3067\u306e\u4f53\u9a13\u3068\u540c\u69d8\u306b\u500b\u6027\u3092\u4f1d\u3048\u308b\u524d\u306b\u3001\u81ea\u7136\u306a\u6210\u719f\u30d7\u30ed\u30bb\u30b9\u3092\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u308b\u306b\u904e\u304e\u307e\u305b\u3093\u3002<\/p>\n\n<p>\u3064\u307e\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u4f53\u9a13\u3092\u5bfe\u9762\u3067\u306e\u4f53\u9a13\u3068\u540c\u3058\u3088\u3046\u306b\u5feb\u9069\u3067\u5fc3\u5730\u3088\u3044\u3082\u306e\u306b\u3059\u308b\u3053\u3068\u306b\u6ce8\u529b\u3059\u308b\u3053\u3068\u304c\u3001\u30af\u30e9\u30b9\u6700\u9ad8\u306e\u9867\u5ba2\u6e80\u8db3\u3092\u5f97\u308b\u305f\u3081\u306b\u306f\u4e0d\u53ef\u6b20\u306a\u306e\u3060\u3002 \u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3084\u9867\u5ba2\u5206\u6790\u306b\u3088\u3063\u3066\u751f\u307f\u51fa\u3055\u308c\u308b\u30d1\u30fc\u30bd\u30ca\u30eb\u306a\u30bf\u30c3\u30c1\u304b\u3089\u3001\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u691c\u7d22\u3084\u8cea\u554f\u6a5f\u80fd\u307e\u3067\u3001\u30c7\u30b8\u30bf\u30eb\u4f53\u9a13\u304c\u5bfe\u9762\u3067\u306e\u4f53\u9a13\u306b\u8fd1\u3051\u308c\u3070\u8fd1\u3044\u307b\u3069\u3001\u9867\u5ba2\u304c\u8cfc\u5165\u3057\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u306b\u306a\u308b\u53ef\u80fd\u6027\u306f\u9ad8\u304f\u306a\u308b\u3002<\/p>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"671\" height=\"448\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/fistbump.jpg\" alt=\"\" class=\"wp-image-5135\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/fistbump.jpg 671w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/fistbump-300x200.jpg 300w\" sizes=\"auto, (max-width: 671px) 100vw, 671px\" \/><\/figure>\n\n<h4 class=\"wp-block-heading\"><strong>\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3:\u6b63\u3057\u304f\u7406\u89e3\u3057\u3066\u3044\u308b4\u3064\u306e\u4f01\u696d<\/strong><\/h4>\n\n<p>\u512a\u308c\u305f\u30c7\u30b8\u30bf\u30eb\u9867\u5ba2\u4f53\u9a13\u3092\u6301\u3064\u4f01\u696d\u306e\u4ef2\u9593\u5165\u308a\u3092\u3057\u305f\u3044\u3067\u3059\u304b\uff1f \u3053\u3053\u3067\u306f\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30fb\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u30c8\u30c3\u30d7\u30af\u30e9\u30b9\u3092\u5b9f\u8df5\u3057\u3066\u3044\u308b\u4f01\u696d\u3068\u3001\u305d\u306e\u6210\u529f\u65b9\u6cd5\u3092\u7d39\u4ecb\u3059\u308b\u3002  <\/p>\n\n<h3 class=\"wp-block-heading\">\u30d7\u30ed\u30b0\u30ec\u30c3\u30b7\u30d6\u4fdd\u967a\u30b0\u30eb\u30fc\u30d7<\/h3>\n\n<p>\u30d7\u30ed\u30b0\u30ec\u30c3\u30b7\u30d6\u306f\u30012007\u5e74\u306b\u306f\u65e9\u304f\u3082\u9867\u5ba2\u306e\u30c7\u30b8\u30bf\u30eb\u4f53\u9a13\u306b\u7740\u76ee\u3057\u3001\u300cName Your Price\u300d\u30a4\u30cb\u30b7\u30a2\u30c1\u30d6\u306e\u3088\u3046\u306a\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u3064\u306a\u304c\u3063\u305f\u3002 \u4eca\u65e5\u3001\u540c\u793e\u306f\u5b8c\u5168\u306b\u7d71\u5408\u3055\u308c\u305f\u9867\u5ba2\u4f53\u9a13\u3092\u76ee\u6307\u3057\u3066\u3044\u308b\u3002 \u30d7\u30ed\u30b0\u30ec\u30c3\u30b7\u30d6\u306e\u30aa\u30e0\u30cb\u30fb\u30c1\u30e3\u30cd\u30eb\u30fb\u30a2\u30a6\u30c8\u30ea\u30fc\u30c1\u30fb\u30b7\u30b9\u30c6\u30e0\u306e\u4e0b\u3067\u3001\u9867\u5ba2\u306f\u30d7\u30ed\u30b0\u30ec\u30c3\u30b7\u30d6\u304c\u63d0\u4f9b\u3059\u308b\u81ea\u52d5\u8eca\u4fdd\u967a\u3060\u3051\u3067\u306a\u304f\u3001\u4ed6\u793e\u304c\u5f15\u304d\u53d7\u3051\u308b\u4f4f\u5b85\u6240\u6709\u8005\u4fdd\u967a\u3084\u8cc3\u8cb8\u4eba\u4fdd\u967a\u3068\u81ea\u52d5\u8eca\u4fdd\u967a\u3092\u30d0\u30f3\u30c9\u30eb\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u3002<\/p>\n\n<h3 class=\"wp-block-heading\">\u30d5\u30a1\u30fc\u30de\u30fc\u30ba\u30a4\u30f3\u30b7\u30e5\u30a2\u30e9\u30f3\u30b9\u30b0\u30eb\u30fc\u30d7<\/h3>\n\n<p>Farmers \u306f\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306e\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u793e\u5185\u306b\u3068\u3069\u307e\u308b\u5fc5\u8981\u306f\u306a\u304f\u3001\u540c\u3058\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u306b\u3068\u3069\u307e\u308b\u5fc5\u8981\u3082\u306a\u3044\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n<p>\u30d5\u30a1\u30fc\u30de\u30fc\u30ba\u306f\u3001\u7279\u5b9a\u306e\u9867\u5ba2\u3092\u5ff5\u982d\u306b\u7f6e\u304d\u3001\u305d\u306e\u9867\u5ba2\u304c\u3044\u308b\u5834\u6240\u3001\u3064\u307e\u308a\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u4e0a\u3067\u51fa\u4f1a\u3046\u3053\u3068\u3092\u9078\u3093\u3060\u3002 \u30d5\u30a7\u30a4\u30b9\u30d6\u30c3\u30af\u306e\u4eba\u6c17\u30b2\u30fc\u30e0\u300cFarmVille\u300d\u3068\u63d0\u643a\u3059\u308b\u3053\u3068\u3067\u3001\u30d5\u30a1\u30fc\u30de\u30fc\u30ba\u306e\u30d6\u30e9\u30f3\u30c9\u529b\u3092\u9ad8\u3081\u308b\u3068\u540c\u6642\u306b\u3001\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u9867\u5ba2\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u5229\u7528\u3067\u304d\u308b\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30fb\u30c7\u30fc\u30bf\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3092\u63d0\u4f9b\u3057\u305f\u3002 \u7d50\u679c\u306f\uff1f \u3088\u308a\u5e78\u305b\u3067\u3001\u3088\u308a\u5fe0\u5b9f\u306a\u9867\u5ba2\u3002<\/p>\n\n<h3 class=\"wp-block-heading\">\u30ac\u30a4\u30b3<\/h3>\n\n<p>GEICO\u306f\u3001\u30b9\u30d4\u30fc\u30c9\u3068\u9867\u5ba2\u5229\u76ca\u3092\u91cd\u8996\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u52d5\u8eca\u4fdd\u967a\u696d\u754c\u3067\u6709\u540d\u306b\u306a\u3063\u305f\u3002 \u540c\u793e\u306e\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u9867\u5ba2\u304c\u4fdd\u967a\u5951\u7d04\u306e\u66f4\u65b0\u3092\u6c42\u3081\u308b\u306b\u305b\u3088\u3001\u8cea\u554f\u3092\u3059\u308b\u306b\u305b\u3088\u3001\u9867\u5ba2\u306e\u5f85\u3061\u6642\u9593\u3092\u6700\u5c0f\u9650\u306b\u3059\u308b\u304b\u3001\u306a\u304f\u3059\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u308b\u3002 \u3053\u306e\u4f1a\u793e\u306e\u6709\u540d\u306a\u5e83\u5831\u62c5\u5f53\u8005\u306f\uff1f \u5f7c\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f1a\u8b70\u304b\u3089\u751f\u307e\u308c\u305f\u306e\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u304b\u3089\u306e\u76f4\u63a5\u7684\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u7d50\u679c\u306a\u306e\u3060\u3002<\/p>\n\n<h3 class=\"wp-block-heading\">\u30d0\u30f3\u30af\u30fb\u30aa\u30d6\u30fb\u30a2\u30e1\u30ea\u30ab<\/h3>\n\n<p>\u9280\u884c\u3068\u4fdd\u967a\u4f1a\u793e\u306f\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u69cb\u7bc9\u306b\u95a2\u3057\u3066\u3001\u591a\u304f\u306e\u540c\u3058\u898f\u5236\u3068\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u30cf\u30fc\u30c9\u30eb\u306b\u76f4\u9762\u3057\u3066\u3044\u308b\u3002\u30d0\u30f3\u30af\u30fb\u30aa\u30d6\u30fb\u30a2\u30e1\u30ea\u30ab\u306f\u6b63\u3057\u3044\u3001\u3068<a href=\"https:\/\/blog.hubspot.com\/customer-success\/omni-channel-experience?__hstc=103362207.8432e18fe1b4e270bd8d783f6794e506.1724072077526.1724252449792.1724256511253.9&amp;__hssc=103362207.10.1724939084095&amp;__hsfp=3405490495\" target=\"_blank\" rel=\"noreferrer noopener\">\u30a2\u30fc\u30ed\u30f3\u30fb\u30a2\u30ae\u30a6\u30b9\u306f<\/a>\u4e3b\u5f35\u3059\u308b\u3002BoA\u306e\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u30a2\u30d7\u30ea\u3068\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u95a2\u4fc2\u306b\u3088\u308a\u3001\u9867\u5ba2\u306f\u3069\u3061\u3089\u306e\u30c7\u30d0\u30a4\u30b9\u3067\u3082\u3001\u53e3\u5ea7\u6b8b\u9ad8\u306e\u78ba\u8a8d\u304b\u3089\u5165\u91d1\u3001\u8acb\u6c42\u66f8\u306e\u652f\u6255\u3044\u307e\u3067\u3001\u65e5\u5e38\u7684\u306a\u30d0\u30f3\u30ad\u30f3\u30b0\u696d\u52d9\u3092\u5e45\u5e83\u304f\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u3002  <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/boltinc-cominsurance-distribution-1024x680.avif\" alt=\"\" class=\"wp-image-5145\" style=\"width:672px;height:auto\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/boltinc-cominsurance-distribution-1024x680.avif 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/boltinc-cominsurance-distribution-300x199.avif 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/boltinc-cominsurance-distribution-768x510.avif 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/boltinc-cominsurance-distribution-1536x1020.avif 1536w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/08\/boltinc-cominsurance-distribution.avif 1681w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h4 class=\"wp-block-heading\"><strong>\u30c7\u30b8\u30bf\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u5411\u4e0a:\u30af\u30a4\u30c3\u30af\u30b9\u30bf\u30fc\u30c8\u30ac\u30a4\u30c9<\/strong><\/h4>\n\n<p>\u640d\u5bb3\u4fdd\u967a\u4f1a\u793e\u304c\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306e\u98df\u7269\u9023\u9396\u306e\u9802\u70b9\u306b\u7acb\u3061\u3001\u305d\u306e\u6069\u6075\u3092\u4eab\u53d7\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u306e\u3060\u308d\u3046\u304b\u3002 \u3053\u3053\u3067\u306f\u3001\u305d\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u958b\u59cb\u3059\u308b\u305f\u3081\u306e\u3044\u304f\u3064\u304b\u306e\u8003\u616e\u4e8b\u9805\u3092\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30d6\u30e9\u30f3\u30c9\u306e\u7d04\u675f\u3092\u679c\u305f\u3059\u30c7\u30b8\u30bf\u30eb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002<\/strong> UX\u30b9\u30c8\u30e9\u30c6\u30b8\u30b9\u30c8\u306e <a href=\"https:\/\/www.nngroup.com\/articles\/brand-experience-ux\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30b1\u30a4\u30c8\u30fb\u30ab\u30d7\u30e9\u30f3<\/a>\u6c0f\u306b\u3088\u308b\u3068\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u52b9\u7387\u7684\u306b <em>\u8868\u73fe<\/em> \u3059\u308b\u3053\u3068\u3068\u3001\u9867\u5ba2\u304c\u305d\u308c\u3068\u5bfe\u8a71\u3059\u308b\u3053\u3068\u3068\u5f15\u304d\u63db\u3048\u306b\u7279\u5b9a\u306e\u4f53\u9a13\u3092\u5f97\u308b <em>\u3053\u3068\u3092\u7d04\u675f<\/em> \u3059\u308b\u3068\u3044\u30462\u3064\u306e\u3053\u3068\u3092\u9054\u6210\u3057\u307e\u3059\u3002 \u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u52b9\u7387\u6027\u3001\u5fb9\u5e95\u6027\u3001\u512a\u3057\u3055\u3001\u305d\u306e\u4ed6\u306e\u4f53\u9a13\u306e\u7d04\u675f\u306b\u57fa\u3065\u3044\u3066\u69cb\u7bc9\u3055\u308c\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u306b\u304b\u304b\u308f\u3089\u305a\u3001\u6bce\u56de\u3001\u3059\u3079\u3066\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u305d\u306e\u7d04\u675f\u3092\u679c\u305f\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/li>\n\n\n\n<li><strong>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u4e00\u3064\u5c4b\u6839\u306e\u4e0b\u306b\u7f6e\u304d\u307e\u3059\u3002<\/strong> \u30ed\u30b4\u3001\u914d\u8272\u3001\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3001\u305d\u306e\u4ed6\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u8a18\u53f7\u304c1\u304b\u6240\u306b\u307e\u3068\u3081\u3089\u308c\u3066\u3044\u308b\u3068\u3001\u9867\u5ba2\u4f53\u9a13\u5168\u4f53\u3067\u4e00\u8cab\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u611f\u3092\u4f5c\u308a\u51fa\u3059\u306e\u304c\u7c21\u5358\u306b\u306a\u308b\u3068\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u8d77\u696d\u5bb6\u306e <a href=\"http:\/\/www.brandquarterly.com\/importance-consistency-within-omnichannel-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">\u30de\u30a4\u30af\u30fb\u30ef\u30c8\u30bd\u30f3<\/a>\u6c0f\u306f\u6307\u6458\u3057\u307e\u3059\u3002 \u307e\u305f\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u30df\u30c3\u30b7\u30e7\u30f3\u3001\u30d3\u30b8\u30e7\u30f3\u3001\u30d0\u30ea\u30e5\u30fc\u306b\u95a2\u9023\u3059\u308b\u91cd\u8981\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u7e70\u308a\u8fd4\u3059\u306e\u306b\u3082\u5f79\u7acb\u3064\u3068\u3001Mercer Vine\u306e <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2017\/07\/07\/omnichannel-marketing-how-to-deliver-consistency-and-strong-customer-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ani Stepanian<\/a> \u6c0f\u306f\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30d7\u30ed\u30bb\u30b9\u306b\u30c7\u30b6\u30a4\u30f3\u3092\u7d44\u307f\u8fbc\u307f\u307e\u3059\u3002<\/strong>  \u9867\u5ba2\u306e\u30c7\u30b8\u30bf\u30eb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306b\u5bfe\u3057\u3066\u30c7\u30b6\u30a4\u30f3\u4e3b\u5c0e\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u63a1\u7528\u3057\u3066\u3044\u308b\u4f01\u696d\u306f\u3001\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u4eab\u53d7\u3057\u3066\u3044\u307e\u3059\u3001\u3068\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8  <a href=\"http:\/\/blog.boltinc.com\/cs\/c\/?cta_guid=972b8acb-68af-41b9-9b6e-8e5954919bb3&amp;placement_guid=48e8b4ca-53eb-4a48-b457-40abc107e82a&amp;portal_id=711460&amp;canon=http%3A%2F%2Fblog.boltinc.com%2Finsurance-distribution-solution-blog%2Fdigital-experience&amp;redirect_url=APefjpHpq0ZEi51ie8I9R2-oCO1LeQxoV5SJxM4d3yVAJxXeA24B-CCP2uNB-9pVag3kQMChhaY-VaesuL72JKk9rKEynEXnen0Fm3dz0Vz40Bt-hr8bvTJsfqVwyq44h-ypvNhuOFFaHQrjQPYfR7Gs_J2Ztx4-UB2kyyQUWXoWuukrcwo5tmCgyJzXZZcawCr3cmuBZJwQy3RdpBGQbgjCP5XwEQQ4cifuCx5m4SKoWLJ1Kt9JjwqJIxH4aDLlYwXGLb3FM3qqRfAkS1l2ZdDNU03o7I8YvPgZS2HPjTax3xm38Rs3o9GHPObA6sCHskW9PFpQRoPB&amp;click=2c5de722-9050-4d70-b701-48c72d805281&amp;hsutk=8f8073bef8f3779035f1a895ae2e91a6&amp;utm_referrer=http%3A%2F%2Fblog.boltinc.com%2Finsurance-distribution-solution-blog%2Fall&amp;pageId=5621266183&amp;__hstc=103362207.8432e18fe1b4e270bd8d783f6794e506.1724072077526.1724252449792.1724256511253.9&amp;__hssc=103362207.10.1724939084095&amp;__hsfp=3405490495\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/elainefogel.com\/2017\/04\/05\/best-digital-customer-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30a8\u30ec\u30a4\u30f3\u30fb\u30d5\u30a9\u30fc\u30b2\u30eb<\/a> \u306f\u8a00\u3044\u307e\u3059\u3002 \u4f8b\u3048\u3070\u3001\u30c7\u30b6\u30a4\u30f3\u4e3b\u5c0e\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e70%\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u9867\u5ba2\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306b\u304a\u3044\u3066\u30af\u30e9\u30b9\u6700\u9ad8\u306e\u30be\u30fc\u30f3\u306b\u4f4d\u7f6e\u3057\u300150%\u306f\u9867\u5ba2\u306e\u8a55\u4fa1\u3068\u7dad\u6301\u7387\u304c\u5411\u4e0a\u3057\u305f\u3068\u5831\u544a\u3057\u3066\u3044\u307e\u3059\u3002 \u3042\u308b\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30c7\u30b6\u30a4\u30f3\u4e3b\u5c0e\u306e\u4f01\u696d\u306f\u3001\u5e73\u5747\u3057\u3066S&amp;P\u3092219%\u3082\u4e0a\u56de\u308b\u50be\u5411\u304c\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u3063\u305f\u3002<\/li>\n\n\n\n<li><strong>\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u512a\u5148\u3059\u308b\u3002<\/strong><a href=\"https:\/\/www.informatica.com\/resources.asset.e51fc5ee8b334d34421c3f5553d95ee3.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u30a4\u30f3\u30d5\u30a9\u30de\u30c6\u30a3\u30ab<\/a>\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u672a\u5b8c\u4e86\u306e\u30c7\u30b8\u30bf\u30eb\u8cfc\u5165\u306e\u6700\u592790%\u306f\u3001\u9867\u5ba2\u304c\u9069\u5207\u306a\u9078\u629e\u3092\u3059\u308b\u305f\u3081\u306e\u5341\u5206\u306a\u60c5\u5831\u304c\u306a\u3044\u3068\u611f\u3058\u3066\u3044\u308b\u305f\u3081\u306b\u653e\u68c4\u3055\u308c\u3066\u3044\u307e\u3059\u3002 \u7d71\u5408\u3055\u308c\u305f\u30e9\u30a4\u30d6\u30c1\u30e3\u30c3\u30c8\u6a5f\u80fd\u3001FAQ\u3001\u305d\u306e\u4ed6\u306e\u30c4\u30fc\u30eb\u306f\u3001\u3053\u306e\u60c5\u5831\u306e\u8e8a\u8e87\u3092\u514b\u670d\u3057\u3001\u9867\u5ba2\u306e\u4fe1\u983c\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u5206\u6790\u3082\u300c\u30aa\u30e0\u30cb\u300d\u3057\u307e\u3059\u3002<\/strong>\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u5206\u6790\u304c\u30b5\u30a4\u30ed\u5316\u3055\u308c\u305f\u307e\u307e\u3067\u3042\u308c\u3070\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u5341\u5206\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u3082\u305f\u3089\u3057\u3066\u3044\u306a\u3044\u3068\u3001<a href=\"https:\/\/cta-service-cms2.hubspot.com\/ctas\/v2\/public\/cs\/c\/?cta_guid=95868be2-94c3-48a0-bca0-0c68e1053256&amp;placement_guid=8165e911-f394-436f-9b64-6c260aebf00c&amp;portal_id=711460&amp;canon=http%3A%2F%2Fblog.boltinc.com%2Finsurance-distribution-solution-blog%2Fdigital-experience&amp;redirect_url=APefjpHhXjJScxHVewo0JasbLF1ojrxBBZJC5ccz2GyrYG_Iy3BW0dt_7U8tAF7rHovwKvuVSIGbecOJ17x49ywhWe4rApz6Gw1tR_fUe13NQgycWBpK_0nqpk0-V0a-e0J4Oz5O0vCD1sZe9ZhhYSwjAWTcoLLC4o6LtvNsBS6Cx65yrD-XStAlMAycP222odn1DdRPyaV88ZHVy10uWVgV_lGwWtCho-KUzMQDZYuR9tvwjPWelsr9WN6yztJmRV3FPpsC6QuY&amp;click=6506e0af-b265-45bc-a81a-75c3a7999776&amp;hsutk=8f8073bef8f3779035f1a895ae2e91a6&amp;utm_referrer=http%3A%2F%2Fblog.boltinc.com%2Finsurance-distribution-solution-blog%2Fall&amp;pageId=5621266183&amp;__hstc=103362207.8432e18fe1b4e270bd8d783f6794e506.1724072077526.1724252449792.1724256511253.9&amp;__hssc=103362207.10.1724939084095&amp;__hsfp=3405490495\" target=\"_blank\" rel=\"noreferrer noopener\">SYKES<\/a>\u306e<a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2017\/07\/07\/omnichannel-marketing-how-to-deliver-consistency-and-strong-customer-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30a2\u30a4\u30ea\u30fc\u30f3\u30fb\u30ad\u30e3\u30ca\u30c7\u30a3<\/a>\u6c0f\u306f\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002 \u305d\u308c\u3088\u308a\u3082\u3001\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u901a\u3058\u3066\u4f1a\u8a71\u3092\u8ffd\u8de1\u3057\u3001\u554f\u984c\u70b9\u3092\u7279\u5b9a\u3057\u3001\u9867\u5ba2\u4f53\u9a13\u306e\u5b8c\u5168\u6027\u3092\u7dad\u6301\u3059\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n\n\n\n<li><strong>\u9867\u5ba2\u306e\u6240\u6709\u6a29\u3092\u7406\u89e3\u3057\u3066\u3044\u308b\u5c02\u9580\u5bb6\u3068\u5354\u529b\u3057\u307e\u3059\u3002<\/strong> \u30af\u30e9\u30b9\u6700\u9ad8\u306e\u30c7\u30b8\u30bf\u30eb\u4f53\u9a13\u306f\u3001\u9867\u5ba2\u3092\u30ea\u30d4\u30fc\u30bf\u30fc\u306b\u3059\u308b\u305f\u3081\u306e\u7279\u5225\u306a\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u9867\u5ba2\u7dad\u6301\u3068\u9867\u5ba2\u4fdd\u6709\u304c\u5927\u304d\u306a\u95a2\u5fc3\u4e8b\u3067\u3042\u308b\u306a\u3089\u3001\u5f37\u529b\u306a\u9867\u5ba2\u7dad\u6301\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u8981\u6c42\u3092\u7406\u89e3\u3057\u3066\u3044\u308b\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3068\u30b5\u30fc\u30d3\u30b9\u306e\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u3092\u9078\u3073\u307e\u3057\u3087\u3046\u3002 <\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<p><em>\u753b\u50cf\u63d0\u4f9b: mimagephotography\/\u00a9123RF Stock Photo, loganban\/\u00a9123RF Stock Photo, rido\/\u00a9123RF Stock Photo<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u512a\u308c\u305f\u9867\u5ba2\u4f53\u9a13\u3068\u306f\u3001\u5358\u306b\u8cea\u306e\u9ad8\u3044\u4f53\u9a13\u3067\u306f\u306a\u3044\u3002 \u5b9a\u91cf\u7684\u306a\u3082\u306e\u3067\u3082\u3042\u308b\u3002 Peter Kriss \u304c Harvard Business Review \u306e\u8a18\u4e8b\u3067\u6982\u8aac\u3057\u305f\u3088\u3046\u306b\u3001\u9867\u5ba2\u4f53\u9a13\u306f\u3001\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3068\u5c06\u6765\u306e\u9867\u5ba2 [&hellip;]<\/p>\n","protected":false},"featured_media":5150,"template":"","insight-category":[],"class_list":["post-21359","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/ja\/wp-json\/wp\/v2\/insight\/21359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/ja\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/ja\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/ja\/wp-json\/wp\/v2\/media\/5150"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/ja\/wp-json\/wp\/v2\/media?parent=21359"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/ja\/wp-json\/wp\/v2\/insight-category?post=21359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}