{"id":18684,"date":"2024-09-19T20:53:07","date_gmt":"2024-09-20T01:53:07","guid":{"rendered":"https:\/\/bolttech.io\/insight\/%e6%9c%80%e9%ab%98%e9%a1%a7%e5%ae%a2%e8%b2%ac%e4%bb%bb%e8%80%85%e3%81%8ccrm%e3%83%97%e3%83%ad%e3%82%b0%e3%83%a9%e3%83%a0%e3%81%ab%e4%bf%9d%e9%99%ba%e3%82%92%e5%8f%96%e3%82%8a%e5%85%a5%e3%82%8c\/"},"modified":"2024-09-19T20:53:10","modified_gmt":"2024-09-20T01:53:10","slug":"%e6%9c%80%e9%ab%98%e9%a1%a7%e5%ae%a2%e8%b2%ac%e4%bb%bb%e8%80%85%e3%81%8ccrm%e3%83%97%e3%83%ad%e3%82%b0%e3%83%a9%e3%83%a0%e3%81%ab%e4%bf%9d%e9%99%ba%e3%82%92%e5%8f%96%e3%82%8a%e5%85%a5%e3%82%8c","status":"publish","type":"insight","link":"https:\/\/bolttech.io\/ja\/insights\/%e6%9c%80%e9%ab%98%e9%a1%a7%e5%ae%a2%e8%b2%ac%e4%bb%bb%e8%80%85%e3%81%8ccrm%e3%83%97%e3%83%ad%e3%82%b0%e3%83%a9%e3%83%a0%e3%81%ab%e4%bf%9d%e9%99%ba%e3%82%92%e5%8f%96%e3%82%8a%e5%85%a5%e3%82%8c\/","title":{"rendered":"\u6700\u9ad8\u9867\u5ba2\u8cac\u4efb\u8005\u304cCRM\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u4fdd\u967a\u3092\u53d6\u308a\u5165\u308c\u308b\u5fc5\u8981\u304c\u3042\u308b\u7406\u7531"},"content":{"rendered":"\n<p>\u4fdd\u967a\u4f1a\u793e\u306f\u3001\u8cea\u554f\u306b\u5fdc\u3058\u3066\u3001\u7d44\u307f\u8fbc\u307f\u578b\u4fdd\u967a\u304c\u8ca9\u58f2\u76ee\u6a19\u3092\u3069\u306e\u3088\u3046\u306b\u524d\u9032\u3055\u305b\u308b\u304b\u3092\u3059\u3050\u306b\u660e\u78ba\u306b\u8aac\u660e\u3067\u304d\u307e\u3059\u3002\n\u591a\u304f\u306e\u5834\u5408\u3001\u305d\u306e\u88dc\u511f\u3092\u8cfc\u5165\u3059\u308b\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3082\u3001\u7d44\u307f\u8fbc\u307f\u88dc\u511f\u306e\u3044\u304f\u3064\u304b\u306e\u5229\u70b9\u304c\u3042\u308a\u307e\u3059\u3002 <\/p>\n\n<p>\u3057\u304b\u3057\u3001\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u306e\u8cfc\u5165\u306b\u3088\u308a\u3001\u4fdd\u967a\u4ee5\u5916\u306e\u30d3\u30b8\u30cd\u30b9\u30d1\u30fc\u30c8\u30ca\u30fc\u306b\u7d44\u307f\u8fbc\u307f\u4fdd\u967a\u304c\u3069\u306e\u3088\u3046\u306b\u5f79\u7acb\u3064\u304b\u3092\u5c0b\u306d\u308b\u3068\u3001\u6c88\u9ed9\u304c\u7d9a\u304f\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\n\u4fdd\u967a\u4f1a\u793e\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u30d1\u30fc\u30c8\u30ca\u30fc\u304c\u7d44\u307f\u8fbc\u307f\u578b\u4fdd\u967a\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3069\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u5f97\u308b\u304b\u3092\u77e5\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u3053\u308c\u3089\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u3059\u3050\u306b\u306f\u5bfe\u51e6\u3057\u306a\u3044\u305f\u3081\u3001\u81ea\u5206\u81ea\u8eab\u3084\u88ab\u4fdd\u967a\u8005\u3078\u306e\u30e1\u30ea\u30c3\u30c8\u306b\u5bfe\u51e6\u3059\u308b\u305f\u3081\u3001\u4ed6\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u4f55\u3092\u610f\u5473\u3059\u308b\u306e\u304b\u3092\u660e\u78ba\u306b\u3059\u308b\u306b\u306f\u5c11\u3057\u6642\u9593\u304c\u304b\u304b\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002 <\/p>\n\n<p>\u30d3\u30b8\u30cd\u30b9\u30d1\u30fc\u30c8\u30ca\u30fc\u306e\u6700\u9ad8\u9867\u5ba2\u8cac\u4efb\u8005(CCO)\u304c\u9867\u5ba2\u7dad\u6301\u7ba1\u7406(CRM)\u30b7\u30b9\u30c6\u30e0\u306e\u4e00\u90e8\u3068\u3057\u3066\u4fdd\u967a\u3092\u63a1\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u7406\u7531\u3092\u8aac\u660e\u3067\u304d\u308b\u4fdd\u967a\u4f1a\u793e\u306f\u3001\u3088\u308a\u7c21\u5358\u306b\u5f37\u56fa\u306a\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u3088\u308a\u826f\u3044\u5206\u914d\u3092\u901a\u3058\u3066\u4fa1\u5024\u3092\u5275\u9020\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n<h2 class=\"wp-block-heading\">\u3059\u3079\u3066\u306f\u4fe1\u983c\u3067\u3059<\/h2>\n\n<p>\u6700\u9ad8\u9867\u5ba2\u8cac\u4efb\u8005\u306e\u5f79\u5272\u306f\u3001\u4f01\u696d\u306e\u9867\u5ba2\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3053\u3068\u3067\u3059\u3002\n\u30b5\u30fc\u30d3\u30b9\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3001\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30b7\u30c3\u30d7\u306f\u3059\u3079\u3066CCO\u306e\u64cd\u8235\u5ba4\u306b\u53ce\u307e\u308a\u3001\u3059\u3079\u3066\u306e\u9867\u5ba2\u5bfe\u5fdc\u90e8\u9580\u3068\u30c1\u30fc\u30e0\u306b\u5bfe\u3057\u3066\u7d71\u4e00\u3055\u308c\u305f\u30d3\u30b8\u30e7\u30f3\u3092\u4f5c\u6210\u3057\u3001\u63a8\u9032\u3059\u308b\u3053\u3068\u304cCCO\u306e\u4ed5\u4e8b\u3067\u3059\u3002 <\/p>\n\n<p>\u9867\u5ba2\u304c\u7570\u306a\u308c\u3070\u3001\u4f01\u696d\u3068\u306e\u95a2\u4fc2\u3082\u7570\u306a\u308a\u307e\u3059\u3002\n\u4e00\u90e8\u306e\u4f01\u696d\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u304c\u6e80\u305f\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u7279\u5b9a\u306e\u30cb\u30fc\u30ba\u304c\u3042\u308b\u5834\u5408\u306b\u3001\u6563\u767a\u7684\u306b\u306e\u307f\u30d3\u30b8\u30cd\u30b9\u306b\u95a2\u4e0e\u3057\u307e\u3059\u3002\n\u307e\u305f\u3001\u6642\u9593\u304c\u7d4c\u3064\u306b\u3064\u308c\u3066\u3088\u308a\u6df1\u3044\u95a2\u4fc2\u3092\u7bc9\u304f\u4eba\u3082\u3044\u307e\u3059\u3002  <\/p>\n\n<p>\u3053\u308c\u306f\u9577\u3044\u9593\u305d\u3046\u3067\u3057\u305f\u3002\n\u5287\u5834\u30c1\u30b1\u30c3\u30c8\u8cfc\u5165\u8005\u306e\u884c\u52d5\u3092\u8abf\u67fb\u3057\u305f\u3068\u3053\u308d\u3001\u7814\u7a76\u8005\u306e <a href=\"https:\/\/www.researchgate.net\/profile\/Ellen-Garbarino\/publication\/238338575_The_Different_Roles_of_Satisfaction_Trust_and_Commitment_in_Customer_Relationships\/links\/0f3175392c1ad8b6f2000000\/The-Different-Roles-of-Satisfaction-Trust-and-Commitment-in-Customer-Relationships.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u30a8\u30ec\u30f3\u30fb\u30ac\u30eb\u30d0\u30ea\u30fc\u30ce\u6c0f\u3068\u30de\u30fc\u30af\u30fbS\u30fb\u30b8\u30e7\u30f3\u30bd\u30f3<\/a> \u6c0f\u306f\u3001\u305f\u307e\u306b\u9867\u5ba2\u304c\u76f4\u8fd1\u306e\u8cfc\u5165\u3084\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306b\u5bfe\u3059\u308b\u6e80\u8db3\u5ea6\u306b\u57fa\u3065\u3044\u3066\u4f01\u696d\u3068\u306e\u95a2\u4fc2\u3092\u7dad\u6301\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u767a\u898b\u3057\u307e\u3057\u305f\u3002\n\u3057\u304b\u3057\u3001\u8cfc\u8aad\u8005\u306e\u3088\u3046\u306a\u732e\u8eab\u7684\u306a\u9867\u5ba2\u306f\u3001\u5fe0\u8aa0\u5fc3\u3068\u4fe1\u983c\u306b\u57fa\u3065\u3044\u3066\u30d3\u30b8\u30cd\u30b9\u3068\u306e\u95a2\u4fc2\u3092\u7dad\u6301\u3057\u307e\u3059\u3002  <\/p>\n\n<p>\u4fdd\u967a\u696d\u754c\u306b\u95a2\u308f\u3089\u305a\u3001\u3059\u3079\u3066\u306e\u30d3\u30b8\u30cd\u30b9\u306f\u3001\u9867\u5ba2\u3068\u306e\u6df1\u304f\u5fe0\u5b9f\u306a\u95a2\u4fc2\u3092\u7bc9\u3053\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002\n\u3057\u305f\u304c\u3063\u3066\u3001\u4fe1\u983c\u306f\u6700\u9ad8\u9867\u5ba2\u8cac\u4efb\u8005\u306b\u3068\u3063\u3066\u4e0d\u53ef\u6b20\u306a\u8003\u616e\u4e8b\u9805\u306b\u306a\u308a\u307e\u3059\u3002 <\/p>\n\n<p>\u591a\u304f\u306e\u304a\u5ba2\u69d8\u306b\u3068\u3063\u3066\u3001\u4fe1\u983c\u3068\u306f\u3001\u7279\u306b\u304a\u5ba2\u69d8\u304c\u554f\u984c\u306b\u76f4\u9762\u3057\u305f\u5834\u5408\u306b\u3001\u305d\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u4fe1\u983c\u3067\u304d\u308b\u3068\u3044\u3046\u8a8d\u8b58\u306b\u304b\u304b\u3063\u3066\u3044\u307e\u3059\u3002\n\u4f01\u696d\u3092\u4fe1\u983c\u3057\u3066\u3044\u308b\u9867\u5ba2\u306f\u3001\u300c\u554f\u984c\u304c\u767a\u751f\u3057\u305f\u5834\u5408\u3067\u3082\u3001\u5b89\u5fc3\u3057\u3066\u4efb\u305b\u3089\u308c\u308b\u3053\u3068\u3092\u77e5\u3063\u3066\u3044\u307e\u3059\u300d\u3068HubSpot\u306e <a href=\"https:\/\/blog.hubspot.com\/customers\/3-ways-to-delight-your-customers-to-earn-their-trust?__hstc=103362207.8432e18fe1b4e270bd8d783f6794e506.1724072077526.1724252449792.1724256511253.9&amp;__hssc=103362207.7.1725281480091&amp;__hsfp=3405490495\" target=\"_blank\" rel=\"noreferrer noopener\">Jay Fuchs<\/a>\u6c0f\u306f\u66f8\u3044\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n<p>\u4fdd\u967a\u306f\u3001\u3053\u306e\u3088\u3046\u306a\u9867\u5ba2\u306e\u4fe1\u983c\u3092\u7bc9\u304f\u65b9\u6cd5\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\n\u3053\u308c\u306f\u3001\u4f55\u304b\u554f\u984c\u304c\u767a\u751f\u3057\u305f\u5834\u5408\u306b\u3001\u9867\u5ba2\u306b\u30bb\u30fc\u30d5\u30c6\u30a3\u30cd\u30c3\u30c8\u304c\u3042\u308b\u3053\u3068\u3092\u793a\u3059\u3053\u3068\u306b\u3088\u3063\u3066\u5b9f\u73fe\u3055\u308c\u307e\u3059\u3002\n\u5f7c\u3089\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3068\u4e00\u7dd2\u306b\u8cfc\u5165\u3059\u308b\u88dc\u511f\u7bc4\u56f2(\u305d\u306e\u88fd\u54c1\u307e\u305f\u306f\u30b5\u30fc\u30d3\u30b9\u306b\u5408\u308f\u305b\u3066\u7279\u5225\u306b\u8abf\u6574\u3055\u308c\u305f\u88dc\u511f\u7bc4\u56f2)\u306f\u3001\u554f\u984c\u304c\u767a\u751f\u3057\u305f\u5834\u5408\u306b\u9867\u5ba2\u304c\u300c\u826f\u3044\u624b\u300d\u306b\u3042\u308b\u3068\u3044\u3046\u5b89\u5fc3\u611f\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002  <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/family-handing-credit-card-1024x683.jpg\" alt=\"&#x30DB;&#x30C6;&#x30EB;&#x306B;&#x30C1;&#x30A7;&#x30C3;&#x30AF;&#x30A4;&#x30F3;&#x3059;&#x308B;&#x5E78;&#x305B;&#x306A;&#x5BB6;&#x65CF;&#x306E;&#x5199;&#x771F;\" class=\"wp-image-11259\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/family-handing-credit-card-1024x683.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/family-handing-credit-card-300x200.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/family-handing-credit-card-768x512.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/family-handing-credit-card.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">CRM\u3092\u6a5f\u80fd\u3055\u305b\u308b<\/h2>\n\n<p>\u5546\u54c1\u307e\u305f\u306f\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u306b\u542b\u307e\u308c\u308b\u7d44\u307f\u8fbc\u307f\u578b\u4fdd\u967a\u306f\u3001\u3046\u307e\u304f\u6a5f\u80fd\u3059\u308b\u305f\u3081\u306b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u5927\u304d\u304f\u4f9d\u5b58\u3057\u3066\u3044\u307e\u3059\u3002\n\u3053\u308c\u306f\u3001\u5f15\u53d7\u304c\u3088\u308a\u8907\u96d1\u306a\u30ea\u30b9\u30af\u306e\u5834\u5408\u306b\u7279\u306b\u5f53\u3066\u306f\u307e\u308a\u307e\u3059\u3002 <\/p>\n\n<p>\u6700\u9ad8\u9867\u5ba2\u8cac\u4efb\u8005(CTO)\u306f\u3001\u30c1\u30fc\u30e0\u306e\u6210\u529f\u306b\u3082\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n<p>\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406(CRM)\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u4f01\u696d\u304c\u9867\u5ba2\u306b\u95a2\u3059\u308b\u8a73\u7d30\u3092\u8ffd\u8de1\u3057\u3001\u305d\u308c\u3089\u306e\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u7ba1\u7406\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002\nCRM\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306f\u6700\u3082\u6025\u901f\u306b\u6210\u9577\u3057\u3066\u3044\u308b\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u30bf\u30a4\u30d7\u306e1\u3064\u3067\u3042\u308a\u30012018\u5e74\u306b\u306f\u63a8\u5b9a\u4e16\u754c\u5e02\u5834\u4fa1\u5024\u304c400\u5104\u30c9\u30eb\u3092\u8d85\u3048\u305f\u3068\u3001Investopedia\u306e <a href=\"https:\/\/www.investopedia.com\/terms\/c\/customer_relation_management.asp\" target=\"_blank\" rel=\"noreferrer noopener\">Marshall Hargrave<\/a> \u6c0f\u306f\u66f8\u3044\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n<p>CRM\u3067\u53ce\u96c6\u3055\u308c\u308b\u30c7\u30fc\u30bf\u306b\u306f\u3001\u6b21\u306e\u3082\u306e\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u9867\u5ba2\u3068\u306e\u3084\u308a\u53d6\u308a\u306b\u95a2\u3059\u308b\u65e5\u4ed8\u3001\u6642\u9593\u3001\u304a\u3088\u3073\u7d50\u679c\u3002<\/li>\n\n\n\n<li>\u57fa\u672c\u7684\u306a\u9023\u7d61\u5148\u60c5\u5831\u304b\u3089\u3001\u4f01\u696d\u306eWeb\u30b5\u30a4\u30c8\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306e\u8a73\u7d30\u306a\u8ffd\u8de1\u307e\u3067\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3002<\/li>\n\n\n\n<li>\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3001\u53ef\u80fd\u6027\u306b\u95a2\u3059\u308b\u30e1\u30e2\u3002<\/li>\n<\/ul>\n\n<p>CRM\u30c7\u30fc\u30bf\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u30b9\u30bf\u30c3\u30d5\u304c\u3044\u3064\u3067\u3082\u9867\u5ba2\u306b\u95a2\u3059\u308b\u95a2\u9023\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u3064\u306a\u304c\u308a\u3092\u7bc9\u304f\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\n\u3053\u308c\u3089\u306e\u3064\u306a\u304c\u308a\u306f\u3001\u304a\u5ba2\u69d8\u306e\u4fe1\u983c\u306e\u57fa\u76e4\u3067\u3059\u3002 <\/p>\n\n<h2 class=\"wp-block-heading\">\u4fdd\u967a\u306e\u30a8\u30f3\u30d9\u30c7\u30c3\u30c9\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u69cb\u7bc9<\/h2>\n\n<p>\u9867\u5ba2\u306e\u4fe1\u983c\u3092\u5b9a\u7fa9\u3059\u308b\u306e\u306f\u96e3\u3057\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u3092\u6e2c\u5b9a\u3059\u308b\u306e\u306f\u3055\u3089\u306b\u96e3\u3057\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\nPwC\u306e\u6d88\u8cbb\u8005\u5e02\u5834\u62c5\u5f53\u526f\u4f1a\u9577\u3067\u3042\u308b <a href=\"https:\/\/nrf.com\/blog\/impact-trust-consumer-relationships\" target=\"_blank\" rel=\"noreferrer noopener\">Barbara Bukovac<\/a>\u6c0f\u306b\u3088\u308b\u3068\u3001\u9867\u5ba2\u3068\u5f93\u696d\u54e1\u306e\u4fe1\u983c\u306b\u95a2\u3059\u308b\u8b70\u8ad6\u3067\u306f\u30013\u3064\u306e\u30c6\u30fc\u30de\u304c\u4e00\u8cab\u3057\u3066\u767b\u5834\u3057\u307e\u3059\u3002 <\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u30c7\u30fc\u30bf\u4fdd\u8b77\u3068\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3002<\/li>\n\n\n\n<li>\u5f93\u696d\u54e1\u306e\u5f85\u9047\u3002<\/li>\n\n\n\n<li>\u502b\u7406\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u6163\u884c\u3002<\/li>\n<\/ul>\n\n<p>\u30a8\u30f3\u30d9\u30c7\u30c3\u30c9\u4fdd\u967a\u306f\u3001CCO\u304c\u3053\u308c\u3089\u306e\u5404\u30c6\u30fc\u30de\u3092\u9867\u5ba2\u306b\u4f1d\u3048\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n<h3 class=\"wp-block-heading\">\u30c7\u30fc\u30bf\u4fdd\u8b77\u3068\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc<\/h3>\n\n<p>\u304a\u5ba2\u69d8\u306f\u81ea\u5206\u306e\u30c7\u30fc\u30bf\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u3092\u671b\u3093\u3067\u3044\u307e\u3059\u3002\nFormation.ai \u306b\u3088\u308b 2020 \u5e74\u306e <a href=\"https:\/\/info.formation.ai\/rs\/435-BMS-371\/images\/Formation_Brandloyalty_datastudy_vFINAL.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u30ec\u30dd\u30fc\u30c8<\/a> \u306b\u3088\u308b\u3068\u3001\u56de\u7b54\u8005\u306e 81% \u304c\u3001\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5f97\u308b\u305f\u3081\u306b\u3001\u57fa\u672c\u7684\u306a\u500b\u4eba\u60c5\u5831\u3092\u4f01\u696d\u3068\u4ea4\u63db\u3059\u308b\u3053\u3068\u3092\u671b\u3093\u3067\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002\n\u4f01\u696d\u304c\u305d\u306e\u30c7\u30fc\u30bf\u3092\u3069\u306e\u3088\u3046\u306b\u4f7f\u7528\u3059\u308b\u304b\u306b\u3064\u3044\u3066\u900f\u660e\u6027\u3092\u78ba\u4fdd\u3059\u308b\u3068\u3001\u9867\u5ba2\u306e83%\u304c\u60c5\u5831\u3092\u5171\u6709\u3059\u308b\u610f\u6b32\u304c\u9ad8\u307e\u3063\u305f\u3068\u56de\u7b54\u3057\u300134%\u304c\u975e\u5e38\u306b\u610f\u6b32\u7684\u3067\u3042\u308b\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002  <\/p>\n\n<p>\u3057\u304b\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3060\u3051\u304c\u5fc5\u8981\u306a\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\n\u56de\u7b54\u8005\u306e\u5927\u591a\u6570(77%)\u304c\u3001\u4f01\u696d\u304c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u5341\u5206\u306a\u52aa\u529b\u3092\u3057\u3066\u3044\u306a\u3044\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002\n\u300c\u6d88\u8cbb\u8005\u306f\u81ea\u5206\u306e\u60c5\u5831\u306b\u5bfe\u3057\u3066\u4f55\u304b\u898b\u8fd4\u308a\u3092\u53d7\u3051\u53d6\u308a\u305f\u3044\u300d\u3068\u3001ZDNet\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u3067\u3042\u308b <a href=\"https:\/\/www.zdnet.com\/article\/four-out-of-five-consumers-will-trade-data-for-personalisation\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30a2\u30a4\u30ea\u30fc\u30f3\u30fb\u30d6\u30e9\u30a6\u30f3<\/a> \u306f\u66f8\u3044\u3066\u3044\u307e\u3059\u3002  <\/p>\n\n<p>\u9069\u5207\u306b\u5b9f\u65bd\u3055\u308c\u305f\u7d44\u307f\u8fbc\u307f\u578b\u4fdd\u967a\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u900f\u660e\u6027\u3068\u30c7\u30fc\u30bf\u4fdd\u8b77\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u3068\u540c\u6642\u306b\u3001\u5171\u6709\u30c7\u30fc\u30bf\u304b\u3089\u5229\u76ca\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\n\u305f\u3068\u3048\u3070\u3001\u7d44\u307f\u8fbc\u307f\u578b\u4fdd\u967a\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u306f\u3001\u88dc\u511f\u7bc4\u56f2\u306b\u95a2\u9023\u3059\u308b\u60c5\u5831\u304c\u305d\u306e\u88dc\u511f\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u3069\u306e\u3088\u3046\u306b\u4f7f\u7528\u3055\u308c\u308b\u304b\u3092\u793a\u3059\u3053\u3068\u3067\u3001\u900f\u660e\u6027\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\n\u4fdd\u967a\u4f1a\u793e\u3068\u305d\u306e\u30d3\u30b8\u30cd\u30b9\u30d1\u30fc\u30c8\u30ca\u30fc\u306eCCO\u304c\u5354\u529b\u3057\u3066\u30c7\u30fc\u30bf\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u306e\u61f8\u5ff5\u306b\u5bfe\u51e6\u3059\u308b\u3068\u3001\u7d50\u679c\u3068\u3057\u3066\u3088\u308a\u5f37\u56fa\u306a\u30b5\u30fc\u30d3\u30b9\u304c\u63d0\u4f9b\u3055\u308c\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u4fe1\u983c\u69cb\u7bc9\u306e\u6e90\u3068\u306a\u308a\u307e\u3059\u3002  <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/woman-on-phone-taking-notes-1024x683.jpg\" alt=\"&#x30A2;&#x30D5;&#x30EA;&#x30AB;&#x7CFB;&#x30A2;&#x30E1;&#x30EA;&#x30AB;&#x4EBA;&#x306E;&#x30D3;&#x30B8;&#x30CD;&#x30B9;&#x30A6;&#x30FC;&#x30DE;&#x30F3;&#x306F;&#x3001;&#x30AA;&#x30D5;&#x30A3;&#x30B9;&#x306E;&#x53D7;&#x4ED8;&#x30A8;&#x30EA;&#x30A2;&#x306E;&#x30C7;&#x30B9;&#x30AF;&#x3067;&#x540C;&#x50DA;&#x3068;&#x50CD;&#x304D;&#x306A;&#x304C;&#x3089;&#x3001;&#x30E1;&#x30E2;&#x3092;&#x66F8;&#x304D;&#x7559;&#x3081;&#x305F;&#x308A;&#x96FB;&#x8A71;&#x3067;&#x8A71;&#x3057;&#x305F;&#x308A;&#x3057;&#x3066;&#x3044;&#x307E;&#x3059;\" class=\"wp-image-11249\" srcset=\"https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/woman-on-phone-taking-notes-1024x683.jpg 1024w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/woman-on-phone-taking-notes-300x200.jpg 300w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/woman-on-phone-taking-notes-768x512.jpg 768w, https:\/\/bolttech.io\/wp-content\/uploads\/2024\/09\/woman-on-phone-taking-notes.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">\u5f93\u696d\u54e1\u306e\u51e6\u9047<\/h3>\n\n<p>\u5f93\u696d\u54e1\u306e\u5f85\u9047\u3082\u6d88\u8cbb\u8005\u306e\u5fe0\u8aa0\u5fc3\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002\n\u30a8\u30c7\u30eb\u30de\u30f3\u306e <a href=\"https:\/\/www.edelman.com\/sites\/g\/files\/aatuss191\/files\/2020-06\/2020%20Edelman%20Trust%20Barometer%20Specl%20Rept%20Brand%20Trust%20in%202020.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u8abf\u67fb\u306b\u3088\u308b\u3068<\/a>\u3001\u56de\u7b54\u8005\u306e27%\u304c\u3001\u4f01\u696d\u304c\u5f93\u696d\u54e1\u306b\u5bfe\u3057\u3066\u3069\u306e\u3088\u3046\u306a\u6271\u3044\u3092\u53d7\u3051\u308b\u304b\u304c\u3001\u521d\u3081\u3066\u306e\u8cfc\u5165\u3092\u6c7a\u5b9a\u3059\u308b\u969b\u306b\u91cd\u8981\u306a\u8003\u616e\u4e8b\u9805\u3067\u3042\u308b\u3068\u56de\u7b54\u3057\u300129%\u304c\u3001\u5f93\u696d\u54e1\u306e\u6271\u3044\u304c\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306b\u306a\u308b\u305f\u3081\u306e\u6c7a\u5b9a\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002\n\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306b\u3088\u3063\u3066\u8cfc\u5165\u304c\u3069\u306e\u3088\u3046\u306b\u5909\u5316\u3057\u305f\u304b\u3092\u5c0b\u306d\u305f\u3068\u3053\u308d\u300131%\u304c\u3001\u4f01\u696d\u304c\u5f93\u696d\u54e1\u3092\u3069\u306e\u3088\u3046\u306b\u6271\u3046\u304b\u3092\u4ee5\u524d\u3088\u308a\u3082\u6c17\u306b\u3057\u3066\u3044\u308b\u3068\u56de\u7b54\u3057\u307e\u3057\u305f\u3002  <\/p>\n\n<p>\u6d88\u8cbb\u8005\u306f\u3001\u5f93\u696d\u54e1\u306e\u5f85\u9047\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u3001\u4f01\u696d\u306e\u516c\u958b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u901a\u3058\u3066\u53d7\u3051\u53d6\u308b\u304b\u3001\u5f93\u696d\u54e1\u3068\u500b\u4eba\u7684\u306a\u3084\u308a\u53d6\u308a\u3092\u901a\u3058\u3066\u53d7\u3051\u53d6\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\n\u500b\u3005\u306e\u4ea4\u6d41\u306f\u3001\u4fe1\u983c\u306e\u5927\u304d\u306a\u6e90\u3067\u3059\u3002\n\u30a8\u30c7\u30eb\u30de\u30f3\u306e\u8abf\u67fb\u3067\u306f\u3001\u56de\u7b54\u8005\u306e45%\u304c\u3001\u5f93\u696d\u54e1\u304c\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u500b\u4eba\u7684\u306a\u3064\u306a\u304c\u308a\u3068\u8b70\u8ad6\u3055\u308c\u3066\u3044\u308b\u30c8\u30d4\u30c3\u30af\u306e\u305f\u3081\u306b\u3001\u300c\u30d6\u30e9\u30f3\u30c9\u4fe1\u983c\u306e\u4fe1\u983c\u3067\u304d\u308b\u30b9\u30dd\u30fc\u30af\u30b9\u30d1\u30fc\u30bd\u30f3\u300d\u3067\u3042\u308b\u3068\u8003\u3048\u3066\u3044\u308b\u3068\u8ff0\u3079\u307e\u3057\u305f\u3002  <\/p>\n\n<p>\u500b\u3005\u306e\u5f93\u696d\u54e1\u3092\u4fe1\u983c\u3059\u308b\u9867\u5ba2\u306e\u610f\u6b32\u306f\u3001\u4fdd\u967a\u306b\u7d44\u307f\u8fbc\u307e\u308c\u305f\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306b\u91cd\u8981\u3067\u3059\u3002\n\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u30b9\u30bf\u30c3\u30d5\u304cCRM\u3092\u901a\u3058\u3066\u4fdd\u967a\u60c5\u5831\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u5834\u5408\u3001\u57cb\u3081\u8fbc\u307e\u308c\u305f\u88dc\u511f\u304b\u3089\u5229\u76ca\u3092\u5f97\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u9867\u5ba2\u306b\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u8996\u70b9\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002\n\u9867\u5ba2\u306f\u3001\u8cfc\u5165\u3068\u4fdd\u967a\u306e\u4e21\u65b9\u3092\u4fe1\u983c\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u304c\u3001\u305d\u308c\u306f\u5f93\u696d\u54e1\u304b\u3089\u76f4\u63a5\u8a71\u3057\u307e\u3059\u3002  <\/p>\n\n<h3 class=\"wp-block-heading\">\u502b\u7406\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u6163\u884c<\/h3>\n\n<p>\u307e\u305f\u3001\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306f\u3001\u7279\u306b\u4f01\u696d\u306e\u9593\u3067\u3001\u502b\u7406\u7684\u306a\u884c\u52d5\u3078\u306e\u65b0\u305f\u306a\u6ce8\u76ee\u306b\u62cd\u8eca\u3092\u304b\u3051\u307e\u3057\u305f\u3002\n\u30c7\u30ed\u30a4\u30c8\u306e\u30c1\u30fc\u30d5\u30fb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u30fb\u30aa\u30d5\u30a3\u30b5\u30fc\u3067\u3042\u308b <a href=\"https:\/\/www.deloittedigital.com\/content\/dam\/deloittedigital\/us\/documents\/offerings\/offering-20200730-double-down-humanity.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u30a2\u30e1\u30ea\u30a2\u30fb\u30c0\u30f3\u30ed<\/a> \u30c3\u30d7\u6c0f\u3068\u540c\u50da\u306e\u30ea\u30b5\u30fc\u30c1\u30e3\u30fc\u306b\u3088\u308b\u3068\u3001\u9867\u5ba2\u306e82%\u304c\u3001\u5f93\u696d\u54e1\u306e\u5b89\u5168\u3068\u5065\u5eb7\u306e\u4fdd\u8b77\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u305f\u4f01\u696d\u3092\u5229\u7528\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n<p>\u30d3\u30b8\u30cd\u30b9\u502b\u7406\u306f\u5e45\u5e83\u3044\u30c8\u30d4\u30c3\u30af\u3067\u3042\u308a\u3001\u7d44\u307f\u8fbc\u307f\u578b\u4fdd\u967a\u3067\u306f\u305d\u306e\u3059\u3079\u3066\u306b\u5bfe\u51e6\u3067\u304d\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\n\u3057\u304b\u3057\u3001\u30a8\u30f3\u30d9\u30c7\u30c3\u30c9\u30fb\u30ab\u30d0\u30ec\u30c3\u30b8\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306f\u3001\u3053\u306e\u4f1a\u793e\u3068\u305d\u306e\u88fd\u54c1\u306f\u4fe1\u983c\u3067\u304d\u308b\u3068\u3044\u30461\u3064\u306e\u502b\u7406\u7684\u306a\u70b9\u306b\u3064\u3044\u3066\u5f37\u3044\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u308a\u307e\u3059\u3002 <\/p>\n\n<p>\u304a\u5ba2\u69d8\u306f\u4fdd\u967a\u306b\u7cbe\u901a\u3057\u3066\u3044\u307e\u3059\u3002\n\u5f7c\u3089\u306f\u3001\u4fdd\u967a\u4f1a\u793e\u304c\u30ea\u30b9\u30af\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3001\u305d\u3057\u3066\u30ea\u30b9\u30af\u304c\u5927\u304d\u3059\u304e\u308b\u5834\u5408\u3001\u4fdd\u967a\u4f1a\u793e\u304c\u305d\u308c\u306b\u5bfe\u3057\u3066\u88dc\u511f\u3092\u63d0\u4f9b\u3057\u306a\u3044\u3053\u3068\u3092\u77e5\u3063\u3066\u3044\u307e\u3059\u3002\n\u88fd\u54c1\u307e\u305f\u306f\u30b5\u30fc\u30d3\u30b9\u306b\u5229\u7528\u53ef\u80fd\u306a\u88dc\u511f\u7bc4\u56f2\u304c\u7d44\u307f\u8fbc\u307e\u308c\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u5c02\u9580\u5bb6\u304c\u305d\u306e\u8cfc\u5165\u306b\u95a2\u9023\u3059\u308b\u30ea\u30b9\u30af\u3092\u8a55\u4fa1\u3057\u3001\u4fdd\u967a\u3092\u304b\u3051\u308b\u306b\u306f\u5927\u304d\u3059\u304e\u306a\u3044\u3068\u5224\u65ad\u3057\u305f\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002  <\/p>\n\n<p>\u307e\u305f\u3001\u30a8\u30f3\u30d9\u30c7\u30c3\u30c9\u30ab\u30d0\u30ec\u30c3\u30b8\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u900f\u660e\u6027\u3082\u5411\u4e0a\u3057\u307e\u3059\u3002\n\u88dc\u511f\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u306f\u3001\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u5b8c\u74a7\u3067\u306f\u306a\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u3053\u3068\u3092\u8a8d\u3081\u3066\u3044\u307e\u3059\u304c\u3001\u81ea\u793e\u3068\u305d\u306e\u4fdd\u967a\u30d1\u30fc\u30c8\u30ca\u30fc\u306f\u5f7c\u3089\u3092\u652f\u6301\u3057\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n<p>\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306f\u3001\u9867\u5ba2\u306e\u4fe1\u983c\u306b\u30d7\u30e9\u30b9\u306e\u5f71\u97ff\u3092\u4e0e\u3048\u305f\u3088\u3046\u3067\u3059\u3002\n2020\u5e74\u4ee5\u524d\u3088\u308a\u3082\u591a\u304f\u306e\u9867\u5ba2\u304c\u4f01\u696d\u3078\u306e\u4fe1\u983c\u3092\u9ad8\u3081\u3066\u3044\u308b\u3068\u3001PwC\u306e\u7c73\u56fd\u6700\u9ad8\u6226\u7565\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u8cac\u4efb\u8005\u3067\u3042\u308b <a href=\"https:\/\/www.pwc.com\/us\/en\/library\/trust-in-business-survey.html\" target=\"_blank\" rel=\"noreferrer noopener\">J.C.\u30e9\u30d4\u30a8\u30fc\u30eb<\/a>\u6c0f\u306f\u66f8\u3044\u3066\u3044\u307e\u3059\u3002\n\u30a8\u30f3\u30d9\u30c7\u30c3\u30c9\u4fdd\u967a\u306f\u3001\u4fdd\u967a\u4f1a\u793e\u3068\u305d\u306e\u30d3\u30b8\u30cd\u30b9\u30d1\u30fc\u30c8\u30ca\u30fc\u306e\u53cc\u65b9\u304c\u3001\u3053\u308c\u3089\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u7d99\u7d9a\u7684\u306b\u69cb\u7bc9\u3057\u3001\u5f37\u5316\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002  <\/p>\n\n<p><em>\u753b\u50cf\u63d0\u4f9b:akkamulator \/ \u00a9123RF.com\u3001macniak \/ \u00a9123RF.com\u3001langstrup \/ \u00a9123RF.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4fdd\u967a\u4f1a\u793e\u306f\u3001\u8cea\u554f\u306b\u5fdc\u3058\u3066\u3001\u7d44\u307f\u8fbc\u307f\u578b\u4fdd\u967a\u304c\u8ca9\u58f2\u76ee\u6a19\u3092\u3069\u306e\u3088\u3046\u306b\u524d\u9032\u3055\u305b\u308b\u304b\u3092\u3059\u3050\u306b\u660e\u78ba\u306b\u8aac\u660e\u3067\u304d\u307e\u3059\u3002 \u591a\u304f\u306e\u5834\u5408\u3001\u305d\u306e\u88dc\u511f\u3092\u8cfc\u5165\u3059\u308b\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3082\u3001\u7d44\u307f\u8fbc\u307f\u88dc\u511f\u306e\u3044\u304f\u3064\u304b\u306e\u5229\u70b9\u304c\u3042\u308a\u307e\u3059\u3002 \u3057\u304b\u3057\u3001\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u306e\u8cfc\u5165 [&hellip;]<\/p>\n","protected":false},"featured_media":11284,"template":"","insight-category":[],"class_list":["post-18684","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bolttech.io\/ja\/wp-json\/wp\/v2\/insight\/18684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bolttech.io\/ja\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bolttech.io\/ja\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bolttech.io\/ja\/wp-json\/wp\/v2\/media\/11284"}],"wp:attachment":[{"href":"https:\/\/bolttech.io\/ja\/wp-json\/wp\/v2\/media?parent=18684"}],"wp:term":[{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/bolttech.io\/ja\/wp-json\/wp\/v2\/insight-category?post=18684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}